{"id":16559,"date":"2026-05-01T04:59:10","date_gmt":"2026-05-01T04:59:10","guid":{"rendered":"https:\/\/www.hnjournal.net\/?page_id=16559"},"modified":"2026-05-01T04:59:11","modified_gmt":"2026-05-01T04:59:11","slug":"7-5-17","status":"publish","type":"page","link":"https:\/\/www.hnjournal.net\/en\/7-5-17\/","title":{"rendered":""},"content":{"rendered":"<div class=\"journal-article\" style=\"margin-bottom: 20px;\"><h3 style='text-align: right; font-family:Simplified Arabic;'>\u0623\u062b\u0631 \u0627\u0644\u064a\u0642\u0638\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0641\u064a \u0642\u0637\u0627\u0639 \u0627\u0644\u062a\u0623\u0645\u064a\u0646 \u0627\u0644\u0633\u0648\u062f\u0627\u0646\u064a: \u062f\u0631\u0627\u0633\u0629 \u0645\u064a\u062f\u0627\u0646\u064a\u0629 \u0639\u0644\u0649 \u0634\u0631\u0643\u062a\u064a \u0627\u0644\u062a\u0623\u0645\u064a\u0646 \u0627\u0644\u0625\u0633\u0644\u0627\u0645\u064a\u0629 \u0648\u0627\u0644\u0633\u0644\u0627\u0645\u0629 \u0644\u0644\u062a\u0623\u0645\u064a\u0646 \u0628\u0648\u0644\u0627\u064a\u0629 \u0627\u0644\u0628\u062d\u0631 \u0627\u0644\u0623\u062d\u0645\u0631 \u062e\u0644\u0627\u0644 \u0627\u0644\u0641\u062a\u0631\u0629 2020-2026\u0645<\/h3><p style='text-align:right; font-weight:bold; direction:rtl;'>\u0628\u062f\u0631\u0627\u0644\u062f\u064a\u0646 \u0623\u062d\u0645\u062f \u0645\u062d\u0645\u062f \u062d\u0627\u0645\u062f<sup>1<\/sup>\u060c \u062f. \u0639\u0628\u062f\u0627\u0644\u0631\u062d\u0645\u0646 \u0627\u0644\u0632\u064a\u0646 \u0627\u0644\u0646\u0648\u0631<sup>2<\/sup><\/p><div style='direction:rtl; text-align:right; font-size:12px; line-height:1.5;'><p><sup>1<\/sup>  \u0637\u0627\u0644\u0628 \u062f\u0643\u062a\u0648\u0631\u0627\u0629 \u0628\u062c\u0627\u0645\u0639\u0629 \u0646\u064a\u0627\u0644\u0627\u060c \u0627\u0644\u0633\u0648\u062f\u0627\u0646.  \u0628\u0631\u064a\u062f \u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a: Badralgubory@Gmail.Com<\/p><p><sup>2<\/sup> \u0643\u0644\u064a\u0629 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f \u0648\u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u062c\u0627\u0645\u0639\u0629 \u0646\u064a\u0627\u0644\u0627\u060c \u0627\u0644\u0633\u0648\u062f\u0627\u0646.\u0628\u0631\u064a\u062f \u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a:Bdalrhmnalzyn.685708@Gmail.Com<\/p><\/div><h4 style='text-align:left; direction:ltr; unicode-bidi:embed; font-family:Times New Roman;'>The Impact of Strategic Vigilance on Marketing Performance in the Sudanese Insurance Sector: A Field Study on the Islamic Insurance Company and Al-Salamah Insurance Company in Red Sea State during the Period 2020\u20132026<\/h4><p style='text-align:left; font-weight:bold; direction:ltr; margin-top:12px;'>Badr Al-Din Ahmed Mohammed Hamed\u00b9, Dr. Abdulrahman Al-Zein Al-Noor\u00b2<\/p><div style='direction:ltr; text-align:left; font-size:12px; line-height:1.7; margin-bottom:10px;'><p style='margin:0 0 8px 0;'><sup>1<\/sup> PhD Candidate, University of Nyala, Sudan.<br><span style=\"font-size:12px;\">Email:<\/span> Badralgubory@Gmail.Com;<\/p><p style='margin:0 0 8px 0;'><sup>2<\/sup> Faculty of Economics and Commercial Studies, University of Nyala, Sudan.<br><span style=\"font-size:12px;\">Email:<\/span> Bdalrhmnalzyn.685708@Gmail.Com<\/p><\/div><p style='text-align:left;'><strong>DOI:<\/strong> <a href='https:\/\/doi.org\/https:\/\/doi.org\/10.53796\/hnsj75\/17' target='_blank' rel='noopener'>https:\/\/doi.org\/10.53796\/hnsj75\/17<\/a><\/p><p style='text-align: right;'><strong>\u0627\u0644\u0645\u0639\u0631\u0641 \u0627\u0644\u0639\u0644\u0645\u064a \u0627\u0644\u0639\u0631\u0628\u064a \u0644\u0644\u0623\u0628\u062d\u0627\u062b:<\/strong> <a href='https:\/\/arsri.org\/10000\/75\/17' target='_blank' rel='noopener'>https:\/\/arsri.org\/10000\/75\/17<\/a><\/p><p style='text-align: right;'><strong>\u0627\u0644\u0645\u062c\u0644\u062f (7) \u0627\u0644\u0639\u062f\u062f (5). \u0627\u0644\u0635\u0641\u062d\u0627\u062a:<\/strong> 326 - 347<\/p><p style='text-align: right;'><strong>\u062a\u0627\u0631\u064a\u062e \u0627\u0644\u0627\u0633\u062a\u0642\u0628\u0627\u0644:<\/strong> 2026-04-10 | <strong>\u062a\u0627\u0631\u064a\u062e \u0627\u0644\u0642\u0628\u0648\u0644:<\/strong> 2026-04-17 | <strong>\u062a\u0627\u0631\u064a\u062e \u0627\u0644\u0646\u0634\u0631:<\/strong> 2026-05-01<\/p><p><a href='\/volume7\/issue5\/7-5-17.pdf' target='_blank' rel='noopener' style='background-color:green;color:white;padding:10px 15px;text-decoration:none;border-radius:5px;'>Download PDF<\/a><\/p>\r\n<style>\r\n.hnsj-cite-btn{\r\n  display:inline-flex; gap:8px; align-items:center;\r\n  padding:10px 14px; border-radius:10px;\r\n  border:1px solid #0b5ed7; background:#0b5ed7; color:#fff;\r\n  cursor:pointer; font-weight:700;\r\n}\r\n.hnsj-cite-btn:hover{background:#084bb0;border-color:#084bb0}\r\n.hnsj-cite-note{display:block;margin-top:6px;font-size:13px;opacity:.85}\r\n\r\n.hnsj-modal-backdrop{\r\n  position:fixed; inset:0; background:rgba(0,0,0,.55);\r\n  display:none; z-index:99998;\r\n}\r\n.hnsj-modal{\r\n  position:fixed; left:50%; top:50%; transform:translate(-50%,-50%);\r\n  width:min(760px,94vw); background:#fff; border-radius:14px;\r\n  box-shadow:0 12px 35px rgba(0,0,0,.28);\r\n  display:none; z-index:99999; overflow:hidden;\r\n  border:1px solid rgba(0,0,0,.08);\r\n}\r\n\r\n.hnsj-modal-header{\r\n  display:flex; justify-content:space-between; align-items:center;\r\n  padding:14px 16px; border-bottom:1px solid #eee; background:#f8fafc;\r\n}\r\n.hnsj-modal-title{font-size:16px;font-weight:800;color:#111827}\r\n.hnsj-modal-close{\r\n  border:1px solid #d1d5db; 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A. M., Al-Noor A. Z.. (2026). The Impact of Strategic Vigilance on Marketing Performance in the Sudanese Insurance Sector: A Field Study on the Islamic Insurance Company and Al-Salamah Insurance Company in Red Sea State during the Period 2020\u20132026. Humanities &amp; Natural Sciences Journal, 7(5). https:\\\/\\\/doi.org\\\/10.53796\\\/hnsj75\\\/17&quot;,&quot;Chicago&quot;:&quot;Hamed Badr Al-Din Ahmed Mohammed, Al-Noor Abdulrahman Al-Zein. 2026. \\&quot;The Impact of Strategic Vigilance on Marketing Performance in the Sudanese Insurance Sector: A Field Study on the Islamic Insurance Company and Al-Salamah Insurance Company in Red Sea State during the Period 2020\u20132026.\\&quot; Humanities &amp; Natural Sciences Journal 7, no. 5. https:\\\/\\\/doi.org\\\/10.53796\\\/hnsj75\\\/17&quot;,&quot;Harvard&quot;:&quot;Hamed B. A. M., Al-Noor A. Z.. 2026. The Impact of Strategic Vigilance on Marketing Performance in the Sudanese Insurance Sector: A Field Study on the Islamic Insurance Company and Al-Salamah Insurance Company in Red Sea State during the Period 2020\u20132026. Humanities &amp; Natural Sciences Journal. [Internet] 2026-05-01. [Cited 2026-05-01]. 7(5). Available at: https:\\\/\\\/www.hnjournal.net\\\/ar\\\/7-5-17\\\/. https:\\\/\\\/doi.org\\\/10.53796\\\/hnsj75\\\/17&quot;,&quot;Vancouver&quot;:&quot;Hamed B. A. M., Al-Noor A. Z.. The Impact of Strategic Vigilance on Marketing Performance in the Sudanese Insurance Sector: A Field Study on the Islamic Insurance Company and Al-Salamah Insurance Company in Red Sea State during the Period 2020\u20132026. Humanities &amp; Natural Sciences Journal. [Internet]. 2026-05-01; 7(5). Available from: https:\\\/\\\/doi.org\\\/10.53796\\\/hnsj75\\\/17&quot;,&quot;IEEE&quot;:&quot;Hamed B. A. M., Al-Noor A. Z., \\&quot;The Impact of Strategic Vigilance on Marketing Performance in the Sudanese Insurance Sector: A Field Study on the Islamic Insurance Company and Al-Salamah Insurance Company in Red Sea State during the Period 2020\u20132026,\\&quot; Humanities &amp; Natural Sciences Journal, vol. 7, no. 5, 2026. https:\\\/\\\/doi.org\\\/10.53796\\\/hnsj75\\\/17&quot;,&quot;MLA&quot;:&quot;Hamed Badr Al-Din Ahmed Mohammed, Al-Noor Abdulrahman Al-Zein. \\&quot;The Impact of Strategic Vigilance on Marketing Performance in the Sudanese Insurance Sector: A Field Study on the Islamic Insurance Company and Al-Salamah Insurance Company in Red Sea State during the Period 2020\u20132026.\\&quot; Humanities &amp; Natural Sciences Journal, vol. 7, no. 5, 2026-05-01, https:\\\/\\\/doi.org\\\/10.53796\\\/hnsj75\\\/17&quot;}' data-cit-ar='{&quot;APA&quot;:&quot;\u062d\u0627\u0645\u062f \u0628. \u0623. \u0645\u060c \u0627\u0644\u0646\u0648\u0631 \u0639. \u0632. (2026). \u0623\u062b\u0631 \u0627\u0644\u064a\u0642\u0638\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0641\u064a \u0642\u0637\u0627\u0639 \u0627\u0644\u062a\u0623\u0645\u064a\u0646 \u0627\u0644\u0633\u0648\u062f\u0627\u0646\u064a: \u062f\u0631\u0627\u0633\u0629 \u0645\u064a\u062f\u0627\u0646\u064a\u0629 \u0639\u0644\u0649 \u0634\u0631\u0643\u062a\u064a \u0627\u0644\u062a\u0623\u0645\u064a\u0646 \u0627\u0644\u0625\u0633\u0644\u0627\u0645\u064a\u0629 \u0648\u0627\u0644\u0633\u0644\u0627\u0645\u0629 \u0644\u0644\u062a\u0623\u0645\u064a\u0646 \u0628\u0648\u0644\u0627\u064a\u0629 \u0627\u0644\u0628\u062d\u0631 \u0627\u0644\u0623\u062d\u0645\u0631 \u062e\u0644\u0627\u0644 \u0627\u0644\u0641\u062a\u0631\u0629 2020-2026\u0645. \u0645\u062c\u0644\u0629 \u0627\u0644\u0639\u0644\u0648\u0645 \u0627\u0644\u0627\u0646\u0633\u0627\u0646\u064a\u0629 \u0648\u0627\u0644\u0637\u0628\u064a\u0639\u064a\u0629\u060c 7(5). https:\\\/\\\/doi.org\\\/10.53796\\\/hnsj75\\\/17&quot;,&quot;Chicago&quot;:&quot;\u062d\u0627\u0645\u062f \u0628\u062f\u0631\u0627\u0644\u062f\u064a\u0646 \u0623\u062d\u0645\u062f \u0645\u062d\u0645\u062f\u060c \u0627\u0644\u0646\u0648\u0631 \u0639\u0628\u062f\u0627\u0644\u0631\u062d\u0645\u0646 \u0627\u0644\u0632\u064a\u0646. 2026. \u00ab\u0623\u062b\u0631 \u0627\u0644\u064a\u0642\u0638\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0641\u064a \u0642\u0637\u0627\u0639 \u0627\u0644\u062a\u0623\u0645\u064a\u0646 \u0627\u0644\u0633\u0648\u062f\u0627\u0646\u064a: \u062f\u0631\u0627\u0633\u0629 \u0645\u064a\u062f\u0627\u0646\u064a\u0629 \u0639\u0644\u0649 \u0634\u0631\u0643\u062a\u064a \u0627\u0644\u062a\u0623\u0645\u064a\u0646 \u0627\u0644\u0625\u0633\u0644\u0627\u0645\u064a\u0629 \u0648\u0627\u0644\u0633\u0644\u0627\u0645\u0629 \u0644\u0644\u062a\u0623\u0645\u064a\u0646 \u0628\u0648\u0644\u0627\u064a\u0629 \u0627\u0644\u0628\u062d\u0631 \u0627\u0644\u0623\u062d\u0645\u0631 \u062e\u0644\u0627\u0644 \u0627\u0644\u0641\u062a\u0631\u0629 2020-2026\u0645\u00bb. \u0645\u062c\u0644\u0629 \u0627\u0644\u0639\u0644\u0648\u0645 \u0627\u0644\u0627\u0646\u0633\u0627\u0646\u064a\u0629 \u0648\u0627\u0644\u0637\u0628\u064a\u0639\u064a\u0629\u060c 7(5). https:\\\/\\\/doi.org\\\/10.53796\\\/hnsj75\\\/17&quot;,&quot;Harvard&quot;:&quot;\u062d\u0627\u0645\u062f \u0628. \u0623. \u0645\u060c \u0627\u0644\u0646\u0648\u0631 \u0639. \u0632. \u0623\u062b\u0631 \u0627\u0644\u064a\u0642\u0638\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0641\u064a \u0642\u0637\u0627\u0639 \u0627\u0644\u062a\u0623\u0645\u064a\u0646 \u0627\u0644\u0633\u0648\u062f\u0627\u0646\u064a: \u062f\u0631\u0627\u0633\u0629 \u0645\u064a\u062f\u0627\u0646\u064a\u0629 \u0639\u0644\u0649 \u0634\u0631\u0643\u062a\u064a \u0627\u0644\u062a\u0623\u0645\u064a\u0646 \u0627\u0644\u0625\u0633\u0644\u0627\u0645\u064a\u0629 \u0648\u0627\u0644\u0633\u0644\u0627\u0645\u0629 \u0644\u0644\u062a\u0623\u0645\u064a\u0646 \u0628\u0648\u0644\u0627\u064a\u0629 \u0627\u0644\u0628\u062d\u0631 \u0627\u0644\u0623\u062d\u0645\u0631 \u062e\u0644\u0627\u0644 \u0627\u0644\u0641\u062a\u0631\u0629 2020-2026\u0645. \u0645\u062c\u0644\u0629 \u0627\u0644\u0639\u0644\u0648\u0645 \u0627\u0644\u0627\u0646\u0633\u0627\u0646\u064a\u0629 \u0648\u0627\u0644\u0637\u0628\u064a\u0639\u064a\u0629. [\u0627\u0646\u062a\u0631\u0646\u062a] 2026-05-01. [\u062a\u0627\u0631\u064a\u062e \u0627\u0644\u0648\u0635\u0648\u0644 2026-05-01]. 7(5). \u0645\u062a\u0627\u062d \u0639\u0644\u0649: https:\\\/\\\/www.hnjournal.net\\\/ar\\\/7-5-17\\\/. https:\\\/\\\/doi.org\\\/10.53796\\\/hnsj75\\\/17&quot;,&quot;Vancouver&quot;:&quot;\u062d\u0627\u0645\u062f \u0628. \u0623. \u0645\u060c \u0627\u0644\u0646\u0648\u0631 \u0639. \u0632. \u0623\u062b\u0631 \u0627\u0644\u064a\u0642\u0638\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0641\u064a \u0642\u0637\u0627\u0639 \u0627\u0644\u062a\u0623\u0645\u064a\u0646 \u0627\u0644\u0633\u0648\u062f\u0627\u0646\u064a: \u062f\u0631\u0627\u0633\u0629 \u0645\u064a\u062f\u0627\u0646\u064a\u0629 \u0639\u0644\u0649 \u0634\u0631\u0643\u062a\u064a \u0627\u0644\u062a\u0623\u0645\u064a\u0646 \u0627\u0644\u0625\u0633\u0644\u0627\u0645\u064a\u0629 \u0648\u0627\u0644\u0633\u0644\u0627\u0645\u0629 \u0644\u0644\u062a\u0623\u0645\u064a\u0646 \u0628\u0648\u0644\u0627\u064a\u0629 \u0627\u0644\u0628\u062d\u0631 \u0627\u0644\u0623\u062d\u0645\u0631 \u062e\u0644\u0627\u0644 \u0627\u0644\u0641\u062a\u0631\u0629 2020-2026\u0645. \u0645\u062c\u0644\u0629 \u0627\u0644\u0639\u0644\u0648\u0645 \u0627\u0644\u0627\u0646\u0633\u0627\u0646\u064a\u0629 \u0648\u0627\u0644\u0637\u0628\u064a\u0639\u064a\u0629. 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vigilance, on marketing performance, represented by profitability, market share, customer satisfaction, brand strength, and sales growth. The study was applied to the Islamic Insurance Company and Al-Salamah Insurance Company in Red Sea State, Sudan, during the period 2020\u20132026. The study adopted the descriptive analytical approach and used a questionnaire as the main tool for collecting data from administrative and technical leaders in the two companies. A comprehensive enumeration method was employed, and 198 valid questionnaires were obtained for statistical analysis. To analyze the data and test the hypotheses, Structural Equation Modeling and path analysis were conducted using AMOS. The validity and reliability of the instrument were verified using Cronbach\u2019s Alpha, Exploratory Factor Analysis, and Confirmatory Factor Analysis. The study found no statistically significant direct effect of strategic vigilance as an overall variable on marketing performance, as the total effect coefficient reached (-0.003) with a significance level of (0.977). However, the results revealed statistically significant positive effects of most dimensions of strategic vigilance on marketing performance indicators. Environmental vigilance emerged as the most influential dimension in sales growth, while technological and commercial vigilance contributed clearly to enhancing market share and brand strength. These findings indicate that strategic vigilance does not generate a direct marketing impact merely through information collection; rather, its effectiveness depends on companies\u2019 ability to transform monitoring and analytical outputs into actionable marketing decisions and plans. The study recommended establishing specialized strategic vigilance units within insurance companies, investing in information systems and strategic analysis, linking vigilance practices to clear performance indicators, and developing human resource capabilities in data analysis and knowledge-based marketing decision-making.<\/p><p style='direction:ltr; text-align:left;'><strong>Keywords: <\/strong> : Strategic Vigilance, Marketing Performance, Insurance Sector, Sudan, Market Share, Customer Satisfaction.<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_joinchat":[],"footnotes":""},"class_list":["post-16559","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.hnjournal.net\/en\/wp-json\/wp\/v2\/pages\/16559","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hnjournal.net\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.hnjournal.net\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.hnjournal.net\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hnjournal.net\/en\/wp-json\/wp\/v2\/comments?post=16559"}],"version-history":[{"count":1,"href":"https:\/\/www.hnjournal.net\/en\/wp-json\/wp\/v2\/pages\/16559\/revisions"}],"predecessor-version":[{"id":16572,"href":"https:\/\/www.hnjournal.net\/en\/wp-json\/wp\/v2\/pages\/16559\/revisions\/16572"}],"wp:attachment":[{"href":"https:\/\/www.hnjournal.net\/en\/wp-json\/wp\/v2\/media?parent=16559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}