{"id":17985,"date":"2026-10-01T09:31:39","date_gmt":"2026-10-01T09:31:39","guid":{"rendered":"https:\/\/www.hnjournal.net\/7-10-12\/"},"modified":"2026-10-01T09:31:39","modified_gmt":"2026-10-01T09:31:39","slug":"7-10-12","status":"publish","type":"page","link":"https:\/\/www.hnjournal.net\/en\/7-10-12\/","title":{"rendered":"Article 12"},"content":{"rendered":"<div class=\"journal-article\" style=\"margin-bottom: 20px;\"><h3 style='text-align: right; font-family:Simplified Arabic;'>\u0623\u062b\u0631 \u0627\u0644\u062a\u062d\u0648\u0644 \u0627\u0644\u0631\u0642\u0645\u064a \u0639\u0644\u0649 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0624\u0633\u0633\u064a \u0628\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0627\u062a\u0635\u0627\u0644\u0627\u062a \u0641\u064a \u0627\u0644\u0633\u0648\u062f\u0627\u0646<\/h3><p style='text-align:right; font-weight:bold; direction:rtl;'>\u062f\/ \u0639\u0644\u064a \u0645\u062d\u0645\u062f \u0639\u062b\u0645\u0627\u0646 \u0645\u062d\u0645\u062f<sup>1<\/sup><\/p><div style='direction:rtl; text-align:right; font-size:12px; line-height:1.5;'><p><sup>1<\/sup> \u0628\u0627\u062d\u062b \u0627\u0643\u0627\u062f\u064a\u0645\u064a\u060c \u0627\u0644\u0633\u0648\u062f\u0627\u0646.<\/p><\/div><h4 style='text-align:left; direction:ltr; unicode-bidi:embed; font-family:Times New Roman;'>The Impact of Digital Transformation on Organizational Performance in Telecommunications Companies in Sudan<\/h4><p style='text-align:left; font-weight:bold; direction:ltr; margin-top:12px;'>Dr. Ali Mohammed Othman Mohammed\u00b9<\/p><div style='direction:ltr; text-align:left; font-size:12px; line-height:1.7; margin-bottom:10px;'><p style='margin:0 0 8px 0;'>\u00b9 Academic Researcher, Sudan.<\/p><\/div><p style='text-align:left;'><strong>DOI:<\/strong> <a href='https:\/\/doi.org\/https:\/\/doi.org\/10.53796\/hnsj710\/12' target='_blank' rel='noopener'>https:\/\/doi.org\/10.53796\/hnsj710\/12<\/a><\/p><p style='text-align: right;'><strong>\u0627\u0644\u0645\u0639\u0631\u0641 \u0627\u0644\u0639\u0644\u0645\u064a \u0627\u0644\u0639\u0631\u0628\u064a \u0644\u0644\u0623\u0628\u062d\u0627\u062b:<\/strong> <a href='https:\/\/arsri.org\/10000\/710\/12' target='_blank' rel='noopener'>https:\/\/arsri.org\/10000\/710\/12<\/a><\/p><p style='text-align: right;'><strong>\u0627\u0644\u0645\u062c\u0644\u062f (7) \u0627\u0644\u0639\u062f\u062f (10). \u0627\u0644\u0635\u0641\u062d\u0627\u062a:<\/strong> 203 - 220<\/p><p style='text-align: right;'><strong>\u062a\u0627\u0631\u064a\u062e \u0627\u0644\u0627\u0633\u062a\u0642\u0628\u0627\u0644:<\/strong> 2026-09-05 | <strong>\u062a\u0627\u0631\u064a\u062e \u0627\u0644\u0642\u0628\u0648\u0644:<\/strong> 2026-09-15 | <strong>\u062a\u0627\u0631\u064a\u062e \u0627\u0644\u0646\u0634\u0631:<\/strong> 2026-10-01<\/p><p><a href='\/volume7\/issue10\/7-10-12.pdf' target='_blank' rel='noopener' style='background-color:green;color:white;padding:10px 15px;text-decoration:none;border-radius:5px;'>Download PDF<\/a><\/p>\r\n<style>\r\n.hnsj-cite-btn{\r\n  display:inline-flex; 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M. O.. (2026). The Impact of Digital Transformation on Organizational Performance in Telecommunications Companies in Sudan. Humanities &amp; Natural Sciences Journal, 7(10). https:\\\/\\\/doi.org\\\/10.53796\\\/hnsj710\\\/12&quot;,&quot;Chicago&quot;:&quot;Mohammed, Ali Mohammed Othman. 2026. \\&quot;The Impact of Digital Transformation on Organizational Performance in Telecommunications Companies in Sudan.\\&quot; Humanities &amp; Natural Sciences Journal 7, no. 10. https:\\\/\\\/doi.org\\\/10.53796\\\/hnsj710\\\/12&quot;,&quot;Harvard&quot;:&quot;Mohammed, A. M. O.. 2026. The Impact of Digital Transformation on Organizational Performance in Telecommunications Companies in Sudan. Humanities &amp; Natural Sciences Journal. [Internet] 2026-10-01. [Cited 2026-10-01]. 7(10). Available at: https:\\\/\\\/www.hnjournal.net\\\/ar\\\/7-10-12\\\/. https:\\\/\\\/doi.org\\\/10.53796\\\/hnsj710\\\/12&quot;,&quot;Vancouver&quot;:&quot;Mohammed, A. M. O.. The Impact of Digital Transformation on Organizational Performance in Telecommunications Companies in Sudan. Humanities &amp; Natural Sciences Journal. [Internet]. 2026-10-01; 7(10). Available from: https:\\\/\\\/doi.org\\\/10.53796\\\/hnsj710\\\/12&quot;,&quot;IEEE&quot;:&quot;Mohammed, A. M. O., \\&quot;The Impact of Digital Transformation on Organizational Performance in Telecommunications Companies in Sudan,\\&quot; Humanities &amp; Natural Sciences Journal, vol. 7, no. 10, 2026. https:\\\/\\\/doi.org\\\/10.53796\\\/hnsj710\\\/12&quot;,&quot;MLA&quot;:&quot;Mohammed, Ali Mohammed Othman. \\&quot;The Impact of Digital Transformation on Organizational Performance in Telecommunications Companies in Sudan.\\&quot; Humanities &amp; Natural Sciences Journal, vol. 7, no. 10, 2026-10-01, https:\\\/\\\/doi.org\\\/10.53796\\\/hnsj710\\\/12&quot;}' data-cit-ar='{&quot;APA&quot;:&quot;\u0645\u062d\u0645\u062f \u0639. \u0645. \u0639. 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\u0627\u0644\u0627\u062a\u0635\u0627\u0644\u0627\u062a\u060c \u0627\u0644\u0633\u0648\u062f\u0627\u0646\u060c \u0627\u0644\u0628\u0646\u064a\u0629 \u0627\u0644\u062a\u062d\u062a\u064a\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629\u060c \u0631\u0642\u0645\u0646\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a\u060c \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629\u060c \u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629.<\/p><p style='text-align:justify; direction:ltr;'><strong>Abstract: <\/strong> This study aimed to examine the impact of digital transformation on organizational performance in telecommunications companies in Sudan. The main research problem focused on determining the extent to which the different dimensions of digital transformation affect organizational performance in Sudanese telecommunications companies. The study adopted a descriptive-analytical approach. Digital transformation was examined through five dimensions: digital infrastructure and technologies, digital strategy, process digitalization, digital capabilities and skills, and organizational culture supporting digital transformation. Organizational performance was measured through operational performance, service quality, customer satisfaction, innovation, financial performance, and organizational agility. For the purposes of the hypothetical field study, a questionnaire was developed and administered to a hypothetical sample of employees in telecommunications companies in Sudan, and appropriate statistical methods were proposed to analyze the data and test the research hypotheses. The hypothetical findings indicated a positive and statistically significant relationship between digital transformation and organizational performance. The results also suggested that process digitalization, digital strategy, and digital infrastructure were among the most influential dimensions of digital transformation on organizational performance. The study concluded that successful digital transformation does not depend solely on adopting modern technologies; rather, it requires integrating technology with organizational strategy, developing employees' digital skills, redesigning business processes, and establishing an organizational culture that supports innovation and change. The study recommended increasing investment in digital infrastructure, enhancing employees' digital competencies, redesigning organizational processes, developing clear digital transformation strategies, and linking digital initiatives to organizational performance indicators.<\/p><p style='direction:ltr; text-align:left;'><strong>Keywords: <\/strong> Digital Transformation, Organizational Performance, Telecommunications Companies, Sudan, Digital Infrastructure, Process Digitalization, Digital Strategy, Digital Skills.<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_joinchat":[],"footnotes":""},"class_list":["post-17985","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.hnjournal.net\/en\/wp-json\/wp\/v2\/pages\/17985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hnjournal.net\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.hnjournal.net\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.hnjournal.net\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hnjournal.net\/en\/wp-json\/wp\/v2\/comments?post=17985"}],"version-history":[{"count":0,"href":"https:\/\/www.hnjournal.net\/en\/wp-json\/wp\/v2\/pages\/17985\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.hnjournal.net\/en\/wp-json\/wp\/v2\/media?parent=17985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}