{"id":3623,"date":"2022-05-01T15:27:03","date_gmt":"2022-05-01T15:27:03","guid":{"rendered":"https:\/\/www.hnjournal.net\/?page_id=3623"},"modified":"2022-05-01T15:27:06","modified_gmt":"2022-05-01T15:27:06","slug":"3-5-25","status":"publish","type":"page","link":"https:\/\/www.hnjournal.net\/en\/3-5-25\/","title":{"rendered":"\u0645\u062d\u062f\u062f\u0627\u062a \u0628\u064a\u0626\u0629 \u0627\u0644\u0627\u0639\u0645\u0627\u0644 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 \u0648\u0623\u062b\u0631\u0647\u0627 \u0641\u064a \u0642\u0631\u0627\u0631 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u00a0 \u062f\u0631\u0627\u0633\u0629 \u062a\u0637\u0628\u064a\u0642\u064a\u0629 \u0641\u064a \u0642\u0637\u0627\u0639 \u0645\u0646\u0634\u0626\u0627\u062a \u0627\u0644\u0627\u0639\u0645\u0627\u0644 \u0627\u0644\u064a\u0645\u0646\u064a\u0629."},"content":{"rendered":"

\u0623. \u062f. \u0627\u062d\u0645\u062f \u0645\u062d\u0645\u062f \u0633\u0645\u064a\u062d1<\/sup><\/p>\n

1<\/sup> \u0623\u0633\u062a\u0627\u0630 \u0645\u0634\u0627\u0631\u0643\u060c \u062c\u0627\u0645\u0639\u0629 \u0639\u062f\u0646\u060c \u0627\u0644\u064a\u0645\u0646.<\/p>\n

Email: ahsu390@yahoo.com<\/a> ahsu390@gmail.com<\/p>\n

HNSJ, 2022, 3(5); https:\/\/doi.org\/10.53796\/hnsj3525<\/p>\n

\u062a\u0646\u0632\u064a\u0644 PDF<\/a><\/p>\n

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\u0627\u0644\u0645\u0633\u062a\u062e\u0644\u0635 <\/strong><\/p>\n

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\u0627\u0635\u0627\u0644\u0629 \u0627\u0644\u062f\u0631\u0627\u0633\u0629<\/strong>: \u062a\u0639\u062a\u0628\u0631 \u0645\u0646 \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u064a\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u0627\u0644\u062a\u064a \u0627\u0633\u062a\u0642\u0635\u062a \u0628\u064a\u0626\u0629 \u0627\u0644\u0627\u0639\u0645\u0627\u0644 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 \u0648\u0623\u062b\u0631\u0647\u0627 \u0641\u064a \u0642\u0631\u0627\u0631 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0644\u0645\u0646\u0634\u0626\u0627\u062a \u0627\u0644\u0627\u0639\u0645\u0627\u0644 \u0627\u0644\u064a\u0645\u0646\u064a\u0629.<\/p>\n

\u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629: <\/strong>\u0628\u064a\u0626\u0629 \u0627\u0644\u0627\u0639\u0645\u0627\u0644 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629\u060c \u0645\u0646\u0634\u0626\u0627\u062a \u0627\u0644\u0627\u0639\u0645\u0627\u0644\u060c \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0648\u0642\u0631\u0627\u0631 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631.<\/strong><\/p>\n

\n

<\/a>Research title <\/strong><\/p>\n

The external business environment and its impact on the investment decision<\/strong><\/p>\n

Empirical Study in the Yemeni business establishments sector.<\/strong><\/p>\n

Dr. Ahmed Mohamed Sumaih1<\/sup><\/strong><\/p>\n

1<\/sup> Associate Professor, University of Aden, Yemen.<\/p>\n

Email: ahsu390@yahoo.com ahsu390@gmail.com<\/p>\n

HNSJ, 2022, 3(5); https:\/\/doi.org\/10.53796\/hnsj3525<\/p>\n

Published at 01\/05\/2022 Accepted at 20\/04\/2021 <\/strong><\/p>\n

Abstract <\/strong><\/p>\n

Objective of the study: The study sought to analyze the external business environment and its impact on the investment decision of Yemeni business establishments – from the point of view of investors and businessmen using pastel analysis. The study tested two main hypotheses:<\/p>\n

1.There are no statistically significant differences in the level of influence of the external business environment on the investment decision of business establishments from the point of view of the study sample.<\/p>\n

2. – There are no statistically significant differences at a statistical significance level of 0.05\u2265<\/p>\n

in the answers of the study sample towards the external business environment and its impact on the investment decision due to the characteristics of their business establishments: (the sector of the business establishment – the size of the business establishment – the form of ownership – the scope of work of the business establishment.<\/p>\n

Study design\/methodology: To achieve the objectives of the study, the researcher used the deductive approach to determine the problem of the study, the inductive approach to formulate and test hypotheses, and the descriptive analytical approach to know the impact of the external business environment (with its six determinants according to the Bastille model) and its impact on the investment decision of business establishments.<\/p>\n

Study population and sample: The study population is represented by (the business community and investors) in the Republic of Yemen. In view of the difficulty of comprehensive coverage of the study community due to the exceptional conditions prevailing in the country, a random sample of businessmen and investors was selected in the capital, Aden, representing different categories of the business community. In order to obtain the study data, a questionnaire was designed according to the five-point Likert scale, and (220) questionnaires were randomly distributed to different categories of businessmen and investors, and the analysis was conducted on 181 individuals using the SPSS program.<\/p>\n

Results of the study: The results of the first main hypothesis showed that there are statistical differences in the opinions of the study sample regarding the impact of the external business environment (with its six determinants according to the Bastille model) on the investment decision. The statistical differences in terms of the order of influence of the “determining” factors in the investment decision showed that: Geographical and natural factors, infrastructure and transportation systems come at the forefront of the most influential determinants in the investment decision for business establishments, followed by the factors of the social and political environment, then laws and legislation, then economic factors, then the factors organizational and administrative, and finally cognitive and technical factors, respectively.<\/p>\n

The results of the second main hypothesis also showed that there were no statistically significant differences at the approved significance level of 0.05\u2265 in the answers of the study sample towards the external business environment (with its six determinants according to the Bastille model) and its impact on the investment decision due to the characteristics of the activity of their business establishments. The results of the hypothesis showed that (business establishments for the service sector) were the most affected by the external business environment with regard to the investment decision. While (small business establishments) were the most affected according to the criterion of the size of the establishment, followed by (mixed establishments according to the criterion of ownership), and finally business establishments in the field of foreign trade (import and export) according to the criterion of geographical scope<\/p>\n

The originality of the study: It is considered one of the first field studies that investigated the external business environment and analyzed its impact on the investment decision of Yemeni business establishments analysis.<\/p>\n

Key Words: external business environment, business establishments, . investment decision<\/strong><\/p>\n

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