{"id":6521,"date":"2023-03-12T17:37:05","date_gmt":"2023-03-12T17:37:05","guid":{"rendered":"https:\/\/www.hnjournal.net\/?page_id=6521"},"modified":"2023-03-12T17:37:05","modified_gmt":"2023-03-12T17:37:05","slug":"4-3-57","status":"publish","type":"page","link":"https:\/\/www.hnjournal.net\/en\/4-3-57\/","title":{"rendered":"\u0623\u062b\u0631 \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0639\u0644\u0649 \u0625\u0646\u062c\u0627\u0632 \u0627\u0644\u0645\u0639\u0627\u0645\u0644\u0627\u062a \u0648\u062f\u0642\u062a\u0647\u0627 \u0641\u064a \u0627\u0644\u0628\u0644\u062f\u064a\u0627\u062a<\/strong>"},"content":{"rendered":"

\u0622\u064a\u0629 \u0625\u0628\u0631\u0627\u0647\u064a\u0645 \u0639\u064a\u0633\u0649 \u0627\u0644\u0645\u0635\u0644\u062d1<\/sup><\/p>\n

1<\/sup> \u0645\u062d\u0627\u0633\u0628\u0629\u060c \u0628\u0644\u062f\u064a\u0629 \u0627\u0645 \u0627\u0644\u0628\u0633\u0627\u062a\u064a\u0646\u060c \u0627\u0644\u0623\u0631\u062f\u0646.<\/p>\n

\u0628\u0631\u064a\u062f \u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a: ayhalmslh@gmail.com<\/p>\n

HNSJ, 2023, 4(3); https:\/\/doi.org\/10.53796\/hnsj4357<\/p>\n

Download
\n<\/a><\/p>\n

\u062a\u0627\u0631\u064a\u062e \u0627\u0644\u0646\u0634\u0631: 01\/03\/2023\u0645 \u062a\u0627\u0631\u064a\u062e \u0627\u0644\u0642\u0628\u0648\u0644: 15\/02\/2023\u0645<\/p>\n

\u0627\u0644\u0645\u0633\u062a\u062e\u0644\u0635 <\/strong><\/p>\n

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\u0648\u0647\u062f\u0641\u062a \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0623\u064a\u0636\u0627 \u0627\u0644\u0649 \u0627\u0644\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629 \u0648\u0627\u0644\u0645\u0637\u0628\u0642\u0629 \u0639\u0644\u0649 \u0623\u0631\u0636 \u0627\u0644\u0648\u0627\u0642\u0639 \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u062d\u0643\u0648\u0645\u064a\u0629 \u0641\u064a \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0648\u062e\u0627\u0635\u0629 \u0627\u0644\u0628\u0644\u062f\u064a\u0627\u062a \u0644\u0625\u0628\u0631\u0627\u0632 \u0627\u0644\u0635\u0639\u0648\u0628\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0648\u0627\u062c\u0647\u0647\u0627 \u0641\u064a \u0638\u0644 \u0627\u0644\u062a\u062d\u0648\u0644 \u0627\u0644\u0631\u0642\u0645\u064a \u0648\u0627\u0644\u062a\u0637\u0648\u0631 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a \u0627\u0644\u0630\u064a \u062a\u0634\u0647\u062f\u0647 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0636\u0631\u0648\u0631\u0629 \u062d\u062a\u0645\u064a\u0629 \u0644\u063a\u0627\u064a\u0627\u062a \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u062d\u0643\u0648\u0645\u064a\u0629.<\/p>\n

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\u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629: <\/strong>\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u0627\u0644\u0627\u062a\u0635\u0627\u0644\u060c \u0645\u0639\u0627\u0645\u0644\u0627\u062a \u0627\u0644\u0628\u0644\u062f\u064a\u0627\u062a\u060c \u0627\u0644\u0627\u0631\u062f\u0646.<\/p>\n

<\/a>Research title <\/strong><\/p>\n

The Impact of Information Technology on the Completion and Accuracy of Transactions in Municipalities<\/strong><\/p>\n

Ayah Ibrahim Issa Al-Musleh 1<\/sup><\/strong><\/p>\n

1<\/sup> Accountant, Umm Al Basateen Municipality, Jordan.<\/p>\n

Email: ayhalmslh@gmail.com<\/p>\n

HNSJ, 2023, 4(3); https:\/\/doi.org\/10.53796\/hnsj4357<\/p>\n

Published at 01\/03\/2023 Accepted at 15\/02\/2023 <\/strong><\/p>\n

Abstract <\/strong><\/p>\n

This study aimed to demonstrate the impact of information and communication technology on the completion and accuracy of transactions in municipalities, and to demonstrate the radical transformation in work and the quality of services provided to citizens, in line with the e-government program that generalizes the use of various means of modern technology in various government departments and institutions in order to raise the efficiency, effectiveness and quality of government services.<\/p>\n

The study also aimed to identify the procedures used and applied on the ground to improve government services in the local administration, especially municipalities, to highlight the difficulties they face in light of the digital transformation and technological development witnessed by the local administration as an imperative for the purposes of improving government services.<\/p>\n

The study reached several results, the most important of which is the interest of countries and governments in information and communication technology, as it is considered the common denominator between most government departments and institutions that seek to improve their services provided to citizens and accelerate the exchange of information.<\/p>\n

Key Words: <\/strong>information and communication technology, municipal transactions, Jordan.<\/p>\n

\u0645\u0642\u062f\u0645\u0629<\/p>\n

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    \n
  1. \u0645\u0627 \u0647\u064a \u0623\u0647\u0645\u064a\u0629 \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u0627\u0644\u0625\u062a\u0635\u0627\u0644 \u0641\u064a \u0627\u0644\u062f\u0648\u0627\u0626\u0631 \u0648\u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0648\u062e\u0627\u0635\u0629 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u061f<\/li>\n
  2. \u0645\u0627 \u0647\u064a \u0639\u0644\u0627\u0642\u0629 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0628\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u062d\u0643\u0648\u0645\u064a\u0629 \u061f<\/li>\n
  3. \u0645\u0627 \u0647\u064a \u0623\u0647\u0645 \u0627\u0644\u0628\u0631\u0627\u0645\u062c \u0627\u0644\u0645\u0637\u0628\u0642\u0629 \u0641\u064a \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0648\u062e\u0627\u0635\u0629 \u0627\u0644\u0628\u0644\u062f\u064a\u0629 \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u0645\u0642\u062f\u0645\u0629 \u0644\u0644\u0645\u0648\u0627\u0637\u0646\u061f<\/li>\n<\/ol>\n

    \u0642\u0645\u0646\u0627 \u0628\u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0649 \u062b\u0644\u0627\u062b\u0629 \u0645\u062d\u0627\u0648\u0631:<\/p>\n

    \u0627\u0644\u0645\u062d\u0648\u0631 \u0627\u0644\u0623\u0648\u0644: \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u0627\u0644\u0625\u062a\u0635\u0627\u0644 \u0627\u0644\u0645\u0641\u0647\u0648\u0645 \u0648\u0627\u0644\u0623\u0647\u0645\u064a\u0629.<\/p>\n

    \u0627\u0644\u0645\u062d\u0648\u0631 \u0627\u0644\u062b\u0627\u0646\u064a: \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u0627\u0644\u0625\u062a\u0635\u0627\u0644 \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u062d\u0643\u0648\u0645\u064a\u0629.<\/p>\n

    \u0627\u0644\u0645\u062d\u0648\u0631 \u0627\u0644\u062b\u0627\u0644\u062b: \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u0627\u0644\u0625\u062a\u0635\u0627\u0644 \u0648\u0627\u0644\u062a\u062d\u0648\u0644 \u0627\u0644\u0649 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u0644\u064a\u0629 (\u0627\u0644\u0628\u0644\u062f\u064a\u0629) \u0627\u0644\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629.<\/p>\n

    \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062f\u0631\u0627\u0633\u0629 : \u062a\u0647\u062f\u0641 \u0647\u0630\u0647 \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0625\u0644\u0649 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0648\u0623\u0647\u0645\u0647\u0627:<\/p>\n

      \n
    • \u0627\u0644\u0625\u0634\u0627\u0631\u0629 \u0627\u0644\u0649 \u0627\u0644\u062d\u0643\u0648\u0645\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0643\u0622\u0644\u064a\u0629 \u0644\u062a\u062d\u062f\u064a\u062b \u0627\u0644\u062f\u0648\u0627\u0626\u0631 \u0648\u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u062d\u0643\u0648\u0645\u064a\u0629.<\/li>\n
    • \u0627\u0644\u0648\u0642\u0648\u0641 \u0639\u0644\u0649 \u0627\u0644\u0623\u0633\u0627\u0644\u064a\u0628 \u0648\u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0627\u0644\u0645\u062a\u062e\u0630\u0629 \u0639\u0644\u0649 \u0623\u0631\u0636 \u0627\u0644\u0648\u0627\u0642\u0639 \u0641\u064a \u0642\u0637\u0627\u0639 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0648\u062e\u0627\u0635\u0629 \u0627\u0644\u0628\u0644\u062f\u064a\u0627\u062a \u0644\u063a\u0627\u064a\u0627\u062a \u062a\u0637\u0648\u064a\u0631\u0647\u0627 \u0648\u062a\u062d\u062f\u064a\u062b\u0647\u0627 \u0648\u0622\u062b\u0627\u0631\u0647\u0627 \u0639\u0644\u0649 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u062d\u0643\u0648\u0645\u064a\u0629.<\/li>\n
    • \u062a\u0633\u0644\u064a\u0637 \u0627\u0644\u0636\u0648\u0621 \u0639\u0644\u0649 \u0627\u0644\u062f\u0648\u0631 \u0627\u0644\u0630\u064a \u062a\u0644\u0639\u0628\u0647 \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u0627\u0644\u0625\u062a\u0635\u0627\u0644 \u0641\u064a \u062a\u0646\u0645\u064a\u0629 \u0648\u062a\u062d\u062f\u064a\u062b \u0627\u0644\u0628\u0644\u062f\u064a\u0629 \u0627\u0644\u0627\u0631\u062f\u0646\u064a\u0629 \u0648\u0627\u0644\u0642\u0636\u0627\u0621 \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629 \u0641\u064a\u0647\u0627.<\/li>\n
    • \u0645\u0639\u0631\u0641\u0629 \u0648\u0627\u0642\u0639 \u062d\u0627\u0644 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0641\u064a \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0648\u062e\u0627\u0635\u0629 \u0627\u0644\u0628\u0644\u062f\u064a\u0627\u062a \u0648\u0645\u062f\u0649 \u0627\u0633\u062a\u0641\u0627\u062f\u062a\u0647\u0627 \u0645\u0646 \u0628\u0631\u0627\u0645\u062c\u0647\u0627 \u0648\u062a\u0637\u0628\u064a\u0642\u0627\u062a\u0647\u0627.<\/li>\n<\/ul>\n
        \n
      1. \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u0627\u0644\u0625\u062a\u0635\u0627\u0644: \u0627\u0644\u0645\u0641\u0647\u0648\u0645 \u0648\u0627\u0644\u0623\u0647\u0645\u064a\u0629<\/strong>\n
          \n
        1. \u0645\u0641\u0647\u0648\u0645 \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u0627\u0644\u0625\u062a\u0635\u0627\u0644:<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

          \u062a\u0639\u062f \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0645\u0646 \u0623\u0628\u0631\u0632 \u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u062e\u062f\u0645 \u0641\u064a \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0641\u0627\u0639\u0644\u064a\u0629 \u0648\u0627\u0644\u0643\u0641\u0627\u0621\u0629 \u0643\u0648\u0646 \u0623\u0647\u0645\u064a\u062a\u0647\u0627 \u0645\u062a\u0632\u0627\u064a\u062f\u0629 \u062a\u062f\u0631\u064a\u062c\u064a\u0627\u064b \u0644\u0639\u062f\u0629 \u0623\u0633\u0628\u0627\u0628 \u0645\u0646 \u0623\u0628\u0631\u0632\u0647\u0627 \u0627\u0644\u062a\u0637\u0648\u0631 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a \u0627\u0644\u0647\u0627\u0626\u0644 \u0627\u0644\u0630\u064a \u0645\u0631 \u0628\u0647 \u0639\u0644\u0645 \u0627\u0644\u062d\u0627\u0633\u0648\u0628 (\u0627\u0644\u0634\u0645\u0627\u064a\u0644\u0629\u060c2015). \u0648\u0644\u0642\u062f \u062a\u0639\u062f\u062f\u062a \u0627\u0644\u062a\u0639\u0631\u064a\u0641\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062e\u0635 \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0645\u0646\u0647\u0627: “\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0647\u064a \u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0623\u0641\u0636\u0644 \u0627\u0644\u0648\u0633\u0627\u0626\u0644 \u0644\u062a\u0633\u0647\u064a\u0644 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u062a\u0628\u0627\u062f\u0644\u0647\u0627 \u0648\u062c\u0639\u0644\u0647\u0627 \u0645\u062a\u0627\u062d\u0629 \u0644\u0637\u0627\u0644\u0628\u0647\u0627 \u0628\u0633\u0631\u0639\u0629 \u0648\u0641\u0639\u0627\u0644\u064a\u0629” (\u0627\u0644\u0637\u0627\u0626\u064a\u060c2013).<\/p>\n

          \u0648\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u0627\u062d\u062f\u0629 \u0645\u0646 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u0633\u062a\u062b\u0645\u0631\u0647\u0627 \u0627\u0644\u0625\u0646\u0633\u0627\u0646 \u0648\u062e\u0627\u0635\u0629 \u0627\u0644\u0645\u062f\u0631\u0627\u0621 \u0641\u064a \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0648\u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0644\u0643\u064a \u064a\u0648\u0627\u062c\u0647\u0648\u0627 \u0627\u0644\u062a\u0637\u0648\u0631\u0627\u062a \u0648\u0627\u0644\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0645\u062d\u064a\u0637\u0629 \u0628\u0647\u0645 \u0648\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u0647\u0627 \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0623\u062f\u0627\u0621 \u0648\u062a\u0642\u062f\u064a\u0645 \u0623\u0641\u0636\u0644 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a ( \u0642\u0646\u062f\u064a\u0644\u062c\u064a \u0648\u0627\u0644\u062c\u0646\u0627\u0628\u064a\u060c2015).<\/p>\n

          \u0623\u0645\u0627 \u0631\u0648\u062c\u0631 \u0643\u0627\u0631\u062a\u0631 \u0641\u064a\u0639\u0631\u0641 \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0628\u0623\u0646\u0647\u0627 : “\u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0648\u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629 \u0644\u062a\u0644\u0642\u064a \u0648\u062a\u062e\u0632\u064a\u0646 \u0648\u062a\u062d\u0644\u064a\u0644 \u0648\u062a\u0648\u0635\u064a\u0644 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0641\u064a \u0643\u0644 \u0623\u0634\u0643\u0627\u0644\u0647\u0627 \u0648\u062a\u0637\u0628\u064a\u0642\u0627\u062a\u0647\u0627 \u0644\u0643\u0644 \u062c\u0648\u0627\u0646\u0628 \u062d\u064a\u0627\u062a\u0646\u0627 (\u0627\u0644\u0637\u0627\u0647\u0631\u060c2013).<\/p>\n

          \u0648\u064a\u0645\u0643\u0646 \u0627\u0644\u0642\u0648\u0644 \u0628\u0623\u0646 \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u0627\u0644\u0625\u062a\u0635\u0627\u0644 \u0647\u064a \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0623\u062c\u0647\u0632\u0629 \u0648\u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0633\u0647\u0644 \u0639\u0645\u0644\u064a\u0629 \u062a\u062e\u0632\u064a\u0646 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u0645\u0639\u0627\u0644\u062c\u062a\u0647\u0627 \u0648\u0627\u0633\u062a\u0631\u062c\u0627\u0639\u0647\u0627 \u0648\u062a\u0648\u0635\u064a\u0644\u0647\u0627 \u0628\u0648\u0627\u0633\u0637\u0629 \u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0627\u062a\u0635\u0627\u0644\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0644\u0623\u064a \u0645\u0643\u0627\u0646 \u0641\u064a \u0627\u0644\u0639\u0627\u0644\u0645 \u0623\u0648 \u0627\u0633\u062a\u0642\u0628\u0627\u0644\u0647\u0627 \u0645\u0646 \u0623\u064a \u0645\u0643\u0627\u0646 \u0641\u064a \u0627\u0644\u0639\u0627\u0644\u0645 (\u0627\u0644\u0634\u0631\u064a\u0641\u060c2014).<\/p>\n

          \u0648\u064a\u0631\u0649 \u0627\u0644\u0628\u0627\u062d\u062b \u0623\u0646 \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u0627\u0644\u0625\u062a\u0635\u0627\u0644 \u0647\u064a : “\u0627\u0644\u0622\u0644\u0627\u062a \u0623\u0648 \u0627\u0644\u0648\u0633\u0627\u0626\u0644 \u0623\u0648 \u0627\u0644\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u062a\u064a \u062a\u0633\u0627\u0639\u062f \u0639\u0644\u0649 \u062c\u0645\u0639 \u0648\u062a\u062e\u0632\u064a\u0646 \u0648\u062a\u062d\u0644\u064a\u0644 \u0648\u0645\u0639\u0627\u0644\u062c\u0629 \u0648\u062a\u0648\u0635\u064a\u0644 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0628\u0645\u062e\u062a\u0644\u0641 \u0623\u0634\u0643\u0627\u0644\u0647\u0627 \u0633\u0648\u0627\u0621 \u0645\u0643\u062a\u0648\u0628\u0629 \u0623\u0648 \u0645\u0633\u0645\u0648\u0639\u0629 \u0623\u0648 \u0645\u0631\u0626\u064a\u0629 \u0644\u0643\u0644 \u0645\u0646 \u0647\u0648 \u0628\u062d\u0627\u062c\u0629 \u0627\u0644\u064a\u0647\u0627.<\/p>\n

          \u0648\u0623\u062d\u062f\u062b\u062a \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u0627\u0644\u0625\u062a\u0635\u0627\u0644 \u062a\u0623\u062b\u064a\u0631\u0627\u062a \u062c\u0648\u0647\u0631\u064a\u0629 \u0641\u064a \u0627\u0644\u0646\u0638\u0645 \u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629 \u0648\u0627\u0647\u0645\u0647\u0627 (\u0627\u0644\u0633\u0639\u064a\u062f\u060c2013):<\/p>\n

            \n
          • \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0625\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0623\u0645\u062b\u0644 \u0644\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0628\u0634\u0631\u064a\u0629 \u0648\u0627\u0644\u0641\u0646\u064a\u0629 \u0648\u0627\u0644\u0645\u0627\u062f\u064a\u0629 \u0627\u0644\u0645\u062a\u0627\u062d\u0629 \u0644\u0644\u0645\u0624\u0633\u0633\u0629 \u0648\u0627\u0644\u0639\u0645\u0644 \u0639\u0644\u0649 \u062a\u0646\u0645\u064a\u062a\u0647\u0627.<\/li>\n
          • \u062e\u0644\u0642 \u0642\u0646\u0648\u0627\u062a \u0627\u062a\u0635\u0627\u0644 \u062c\u062f\u064a\u062f\u0629 \u0639\u0628\u0631 \u0634\u0628\u0643\u0627\u062a \u0627\u0644\u062d\u0627\u0633\u0628\u0627\u062a \u0648\u0627\u0644\u0627\u062a\u0635\u0627\u0644\u0627\u062a \u0633\u0648\u0627\u0621 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0623\u0648 \u062e\u0627\u0631\u062c\u0647\u0627 \u0627\u0644\u0623\u0645\u0631 \u0627\u0644\u0630\u064a \u064a\u0624\u062f\u064a \u0644\u0632\u064a\u0627\u062f\u0629 \u0633\u0631\u0639\u0629 \u062a\u062f\u0641\u0642 \u0648\u0645\u0639\u0627\u0644\u062c\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u062a\u062d\u062f\u064a\u062b \u0627\u0644\u0623\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629 \u0627\u0644\u062d\u062f\u064a\u062b\u0629 \u0645\u062b\u0644 \u0627\u0644\u0625\u062c\u062a\u0645\u0627\u0639\u0627\u062a \u0648\u0627\u0644\u062a\u0641\u0627\u0648\u0636 \u0648\u0639\u0642\u062f \u0627\u0644\u0635\u0641\u0642\u0627\u062a \u0639\u0646 \u0628\u0639\u062f.<\/li>\n
          • \u0627\u0644\u062a\u062e\u0644\u0635 \u0645\u0646 \u0623\u0639\u0628\u0627\u0621 \u0627\u0644\u0645\u0647\u0627\u0645 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u0644\u0644\u0645\u062f\u0631\u0627\u0621 \u0627\u0644\u0623\u0645\u0631 \u0627\u0644\u0630\u064a \u0623\u062a\u0627\u062d \u0644\u0647\u0645 \u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u0625\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0627\u0626\u0636 \u0641\u064a \u0627\u0644\u0639\u0645\u0644 \u0644\u0644\u062a\u062e\u0637\u064a\u0637 \u0648\u0631\u0633\u0645 \u0627\u0644\u0633\u064a\u0627\u0633\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0648\u0627\u0644\u0630\u064a \u064a\u0646\u0639\u0643\u0633 \u0628\u0634\u0643\u0644 \u0648\u0627\u0636\u062d \u0641\u064a \u0631\u0641\u0639 \u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0644\u064a\u0627.<\/li>\n
          • \u0627\u0644\u0645\u0633\u0627\u0647\u0645\u0629 \u0641\u064a \u0632\u064a\u0627\u062f\u0629 \u0642\u062f\u0631\u0629 \u0627\u0644\u0646\u0638\u0645 \u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u0643\u064a\u0641 \u0627\u0644\u0633\u0631\u064a\u0639 \u0627\u0644\u0645\u0648\u0627\u0643\u0628 \u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u0625\u062f\u0627\u0631\u064a \u0639\u0646 \u0637\u0631\u064a\u0642 \u062a\u0648\u0641\u064a\u0631 \u0648\u0633\u0627\u0626\u0644 \u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \u0641\u0639\u0627\u0644\u0629 \u0644\u062a\u062e\u0632\u064a\u0646 \u0648\u0627\u0633\u062a\u0631\u062c\u0627\u0639 \u0648\u0645\u0639\u0627\u0644\u062c\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u062a\u0632\u0648\u064a\u062f\u0647\u0627 \u0644\u0645\u062a\u062e\u0630 \u0627\u0644\u0642\u0631\u0627\u0631 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628.<\/li>\n<\/ul>\n

            2.1 \u0623\u0647\u0645\u064a\u0629 \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u0627\u0644\u0625\u062a\u0635\u0627\u0644 \u0644\u0644\u0645\u0624\u0633\u0633\u0627\u062a:<\/p>\n

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            \u062a\u0644\u0639\u0628 \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u0627\u0644\u0625\u062a\u0635\u0627\u0644 \u062f\u0648\u0631\u0627\u064b \u0643\u0628\u064a\u0631\u0627\u064b \u0641\u064a \u062a\u0637\u0648\u064a\u0631 \u0648\u062a\u062d\u062f\u064a\u062b \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0648\u062a\u0624\u062f\u064a \u0627\u0644\u0649 \u0638\u0647\u0648\u0631 \u0623\u0646\u0648\u0627\u0639 \u062c\u062f\u064a\u062f\u0629 \u0645\u0646 \u0627\u0644\u0648\u0638\u0627\u0626\u0641 \u0648\u0645\u062c\u0627\u0644\u0627\u062a \u0639\u0645\u0644 \u0648\u0646\u0634\u0627\u0637\u0627\u062a \u0645\u062a\u0646\u0648\u0639\u0629 \u0641\u064a \u0628\u064a\u0626\u0627\u062a \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0648\u064a\u0645\u0643\u0646 \u0645\u0644\u0627\u062d\u0638\u0629 \u0647\u0630\u0627 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0623\u0646\u0647\u0627:<\/p>\n

              \n
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              \u0644\u0630\u0644\u0643 \u062a\u0639\u062a\u0628\u0631 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u062d\u0642\u0644\u0627\u064b \u062e\u0635\u0628\u0627\u064b \u0644\u062a\u0633\u0647\u064a\u0644 \u0648\u062a\u0628\u0633\u064a\u0637 \u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0648\u0627\u0644\u0645\u0639\u0627\u0645\u0644\u0627\u062a \u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629\u060c \u0648\u0628\u0646\u0627\u0621\u0627 \u0639\u0644\u0649 \u0630\u0644\u0643 \u0641\u0625\u0646 \u0627\u0644\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u064a\u062c\u0628 \u0623\u0646 \u062a\u0623\u062e\u0630 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u062d\u062f\u064a\u062b\u0629 \u0648\u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0648\u0647\u0648 \u0645\u0627 \u064a\u0633\u062a\u0644\u0632\u0645 \u0628\u0636\u0631\u0648\u0631\u0629 \u0625\u062a\u0627\u062d\u0629 \u0627\u0644\u0641\u0631\u0635\u0629 \u0644\u0645\u0648\u0638\u0641\u064a \u0627\u0644\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0644\u0644\u0627\u0644\u062a\u062d\u0627\u0642 \u0628\u0627\u0644\u0628\u0631\u0627\u0645\u062c \u0627\u0644\u062a\u062f\u0631\u064a\u0628\u064a\u0629 \u0630\u0627\u062a \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0644\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0623\u062f\u0627\u0621 \u0648\u0627\u0643\u062a\u0633\u0627\u0628 \u0645\u0647\u0627\u0631\u0627\u062a \u0648\u062e\u0628\u0631\u0627\u062a \u062c\u062f\u064a\u062f\u0629 \u062a\u0648\u0627\u0643\u0628 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u062d\u062f\u064a\u062b\u0629 \u0648\u062b\u0642\u0627\u0641\u0627\u062a \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0629 \u062a\u0624\u0647\u0644 \u0625\u0646\u062c\u0627\u0632 \u0627\u0644\u0645\u0639\u0627\u0645\u0644\u0627\u062a \u0648\u0627\u0644\u0645\u0647\u0627\u0645 \u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629.<\/p>\n

              3.1 \u0627\u0644\u062a\u0648\u062c\u0647 \u0627\u0644\u0645\u062a\u0633\u0627\u0631\u0639 \u0646\u062d\u0648 \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u0627\u0644\u0625\u062a\u0635\u0627\u0644<\/p>\n

              \u0628\u0633\u0628\u0628 \u0627\u0644\u062a\u0623\u062b\u064a\u0631\u0627\u062a \u0627\u0644\u0645\u062a\u0632\u0627\u064a\u062f\u0629 \u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u0627\u0644\u0625\u062a\u0635\u0627\u0644 \u0641\u064a \u062d\u064a\u0627\u062a\u0646\u0627 \u0648\u0641\u064a \u0645\u062e\u062a\u0644\u0641 \u062c\u0648\u0627\u0646\u0628\u0647\u0627 \u0647\u0646\u0627\u0643 \u0639\u062f\u062f \u0645\u0646 \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0645\u062b\u0644 \u0623\u0633\u0628\u0627\u0628 \u0646\u062d\u0648 \u0627\u0644\u062a\u0648\u062c\u0647 \u0627\u0644\u0649 \u062a\u0648\u0638\u064a\u0641 \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u0627\u0644\u0625\u062a\u0635\u0627\u0644 \u0648\u0645\u0646\u0647\u0627:<\/p>\n

                \n
              • \u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0648\u062a\u0637\u0648\u0631\u0627\u062a \u0627\u0644\u0627\u0646\u062a\u0631\u0646\u062a \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062b\u0648\u0631\u0629 \u0641\u064a \u0645\u062c\u0627\u0644 \u0634\u0628\u0643\u0627\u062a \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0645\u062d\u0648\u0633\u0628\u0629 \u0648\u0627\u0644\u0627\u062a\u0635\u0627\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u0645\u062d\u0648\u0631\u0647\u0627 \u0627\u0644\u0627\u0646\u062a\u0631\u0646\u062a\u060c \u0643\u0645\u0627 \u0623\u0635\u0628\u062d\u062a \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0648\u0627\u0644\u062a\u062f\u0627\u062e\u0644\u0627\u062a \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u062d\u0642\u064a\u0642\u0629 \u0648\u0627\u0636\u062d\u0629 \u0648\u0648\u0627\u0642\u0639 \u0645\u062c\u0633\u062f.<\/li>\n
              • \u0646\u0634\u0623\u0629 \u0648\u062a\u0637\u0648\u0631 \u0627\u0642\u062a\u0635\u0627\u062f \u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0645\u062a\u0645\u062b\u0644 \u0628\u0638\u0647\u0648\u0631 \u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0627\u062a \u0623\u0633\u0627\u0633\u0647\u0627 \u0645\u0628\u0646\u064a \u0639\u0644\u0649 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0648\u0638\u0647\u0648\u0631 \u0645\u0646\u062a\u062c\u0627\u062a \u0648\u062e\u062f\u0645\u0627\u062a \u062c\u062f\u064a\u062f\u0629.<\/li>\n
              • \u0627\u0644\u062a\u062d\u0648\u0644\u0627\u062a \u0641\u064a \u0645\u0634\u0627\u0631\u064a\u0639 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0628\u0633\u0628\u0628 \u0638\u0647\u0648\u0631 \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u0627\u0644\u0625\u062a\u0635\u0627\u0644 \u0627\u0644\u062a\u064a \u0633\u0647\u0644\u062a \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0645\u0646 \u062e\u0627\u0631\u062c \u062d\u062f\u0648\u062f \u0627\u0644\u0634\u0631\u0643\u0629 \u0648\u0628\u0646\u0641\u0633 \u0627\u0644\u0643\u0641\u0627\u0621\u0629 \u062a\u0642\u0631\u064a\u0628\u0627 \u0639\u0646\u062f \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0645\u0646 \u062f\u0627\u062e\u0644 \u0627\u0644\u0634\u0631\u0643\u0629 \u0628\u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u062a\u0639\u0627\u0645\u0644\u0627\u062a \u0627\u0644\u0634\u0631\u0643\u0629 \u0648\u0627\u0631\u062a\u0628\u0627\u0637\u0647\u0627 \u0641\u064a \u0645\u062d\u064a\u0637\u0647\u0627 \u0627\u0644\u062e\u0627\u0631\u062c\u064a.<\/li>\n
              • \u0638\u0647\u0648\u0631 \u0645\u0627 \u064a\u0633\u0645\u0649 \u0628\u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0648\u0645\u0627 \u0635\u0627\u062d\u0628\u0647\u0627 \u0645\u0646 \u0625\u0639\u0627\u062f\u0629 \u062a\u0635\u0645\u064a\u0645 \u0645\u0646\u0638\u0645\u064a \u0623\u0633\u0627\u0633\u064a \u064a\u0645\u0643\u0646 \u0645\u0646 \u062e\u0644\u0627\u0644\u0647 \u0623\u0646 \u062a\u0624\u0645\u0646 \u0644\u0644\u0645\u0646\u0638\u0645\u0629 \u0638\u0631\u0648\u0641 \u0645\u0646\u0627\u0633\u0628\u0629 \u0628\u0627\u062a\u062c\u0627\u0647 \u0627\u0644\u0634\u0631\u0643\u0629 \u0623\u0648 \u0627\u0644\u0645\u0646\u0634\u0623\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0648\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0639\u0645\u0644\u0647\u0627 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0646\u062c\u0632 \u0639\u0628\u0631 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0634\u0628\u0643\u0627\u062a \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a (\u0642\u0646\u062f\u064a\u0644\u062c\u064a \u0648 \u0627\u0644\u062c\u0646\u0627\u0628\u064a\u060c2015).<\/li>\n
              • \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0628\u062d\u064a\u062b \u0644\u0639\u0628\u062a \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u062f\u0648\u0631\u0627 \u0623\u0633\u0627\u0633\u064a\u0627\u064b \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0648\u0627\u0633\u062a\u062d\u062f\u0627\u062b \u062e\u062f\u0645\u0627\u062a \u062c\u062f\u064a\u062f\u0629 \u0644\u0645 \u062a\u0643\u0646 \u0645\u062a\u0648\u0641\u0631\u0629 \u0641\u064a \u0627\u0644\u0633\u0627\u0628\u0642.<\/li>\n
              • \u0627\u0644\u0633\u064a\u0637\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u0639\u0642\u064a\u062f \u062d\u064a\u062b \u0623\u062b\u0628\u062a\u062a \u0643\u0644 \u0627\u0644\u0645\u0639\u0637\u064a\u0627\u062a \u0627\u0646 \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u0627\u0644\u0625\u062a\u0635\u0627\u0644 \u0647\u064a \u0623\u0641\u0636\u0644 \u0633\u0644\u0627\u062d \u0645\u0645\u0643\u0646 \u0623\u0646 \u062a\u0634\u0647\u0631\u0647 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0641\u064a \u0648\u062c\u0647 \u0638\u0627\u0647\u0631\u0629 \u0627\u0644\u062a\u0639\u0642\u064a\u062f \u0627\u0644\u062a\u064a \u0628\u0627\u062a\u062a \u062a\u0639\u062a\u0631\u064a\u0647\u0627\u060c \u0644\u0630\u0644\u0643 \u0644\u062c\u0623\u062a \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0625\u0644\u0649 \u0627\u0644\u062a\u0648\u062c\u0647 \u0648\u0627\u0644\u062a\u0633\u0627\u0631\u0639 \u0646\u062d\u0648\u0647\u0627 \u0643\u0648\u0646\u0647\u0627 \u0639\u0627\u0645\u0644\u0627\u064b \u0645\u0633\u0627\u0639\u062f\u0627\u064b \u0648\u0641\u0639\u0627\u0644\u0627\u064b \u0641\u064a \u062d\u0644 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0645\u0634\u0627\u0643\u0644 \u0641\u064a \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629(\u0645\u0633\u0644\u0645\u060c2015).<\/li>\n
              • \u062a\u0648\u062c\u0647 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0628\u0645\u062e\u062a\u0644\u0641 \u0623\u0634\u0643\u0627\u0644\u0647\u0627 \u0627\u0644\u0649 \u0627\u0643\u062a\u0633\u0627\u0628 \u0647\u0630\u0647 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0644\u0645\u0627 \u0644\u0647\u0627 \u0645\u0646 \u0645\u0632\u0627\u064a\u0627 \u0645\u0647\u0646\u064a\u0629 \u0648\u0645\u0643\u0627\u0633\u0628 \u0645\u0627\u062f\u064a\u0629(\u0627\u0644\u0637\u0627\u0626\u064a\u060c2013).<\/li>\n<\/ul>\n

                \u0648\u064a\u0645\u0643\u0646 \u0627\u0644\u0642\u0648\u0644 \u0627\u0646 \u0647\u0646\u0627\u0643 \u0627\u0646\u062f\u0641\u0627\u0639 \u0645\u062a\u0632\u0627\u064a\u062f \u0646\u062d\u0648 \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0628\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u0627\u0644\u0625\u062a\u0635\u0627\u0644 \u0645\u0646 \u0642\u0628\u0644 \u0645\u062f\u0631\u0627\u0621 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0648\u062e\u0628\u0631\u0627\u0621 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0644\u0623\u0646\u0647\u0645 \u064a\u0639\u062a\u0642\u062f\u0648\u0646 \u0623\u0646 \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u0627\u0644\u0625\u062a\u0635\u0627\u0644 \u062a\u062d\u0644 \u0643\u062b\u064a\u0631\u0627 \u0645\u0646 \u0627\u0644\u0645\u0634\u0627\u0643\u0644 \u0641\u064a \u0627\u0644\u0639\u0645\u0644 \u0648\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0645\u064a\u0632\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0627\u0644\u0623\u0639\u0645\u0627\u0644\u060c \u0643\u0645\u0627 \u0623\u0646\u0647\u0627 \u062a\u0639\u062a\u0628\u0631 \u0645\u0646 \u0627\u0644\u0623\u0635\u0648\u0644 \u063a\u064a\u0631 \u0627\u0644\u0645\u0644\u0645\u0648\u0633\u0629 \u0627\u0644\u062a\u064a \u0625\u0630\u0627 \u0623\u062d\u0633\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u062a\u0624\u062f\u064a \u0627\u0644\u0649 \u0632\u064a\u0627\u062f\u0629 \u0642\u062f\u0631\u0629 \u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0627\u0644\u0623\u062e\u0631\u0649(\u0627\u0644\u063a\u0627\u0644\u0628\u064a \u0648\u0627\u0644\u062d\u0633\u0646\u0627\u0648\u064a\u060c2007).<\/p>\n

                4.1 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0648\u0623\u0647\u0645\u064a\u062a\u0647\u0627 \u0641\u064a \u0639\u0635\u0631 \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u0627\u0644\u0627\u062a\u0635\u0627\u0644:<\/p>\n

                \u0623\u0635\u0628\u062d\u062a \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u064a\u0648\u0645 \u062a\u0633\u062a\u062e\u062f\u0645 \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u0627\u0644\u0625\u062a\u0635\u0627\u0644 \u0643\u0639\u0635\u0628 \u0623\u0633\u0627\u0633\u064a \u0641\u064a \u0639\u0645\u0644\u064a\u0627\u062a\u0647\u0627 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629\u060c \u0628\u0634\u0643\u0644 \u0623\u0639\u0637\u0649 \u0644\u0644\u0625\u062f\u0627\u0631\u0629 \u0628\u0639\u062f\u0627\u064b \u0648\u0645\u0641\u0647\u0648\u0645\u0627\u064b \u062c\u062f\u064a\u062f\u0627\u064b \u0641\u064a \u0642\u0648\u0629 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631 \u0639\u0646 \u0637\u0631\u064a\u0642 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u0627\u0644\u0625\u062d\u0635\u0627\u0626\u064a\u0627\u062a \u0648\u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u062a\u064a \u062a\u0639\u0627\u0644\u062c \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0628\u0642\u0648\u0629 \u0648\u062f\u0642\u0629 \u0648\u0633\u0631\u0639\u0629 \u062d\u064a\u062b \u0623\u0646\u0647 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u062d\u0627\u0636\u0631 \u0644\u0627 \u064a\u0645\u0643\u0646\u0646\u0627 \u0623\u0646 \u0646\u062c\u062f \u0625\u062f\u0627\u0631\u0629 \u0646\u0627\u062c\u062d\u0629 \u0628\u062f\u0648\u0646 \u0648\u062c\u0648\u062f \u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a\u064a\u0629 \u0648\u0627\u0644\u0627\u062a\u0635\u0627\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0645\u062b\u0644 \u0639\u0635\u0628\u0647\u0627 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u060c \u0648\u064a\u0645\u0643\u0646 \u0623\u0646 \u0646\u0644\u062e\u0635 \u0627\u0644\u062c\u0648\u0627\u0646\u0628 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u0627\u0644\u0627\u062a\u0635\u0627\u0644\u0627\u062a \u0641\u064a \u0642\u0648\u0629 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0648\u062a\u0637\u0648\u0631\u0647\u0627 \u0641\u064a \u0627\u0644\u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u0627\u0644\u064a\u0629:<\/p>\n

                  \n
                • \u0627\u0644\u0642\u0648\u0629 \u0627\u0644\u0647\u0627\u0626\u0644\u0629 \u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0641\u064a \u0625\u0639\u062f\u0627\u062f \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0648\u0645\u0639\u0627\u0644\u062c\u0629 \u0627\u0644\u0643\u0645 \u0627\u0644\u0647\u0627\u0626\u0644 \u0648\u0627\u0644\u0644\u062d\u0638\u064a \u0644\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0627\u0644\u0627\u062d\u0635\u0627\u0626\u064a\u0627\u062a \u0648\u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0628\u0633\u0631\u0639\u0629 \u0628\u0627\u0644\u063a\u0629 \u062a\u0639\u0637\u064a \u0645\u0631\u0648\u0646\u0629 \u0648\u0641\u0639\u0627\u0644\u064a\u0629 \u0639\u0627\u0644\u064a\u0629 \u0641\u064a \u0627\u0644\u062a\u0642\u064a\u064a\u0645 \u0648\u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631.<\/li>\n
                • \u0627\u0644\u0641\u0627\u0639\u0644\u064a\u0629 \u0648\u0627\u0644\u0633\u0631\u0639\u0629 \u0648\u0627\u0644\u0645\u0631\u0648\u0646\u0629 \u0641\u064a \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631 \u0628\u0641\u0639\u0644 \u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u0645\u0639\u0627\u0644\u062c\u0629 \u0627\u0644\u0633\u0631\u064a\u0639\u0629 \u0648\u0627\u0644\u062a\u0646\u0642\u0644 \u0627\u0644\u0633\u0631\u064a\u0639 \u0644\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a.<\/li>\n
                • \u0628\u0646\u0627\u0621 \u0628\u0646\u0643 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0644\u0625\u062f\u0627\u0631\u0629 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u064a\u0639\u0637\u064a \u062d\u064a\u0627\u0629 \u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a\u0629 \u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0641\u064a \u062a\u0637\u0648\u064a\u0631 \u0628\u0646\u064a\u0629 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0648\u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629 \u0648\u0641\u0639\u0627\u0644\u064a\u062a\u0647\u0627.<\/li>\n
                • \u062e\u0631\u0648\u062c \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0639\u0646 \u0648\u0627\u0642\u0639 \u0627\u0644\u062a\u0634\u062a\u062a \u0648\u0628\u0637\u0621 \u0627\u0644\u062d\u0631\u0643\u0629 \u0648\u0639\u0634\u0648\u0627\u0626\u064a\u0629 \u0627\u0644\u0643\u0627\u062f\u0631 \u0627\u0644\u0628\u0634\u0631\u064a \u0648\u062a\u0631\u0643\u064a\u0632 \u0627\u0644\u062c\u0647\u062f \u0639\u0644\u0649 \u0646\u0645\u0630\u062c\u0629 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u0625\u062f\u0627\u0631\u064a \u0639\u0646 \u0637\u0631\u064a\u0642 \u0627\u0644\u0628\u0631\u0627\u0645\u062c \u0648\u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a\u064a\u0629 \u0627\u0644\u0639\u0627\u0644\u064a\u0629 (\u0627\u0644\u062e\u0648\u0631\u064a\u060c1998).<\/li>\n<\/ul>\n

                  \u0648\u0628\u0646\u0627\u0621\u0627\u064b \u0639\u0644\u0649 \u0645\u0627 \u0633\u0628\u0642 \u0630\u0643\u0631\u0647\u060c \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0625\u062f\u0627\u0631\u0627\u062a \u0641\u064a \u0639\u0635\u0631\u0646\u0627 \u0627\u0644\u062d\u0627\u0644\u064a \u0645\u0648\u0627\u0643\u0628\u0629 \u0627\u0644\u062a\u0637\u0648\u0631 \u0627\u0644\u0646\u0648\u0639\u064a \u0648\u0627\u0644\u0643\u0645\u064a \u0627\u0644\u0647\u0627\u0626\u0644 \u0641\u064a \u0645\u062c\u0627\u0644 \u062a\u0637\u0628\u064a\u0642 \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0648\u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0627\u0644\u0641\u0648\u0631\u064a\u0629 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0648\u0627\u0644\u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0641\u0631\u0636\u0647\u0627 \u0628\u064a\u0626\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062d\u0627\u0644\u064a\u0629\u060c \u0644\u0630\u0644\u0643 \u0645\u0633\u0623\u0644\u0629 \u062a\u0639\u0645\u064a\u0645 \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0639\u0644\u0649 \u062c\u0645\u064a\u0639 \u0627\u0644\u062f\u0648\u0627\u0626\u0631 \u0648\u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0635\u0628\u062d\u062a \u0636\u0631\u0648\u0631\u0629 \u0644\u0627 \u0645\u0641\u0631 \u0645\u0646\u0647\u0627 \u0644\u0645\u0627 \u0644\u0647\u0627 \u0645\u0646 \u0623\u062b\u0631 \u0625\u064a\u062c\u0627\u0628\u064a \u0639\u0644\u064a\u0647\u0627 \u0648\u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0627\u0637\u0646\u064a\u0646 \u0648\u0639\u0644\u0649 \u062a\u0646\u0645\u064a\u0629 \u0627\u0644\u0645\u0633\u0627\u0631\u0627\u062a \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0648\u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \u0644\u0644\u0628\u0644\u0627\u062f\u060c \u0644\u0623\u0646 \u0647\u0630\u0627 \u0627\u0644\u062a\u0648\u062c\u0647 \u0636\u0631\u0648\u0631\u064a \u0644\u062a\u0647\u064a\u0626\u0629 \u0627\u0644\u0638\u0631\u0648\u0641 \u0644\u0628\u0646\u0627\u0621 \u0625\u062f\u0627\u0631\u0627\u062a \u0648\u0645\u0624\u0633\u0633\u0627\u062a \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0642\u0648\u064a\u0629 \u0648\u0642\u0627\u062f\u0631\u0629 \u0639\u0644\u0649 \u0645\u0648\u0627\u062c\u0647\u0629 \u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0641\u064a \u0638\u0644 \u0627\u0644\u062a\u0637\u0648\u0631\u0627\u062a \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0629 \u0627\u0644\u062d\u0627\u0644\u064a\u0629.<\/p>\n

                    \n
                  1. \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u0627\u0644\u0625\u062a\u0635\u0627\u0644 \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u062d\u0643\u0648\u0645\u064a\u0629<\/strong><\/li>\n<\/ol>\n

                    1.2 \u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u062d\u0643\u0648\u0645\u064a\u0629:<\/p>\n

                    \u062a\u0639\u062a\u0628\u0631 \u0627\u0644\u062e\u062f\u0645\u0629 \u0646\u0634\u0627\u0637 \u0623\u0648 \u0645\u0646\u0641\u0639\u0629 \u064a\u0624\u062f\u064a\u0647\u0627 \u0637\u0631\u0641 \u0644\u0622\u062e\u0631 \u0648\u062a\u062a\u0633\u0645 \u0628\u0623\u0646\u0647\u0627 \u063a\u064a\u0631 \u0645\u0644\u0645\u0648\u0633\u0629 \u0648\u0644\u0627 \u064a\u062a\u0631\u062a\u0628 \u0639\u0644\u0649 \u062a\u0642\u062f\u064a\u0645\u0647\u0627 \u0623\u064a \u0646\u0648\u0639 \u0645\u0646 \u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u0645\u0644\u0643\u064a\u0629\u060c \u0648\u064a\u0639\u0631\u0641 (\u0645\u0635\u0637\u0641\u0649\u060c2008) \u0627\u0644\u062e\u062f\u0645\u0629 \u0639\u0644\u0649 \u0623\u0646\u0647\u0627 : “\u0630\u0644\u0643 \u0627\u0644\u0646\u0634\u0627\u0637 \u063a\u064a\u0631 \u0627\u0644\u0645\u0644\u0645\u0648\u0633 \u0627\u0644\u0630\u064a \u064a\u0642\u062f\u0645 \u0644\u0644\u0645\u0646\u062a\u0641\u0639 \u0648\u064a\u0647\u062f\u0641 \u0625\u0644\u0649 \u0625\u0634\u0628\u0627\u0639 \u062d\u0627\u062c\u0627\u062a\u0647 \u0648\u0631\u063a\u0628\u0627\u062a\u0647”.<\/p>\n

                    \u0648\u064a\u0639\u0631\u0641 (kotler,2009) \u0627\u0644\u062e\u062f\u0645\u0629 \u0623\u0646\u0647\u0627: “\u0627\u0646\u062c\u0627\u0632 \u0623\u0648 \u0646\u0634\u0627\u0637 \u0645\u0631\u062a\u0628\u0637 \u0628\u0639\u0645\u0644\u064a\u0629 \u062a\u0628\u0627\u062f\u0644\u064a\u0629 \u0637\u0631\u0641 \u0645\u0627 \u0644\u0637\u0631\u0641 \u0622\u062e\u0631 \u0648\u062a\u0643\u0648\u0646 \u0623\u0633\u0627\u0633\u0627\u064b \u063a\u064a\u0631 \u0645\u0644\u0645\u0648\u0633\u0629 \u0648\u0644\u0627 \u064a\u0646\u062a\u062c \u0639\u0646\u0647\u0627 \u0623\u064a \u0645\u0644\u0643\u064a\u0629 \u0648\u062a\u0642\u062f\u064a\u0645\u0647\u0627 \u0623\u0648 \u0625\u0646\u062a\u0627\u062c\u0647\u0627 \u0642\u062f \u0644\u0627 \u064a\u0643\u0648\u0646 \u0645\u0631\u062a\u0628\u0637 \u0628\u0645\u0646\u062a\u062c \u0645\u0627\u062f\u064a \u0623\u0648 \u064a\u0643\u0648\u0646”.<\/p>\n

                    \u0623\u0645\u0627 \u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u062d\u0643\u0648\u0645\u064a\u0629 \u0641\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0623\u0646\u0647\u0627: ” \u062a\u0644\u0643 \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u062a\u064a \u062a\u0639\u062f \u062a\u0642\u0644\u064a\u062f\u064a\u0627\u064b \u062e\u062f\u0645\u0629 \u0641\u0646\u064a\u0629 \u062a\u0642\u062f\u0645 \u0628\u0635\u0648\u0631\u0629 \u0639\u0627\u0645\u0629 \u0639\u0646 \u0637\u0631\u064a\u0642 \u062c\u0647\u0629 \u062d\u0643\u0648\u0645\u064a\u0629 \u0643\u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0644\u062d\u0627\u062c\u0629 \u0639\u0627\u0645\u0629 \u064a\u062a\u0637\u0644\u0628 \u062a\u0648\u0641\u064a\u0631\u0647\u0627 \u0623\u0646 \u064a\u062d\u062a\u0631\u0645 \u0627\u0644\u0642\u0627\u0626\u0645\u064a\u0646 \u0639\u0644\u0649 \u0625\u062f\u0627\u0631\u062a\u0647\u0627 \u0645\u0628\u0627\u062f\u0626 \u0627\u0644\u0645\u0633\u0627\u0648\u0627\u0629 \u0648\u0627\u0644\u0627\u0633\u062a\u0645\u0631\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629 \u0644\u0644\u062c\u0645\u0647\u0648\u0631 (\u0645\u0631\u064a\u0632\u0642\u060c2015)”.<\/p>\n

                    \u0648\u0639\u0631\u0641\u0647\u0627 (\u0639\u0634\u0648\u0631\u060c2010) : ” \u0623\u0646\u0647\u0627 \u0648\u062c\u0647 \u0645\u0646 \u0623\u0648\u062c\u0647 \u0646\u0634\u0627\u0637 \u0627\u0644\u062c\u0647\u0627\u062a \u0627\u0644\u062d\u0643\u0648\u0645\u064a\u0629 \u0623\u0648 \u0627\u0644\u0645\u0641\u0648\u0636\u0629 \u0645\u0646 \u0637\u0631\u0641\u0647\u0627 \u0644\u062a\u0642\u062f\u064a\u0645 \u062e\u062f\u0645\u0629 \u0639\u0645\u0648\u0645\u064a\u0629 \u0644\u064a\u0635\u0628\u062d \u0645\u0635\u0637\u0644\u062d \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u062d\u0643\u0648\u0645\u064a\u0629 “\u0627\u0644\u0631\u0627\u0628\u0637\u0629” \u0627\u0644\u062a\u064a \u062a\u062c\u0645\u0639 \u0628\u064a\u0646 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062d\u0643\u0648\u0645\u064a\u0629 \u0648\u0627\u0644\u0645\u0648\u0627\u0637\u0646\u064a\u0646 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u062a\u0644\u0628\u064a\u0629 \u0627\u0644\u0631\u063a\u0628\u0627\u062a \u0648\u0625\u0634\u0628\u0627\u0639 \u0627\u0644\u062d\u0627\u062c\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0644\u0644\u0623\u0641\u0631\u0627\u062f \u0645\u0646 \u0637\u0631\u0641 \u0627\u0644\u062c\u0647\u0627\u062a \u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629 \u0627\u0644\u062d\u0643\u0648\u0645\u064a\u0629”.<\/p>\n

                    \u0644\u0642\u062f \u0623\u0635\u0628\u062d \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u062d\u062f\u064a\u062b\u0629 \u0645\u0646 \u0648\u0633\u0627\u0626\u0644 \u0627\u062a\u0635\u0627\u0644\u0627\u062a \u0648\u0634\u0628\u0643\u0627\u062a \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u062d\u0643\u0648\u0645\u064a\u0629 \u064a\u062d\u0642\u0642 \u0645\u0632\u0627\u064a\u0627 \u0639\u062f\u064a\u062f\u0629\u061b \u0625\u0630 \u062a\u062d\u0642\u0642 \u062f\u0631\u062c\u0629 \u0639\u0627\u0644\u064a\u0629 \u0645\u0646 \u0627\u0644\u0631\u0627\u062d\u0629 \u0648\u0627\u0644\u0645\u0644\u0627\u0626\u0645\u0629 \u0648\u0627\u0644\u0633\u0631\u0639\u0629 \u0641\u064a \u0625\u0646\u062c\u0627\u0632 \u0627\u0644\u0645\u0647\u0627\u0645 \u0648\u0623\u062f\u0627\u0621 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0623\u0648 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u064a\u0647\u0627\u060c \u0643\u0645\u0627 \u062a\u0624\u062f\u064a \u0625\u0644\u0649 \u0645\u062d\u062f\u0648\u062f\u064a\u0629 \u0648\u0642\u0644\u0629 \u0646\u0633\u0628\u0629 \u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u0641\u064a \u0623\u062f\u0627\u0621 \u0648\u062a\u0633\u0644\u064a\u0645 \u0627\u0644\u062e\u062f\u0645\u0629 \u0628\u0633\u0628\u0628 \u0627\u0644\u062f\u0642\u0629 \u0627\u0644\u0645\u062a\u0646\u0627\u0647\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0645\u064a\u0632 \u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0648\u062a\u0648\u0641\u064a\u0631 \u0648\u0627\u062e\u062a\u0635\u0627\u0631 \u0627\u0644\u0648\u0642\u062a \u0644\u0635\u0627\u0644\u062d \u0637\u0627\u0644\u0628\u064a \u0627\u0644\u062e\u062f\u0645\u0629 \u0644\u0625\u0646\u0647\u0627\u0621 \u0645\u0634\u0627\u0643\u0644 \u0627\u0644\u062a\u0639\u0642\u064a\u062f \u0627\u0644\u0625\u062f\u0627\u0631\u064a \u0639\u0646 \u0637\u0631\u064a\u0642 \u062a\u0648\u0641\u064a\u0631 \u0642\u0627\u0639\u062f\u0629 \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u0627\u062a\u0635\u0627\u0644 \u0645\u062a\u0643\u0627\u0645\u0644\u0629.<\/p>\n

                    \u0648\u062a\u0639\u062f \u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0627\u0644\u062d\u062f\u064a\u062b\u0629 \u0622\u0644\u064a\u0629 \u0644\u0644\u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a \u0644\u0623\u0646\u0647 \u0628\u0625\u0645\u0643\u0627\u0646\u0647\u0627 \u062a\u063a\u064a\u064a\u0631 \u0637\u0631\u064a\u0642\u0629 \u0639\u0645\u0644 \u0627\u0644\u0623\u0641\u0631\u0627\u062f \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u062d\u0643\u0648\u0645\u064a\u0629 \u0648\u0639\u0644\u0649 \u0631\u0633\u0627\u0644\u0629 \u0623\u0648 \u0647\u062f\u0641 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u0638\u0631\u0648\u0641 \u0648\u0625\u0632\u0627\u0644\u0629 \u0627\u0644\u0639\u0648\u0627\u0626\u0642 \u0648\u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0648\u0627\u062c\u0647\u0647\u0627 (\u0633\u0627\u0644\u0645\u064a \u0648 \u0642\u0627\u0633\u0645\u064a\u0629\u060c2015).<\/p>\n

                    \u0648\u0623\u062e\u064a\u0631\u0627\u064b \u064a\u0645\u0643\u0646\u0646\u0627 \u0627\u0644\u0642\u0648\u0644 \u0623\u0646 \u0627\u0644\u0625\u0646\u062a\u0642\u0627\u0644 \u0646\u062d\u0648 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u062d\u0643\u0648\u0645\u064a\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u0628\u0646\u0627\u0621 \u0627\u0644\u062b\u0642\u0629 \u0628\u064a\u0646 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u062d\u0643\u0648\u0645\u064a\u0629 \u0648\u0627\u0644\u0645\u0648\u0627\u0637\u0646\u064a\u0646 \u0648\u0645\u0646 \u062b\u0645 \u0627\u0644\u0649 \u0627\u0644\u0633\u0631\u0639\u0629 \u0641\u064a \u0625\u0646\u062c\u0627\u0632 \u0648\u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0628\u0634\u0643\u0644 \u0645\u0628\u0627\u0634\u0631 \u0648\u0628\u062c\u0648\u062f\u0629 \u0639\u0627\u0644\u064a\u0629 \u0644\u062a\u0648\u0641\u064a\u0631 \u0627\u0644\u062c\u0647\u062f \u0648\u0627\u0644\u0648\u0642\u062a \u0648\u0627\u0644\u062a\u0643\u0644\u0641\u0629.<\/p>\n

                      \n
                    1. \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u0627\u0644\u0625\u062a\u0635\u0627\u0644 \u0648\u0627\u0644\u062a\u062d\u0648\u0644 \u0627\u0644\u0649 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u0644\u064a\u0629 (\u0627\u0644\u0628\u0644\u062f\u064a\u0629) \u0627\u0644\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<\/strong><\/li>\n<\/ol>\n

                      \u0628\u0633\u0628\u0628 \u0627\u0644\u062a\u0637\u0648\u0631\u0627\u062a \u0627\u0644\u062d\u0627\u0635\u0644\u0629 \u0641\u064a \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u0627\u0644\u0625\u062a\u0635\u0627\u0644 \u0638\u0647\u0631 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0648\u0627\u062c\u0647 \u0645\u062e\u062a\u0644\u0641 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0648\u0627\u0644\u0625\u062f\u0627\u0631\u0627\u062a \u0648\u0645\u0646\u0647\u0627 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u0644\u064a\u0629 (\u0627\u0644\u0628\u0644\u062f\u064a\u0629) \u0646\u0638\u0631\u0627\u064b \u0644\u0639\u0644\u0627\u0642\u062a\u0647\u0627 \u0648\u0627\u0631\u062a\u0628\u0627\u0637\u0647\u0627 \u0628\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0623\u0637\u0631\u0627\u0641\u060c \u062d\u064a\u062b \u062a\u062a\u064a\u062d \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u0627\u0644\u0625\u062a\u0635\u0627\u0644 \u0644\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0641\u0631\u0635\u0629 \u0627\u0644\u062a\u062d\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062a\u062d\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0648\u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0628\u064a\u0646 \u0627\u0644\u0639\u0627\u0645\u0644\u064a\u0646 \u0641\u064a \u0627\u0644\u0648\u062d\u062f\u0627\u062a \u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629 \u0644\u0644\u062a\u0645\u062a\u0639 \u0628\u0646\u0648\u0639 \u0645\u0646 \u0627\u0644\u0645\u0631\u0648\u0646\u0629 \u0648\u0627\u0644\u0633\u0631\u0639\u0629 \u0641\u064a \u0625\u064a\u0635\u0627\u0644 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0644\u0644\u0645\u0648\u0627\u0637\u0646\u064a\u0646 \u0648\u0643\u064a\u0641\u064a\u0629 \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0623\u062e\u0631\u0649 \u0641\u064a \u0638\u0644 \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0648\u0645\u062a\u0637\u0644\u0628\u0627\u062a\u0647\u0627.<\/p>\n

                      1.3 \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629:<\/p>\n

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                      \u0648\u064a\u0645\u0643\u0646 \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0628\u0623\u0646\u0647\u0627 ” \u0625\u0633\u062a\u062e\u062f\u0627\u0645 \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u0627\u0644\u0625\u062a\u0635\u0627\u0644 \u0627\u0644\u0645\u0628\u0646\u064a\u0629 \u0639\u0644\u0649 \u0634\u0628\u0643\u0629 \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0644\u062f\u0639\u0645 \u0648\u062a\u0639\u0632\u064a\u0632 \u062d\u0635\u0648\u0644 \u0627\u0644\u0645\u0648\u0627\u0637\u0646\u064a\u0646 \u0639\u0644\u0649 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0642\u062f\u0645\u0647\u0627 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0627\u0644\u062e\u062f\u0645\u0629 \u0644\u0642\u0637\u0627\u0639 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0648\u0627\u0644\u062f\u0648\u0627\u0626\u0631 \u0627\u0644\u062d\u0643\u0648\u0645\u064a\u0629 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0628\u0634\u0641\u0627\u0641\u064a\u0629 \u0648\u0643\u0641\u0627\u0621\u0629 \u0639\u0627\u0644\u064a\u0629 \u0648\u0628\u0645\u0627 \u064a\u062d\u0642\u0642 \u0627\u0644\u0639\u062f\u0627\u0644\u0629 \u0648\u0627\u0644\u0645\u0633\u0627\u0648\u0627\u0629 (\u0642\u0627\u062f\u0629\u060c2017).<\/p>\n

                      2.3 \u0634\u0631\u0648\u0637 \u0648\u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u0644 \u0627\u0644\u0646\u0627\u062c\u062d \u0627\u0644\u0649 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<\/p>\n

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                        \n
                      • \u0625\u0635\u062f\u0627\u0631 \u0627\u0644\u0642\u0648\u0627\u0646\u064a\u0646 \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0648\u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u062a\u064a \u062a\u0633\u0647\u0644 \u0627\u0644\u062a\u062d\u0648\u0644 \u0646\u062d\u0648 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0648\u062a\u0644\u0628\u064a\u0629 \u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u062a\u0643\u064a\u0641 \u0645\u0639\u0647.<\/li>\n
                      • \u0648\u0636\u0648\u062d \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u062d\u0648\u0644 \u0648\u064a\u0642\u0635\u062f \u0628\u0647\u0627 \u0636\u0631\u0648\u0631\u0629 \u0648\u062c\u0648\u062f \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0648\u0627\u0636\u062d\u0629 \u0627\u0644\u0645\u0639\u0627\u0644\u0645 \u062a\u062a\u0645\u0627\u0634\u0649 \u0648\u062a\u062a\u0637\u0627\u0628\u0642 \u0645\u0639 \u0627\u0644\u062a\u0637\u0648\u0631\u0627\u062a \u0627\u0644\u062d\u062f\u064a\u062b\u0629 \u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u0627\u0644\u0625\u062a\u0635\u0627\u0644.<\/li>\n
                      • \u0628\u0646\u0627\u0621 \u0646\u0638\u0627\u0645 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0645\u062a\u0637\u0648\u0631 \u0648\u062d\u062f\u064a\u062b \u064a\u062a\u0645\u0627\u0634\u0649 \u0645\u0639 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0648 \u064a\u062a\u0635\u0641 \u0628\u0627\u0644\u0634\u0645\u0648\u0644\u064a\u0629 \u0644\u0643\u0627\u0641\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0645\u0646 \u062d\u064a\u062b \u0627\u0644\u0633\u0647\u0648\u0644\u0629 \u0648\u0627\u0644\u0633\u0631\u0639\u0629 \u0648\u0627\u0644\u062d\u062f\u0627\u062b\u0629 \u0648\u0627\u0644\u0627\u0633\u062a\u0631\u062c\u0627\u0639 \u0648\u0627\u0644\u062c\u0627\u0647\u0632\u064a\u0629 \u0644\u0645\u062e\u062a\u0644\u0641 \u0627\u0644\u0623\u063a\u0631\u0627\u0636.<\/li>\n
                      • \u0636\u0631\u0648\u0631\u0629 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0629 \u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0628\u064a\u0646 \u0645\u062e\u062a\u0644\u0641 \u0623\u0639\u0636\u0627\u0621 \u0627\u0644\u0645\u062c\u062a\u0645\u0639 \u0648\u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0645\u0646 \u0623\u062c\u0644 \u062a\u062b\u0628\u064a\u062a \u0642\u0648\u0627\u0639\u062f \u0633\u0644\u064a\u0645\u0629 \u0644\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 (\u0627\u0644\u0648\u0627\u0641\u064a\u060c2015).<\/li>\n
                      • \u062a\u0648\u0641\u064a\u0631 \u0627\u0644\u0628\u0646\u064a\u0629 \u0627\u0644\u062a\u062d\u062a\u064a\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0645\u0646 \u0645\u0639\u062f\u0627\u062a \u0648\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0643\u0645\u0628\u064a\u0648\u062a\u0631 \u0648\u0627\u0644\u0634\u0628\u0643\u0627\u062a \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 \u0648\u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629.<\/li>\n
                      • \u0625\u0639\u0627\u062f\u0629 \u0647\u0646\u062f\u0633\u0629 \u0645\u062e\u062a\u0644\u0641 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062c\u0633\u062f \u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0645\u0639 \u0627\u0644\u0623\u062e\u0630 \u0628\u0639\u064a\u0646 \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0628\u0631\u0645\u062c\u064a\u0627\u062a \u0648\u0627\u0644\u0645\u0639\u062f\u0627\u062a \u0627\u0644\u062a\u064a \u0633\u0648\u0641 \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u064a\u0647\u0627 \u0641\u064a \u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u062e\u062f\u0645\u0629 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0627\u064b.<\/li>\n
                      • \u062a\u0637\u0648\u064a\u0631 \u0645\u0646\u0627\u0641\u0630 \u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u062e\u062f\u0645\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0641\u062a\u062d \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0627\u0644\u0648\u062d\u062f\u0627\u062a \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0644\u0644\u062a\u0639\u0631\u064a\u0641 \u0628\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0642\u062f\u0645\u0647\u0627 \u0644\u062a\u0633\u0647\u064a\u0644 \u062a\u0641\u0627\u0639\u0644\u0647\u0627 \u0645\u0639 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0637\u0644\u0648\u0628.<\/li>\n
                      • \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0648\u0627\u0644\u062a\u0646\u0645\u064a\u0629 \u0627\u0644\u0628\u0634\u0631\u064a\u0629 \u0644\u0644\u0643\u0648\u0627\u062f\u0631 \u0644\u0645\u0648\u0627\u0643\u0628\u0629 \u0627\u0644\u062a\u0637\u0648\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u0645\u0646 \u0627\u0644\u0645\u062d\u062a\u0645\u0644 \u0623\u0646 \u062a\u0648\u0627\u0643\u0628 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u062d\u0648\u0644 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a.<\/li>\n<\/ul>\n

                        \u0648\u0636\u0645\u0646 \u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u064a\u0645\u0643\u0646\u0646\u0627 \u0645\u0645\u0627\u0631\u0633\u0629 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629:<\/p>\n

                          \n
                        • \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0628\u064a\u0646 \u0627\u0644\u0648\u062d\u062f\u0627\u062a \u0627\u0644\u0645\u062d\u0644\u064a\u0629.<\/li>\n
                        • \u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u0645\u062d\u0627\u0633\u0628\u0629 \u0648\u0627\u0644\u0645\u0648\u0627\u0632\u0646\u0629.<\/li>\n
                        • \u0627\u062c\u062a\u0645\u0627\u0639\u0627\u062a \u0627\u0644\u0645\u062c\u0627\u0644\u0633 \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0639\u0628\u0631 \u0627\u0644\u0627\u0646\u062a\u0631\u0646\u062a.<\/li>\n
                        • \u0628\u0646\u0627\u0621 \u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u0629.<\/li>\n<\/ul>\n

                          \u0627\u0646 \u062a\u0637\u0628\u064a\u0642 \u0647\u0630\u0647 \u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0627 \u064a\u0639\u0632\u0632 \u0645\u0646 \u0643\u0641\u0627\u0621\u0629 \u0648\u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0648\u0642\u062f\u0631\u062a\u0647\u0627 \u0639\u0644\u0649 \u062a\u0642\u062f\u064a\u0645 \u0623\u062d\u0633\u0646 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0648\u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u060c \u0648\u064a\u062a\u0636\u062d \u0644\u0646\u0627 \u0623\u0646 \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0641\u064a \u062a\u0631\u0634\u064a\u062f \u0648\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u0625\u062f\u0627\u0631\u064a \u0623\u0635\u0628\u062d \u0627\u062e\u062a\u064a\u0627\u0631\u0627 \u063a\u064a\u0631 \u062e\u0627\u0636\u0639 \u0644\u0644\u0631\u0641\u0636 \u0648\u0625\u0646\u0645\u0627 \u0636\u0631\u0648\u0631\u0629 \u0645\u0644\u062d\u0629 \u0644\u0644\u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u062d\u0643\u0648\u0645\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0639\u062f \u0645\u0631\u062d\u0644\u0629 \u0623\u0648\u0644\u064a\u0629 \u0645\u0646 \u0645\u0631\u0627\u062d\u0644 \u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u062d\u0643\u0648\u0645\u0629 \u0627\u0644\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 (\u0643\u0646\u0648\u0634 \u0648\u0628\u0644\u062d\u0645\u0631\u064a\u060c2015).<\/p>\n

                          \u0648\u0641\u064a \u0642\u0637\u0627\u0639 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u064a\u0644\u0627\u062d\u0638 \u062a\u0633\u062c\u064a\u0644 \u0628\u0639\u0636 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0645\u0644\u0645\u0648\u0633\u0629 \u0641\u064a \u062d\u0642 \u0627\u0644\u0645\u0648\u0627\u0637\u0646\u064a\u0646 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0642\u062f\u0645\u0629 \u0644\u0647\u0645 \u0648\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u062a\u062d\u0633\u064a\u0646\u0647\u0627 \u0648\u062a\u0637\u0648\u064a\u0631\u0647\u0627 \u0628\u0625\u062f\u062e\u0627\u0644 \u0622\u062e\u0631 \u0627\u0644\u062a\u0637\u0648\u0631\u0627\u062a \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0629 \u0627\u0644\u062d\u062f\u064a\u062b\u0629 \u0639\u0644\u0649 \u0645\u062e\u062a\u0644\u0641 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629 \u0644\u0644\u062a\u0648\u062c\u0647 \u0646\u062d\u0648 \u0627\u0644\u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0627\u0644\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629.<\/p>\n

                          \u0627\u0644\u062e\u0627\u062a\u0645\u0629<\/p>\n

                          \u0645\u0646 \u062e\u0644\u0627\u0644 \u062f\u0631\u0627\u0633\u062a\u0646\u0627 \u0644\u0645\u0648\u0636\u0648\u0639 \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0648\u062f\u0648\u0631\u0647\u0627 \u0641\u064a \u0631\u0641\u0639 \u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0648\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u0644\u064a\u0629 ( \u0627\u0644\u0628\u0644\u062f\u064a\u0627\u062a ) \u064a\u062a\u0636\u062d \u0644\u0646\u0627 \u0627\u0646 \u0647\u0630\u0647 \u0627\u0644\u0623\u062e\u064a\u0631\u0629 \u062d\u0638\u064a\u062a \u0627\u0647\u062a\u0645\u0627\u0645\u0627 \u062e\u0627\u0635\u0627\u064b \u0645\u0646 \u0642\u0628\u0644 \u0645\u0639\u0638\u0645 \u0627\u0644\u062f\u0648\u0644 \u0648\u0627\u0644\u062d\u0643\u0648\u0645\u0627\u062a \u0648\u0645\u0646 \u0628\u064a\u0646\u0647\u0627 \u0627\u0644\u062d\u0643\u0648\u0645\u0629 \u0627\u0644\u0627\u0631\u062f\u0646\u064a\u0629 \u0627\u0644\u062a\u064a \u062d\u0627\u0648\u0644\u062a \u0648\u062a\u062d\u0627\u0648\u0644 \u0645\u0633\u062a\u0645\u0631\u0629 \u0645\u0648\u0627\u0643\u0628\u0629 \u0627\u0644\u062a\u0637\u0648\u0631\u0627\u062a \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0629 \u0627\u0644\u062d\u062f\u064a\u062b\u0629 \u0648\u062a\u0648\u0638\u064a\u0641\u0647\u0627 \u0641\u064a \u0645\u062e\u062a\u0644\u0641 \u0627\u0644\u0625\u062f\u0627\u0631\u0627\u062a \u0648\u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u062d\u0643\u0648\u0645\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0633\u064a\u0631 \u0641\u064a \u0627\u0644\u0627\u062a\u062c\u0627\u0647 \u0627\u0644\u0635\u062d\u064a\u062d \u0646\u062d\u0648 \u0627\u0644\u062a\u062d\u0648\u0644 \u0627\u0644\u0649 \u062a\u0642\u062f\u064a\u0645 \u062e\u062f\u0645\u0627\u062a \u0628\u0623\u0641\u0636\u0644 \u0635\u0648\u0631\u0629 \u0643\u0648\u0646 \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u062a\u0639\u062a\u0628\u0631 \u0627\u0644\u0642\u0627\u0633\u0645 \u0627\u0644\u0645\u0634\u062a\u0631\u0643 \u0628\u064a\u0646 \u0623\u063a\u0644\u0628 \u0647\u0630\u0647 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0648\u0627\u0644\u062f\u0648\u0627\u0626\u0631 \u0648\u0645\u0627 \u064a\u0635\u0627\u062d\u0628 \u0647\u0630\u0627 \u0627\u0644\u062a\u062d\u0648\u0644 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0645\u0646 \u062a\u062d\u0633\u064a\u0646 \u0645\u062e\u0631\u062c\u0627\u062a \u0648\u062a\u0637\u0648\u0631 \u0623\u062f\u0627\u0621 \u0648\u062a\u0633\u0631\u064a\u0639 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062a\u0628\u0627\u062f\u0644 \u0644\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u0634\u0628\u0643\u0627\u062a \u0648\u0625\u062d\u062f\u0627\u062b \u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u0625\u062f\u0627\u0631\u064a \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0642\u062f\u0645\u0629 \u0648\u0638\u0647\u0648\u0631 \u0645\u0641\u0627\u0647\u064a\u0645 \u062c\u062f\u064a\u062f\u0629 \u0645\u0646 \u0628\u064a\u0646\u0647\u0627 \u0627\u0644\u062d\u0643\u0648\u0645\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0645\u062b\u0644 \u0625\u0641\u0631\u0627\u0632\u0627\u062a \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0648\u0627\u0644\u062a\u064a \u062a\u0639\u062a\u0628\u0631 \u0641\u0631\u0635\u0629 \u0630\u0647\u0628\u064a\u0629 \u062e\u0627\u0635\u0629 \u0644\u0644\u062f\u0648\u0644 \u0627\u0644\u0646\u0627\u0645\u064a\u0629 \u0625\u0630\u0627 \u062a\u0645 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0648\u062a\u0648\u0638\u064a\u0641\u0647\u0627 \u0628\u0627\u0644\u0634\u0643\u0644 \u0627\u0644\u0635\u062d\u064a\u062d.<\/p>\n

                          \u0642\u0627\u0626\u0645\u0629 \u0627\u0644\u0645\u0635\u0627\u062f\u0631 \u0648\u0627\u0644\u0645\u0631\u0627\u062c\u0639:<\/p>\n

                            \n
                          1. \u0627\u0644\u0633\u0639\u064a\u062f\u060c 2013\u060c \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0641\u064a \u0627\u0644\u0645\u062c\u0627\u0644 \u0627\u0644\u0623\u0645\u0646\u064a<\/em>\u060c \u0627\u0644\u0637\u0628\u0639\u0629 1\u060c \u0645\u0643\u062a\u0628\u0629 \u0627\u0644\u0625\u0633\u0643\u0646\u062f\u0631\u064a\u0629 \u0644\u0644\u062a\u0632\u0648\u064a\u062f\u060c \u0627\u0644\u0627\u0633\u0643\u0646\u062f\u0631\u064a\u0629\u060c \u0645\u0635\u0631.<\/li>\n
                          2. \u0627\u0644\u0637\u0627\u0626\u064a\u060c 2013\u060c \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u062a\u0637\u0628\u064a\u0642\u0627\u062a\u0647\u0627<\/em>\u060c \u0627\u0644\u0637\u0628\u0639\u0629 1\u060c \u062f\u0627\u0631 \u0627\u0644\u0628\u062f\u0627\u064a\u0629 \u0644\u0644\u0646\u0634\u0631 \u0648\u0627\u0644\u062a\u0648\u0632\u064a\u0639\u060c \u0639\u0645\u0627\u0646\u060c \u0627\u0644\u0623\u0631\u062f\u0646.<\/li>\n
                          3. \u0645\u0633\u0644\u0645\u060c 2015\u060c \u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0648\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a<\/em>\u060c \u0627\u0644\u0637\u0628\u0639\u0629 1\u060c \u062f\u0627\u0631 \u0627\u0644\u0645\u0639\u062a\u0632 \u0644\u0644\u0646\u0634\u0631 \u0648\u0627\u0644\u062a\u0648\u0632\u064a\u0639\u060c \u0639\u0645\u0627\u0646\u060c \u0627\u0644\u0623\u0631\u062f\u0646.<\/li>\n
                          4. \u0642\u0627\u062f\u0629\u060c 2017\u060c \u0627\u0644\u0627\u0646\u062a\u0631\u0646\u062a \u0648\u062a\u063a\u064a\u064a\u0631 \u0639\u0645\u0644 \u0627\u0644\u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0645\u0639 \u0639\u0631\u0636 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0644\u0648\u0644\u0627\u064a\u0629 \u0628\u0648\u0645\u0631\u062f\u0627\u0633<\/em>\u060c \u0645\u062c\u0644\u0629 \u062f\u0631\u0627\u0633\u0627\u062a \u0641\u064a \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f \u0648\u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0648\u0627\u0644\u0645\u0627\u0644\u064a\u0629\u060c \u0627\u0644\u0645\u062c\u0644\u062f 6\u060c \u0627\u0644\u0639\u062f\u062f 2.<\/li>\n
                          5. \u0627\u0644\u0648\u0627\u0641\u064a\u060c 2015\u060c \u0645\u062d\u0627\u0648\u0644\u0629 \u0625\u0631\u0633\u0627\u0621 \u0627\u0644\u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0641\u064a \u0627\u0644\u062c\u0645\u0627\u0639\u0627\u062a \u0627\u0644\u0645\u062d\u0644\u064a\u0629<\/em>\u060c \u0631\u0633\u0627\u0644\u0629 \u0645\u0627\u062c\u0633\u062a\u064a\u0631\u060c \u0643\u0644\u064a\u0629 \u0627\u0644\u0639\u0644\u0648\u0645 \u0627\u0644\u0625\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \u0648\u0627\u0644\u062a\u0633\u064a\u064a\u0631\u060c \u062c\u0627\u0645\u0639\u0629 \u0627\u0643\u0644\u064a \u0645\u062d\u0646\u062f \u0627\u0648\u0644\u062d\u0627\u062c \u0627\u0644\u0628\u0648\u064a\u0631\u0629.<\/li>\n
                          6. \u0631\u0634\u064a\u062f \u0633\u0627\u0644\u0645\u064a \u0648\u0623\u0633\u0645\u0627\u0621 \u0642\u0627\u0633\u0645\u064a\u0629\u060c 2015\u060c \u062a\u0631\u0634\u064a\u062f \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0648\u0645\u064a\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u0627\u0644\u0627\u062a\u0635\u0627\u0644<\/em>\u060c \u0645\u062c\u0644\u0629 \u0627\u0644\u062a\u0646\u0645\u064a\u0629 \u0627\u0644\u0628\u0634\u0631\u064a\u0629 \u2013 \u0628\u062d\u0648\u062b \u0648\u062f\u0631\u0627\u0633\u0627\u062a\u060c \u0627\u0644\u0639\u062f\u062f 3.<\/li>\n
                          7. \u0642\u0646\u062f\u064a\u0644\u062c\u064a \u0648\u0627\u0644\u062c\u0646\u0627\u0628\u064a\u060c 2015\u060c \u0646\u0638\u0645 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629 \u0648\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a<\/em>\u060c \u0627\u0644\u0627\u0635\u062f\u0627\u0631 7\u060c \u062f\u0627\u0631 \u0627\u0644\u0645\u0633\u064a\u0631\u0629 \u0644\u0644\u0646\u0634\u0631 \u0648\u0627\u0644\u062a\u0648\u0632\u064a\u0639\u060c \u0639\u0645\u0627\u0646\u060c \u0627\u0644\u0623\u0631\u062f\u0646.<\/li>\n
                          8. \u0627\u0644\u0634\u0631\u064a\u0641\u060c 2014\u060c \u0627\u0644\u0627\u0639\u0644\u0627\u0645 \u0627\u0644\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a<\/em>\u060c \u0627\u0644\u0637\u0628\u0639\u0629 1\u060c \u062f\u0627\u0631 \u064a\u0627\u0641\u0627 \u0627\u0644\u0639\u0644\u0645\u064a\u0629 \u0644\u0644\u0646\u0634\u0631 \u0648\u0627\u0644\u062a\u0648\u0632\u064a\u0639\u060c \u0639\u0645\u0627\u0646\u060c \u0627\u0644\u0623\u0631\u062f\u0646.<\/li>\n
                          9. \u0639\u0634\u0648\u0631\u060c 2010\u060c \u062f\u0648\u0631 \u0627\u0644\u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0641\u064a \u062a\u0631\u0634\u064a\u062f \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0648\u0645\u064a\u0629 \u0641\u064a \u0627\u0644\u0648\u0644\u0627\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u062d\u062f\u0629 \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a\u0629 \u0648\u0627\u0644\u062c\u0632\u0627\u0626\u0631<\/em>\u060c \u0631\u0633\u0627\u0644\u0629 \u0645\u0627\u062c\u0633\u062a\u064a\u0631\u060c \u0643\u0644\u064a\u0629 \u0627\u0644\u0639\u0644\u0648\u0645 \u0627\u0644\u0633\u064a\u0627\u0633\u064a\u0629\u060c \u062c\u0627\u0645\u0639\u0629 \u0642\u0633\u0646\u0637\u064a\u0646\u0629.<\/li>\n
                          10. \u0645\u0631\u064a\u0632\u0642\u060c 2015\u060c \u0627\u0644\u062a\u0633\u064a\u064a\u0631 \u0627\u0644\u0639\u0645\u0648\u0645\u064a \u0628\u064a\u0646 \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u0643\u0644\u0627\u0633\u064a\u0643\u064a\u0629 \u0648\u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u062d\u062f\u064a\u062b\u0629<\/em>\u060c \u0627\u0644\u0637\u0628\u0639\u0629 1\u060c \u062c\u0633\u0648\u0631 \u0644\u0644\u0646\u0634\u0631 \u0648\u0627\u0644\u062a\u0648\u0632\u064a\u0639\u060c \u0627\u0644\u062c\u0632\u0627\u0626\u0631.<\/li>\n
                          11. \u0627\u0644\u0634\u0645\u0627\u064a\u0644\u0629 \u0648\u0622\u062e\u0631\u0648\u0646\u060c 2015\u060c \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0625\u0639\u0644\u0627\u0645 \u0648\u0627\u0644\u0627\u062a\u0635\u0627\u0644<\/em>\u060c \u0627\u0644\u0637\u0628\u0639\u0629 1\u060c \u062f\u0627\u0631 \u0627\u0644\u0625\u0639\u0635\u0627\u0631 \u0627\u0644\u0639\u0644\u0645\u064a \u0644\u0644\u0646\u0634\u0631 \u0648\u0627\u0644\u062a\u0648\u0632\u064a\u0639\u060c \u0639\u0645\u0627\u0646\u060c \u0627\u0644\u0623\u0631\u062f\u0646.<\/li>\n
                          12. \u0643\u0646\u0648\u0634 \u0648\u0627\u0644\u062d\u0645\u0631\u064a\u060c 2015\u060c \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0628\u0634\u0631\u064a\u0629 \u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0625\u0639\u0644\u0627\u0645 \u0648\u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0641\u064a \u0627\u0644\u062c\u0645\u0627\u0639\u0627\u062a \u0627\u0644\u0645\u062d\u0644\u064a\u0629<\/em>\u060c \u0645\u062c\u0644\u0629 \u0627\u0644\u0627\u062f\u0627\u0631\u0629 \u0648\u0627\u0644\u062a\u0646\u0645\u064a\u0629 \u0644\u0644\u0628\u062d\u0648\u062b \u0648\u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a\u060c \u0627\u0644\u0639\u062f\u062f 8.<\/li>\n
                          13. \u0645\u0635\u0637\u0641\u0649\u060c 2008\u060c \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0644\u0644\u062e\u062f\u0645\u0627\u062a<\/em>\u060c \u062f\u0627\u0631 \u0627\u0644\u0645\u0646\u0627\u0647\u062c\u060c \u0639\u0645\u0627\u0646\u060c \u0627\u0644\u0623\u0631\u062f\u0646.<\/li>\n
                          14. \u0646\u0627\u0635\u0641 \u0648\u0642\u062f\u0627\u0648\u064a\u060c 2017\u060c \u0627\u0647\u0645\u064a\u0629 \u0627\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0645\u0646 \u0627\u0644\u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u0627\u0644\u0649 \u0627\u0644\u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<\/em>\u060c \u0645\u062c\u0644\u0629 \u0634\u0639\u0627\u0639 \u0644\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629\u060c \u0627\u0644\u0639\u062f\u062f 1.<\/li>\n
                          15. \u0627\u0644\u0637\u0627\u0647\u0631\u060c 2013\u060c \u0627\u0644\u0627\u062a\u0635\u0627\u0644\u0627\u062a \u0639\u0646 \u0628\u0639\u062f \u0648\u0623\u062b\u0631\u0647\u0627 \u0639\u0644\u0649 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f \u0627\u0644\u0645\u062d\u0644\u064a<\/em>\u060c \u0645\u0624\u0633\u0633\u0629 \u0627\u0644\u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u062c\u0627\u0645\u0639\u064a\u0629\u060c \u0627\u0644\u0627\u0633\u0643\u0646\u062f\u0631\u064a\u0629\u060c \u0645\u0635\u0631.<\/li>\n
                          16. \u0627\u0644\u063a\u0627\u0644\u0628\u064a \u0648\u0627\u0644\u062d\u0633\u0646\u0627\u0648\u064a\u060c 2007\u060c \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u0627\u0644\u0623\u0628\u0639\u0627\u062f \u0627\u0644\u0627\u0633\u0627\u0633\u064a\u0629 \u0644\u0644\u062a\u0646\u0645\u064a\u0629 \u0627\u0644\u0628\u0634\u0631\u064a\u0629 \u0641\u064a \u0627\u0644\u0648\u0637\u0646 \u0627\u0644\u0639\u0631\u0628\u064a<\/em>\u060c \u0645\u0644\u062a\u0642\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u0628\u0646\u064a\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u0627\u0644\u0645\u0639\u0631\u0641\u0629\u060c \u0627\u0644\u0642\u0627\u0647\u0631\u0629\u060c \u0645\u0635\u0631.<\/li>\n
                          17. \u0627\u0644\u062e\u0648\u0631\u064a\u060c 1998\u060c \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0639\u0644\u0649 \u0623\u0639\u062a\u0627\u0628 \u0627\u0644\u0642\u0631\u0646 \u0627\u0644\u062d\u0627\u062f\u064a \u0648\u0627\u0644\u0639\u0634\u0631\u064a\u0646<\/em>\u060c \u0627\u0644\u0637\u0628\u0639\u0629 1\u060c \u0645\u0631\u0643\u0632 \u0627\u0644\u0631\u0636\u0627 \u0644\u0644\u0643\u0645\u0628\u064a\u0648\u062a\u0631\u060c \u062f\u0645\u0634\u0642\u060c \u0633\u0648\u0631\u064a\u0627.<\/li>\n
                          18. Kotler,p. 2009. Marketing management<\/em>. Paris: Pearson education.<\/li>\n<\/ol>\n

                            ","protected":false},"excerpt":{"rendered":"

                            \u0622\u064a\u0629 \u0625\u0628\u0631\u0627\u0647\u064a\u0645 \u0639\u064a\u0633\u0649 \u0627\u0644\u0645\u0635\u0644\u062d1 1 \u0645\u062d\u0627\u0633\u0628\u0629\u060c \u0628\u0644\u062f\u064a\u0629 \u0627\u0645 \u0627\u0644\u0628\u0633\u0627\u062a\u064a\u0646\u060c \u0627\u0644\u0623\u0631\u062f\u0646. \u0628\u0631\u064a\u062f \u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a: ayhalmslh@gmail.com HNSJ, 2023, 4(3); https:\/\/doi.org\/10.53796\/hnsj4357 \u062a\u0646\u0632\u064a\u0644 \u0627\u0644\u0645\u0644\u0641 \u062a\u0627\u0631\u064a\u062e \u0627\u0644\u0646\u0634\u0631: 01\/03\/2023\u0645 \u062a\u0627\u0631\u064a\u062e \u0627\u0644\u0642\u0628\u0648\u0644: 15\/02\/2023\u0645 \u0627\u0644\u0645\u0633\u062a\u062e\u0644\u0635 \u0647\u062f\u0641\u062a \u0647\u0630\u0647 \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0649 […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_joinchat":[],"footnotes":""},"class_list":["post-6521","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.hnjournal.net\/en\/wp-json\/wp\/v2\/pages\/6521","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hnjournal.net\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.hnjournal.net\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.hnjournal.net\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hnjournal.net\/en\/wp-json\/wp\/v2\/comments?post=6521"}],"version-history":[{"count":1,"href":"https:\/\/www.hnjournal.net\/en\/wp-json\/wp\/v2\/pages\/6521\/revisions"}],"predecessor-version":[{"id":6524,"href":"https:\/\/www.hnjournal.net\/en\/wp-json\/wp\/v2\/pages\/6521\/revisions\/6524"}],"wp:attachment":[{"href":"https:\/\/www.hnjournal.net\/en\/wp-json\/wp\/v2\/media?parent=6521"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}