{"id":9266,"date":"2024-02-02T11:12:16","date_gmt":"2024-02-02T11:12:16","guid":{"rendered":"https:\/\/www.hnjournal.net\/?page_id=9266"},"modified":"2024-02-02T11:12:20","modified_gmt":"2024-02-02T11:12:20","slug":"5-2-31","status":"publish","type":"page","link":"https:\/\/www.hnjournal.net\/ar\/5-2-31\/","title":{"rendered":"\u0623\u062b\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0641\u064a \u062d\u062c\u0645 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u062f\u0631\u0627\u0633\u0629 \u062d\u0627\u0644\u0629 \u0634\u0631\u0643\u0629 \u0627\u0644\u0648\u062d\u062f\u0629 \u0644\u0644\u0625\u0633\u0645\u0646\u062a"},"content":{"rendered":"

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1<\/sup> \u0627\u0633\u062a\u0627\u0630 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0645\u0633\u0627\u0639\u062f\u060c \u0627\u0644\u064a\u0645\u0646.\nHNSJ, 2024, 5(2); https:\/\/doi.org\/10.53796\/hnsj52\/31\n\u062a\u0646\u0632\u064a\u0644 \u0627\u0644\u0645\u0644\u0641<\/a>\n\u062a\u0627\u0631\u064a\u062e \u0627\u0644\u0646\u0634\u0631: 01\/02\/2024\u0645 \u062a\u0627\u0631\u064a\u062e \u0627\u0644\u0642\u0628\u0648\u0644: 21\/01\/2024\u0645<\/pre>\n
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<\/a>Research title <\/strong><\/p>\n
The impact of marketing strategies on sales volume <\/strong><\/p>\n
Case study of Al Wahda Cement Company<\/strong><\/p>\n
Dr. Mazen Mahdi Aidaroos Al-Jafri1<\/sup><\/strong><\/p>\n
1<\/sup> Assistant Professor of Business Administration, Yemen.<\/p>\n
HNSJ, 2024, 5(2); https:\/\/doi.org\/10.53796\/hnsj52\/31<\/p>\n
Published at 01\/02\/2024 Accepted at 21\/01\/2024 <\/strong><\/p>\n
Abstract <\/strong><\/p>\n
The study aimed to study the impact of marketing strategies in their dimensions (product strategy, price strategy, promotion strategy, distribution strategy) on the sales volume at Al Wahda Cement Company, in addition to measuring the sales volume according to its dimensions (sales efficiency, sales activities, sales performance) in the investigated organization, And to test the presence of a significant impact of marketing strategies on the volume of sales in the organization under investigation. The study relied on the descriptive approach and the analytical approach through a questionnaire developed to measure the variables of the study. The researcher distributed (40) questionnaires, of which (38) questionnaires returned, and they were all suitable for statistical analysis. After the analysis the study reached many results, the most important of which are a high presence of marketing strategies in the organization studied, and a high presence of sales volume in the researched organization. The study also found a significant impact of marketing strategies on sales volume in Al Wahda Cement Company.<\/p>\n
Key Words: <\/strong>marketing strategies, sales volume<\/p>\n
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    \n
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  2. \u0645\u0627 \u0645\u0633\u062a\u0648\u0649 \u062d\u062c\u0645 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0628\u0623\u0628\u0639\u0627\u062f\u0647 (\u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u0627\u0646\u0634\u0637\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u0627\u062f\u0627\u0621 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a) \u0641\u064a \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0627\u0644\u0645\u0628\u062d\u0648\u062b\u0629\u061f<\/li>\n
  3. \u0647\u0644 \u064a\u0648\u062c\u062f \u0623\u062b\u0631 \u0630\u0648 \u062f\u0644\u0627\u0644\u0629 \u0645\u0639\u0646\u0648\u064a\u0629 \u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0641\u064a \u062d\u062c\u0645 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0641\u064a \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0627\u0644\u0645\u0628\u062d\u0648\u062b\u0629\u061f<\/li>\n<\/ol>\n
    \u062b\u0627\u0646\u064a\u0627\u064b: \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u062f\u0631\u0627\u0633\u0629:<\/strong><\/p>\n
      \n
    1. \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0639\u0644\u0645\u064a\u0629:<\/strong><\/li>\n
    2. \u0625\u0628\u0631\u0627\u0632 \u0623\u0647\u0645\u064a\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0641\u064a \u0639\u0645\u0644 \u0645\u0646\u0638\u0645\u0627\u062a \u0627\u0644\u0627\u0639\u0645\u0627\u0644 \u0648\u062f\u0648\u0631\u0647\u0627 \u0641\u064a \u0645\u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u062a\u0647\u062f\u064a\u062f\u0627\u062a \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0648\u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0641\u0631\u0635\u0647\u0627 \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u062d\u0635\u0629 \u0633\u0648\u0642\u064a\u0629.<\/li>\n
    3. \u0625\u0628\u0631\u0627\u0632 \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0644\u062d\u062c\u0645 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0643\u0647\u062f\u0641 \u062a\u0633\u0639\u0649 \u0627\u0644\u064a\u0647 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0641\u064a \u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0627\u062a \u0627\u0644\u062d\u062c\u0645 \u0648\u062a\u062d\u0642\u064a\u0642 \u0641\u0627\u0639\u0644\u064a\u0629 \u0648\u0643\u0641\u0627\u0621\u0629 \u0625\u0646\u062c\u0627\u0632 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0642\u0635\u064a\u0631\u0629 \u0648\u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0623\u0645\u062f. \u0648\u062a\u062d\u0642\u064a\u0642 \u062d\u062c\u0645 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0628\u0623\u0628\u0639\u0627\u062f\u0647 (\u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u0627\u0646\u0634\u0637\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u0627\u062f\u0627\u0621 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a).<\/li>\n
    4. \u0625\u0628\u0631\u0627\u0632 \u0627\u0644\u062f\u0648\u0631 \u0627\u0644\u0647\u0627\u0645 \u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u0627\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0648\u0627\u0644\u0645\u062d\u0627\u0641\u0638\u0629 \u0639\u0644\u0649 \u062d\u0627\u062c\u0627\u062a \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0635\u0627\u0644\u062d \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0645\u0646 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0643\u0627\u0644\u0645\u0627\u0644\u0643\u064a\u0646 \u0648\u0627\u0644\u0639\u0627\u0645\u0644\u064a\u0646 \u0648\u0625\u0628\u0631\u0627\u0632 \u0623\u0647\u0645\u064a\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0641\u064a \u062a\u0644\u0628\u064a\u0629 \u062d\u0627\u062c\u0627\u062a \u0627\u0644\u0632\u0628\u0627\u0626\u0646 \u0648\u0631\u063a\u0628\u0627\u062a\u0647\u0645 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0629 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0648\u0641\u0642 \u0627\u0633\u0628\u0642\u064a\u0627\u062a\u0647\u0645 \u0623\u0633\u0631\u0639 \u0648\u0623\u0641\u0636\u0644 \u0645\u0646 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646.<\/li>\n
    5. \u0627\u0644\u062e\u0631\u0648\u062c \u0628\u0646\u062a\u0627\u0626\u062c \u0648\u062a\u0648\u0635\u064a\u0627\u062a \u0644\u0644\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0633\u0627\u0639\u062f \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0627\u0644\u0645\u0628\u062d\u0648\u062b\u0629 \u0641\u064a \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u062d\u062c\u0645 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0644\u0644\u0645\u0646\u0638\u0645\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u0627\u0646\u0634\u0637\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u0627\u062f\u0627\u0621 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a.<\/li>\n<\/ol>\n
      \u062b\u0627\u0644\u062b\u0627\u064b: – \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062f\u0631\u0627\u0633\u0629<\/strong><\/p>\n
      \u062a\u0633\u0647\u0645 \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u062d\u0627\u0644\u064a\u0629 \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u0627\u0644\u064a\u0629: –<\/p>\n
        \n
      1. \u0642\u064a\u0627\u0633 \u0645\u0633\u062a\u0648\u0649 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0623\u0628\u0639\u0627\u062f\u0647\u0627 \u0627\u0644\u0645\u0639\u062a\u0645\u062f\u0629 \u0641\u064a \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0641\u064a \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0627\u0644\u0645\u0628\u062d\u0648\u062b\u0629.<\/li>\n
      2. \u0642\u064a\u0627\u0633 \u062d\u062c\u0645 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u0641\u0642 \u0623\u0628\u0639\u0627\u062f\u0647\u0627 (\u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u0627\u0646\u0634\u0637\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u0627\u062f\u0627\u0621 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a) \u0641\u064a \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0627\u0644\u0645\u0628\u062d\u0648\u062b\u0629.<\/li>\n
      3. \u0627\u062e\u062a\u0628\u0627\u0631 \u0648\u062c\u0648\u062f \u0623\u062b\u0631 \u0645\u0639\u0646\u0648\u064a \u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0641\u064a \u062d\u062c\u0645 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0641\u064a \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0627\u0644\u0645\u0628\u062d\u0648\u062b\u0629.<\/li>\n
      4. \u0627\u0644\u062a\u0648\u0635\u0644 \u0625\u0644\u0649 \u0645\u062c\u0645\u0648\u0639\u0629 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0648\u0627\u0644\u062a\u0648\u0635\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0633\u0647\u0645 \u0641\u064a \u0645\u0633\u0627\u0639\u062f\u0629 \u0642\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0627\u0644\u0645\u0628\u062d\u0648\u062b\u0629 \u0641\u064a \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0623\u062b\u0631 \u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a \u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0641\u064a \u062d\u062c\u0645 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a.<\/li>\n<\/ol>\n
        \u0631\u0627\u0628\u0639\u0627\u064b: \u0641\u0631\u0636\u064a\u0627\u062a \u0627\u0644\u062f\u0631\u0627\u0633\u0629 <\/strong><\/p>\n
        \u0642\u0627\u0645 \u0627\u0644\u0628\u0627\u062d\u062b \u0628\u0635\u064a\u0627\u063a\u0629 \u0641\u0631\u0636\u064a\u0629 \u0631\u0626\u064a\u0633\u0629 \u0648\u0639\u062f\u062f \u0645\u0646 \u0627\u0644\u0641\u0631\u0636\u064a\u0627\u062a \u0627\u0644\u062a\u0627\u0628\u0639\u0629 \u0644\u0647\u0627 \u0639\u0644\u0649 \u0627\u0644\u0646\u062d\u0648 \u0627\u0644\u062a\u0627\u0644\u064a:<\/p>\n
        \u0627\u0644\u0641\u0631\u0636\u064a\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u0629:<\/strong> “\u0644\u0627 \u064a\u0648\u062c\u062f \u0623\u062b\u0631 \u0645\u0639\u0646\u0648\u064a \u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0641\u064a \u062d\u062c\u0645 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0641\u064a \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0627\u0644\u0645\u0628\u062d\u0648\u062b\u0629”<\/strong>\u060c \u0648\u062a\u062a\u0641\u0631\u0639 \u0639\u0646\u0647\u0627 \u0627\u0644\u0641\u0631\u0636\u064a\u0627\u062a \u0627\u0644\u0641\u0631\u0639\u064a\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629:<\/p>\n
          \n
        1. \u0627\u0644\u0641\u0631\u0636\u064a\u0629 \u0627\u0644\u0641\u0631\u0639\u064a\u0629 \u0627\u0644\u0623\u0648\u0644\u0649:<\/strong> “\u064a\u0648\u062c\u062f \u0623\u062b\u0631 \u0645\u0639\u0646\u0648\u064a \u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u0646\u062a\u062c \u0641\u064a \u062d\u062c\u0645 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0641\u064a \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0627\u0644\u0645\u0628\u062d\u0648\u062b\u0629”.<\/li>\n
        2. \u0627\u0644\u0641\u0631\u0636\u064a\u0629 \u0627\u0644\u0641\u0631\u0639\u064a\u0629 \u0627\u0644\u062b\u0627\u0646\u064a\u0629:<\/strong> “\u064a\u0648\u062c\u062f \u0623\u062b\u0631 \u0645\u0639\u0646\u0648\u064a \u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0633\u0639\u0631 \u0641\u064a \u062d\u062c\u0645 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0641\u064a \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0627\u0644\u0645\u0628\u062d\u0648\u062b\u0629”.<\/li>\n
        3. \u0627\u0644\u0641\u0631\u0636\u064a\u0629 \u0627\u0644\u0641\u0631\u0639\u064a\u0629 \u0627\u0644\u062b\u0627\u0644\u062b\u0629:<\/strong> “\u064a\u0648\u062c\u062f \u0623\u062b\u0631 \u0645\u0639\u0646\u0648\u064a \u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0641\u064a \u062d\u062c\u0645 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0641\u064a \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0627\u0644\u0645\u0628\u062d\u0648\u062b\u0629”.<\/li>\n
        4. \u0627\u0644\u0641\u0631\u0636\u064a\u0629 \u0627\u0644\u0641\u0631\u0639\u064a\u0629 \u0627\u0644\u0631\u0627\u0628\u0639\u0629:<\/strong> “\u064a\u0648\u062c\u062f \u0623\u062b\u0631 \u0645\u0639\u0646\u0648\u064a \u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u0641\u064a \u062d\u062c\u0645 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0641\u064a \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0627\u0644\u0645\u0628\u062d\u0648\u062b\u0629”.<\/li>\n<\/ol>\n
          \u062e\u0627\u0645\u0633\u0627\u064b: \u0623\u0646\u0645\u0648\u0630\u062c \u0627\u0644\u062f\u0631\u0627\u0633\u0629 <\/strong><\/p>\n
          \u062a\u062a\u0637\u0644\u0628 \u0627\u0644\u0645\u0639\u0627\u0644\u062c\u0629 \u0627\u0644\u0645\u0646\u0647\u062c\u064a\u0629 \u0644\u0645\u0634\u0643\u0644\u0629 \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641\u0647\u0627 \u0648\u0623\u0647\u0645\u064a\u062a\u0647\u0627 \u0639\u0644\u0649 \u0648\u0641\u0642 \u0645\u0634\u0643\u0644\u0629 \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0648\u0641\u0631\u0636\u064a\u0627\u062a\u0647\u0627 \u062a\u0635\u0645\u064a\u0645 \u0623\u0646\u0645\u0648\u0630\u062c \u0627\u0641\u062a\u0631\u0627\u0636\u064a \u064a\u0648\u0636\u062d \u0627\u0644\u0623\u062b\u0631 \u0628\u064a\u0646 \u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0645\u062a\u0645\u062b\u0644\u0629 \u0628\u0627\u0644\u0622\u062a\u064a:<\/p>\n
            \n
          1. \u0627\u0644\u0645\u062a\u063a\u064a\u0631 \u0627\u0644\u0645\u0633\u062a\u0642\u0644 \u0623\u0648 \u0627\u0644\u062a\u0641\u0633\u064a\u0631\u064a (\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642)\u060c \u0628\u0623\u0628\u0639\u0627\u062f\u0647\u0627 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629:<\/li>\n
          2. \u0627\u0644\u0645\u062a\u063a\u064a\u0631 \u0627\u0644\u062a\u0627\u0628\u0639 (\u062d\u062c\u0645 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a)\u060c \u0628\u0623\u0628\u0639\u0627\u062f\u0647 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629:<\/li>\n<\/ol>\n
            \u0648\u064a\u0648\u0636\u062d \u0627\u0644\u0634\u0643\u0644 \u0631\u0642\u0645 (1) \u0623\u0646\u0645\u0648\u0630\u062c \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636\u064a (\u0627\u0644\u0645\u0639\u0631\u0641\u064a) \u0643\u0627\u0644\u062a\u0627\u0644\u064a:<\/p>\n
            \u0634\u0643\u0644 \u0631\u0642\u0645 (1) \u064a\u0648\u0636\u062d \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636\u064a (\u0627\u0644\u0645\u0639\u0631\u0641\u064a)<\/strong><\/p>\n
             \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u062d\u062c\u0645 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a<\/strong><\/p>\n
            \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u0646\u062a\u062c<\/strong><\/p>\n
            \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0633\u0639\u0631<\/strong><\/p>\n
            \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0631\u0648\u064a\u062c<\/strong><\/p>\n
            \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0648\u0632\u064a\u0639<\/strong><\/p>\n
            \u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a<\/strong><\/p>\n
            \u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a<\/strong><\/p>\n
            \u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a<\/strong><\/p>\n
            \u0633\u0627\u062f\u0633\u0627\u064b: – \u0645\u062c\u062a\u0645\u0639 \u0627\u0644\u062f\u0631\u0627\u0633\u0629<\/strong><\/p>\n
            \u064a\u062a\u0643\u0648\u0646 \u0645\u062c\u062a\u0645\u0639 \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0645\u0646 \u0643\u0627\u0641\u0629 \u0627\u0644\u0639\u0627\u0645\u0644\u064a\u0646 \u0641\u064a \u0627\u0644\u0648\u062d\u062f\u0629 \u0644\u0644\u0625\u0633\u0645\u0646\u062a\u060c \u0648\u0627\u0644\u0628\u0627\u0644\u063a \u0639\u062f\u062f\u0647\u0645 (255) \u0639\u0627\u0645\u0644\u0627\u060c \u0648\u0645\u062b\u0644\u062a \u062a\u0644\u0643 \u0627\u0644\u0627\u0641\u0631\u0627\u062f \u0645\u062c\u062a\u0645\u0639 \u0627\u0644\u062f\u0631\u0627\u0633\u0629\u060c \u062d\u064a\u062b \u0627\u062e\u062a\u0627\u0631 \u0627\u0644\u0628\u0627\u062d\u062b \u0639\u064a\u0646\u0629 \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0639\u0646 \u0637\u0631\u064a\u0642 \u0627\u0644\u0639\u064a\u0646\u0629 \u0627\u0644\u0642\u0635\u062f\u064a\u0629 (\u0627\u0644\u0647\u0627\u062f\u0641\u0629) \u0648\u0647\u064a \u0625\u062d\u062f\u0649 \u0627\u0644\u0639\u064a\u0646\u0627\u062a \u063a\u064a\u0631 \u0627\u0644\u0627\u062d\u062a\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u062e\u062a\u0627\u0631\u0647\u0627 \u0627\u0644\u0628\u0627\u062d\u062b \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0623\u0631\u0627\u0621 \u0623\u0648 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0645\u0646 \u0645\u0641\u0631\u062f\u0627\u062a \u0645\u062d\u062f\u062f\u0629 \u0645\u0646 \u0627\u0644\u0645\u062c\u062a\u0645\u0639 \u0645\u0648\u0636\u0639 \u0627\u0644\u062f\u0631\u0627\u0633\u0629\u060c \u062d\u064a\u062b \u0627\u0642\u062a\u0635\u0631\u062a \u0627\u0644\u0639\u064a\u0646\u0629 \u0639\u0644\u0649 \u0627\u0644\u0642\u064a\u0627\u062f\u0627\u062a \u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629 \u0627\u0644\u0639\u0644\u064a\u0627 \u0648\u0627\u0644\u0648\u0633\u0637\u0649 \u0648\u0627\u0644\u062f\u0646\u064a\u0627 \u0641\u064a \u0627\u0644\u0634\u0631\u0643\u0629 \u0648\u0639\u062f\u062f\u0647\u0645 (40) \u0642\u064a\u0627\u062f\u064a\u0627\u060c \u062d\u064a\u062b \u0642\u0627\u0645 \u0627\u0644\u0628\u0627\u062d\u062b \u0628\u062a\u0648\u0632\u064a\u0639 (40) \u0627\u0633\u062a\u0628\u0627\u0646\u0629\u060c \u0648\u0627\u0633\u062a\u0639\u0627\u062f \u0645\u0646\u0647\u0627 (38) \u0627\u0633\u062a\u0628\u0627\u0646\u0629\u060c \u0648\u0628\u0646\u0633\u0628\u0629 \u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0628\u0644\u063a\u062a 95%\u060c \u0648\u0643\u0627\u0646\u062a \u0643\u0627\u0641\u0629 \u0627\u0644\u0627\u0633\u062a\u0628\u0627\u0646\u0627\u062a \u0635\u0627\u0644\u062d\u0629 \u0644\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0627\u062d\u0635\u0627\u0626\u064a\u060c \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u0641\u0627\u0646 \u0646\u0633\u0628\u0629 \u0627\u0644\u0627\u0633\u062a\u0628\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0645 \u062a\u062d\u0644\u064a\u0644\u0647\u0627 \u0645\u0646 \u0627\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0627\u0633\u062a\u0628\u0627\u0646\u0627\u062a \u0647\u064a 95% \u0648\u0647\u064a \u0646\u0633\u0628\u0629 \u0639\u0627\u0644\u064a\u0629 \u062c\u062f\u0627\u060c \u0648\u0627\u0644\u062c\u062f\u0648\u0644 (1) \u064a\u0628\u064a\u0646 \u0627\u0644\u0627\u0633\u062a\u0628\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0645 \u062a\u0648\u0632\u064a\u0639\u0647\u0627 \u0648\u0627\u0644\u0627\u0633\u062a\u0628\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0639\u0627\u062f\u0629 \u0648\u0627\u0644\u0627\u0633\u062a\u0628\u0627\u0646\u0627\u062a \u0627\u0644\u0635\u0627\u0644\u062d\u0629 \u0644\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0627\u062d\u0635\u0627\u0626\u064a.<\/p>\n
            \u062c\u062f\u0648\u0644 (1) \u0627\u0644\u0627\u0633\u062a\u0628\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0648\u0632\u0639\u0629 \u0648\u0627\u0644\u0627\u0633\u062a\u0628\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0645 \u0627\u0639\u0627\u062f\u062a\u0647\u0627<\/strong><\/p>\n\n\n\n\n
            \u062d\u062c\u0645 \u0627\u0644\u0645\u062c\u062a\u0645\u0639<\/th>\n\u0627\u0644\u0639\u064a\u0646\u0629<\/th>\n\u0627\u0644\u0627\u0633\u062a\u0628\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0648\u0632\u0639\u0629<\/th>\n\u0627\u0644\u0627\u0633\u062a\u0628\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0639\u0627\u062f\u0629<\/th>\n\u063a\u064a\u0631 \u0635\u0627\u0644\u062d\u0629 \u0644\u0644\u062a\u062d\u0644\u064a\u0644<\/th>\n\u0627\u0644\u0627\u0633\u062a\u0628\u0627\u0646\u0627\u062a \u0627\u0644\u0635\u0627\u0644\u062d\u0629 \u0644\u0644\u062a\u062d\u0644\u064a\u0644<\/th>\n<\/tr>\n
            255<\/strong><\/th>\n40<\/strong><\/th>\n40<\/strong><\/th>\n38<\/strong><\/th>\n0<\/strong><\/th>\n38<\/strong><\/th>\n<\/tr>\n<\/thead>\n<\/table>\n
            \u0627\u0644\u0645\u0635\u062f\u0631: \u0627\u0639\u062f\u0627\u062f \u0627\u0644\u0628\u0627\u062d\u062b \u0645\u0646 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0645\u064a\u062f\u0627\u0646\u064a\u0629<\/strong><\/p>\n
            \u0633\u0627\u0628\u0639\u0627: – \u062d\u062f\u0648\u062f \u0627\u0644\u062f\u0631\u0627\u0633\u0629<\/strong><\/p>\n
            \u0648\u062a\u062a\u0645\u062b\u0644 \u062d\u062f\u0648\u062f \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0641\u064a \u0627\u0644\u062d\u062f\u0648\u062f \u0627\u0644\u062a\u0627\u0644\u064a\u0629: –<\/p>\n
              \n
            1. \u0627\u0644\u062d\u062f\u0648\u062f \u0627\u0644\u0645\u0648\u0636\u0648\u0639\u064a\u0629: –<\/strong> \u0648\u0647\u064a \u062d\u062f\u0648\u062f \u0645\u062a\u063a\u064a\u0631\u0627\u062a \u062f\u0631\u0627\u0633\u0629 \u062a\u0645\u062b\u0644\u062a \u0628\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0623\u0628\u0639\u0627\u062f\u0647\u0627 (\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u060c \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0633\u0639\u0631\u060c \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u060c \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0648\u0632\u064a\u0639) \u0648\u062d\u062c\u0645 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0628\u0623\u0628\u0639\u0627\u062f\u0647 (\u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u0627\u0646\u0634\u0637\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u0627\u062f\u0627\u0621 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a).<\/li>\n
            2. \u0627\u0644\u062d\u062f\u0648\u062f \u0627\u0644\u0645\u0643\u0627\u0646\u064a\u0629: –<\/strong> \u0648\u0647\u064a \u0645\u0643\u0627\u0646 \u062a\u0637\u0628\u064a\u0642 \u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u062d\u0627\u0644\u0629 \u0641\u064a \u0634\u0631\u0643\u0629 \u0627\u0644\u0648\u062d\u062f\u0629 \u0644\u0644\u0625\u0633\u0645\u0646\u062a \u0641\u064a \u0627\u0644\u064a\u0645\u0646.<\/li>\n
            3. \u0627\u0644\u062d\u062f\u0648\u062f \u0627\u0644\u0628\u0634\u0631\u064a\u0629: –<\/strong> \u0648\u062a\u0634\u0645\u0644 \u0645\u0646 \u0647\u0645 \u0641\u064a \u0648\u0638\u0627\u0626\u0641 \u0627\u0644\u0645\u062f\u064a\u0631 \u0627\u0644\u0639\u0627\u0645 \u0648\u0646\u0648\u0627\u0628\u0647 \u0648\u0645\u062f\u0631\u0627\u0621 \u0627\u0644\u0625\u062f\u0627\u0631\u0627\u062a \u0648\u0646\u0648\u0627\u0628\u0647\u0645 \u0648\u0631\u0624\u0633\u0627\u0621 \u0627\u0644\u0623\u0642\u0633\u0627\u0645 \u0641\u064a \u0634\u0631\u0643\u0629 \u0627\u0644\u0648\u062d\u062f\u0629 \u0644\u0644\u0625\u0633\u0645\u0646\u062a.<\/li>\n<\/ol>\n
              \u062b\u0627\u0645\u0646\u0627: – \u0645\u0646\u0647\u062c \u0627\u0644\u062f\u0631\u0627\u0633\u0629 <\/strong><\/p>\n
              \u0627\u0639\u062a\u0645\u062f\u062a \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0645\u0646\u0647\u062c \u0627\u0644\u0648\u0635\u0641\u064a \u0648\u0627\u0644\u0645\u0646\u0647\u062c \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u064a \u0648\u0645\u0646\u0647\u062c \u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u062d\u0627\u0644\u0629 \u0644\u062a\u062d\u062f\u064a\u062f \u0648\u0627\u0642\u0639 \u0645\u0634\u0643\u0644\u0629 \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0648\u0645\u062a\u063a\u064a\u0631\u0627\u062a\u0647\u0627 \u0648\u0627\u062e\u062a\u064a\u0627\u0631 \u0641\u0631\u0636\u064a\u0627\u062a\u0647\u0627 \u0648\u0628\u064a\u0627\u0646 \u0623\u0647\u0645\u064a\u062a\u0647\u0627 \u0648\u0623\u0647\u062f\u0627\u0641\u0647\u0627 \u0648\u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0646\u062a\u0627\u0626\u062c\u0647\u0627 \u0648\u062a\u0648\u0635\u064a\u0627\u062a\u0647\u0627.<\/p>\n
              \u062a\u0627\u0633\u0639\u0627: – \u0627\u0644\u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u0625\u062d\u0635\u0627\u0626\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629<\/strong><\/p>\n
              \u0627\u0633\u062a\u0639\u0627\u0646 \u0627\u0644\u0628\u0627\u062d\u062b \u0641\u064a \u062a\u062d\u0644\u064a\u0644 \u0628\u064a\u0627\u0646\u0627\u062a \u062f\u0631\u0627\u0633\u062a\u0647 \u0628\u062d\u0632\u0645\u0629 \u0627\u0644\u0628\u0631\u0627\u0645\u062c \u0627\u0644\u0625\u062d\u0635\u0627\u0626\u064a\u0629 \u0644\u0644\u0639\u0644\u0648\u0645 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 (SPSS) Statistical Package For Social Science \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0646\u062a\u0627\u0626\u062c \u0623\u0643\u062b\u0631 \u062f\u0642\u0629 \u062d\u064a\u062b \u062a\u0645 \u0625\u062f\u062e\u0627\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0625\u0644\u0649 \u0630\u0627\u0643\u0631\u0629 \u0627\u0644\u062d\u0627\u0633\u0648\u0628 \u0648\u0641\u0642 \u0645\u0642\u064a\u0627\u0633 \u0644\u064a\u0643\u0631\u062a \u0627\u0644\u062e\u0645\u0627\u0633\u064a \u0648\u062d\u0633\u0628 \u0627\u0644\u0623\u0648\u0632\u0627\u0646 \u0627\u0644\u0622\u062a\u064a\u0629:<\/p>\n
              \u0627\u0644\u0631\u0623\u064a<\/strong>: \u0627\u062a\u0641\u0642 \u0628\u0634\u062f\u0629 \u0627\u062a\u0641\u0642 \u0627\u062a\u0641\u0642 \u0646\u0648\u0639\u0627 \u0645\u0627 \u0644\u0627 \u0627\u062a\u0641\u0642 \u0644\u0627 \u0627\u062a\u0641\u0642 \u0628\u0634\u062f\u0629<\/p>\n
              \u0627\u0644\u0648\u0632\u0646<\/strong>: 5 4 3 2 1<\/p>\n
              \u0648\u0642\u062f \u0643\u0627\u0646\u062a \u0623\u0647\u0645 \u0627\u0644\u0623\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u0625\u062d\u0635\u0627\u0626\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u062f\u0631\u0627\u0633\u0629:<\/p>\n