{"id":8067,"date":"2023-10-01T19:10:17","date_gmt":"2023-10-01T19:10:17","guid":{"rendered":"https:\/\/www.hnjournal.net\/?page_id=8067"},"modified":"2023-10-01T19:10:21","modified_gmt":"2023-10-01T19:10:21","slug":"4-10-13","status":"publish","type":"page","link":"https:\/\/www.hnjournal.net\/en\/4-10-13\/","title":{"rendered":"“\u0648\u0627\u0642\u0639 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0641\u064a \u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u062a\u0639\u0644\u064a\u0645 \u0627\u0644\u0639\u0627\u0644\u064a \u0628\u0627\u0644\u0645\u062d\u0627\u0641\u0638\u0627\u062a \u0627\u0644\u062c\u0646\u0648\u0628\u064a\u0629 \u0644\u0641\u0644\u0633\u0637\u064a\u0646 \u0648\u0639\u0644\u0627\u0642\u062a\u0647 \u0628\u062a\u062d\u0642\u064a\u0642 \u062a\u0645\u064a\u0632\u0647\u0627 \u0627\u0644\u0645\u0624\u0633\u0633\u064a.”"},"content":{"rendered":"

\u0646\u062f\u0627\u0621 \u0639\u0637\u064a\u0651\u064e\u0629 \u0623\u0628\u0648 \u0642\u0648\u0637\u06291<\/sup><\/p>\n

1<\/sup> \u0645\u062f\u0631\u0633\u0629 \u0628\u0645\u062f\u0627\u0631\u0633 \u0627\u0644\u0623\u0648\u0646\u0631\u0648\u0627 \u0648\u0628\u0627\u062d\u062b\u0629 \u062f\u0643\u062a\u0648\u0631\u0627\u0647 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062a\u0631\u0628\u0648\u064a\u0629\u060c \u0641\u0644\u0633\u0637\u064a\u0646.<\/p>\n

\u0628\u0631\u064a\u062f \u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a: newsabreen2018@gmail.com<\/p>\n

HNSJ, 2023, 4(10); https:\/\/doi.org\/10.53796\/hnsj41013<\/p>\n

Download<\/a><\/p>\n

\u062a\u0627\u0631\u064a\u062e \u0627\u0644\u0646\u0634\u0631: 01\/10\/2023\u0645 \u062a\u0627\u0631\u064a\u062e \u0627\u0644\u0642\u0628\u0648\u0644: 20\/09\/2023\u0645<\/p>\n

\u0627\u0644\u0645\u0633\u062a\u062e\u0644\u0635 <\/strong><\/p>\n

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\u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629: <\/strong>\u0648\u0627\u0642\u0639 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a _ \u0627\u0644\u062a\u0645\u064a\u0632 \u0627\u0644\u0645\u0624\u0633\u0633\u064a _ \u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u062a\u0639\u0644\u064a\u0645 \u0627\u0644\u0639\u0627\u0644\u064a _ \u0627\u0644\u0645\u062d\u0627\u0641\u0638\u0627\u062a \u0627\u0644\u062c\u0646\u0648\u0628\u064a\u0629 \u0644\u0641\u0644\u0633\u0637\u064a\u0646.<\/p>\n

<\/a>Research title <\/strong><\/p>\n

“The reality of strategic communication in higher education institutions in the southern governorates of Palestine<\/strong> and Its Relationship to Achieving Institutional Excellence”<\/strong><\/p>\n

HNSJ, 2023, 4(10); https:\/\/doi.org\/10.53796\/hnsj41013<\/p>\n

Published at 01\/10\/2023 Accepted at 20\/09\/2023 <\/strong><\/p>\n

Abstract <\/strong><\/p>\n

The research aims to identify the reality of strategic communication in institutions of higher education in the southern governorates of Palestine and its relationship to achieving institutional excellence. The research adopted a prescriptive curriculum with its analytical aspect. The identification was a major data-gathering tool, which was applied to a sample of heads of academic departments in institutions of higher education in the southern governorates of Palestine, the number of which is (163).<\/p>\n

– The assessment of the research sample to the extent that strategic communication requirements are met in institutions of higher education in Palestine’s southern governorates; He has a relative weight (74.70%)\u060c a high degree, and a statistically significant correlation exists with the level of significance (\u03b1\u22640.05) of strategic communication in institutions of higher education in the southern governorates of Palestine and the level of institutional excellence of these institutions..<\/p>\n

Key Words:<\/strong> The reality of strategic communication _ Institutional excellence _ Institutions of higher education _ Southern governorates of Palestine.<\/p>\n

\u0627\u0644\u0645\u0642\u062f\u0645\u0629:<\/p>\n

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    \n
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  5. <\/a> \u0647\u0644 \u062a\u0648\u062c\u062f \u0639\u0644\u0627\u0642\u0629 \u0627\u0631\u062a\u0628\u0627\u0637\u064a\u0629 \u0630\u0627\u062a \u062f\u0644\u0627\u0644\u0629 \u0625\u062d\u0635\u0627\u0626\u064a\u0629 \u0639\u0646\u062f \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062f\u0644\u0627\u0644\u0629 (\u03b1\u22640.05) \u0644\u0648\u0627\u0642\u0639 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0641\u064a \u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u062a\u0639\u0644\u064a\u0645 \u0627\u0644\u0639\u0627\u0644\u064a \u0628\u0627\u0644\u0645\u062d\u0627\u0641\u0638\u0627\u062a \u0627\u0644\u062c\u0646\u0648\u0628\u064a\u0629 \u0644\u0641\u0644\u0633\u0637\u064a\u0646 \u0648\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062a\u0645\u064a\u0632 \u0627\u0644\u0645\u0624\u0633\u0633\u064a \u0644\u0647\u0630\u0647 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a\u061f<\/li>\n<\/ol>\n

    \u0641\u0631\u0636\u064a\u0627\u062a \u0627\u0644\u0628\u062d\u062b:<\/p>\n

    \u064a\u062d\u0627\u0648\u0644 \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 \u0627\u0644\u0641\u0631\u0636\u064a\u0627\u062a \u0627\u0644\u062a\u0627\u0644\u064a\u0629:<\/strong><\/p>\n

      \n
    1. \u0644\u0627 \u062a\u0648\u062c\u062f \u0641\u0631\u0648\u0642 \u0630\u0627\u062a \u062f\u0644\u0627\u0644\u0629 \u0625\u062d\u0635\u0627\u0626\u064a\u0651\u064e\u0629 \u0639\u0646\u062f \u0645\u0633\u062a\u0648\u0649 \u062f\u0644\u0627\u0644\u0629 (0.05 \u2265\u03b1 ) \u0628\u064a\u0646 \u0645\u062a\u0648\u0633\u0637\u0627\u062a \u062f\u0631\u062c\u0627\u062a \u062a\u0642\u062f\u064a\u0631 \u0623\u0641\u0631\u0627\u062f \u0639\u064a\u0646\u0629 \u0627\u0644\u0628\u062d\u062b \u0644\u062f\u0631\u062c\u0629 \u062a\u0648\u0641\u0631 \u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0641\u064a \u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u062a\u0639\u0644\u064a\u0645 \u0627\u0644\u0639\u0627\u0644\u064a \u0628\u0627\u0644\u0645\u062d\u0627\u0641\u0638\u0627\u062a \u0627\u0644\u062c\u0646\u0648\u0628\u064a\u0629 \u0644\u0641\u0644\u0633\u0637\u064a\u0646 \u062a\u0639\u0632\u0649 \u0644\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u062a\u0635\u0646\u064a\u0641\u064a\u0629 \u0644\u0644\u062f\u0631\u0627\u0633\u0629: (\u062a\u062e\u0635\u0635 \u0627\u0644\u0645\u0628\u062d\u0648\u062b\u060c \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0627\u0644\u062c\u0627\u0645\u0639\u064a\u0629\u060c \u0646\u0648\u0639 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0627\u0644\u062c\u0627\u0645\u0639\u064a\u0629).<\/li>\n
    2. \u0644\u0627 \u062a\u0648\u062c\u062f \u0641\u0631\u0648\u0642 \u0630\u0627\u062a \u062f\u0644\u0627\u0644\u0629 \u0625\u062d\u0635\u0627\u0626\u064a\u0651\u064e\u0629 \u0639\u0646\u062f \u0645\u0633\u062a\u0648\u0649 \u062f\u0644\u0627\u0644\u0629 (0.05 \u2265\u03b1 ) \u0628\u064a\u0646 \u0645\u062a\u0648\u0633\u0637\u0627\u062a \u062f\u0631\u062c\u0627\u062a \u062a\u0642\u062f\u064a\u0631 \u0623\u0641\u0631\u0627\u062f \u0639\u064a\u0646\u0629 \u0627\u0644\u0628\u062d\u062b \u0644\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062a\u0645\u064a\u0632 \u0627\u0644\u0645\u0624\u0633\u0633\u064a \u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u062a\u0639\u0644\u064a\u0645 \u0627\u0644\u0639\u0627\u0644\u064a \u0628\u0627\u0644\u0645\u062d\u0627\u0641\u0638\u0627\u062a \u0627\u0644\u062c\u0646\u0648\u0628\u064a\u0629 \u0644\u0641\u0644\u0633\u0637\u064a\u0646 \u062a\u0639\u0632\u0649 \u0644\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u062a\u0635\u0646\u064a\u0641\u064a\u0629 \u0644\u0644\u062f\u0631\u0627\u0633\u0629: (\u062a\u062e\u0635\u0635 \u0627\u0644\u0645\u0628\u062d\u0648\u062b\u060c \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0627\u0644\u062c\u0627\u0645\u0639\u064a\u0629\u060c \u0646\u0648\u0639 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0627\u0644\u062c\u0627\u0645\u0639\u064a\u0629).<\/li>\n
    3. \u064a\u0648\u062c\u062f \u0639\u0644\u0627\u0642\u0629 \u0627\u0631\u062a\u0628\u0627\u0637\u064a\u0629 \u0630\u0627\u062a \u062f\u0644\u0627\u0644\u0629 \u0625\u062d\u0635\u0627\u0626\u064a\u0629 \u0639\u0646\u062f \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062f\u0644\u0627\u0644\u0629 (\u03b1\u22640.05) \u0644\u0648\u0627\u0642\u0639 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0641\u064a \u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u062a\u0639\u0644\u064a\u0645 \u0627\u0644\u0639\u0627\u0644\u064a \u0628\u0627\u0644\u0645\u062d\u0627\u0641\u0638\u0627\u062a \u0627\u0644\u062c\u0646\u0648\u0628\u064a\u0629 \u0644\u0641\u0644\u0633\u0637\u064a\u0646 \u0648\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062a\u0645\u064a\u0632 \u0627\u0644\u0645\u0624\u0633\u0633\u064a \u0644\u0647\u0630\u0647 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a.<\/li>\n<\/ol>\n

      \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0628\u062d\u062b:<\/p>\n

      \u0633\u0639\u0649 \u0627\u0644\u0628\u062d\u062b \u0625\u0644\u0649 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u0627\u0644\u064a\u0629: <\/strong><\/p>\n

        \n
      1. \u0627\u0644\u062a\u064e\u0639\u0631\u0651\u064f\u0641 \u0639\u0644\u0649 \u062f\u0631\u062c\u0629 \u062a\u0648\u0641\u0631 \u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0641\u064a \u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u062a\u0639\u0644\u064a\u0645 \u0627\u0644\u0639\u0627\u0644\u064a \u0628\u0627\u0644\u0645\u062d\u0627\u0641\u0638\u0627\u062a \u0627\u0644\u062c\u0646\u0648\u0628\u064a\u0629 \u0644\u0641\u0644\u0633\u0637\u064a\u0646.<\/li>\n
      2. \u0627\u0644\u0643\u0634\u0641 \u0639\u0646 \u062f\u0644\u0627\u0644\u0629 \u0627\u0644\u0641\u0631\u0648\u0642 \u0628\u064a\u0646 \u0645\u062a\u0648\u0633\u0637\u0627\u062a \u062f\u0631\u062c\u0627\u062a \u062a\u0642\u062f\u064a\u0631 \u0623\u0641\u0631\u0627\u062f \u0639\u064a\u0646\u0629 \u0627\u0644\u0628\u062d\u062b \u0644\u062f\u0631\u062c\u0629 \u062a\u0648\u0641\u0631 \u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0641\u064a \u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u062a\u0639\u0644\u064a\u0645 \u0627\u0644\u0639\u0627\u0644\u064a \u0628\u0627\u0644\u0645\u062d\u0627\u0641\u0638\u0627\u062a \u0627\u0644\u062c\u0646\u0648\u0628\u064a\u0629 \u0644\u0641\u0644\u0633\u0637\u064a\u0646 \u062a\u0628\u0639\u064b\u0627 \u0644\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u062a\u0635\u0646\u064a\u0641\u064a\u0629 \u0644\u0644\u0628\u062d\u062b: (\u062a\u062e\u0635\u0635 \u0627\u0644\u0645\u0628\u062d\u0648\u062b\u060c \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0627\u0644\u062c\u0627\u0645\u0639\u064a\u0629\u060c \u0646\u0648\u0639 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0627\u0644\u062c\u0627\u0645\u0639\u064a\u0629).<\/li>\n
      3. \u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0648\u062c\u0648\u062f \u0639\u0644\u0627\u0642\u0629 \u0627\u0631\u062a\u0628\u0627\u0637\u064a\u0629 \u0630\u0627\u062a \u062f\u0644\u0627\u0644\u0629 \u0625\u062d\u0635\u0627\u0626\u064a\u0629 \u0639\u0646\u062f \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062f\u0644\u0627\u0644\u0629 (\u03b1\u22640.05) \u0644\u0648\u0627\u0642\u0639 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0641\u064a \u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u062a\u0639\u0644\u064a\u0645 \u0627\u0644\u0639\u0627\u0644\u064a \u0628\u0627\u0644\u0645\u062d\u0627\u0641\u0638\u0627\u062a \u0627\u0644\u062c\u0646\u0648\u0628\u064a\u0629 \u0644\u0641\u0644\u0633\u0637\u064a\u0646 \u0648\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062a\u0645\u064a\u0632 \u0627\u0644\u0645\u0624\u0633\u0633\u064a \u0644\u0647\u0630\u0647 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a.<\/li>\n<\/ol>\n

        \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0628\u062d\u062b:<\/p>\n

        \u064a\u0633\u062a\u0645\u062f \u0627\u0644\u0628\u062d\u062b \u0623\u0647\u0645\u064a\u062a\u0647 \u0645\u0646 \u062e\u0644\u0627\u0644:<\/strong><\/p>\n