{"id":6713,"date":"2023-04-01T01:52:28","date_gmt":"2023-04-01T01:52:28","guid":{"rendered":"https:\/\/www.hnjournal.net\/?page_id=6713"},"modified":"2023-04-01T01:52:32","modified_gmt":"2023-04-01T01:52:32","slug":"4-4-2","status":"publish","type":"page","link":"https:\/\/www.hnjournal.net\/en\/4-4-2\/","title":{"rendered":"\u062f\u0648\u0631 \u0627\u0644\u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629 \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0645\u064a\u0632\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 (\u062f\u0631\u0627\u0633\u0629 \u062d\u0627\u0644\u0629 \u0627\u0644\u0628\u0646\u0643 \u0627\u0644\u0627\u0633\u0644\u0627\u0645\u064a \u0627\u0644\u0633\u0648\u062f\u0627\u0646\u064a)"},"content":{"rendered":"

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1<\/sup> \u0627\u0633\u062a\u0627\u0630\u0629 \u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u0627\u0639\u0645\u0627\u0644 \u0627\u0644\u0645\u0633\u0627\u0639\u062f \u060c\u062c\u0627\u0645\u0639\u0629 \u0634\u0646\u062f\u064a\u060c \u0627\u0644\u0633\u0648\u062f\u0627\u0646.<\/p>\n

HNSJ, 2023, 4(4); https:\/\/doi.org\/10.53796\/hnsj442<\/p>\n

Download<\/a><\/p>\n

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\u0627\u0644\u0645\u0633\u062a\u062e\u0644\u0635 <\/strong><\/p>\n

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<\/a>Research title <\/strong><\/p>\n

The role of organizational culture in achieving competitive advantage<\/strong><\/p>\n

(A case study of the Sudanese Islamic Bank)<\/strong><\/p>\n

Dr. May Ahmed Abdel Qader Ali 1<\/sup><\/strong><\/p>\n

1<\/sup> Assistant Professor of Business Administration, Shendi University, Sudan.<\/p>\n

HNSJ, 2023, 4(4); https:\/\/doi.org\/10.53796\/hnsj442<\/p>\n

Published at 01\/04\/2023 Accepted at 05\/03\/2023 <\/strong><\/p>\n

Abstract <\/strong><\/p>\n

This study dealt with the role of organizational culture in achieving the competitive advantage in the Sudanese Islamic Bank.<\/p>\n

The problem of the study was to know the role of organizational culture in achieving the competitive advantage, and the problem of the study is summarized in the following question: Does the prevailing organizational culture in the bank not conflict with the goal of achieving the competitive advantage?<\/p>\n

The study followed the descriptive approach to cover the theoretical aspects, and the analytical approach to test the hypothesis of the study, which was represented in the following: There is a statistically significant relationship between organizational culture and achieving competitive advantage.<\/p>\n

The study reached a number of results: There is agreement between the values \u200b\u200band orientations of employees, which achieves competitive advantage. The prevailing organizational culture corresponds to employee satisfaction, which achieves competitive advantage competitiveness. And to a set of recommendations: attention to organizational culture and its development to achieve employee satisfaction and ensure their loyalty, corporate management should pay attention to changes in organizational culture and direct them to achieve competitive advantage, the need to pay attention to the values, beliefs and attitudes of individuals working in the organization because they form the culture of the organization, interest in consolidate in Ethical rules within the organization to represent distinctive aspects of the organization’s culture that achieve a competitive advantage.<\/p>\n

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