{"id":5065,"date":"2022-12-03T12:09:23","date_gmt":"2022-12-03T12:09:23","guid":{"rendered":"https:\/\/www.hnjournal.net\/?page_id=5065"},"modified":"2022-12-03T12:09:29","modified_gmt":"2022-12-03T12:09:29","slug":"3-12-17","status":"publish","type":"page","link":"https:\/\/www.hnjournal.net\/ar\/3-12-17\/","title":{"rendered":"\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0627\u0644\u0646\u0627\u062c\u062d \u0644\u062a\u062c\u0648\u064a\u062f \u0627\u0644\u0646\u0642\u0644 \u0641\u064a \u0642\u0637\u0627\u0639 \u0627\u0644\u0628\u0627\u0635\u0627\u062a \u0627\u0644\u0633\u0641\u0631\u064a\u0629"},"content":{"rendered":"

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1<\/sup> \u0645\u0624\u0633\u0633\u0629 \u0627\u0644\u0645\u0633\u0624\u0648\u0644 \u0644\u0644\u0635\u064a\u0627\u0646\u0629 \u0627\u0644\u0639\u0627\u0645\u0629\u060c \u0633\u0644\u0637\u0646\u0629 \u0639\u0645\u0627\u0646.<\/p>\n

\u0628\u0631\u064a\u062f \u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a: manhalmaab@hotmail.com<\/p>\n

HNSJ, 2022, 3(12); https:\/\/doi.org\/10.53796\/hnsj31217<\/p>\n

\u062a\u0646\u0632\u064a\u0644 \u0627\u0644\u0645\u0644\u0641
\n<\/a><\/p>\n

\u062a\u0627\u0631\u064a\u062e \u0627\u0644\u0646\u0634\u0631: 01\/12\/2022\u0645 \u062a\u0627\u0631\u064a\u062e \u0627\u0644\u0642\u0628\u0648\u0644: 10\/11\/2022\u0645<\/p>\n

\u0627\u0644\u0645\u0633\u062a\u062e\u0644\u0635 <\/strong><\/p>\n

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<\/a>Research title <\/strong><\/p>\n

Successful investment strategy to improve transportation in the passenger bus sector<\/strong><\/p>\n

Dr. Osama Abdelwahab Yousif Abbas1<\/sup><\/strong><\/p>\n

1<\/sup> Al Masoul general maintenance, Sultanate of Oman.<\/p>\n

Email: manhalmaab@hotmail.com<\/p>\n

HNSJ, 2022, 3(12); https:\/\/doi.org\/10.53796\/hnsj31217<\/p>\n

Published at 01\/12\/2022 Accepted at 10\/11\/2021 <\/strong><\/p>\n

Abstract <\/strong><\/p>\n

The environment of land transportation for passengers by travel buses faces several problems and challenges, which differ for each sector according to the type of benefit from this service. This research aims to identify the possibility of applying strategic planning in the field of land transportation for passengers by buses in the Atbara locality (the spatial boundaries of the study) and achieving the overall quality in the performance of this service. Where the researcher surveyed the opinions of the owners of the travel buses and the employees of the bus companies to find out the possibility of their acceptance of this idea and the extent of their knowledge, and knowledge of the methods of strategic planning and modern management methods, in addition to the opinions of customers on the quality of service provided by the companies. The researcher used the descriptive analytical approach, which describes the phenomena and events that are the subject of the study, to know the factors affecting the emergence of the problem and try to link the causes by collecting data from its primary sources, and thus reaching the final results and proposing recommendations to achieve the quality of transport and successful investment in this sector under study with the help of by the historical method. The researcher used the statistical analysis method, specifically the (SPSS) program to analyze the interview questions and test the hypotheses. In the end, he concluded with several recommendations, the most important of which is the establishment of such a system and the clarification of its importance and the desired benefits from it for each party according to its specialization and inclinations. And the issuance of laws and legislation that are compatible with the successful investment strategy in the field of passenger transport by buses. Finally, the researcher presented a management model for a bus company that would be a roadmap for investing companies to improve their performance or for those wishing to invest in this field.<\/p>\n

\u0627\u0644\u0645\u0642\u062f\u0645\u0629:<\/strong><\/p>\n

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\u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u064a \u0645\u0624\u0647\u0644 \u0628\u0635\u0648\u0631\u0629 \u0639\u0644\u0645\u064a\u0629 \u0645\u0624\u0633\u0633\u0629 \u0648\u064a\u0645\u062a\u0644\u0643 \u0627\u0644\u0643\u0641\u0627\u0621\u0627\u062a \u0648\u0627\u0644\u062e\u0628\u0631\u0627\u062a \u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u0644\u064a\u0642\u0648\u062f \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u0646\u0642\u0644 \u0627\u0644\u0631\u0643\u0627\u0628 \u0628\u0627\u0644\u0628\u0627\u0635\u0627\u062a \u0648\u0630\u0644\u0643 \u0628\u0628\u0639\u0636 \u0627\u0644\u062c\u0647\u062f.<\/p>\n

\u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u062f\u0631\u0627\u0633\u0629:<\/strong><\/p>\n

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    \n
  1. \u062e\u0627\u0631\u0637\u0629 \u0637\u0631\u064a\u0642 \u0648\u062f\u0644\u064a\u0644 \u0644\u0625\u0631\u0634\u0627\u062f \u0627\u0644\u0642\u0637\u0627\u0639 \u0627\u0644\u062e\u0627\u0635 \u0648\u0627\u0644\u0639\u0627\u0645 \u0644\u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u062e\u062f\u0645\u0629.<\/li>\n
  2. \u0627\u0644\u0641\u0627\u0626\u062f\u0629 \u0627\u0644\u062a\u064a \u0633\u0648\u0641 \u064a\u062c\u0646\u064a\u0647\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0648\u0627\u0644\u0645\u062c\u062a\u0645\u0639 \u0648\u0627\u0644\u062f\u0648\u0644\u0629<\/li>\n
  3. \u062a\u0648\u0641\u064a\u0631 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u0628\u064a\u0627\u0646\u0627\u062a \u062a\u0641\u064a\u062f \u0645\u062a\u062e\u0630\u064a \u0627\u0644\u0642\u0631\u0627\u0631 \u0627\u0644\u0645\u0647\u062a\u0645\u064a\u0646 \u0628\u0647\u0630\u0627 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631.<\/li>\n
  4. \u062a\u0648\u0641\u064a\u0631 \u0645\u0631\u062c\u0639 \u0644\u0644\u062f\u0627\u0631\u0633\u064a\u0646 \u0641\u064a \u0627\u0644\u0645\u062c\u0627\u0644.<\/li>\n
  5. \u0625\u0636\u0627\u0641\u0629 \u062c\u062f\u064a\u062f\u0629 \u0644\u0644\u0639\u0644\u0645 \u0648\u0627\u0644\u0645\u0639\u0631\u0641\u0629.<\/li>\n<\/ol>\n

    \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062f\u0631\u0627\u0633\u0629:<\/strong><\/p>\n

    \u062a\u0633\u0639\u064a \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u064a \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u0627\u0644\u064a\u0629:<\/p>\n

      \n
    1. \u062f\u0631\u0627\u0633\u0629 \u0623\u062b\u0631 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a <\/a>\u0641\u064a <\/a><\/a>\u062a\u062d\u0642\u064a\u0642 \u062c\u0648\u062f\u0629 \u0646\u0642\u0644 \u0627\u0644\u0631\u0643\u0627\u0628 \u0628\u0627\u0644\u0628\u0627\u0635\u0627\u062a \u0627\u0644\u0633\u0641\u0631\u064a\u0629.<\/li>\n
    2. \u0627\u0644\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0625\u062b\u0631 \u0627\u0644\u0633\u064a\u0627\u0633\u0627\u062a \u0648\u0627\u0644\u062a\u0634\u0631\u064a\u0639\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u062c\u0648\u062f\u0629 \u0646\u0642\u0644 \u0627\u0644\u0631\u0643\u0627\u0628 \u0628\u0627\u0644\u0628\u0627\u0635\u0627\u062a \u0627\u0644\u0633\u0641\u0631\u064a\u0629.<\/li>\n
    3. \u062a\u0648\u0636\u064a\u062d \u0623\u062b\u0631 \u0627\u0644\u0631\u0642\u0627\u0628\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u062c\u0648\u062f\u0629 \u0646\u0642\u0644 \u0627\u0644\u0631\u0643\u0627\u0628 \u0628\u0627\u0644\u0628\u0627\u0635\u0627\u062a \u0627\u0644\u0633\u0641\u0631\u064a\u0629<\/li>\n
    4. \u062a\u0628\u064a\u064a\u0646 \u0625\u062b\u0631 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0644\u0644\u0628\u064a\u0626\u0629 \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u062c\u0648\u062f\u0629 \u0646\u0642\u0644 \u0627\u0644\u0631\u0643\u0627\u0628 \u0628\u0627\u0644\u0628\u0627\u0635\u0627\u062a \u0627\u0644\u0633\u0641\u0631\u064a\u0629.<\/li>\n<\/ol>\n

      \u0645\u0635\u0627\u062f\u0631 \u0648\u0623\u062f\u0648\u0627\u062a \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a:<\/strong><\/p>\n

      \u062a\u0645 \u0627\u0633\u062a\u0642\u0627\u0621 \u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0645\u0646 \u0627\u0644\u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0623\u0648\u0644\u064a\u0629 \u0648\u0627\u0644\u062b\u0627\u0646\u0648\u064a\u0629:<\/p>\n

      \u062a\u062a\u0645\u062b\u0644 \u0627\u0644\u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0623\u0648\u0644\u064a\u0629 \u0641\u064a \u0627\u0644\u0645\u0628\u062d\u0648\u062b\u064a\u0646 \u0648\u0642\u062f \u062a\u0645 \u0627\u062e\u0630 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0639\u0646\u0647\u0645 \u0639\u0646 \u0637\u0631\u064a\u0642 \u0627\u0633\u062a\u0645\u0627\u0631\u0629 \u0645\u0642\u0627\u0628\u0644\u0629 \u0645\u063a\u0644\u0642\u0629 \u0642\u064a\u0627\u0633\u064a\u0629. \u0648\u0643\u0630\u0644\u0643 \u0627\u0644\u062e\u0628\u0631\u0627\u0621 \u0648\u0642\u062f \u062a\u0645 \u0627\u062e\u0630 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0639\u0646\u0647\u0645 \u0639\u0646 \u0637\u0631\u064a\u0642 \u0627\u0644\u0645\u0642\u0627\u0628\u0644\u0629 \u0627\u0644\u0634\u062e\u0635\u064a\u0629\u060c \u0627\u0636\u0627\u0641\u0629 \u0627\u0644\u064a \u0645\u0644\u0627\u062d\u0638\u0629 \u0627\u0644\u0628\u0627\u062d\u062b \u0645\u0646 \u062e\u0628\u0631\u062a\u0647 \u0627\u0644\u0637\u0648\u064a\u0644\u0629\u060c \u0648\u0627\u0644\u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u062c\u0627\u0647\u0632\u0629 \u0645\u0646 \u0643\u062a\u0628 \u0648\u062f\u0631\u0627\u0633\u0627\u062a \u0648\u0646\u0634\u0631\u0627\u062a \u062f\u0648\u0631\u064a\u0629.<\/p>\n

      \u062d\u062f\u0648\u062f \u0627\u0644\u062f\u0631\u0627\u0633\u0629:<\/strong><\/p>\n