{"id":4579,"date":"2022-10-01T15:14:56","date_gmt":"2022-10-01T15:14:56","guid":{"rendered":"https:\/\/www.hnjournal.net\/?page_id=4579"},"modified":"2022-10-01T15:15:00","modified_gmt":"2022-10-01T15:15:00","slug":"3-10-4","status":"publish","type":"page","link":"https:\/\/www.hnjournal.net\/ar\/3-10-4\/","title":{"rendered":"\u062f\u0648\u0631 \u0627\u0644\u0627\u062a\u0635\u0627\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0641\u064a \u0627\u0644\u062d\u0635\u0629 \u0627\u0644\u0633\u0648\u0642\u064a\u0629 \u062f\u0631\u0627\u0633\u0629 \u062a\u0637\u0628\u064a\u0642\u064a\u0629 \u0639\u0644\u0649 \u0634\u0631\u0643\u0629 \u0633\u0648\u062f\u0627\u0646\u064a \u0644\u0644\u0627\u062a\u0635\u0627\u0644\u0627\u062a"},"content":{"rendered":"

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1<\/sup> \u0623\u0633\u062a\u0627\u0630 \u0645\u0633\u0627\u0639\u062f \u0628\u0642\u0633\u0645 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0627\u0639\u0645\u0627\u0644\u060c \u0643\u0644\u064a\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u0629\u060c \u062c\u0627\u0645\u0639\u0629 \u0627\u0644\u0646\u064a\u0644\u064a\u0646\u060c \u0627\u0644\u0633\u0648\u062f\u0627\u0646.<\/p>\n

HNSJ, 2022, 3(10); https:\/\/doi.org\/10.53796\/hnsj3104<\/p>\n

\u062a\u0646\u0632\u064a\u0644 \u0627\u0644\u0645\u0644\u0641
\n<\/a><\/p>\n

\u062a\u0627\u0631\u064a\u062e \u0627\u0644\u0646\u0634\u0631: 01\/10\/2022\u0645 \u062a\u0627\u0631\u064a\u062e \u0627\u0644\u0642\u0628\u0648\u0644: 08\/09\/2022\u0645<\/p>\n

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<\/a>Research title <\/strong><\/p>\n

The role of marketing communications in the market share<\/strong><\/p>\n

An applied study on Sudani Telecom Company<\/strong><\/p>\n

Nasr Al-Din Al-Amin Fadlallah Al-Kiss 1<\/sup><\/strong><\/p>\n

1<\/sup> Assistant Professor, Department of Business Administration, Faculty of Commerce, El-Nelain University, Sudan.<\/p>\n

HNSJ, 2022, 3(10); https:\/\/doi.org\/10.53796\/hnsj3104<\/p>\n

Published at 01\/10\/2022 Accepted at 08\/09\/2021 <\/strong><\/p>\n

Abstract <\/strong><\/p>\n

The study aimed to identify the role of marketing communications in the market share, considering marketing communications as an independent variable that was measured through four sub-dimensions represented in (advertising, personal selling, advertising, public relations), while the market share was represented by the dependent variable and it was measured through the following dimensions (satisfaction). The customer, the organization\u2019s reputation, the positive impression, the expansion of the service). The problem of the study was identified through a set of questions aimed at identifying the relationship and the impact of marketing communications on the market share, in the light of which a set of hypotheses were formulated to diagnose the reality of marketing communications and its role in the market share. The researcher chose Sudani Telecom Company as a field for applying the study. The researcher relied on a questionnaire form to obtain the data that was distributed to an intentional sample of the company\u2019s employees in the Marketing Department, which amounted to (60) workers out of the total workers, which were analyzed using the (spss) program. Relationship and impact of marketing communications on the market share, in addition to a set of results in the light of which recommendations were formulated to increase the role of marketing communications’ contribution to the market share.<\/p>\n

Key Words: marketing communications, positive impression, advertising, Sudanese company.<\/strong><\/p>\n

\u0627\u0644\u0645\u0642\u062f\u0645\u0629:<\/strong><\/p>\n

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– \u0625\u0644\u0649 \u0623\u064a \u0645\u062f\u0649 \u064a\u0624\u062b\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0639\u0644\u0649 \u0627\u0644\u062d\u0635\u0629 \u0627\u0644\u0633\u0648\u0642\u064a\u0629\u061f<\/p>\n

– \u0647\u0644 \u0623\u0646 \u0627\u0644\u0625\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0627\u0644\u062f\u0639\u0627\u064a\u0629 \u064a\u0639\u0644\u0628 \u062f\u0648\u0631 \u0641\u064a \u0627\u0644\u062d\u0635\u0629 \u0627\u0644\u0633\u0648\u0642\u064a\u0629\u061f<\/p>\n

– \u0625\u0644\u0649 \u0623\u064a \u0645\u062f\u0649 \u064a\u0624\u062b\u0631 \u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u0634\u062e\u0635\u064a (\u0645\u0646\u062f\u0648\u0628 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a ) \u0639\u0644\u0649 \u0627\u0644\u062d\u0635\u0629 \u0627\u0644\u0633\u0648\u0642\u064a\u0629\u061f<\/p>\n

– \u0643\u064a\u0641 \u062a\u0624\u062b\u0631 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629 \u0641\u064a \u0627\u0644\u062d\u0635\u0629 \u0627\u0644\u0633\u0648\u0642\u064a\u0629\u061f<\/p>\n

\u062b\u0627\u0646\u064a\u0627\u064b: \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062f\u0631\u0627\u0633\u0629 : <\/strong><\/p>\n