{"id":10082,"date":"2024-06-01T05:48:53","date_gmt":"2024-06-01T05:48:53","guid":{"rendered":"https:\/\/www.hnjournal.net\/?page_id=10082"},"modified":"2024-06-01T05:49:02","modified_gmt":"2024-06-01T05:49:02","slug":"5-6-4","status":"publish","type":"page","link":"https:\/\/www.hnjournal.net\/ar\/5-6-4\/","title":{"rendered":""},"content":{"rendered":"

\u0623\u062b\u0631 \u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0639\u0644\u0649 \u0632\u064a\u0627\u062f\u0629 \u062d\u062c\u0645 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a – <\/strong>\u062f\u0631\u0627\u0633\u0629 \u062a\u0637\u0628\u064a\u0642\u064a\u0629 \u0639\u0644\u0649 \u0634\u0631\u0643\u0629 \u0633\u0648\u062f\u0627\u062a\u0644\u060c \u0648\u0644\u0627\u064a\u0629 \u063a\u0631\u0628 \u062f\u0627\u0631\u0641\u0648\u0631\u060c \u0645\u062f\u064a\u0646\u0629 \u0627\u0644\u062c\u0646\u064a\u0646\u0629\u060c 2021\u0645- 2022\u0645<\/strong><\/h1>\n

\u062f.\u0639\u0628\u062f\u0627\u0644\u0644\u0647 \u0627\u0628\u0631\u0627\u0647\u064a\u0645 \u0623\u0628\u0643\u0631\u0639\u0628\u062f\u0627\u0644\u0644\u06471<\/sup>\u060c \u0632\u0645\u0632\u0645 \u0633\u0644\u064a\u0645\u0627\u0646 \u0639\u0628\u062f\u0627\u0644\u0643\u0631\u064a\u0645 \u0627\u062f\u06452<\/sup><\/strong><\/h3>\n

1<\/sup> \u0623\u0633\u062a\u0627\u0630 \u0645\u0634\u0627\u0631\u0643\u060c \u0625\u062f\u0627\u0631\u0629 \u0623\u0639\u0645\u0627\u0644\u060c \u062c\u0627\u0645\u0639\u0629 \u0627\u0644\u062c\u0646\u064a\u0646\u0629\u060c \u0627\u0644\u0633\u0648\u062f\u0627\u0646.<\/p>\n

2<\/sup> \u0628\u0627\u062d\u062b \u0639\u0644\u0645\u064a\u060c \u0627\u0644\u0633\u0648\u062f\u0627\u0646.<\/p>\n

HNSJ, 2024, 5(6); https:\/\/doi.org\/10.53796\/hnsj56\/4<\/p>\n

\u062a\u0646\u0632\u064a\u0644 \u0627\u0644\u0645\u0644\u0641<\/a><\/p>\n

\u062a\u0627\u0631\u064a\u062e \u0627\u0644\u0646\u0634\u0631: 01\/06\/2024\u0645 \u062a\u0627\u0631\u064a\u062e \u0627\u0644\u0642\u0628\u0648\u0644: 05\/05\/2024\u0645<\/p>\n

\u0627\u0644\u0645\u0633\u062a\u062e\u0644\u0635 <\/strong><\/p>\n

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<\/a>Research title <\/strong><\/p>\n

The Impact of the Marketing Mix Elements on Increasing the Sales Volume.<\/strong><\/p>\n

An Applied Study On Sudatel Company, West Darfur State, Elgeniena Town<\/strong><\/p>\n

Abdallah Ibrahim Abakar Abdallah1<\/sup>, Zamzam Suliman Abdulkarim Adam1<\/sup><\/strong><\/p>\n

1<\/sup> University of Elgeniena, Associate Professor Management Section, Sudan.<\/p>\n

Scientific Researcher, Sudan.<\/p>\n

HNSJ, 2024, 5(6); https:\/\/doi.org\/10.53796\/hnsj56\/4<\/p>\n

\n

Published at 01\/06\/2024 Accepted at 05\/05\/2024 <\/strong><\/p>\n

Abstract <\/strong><\/p>\n

This study is titled The Impact of the Marketing Mix Elements on Increasing the Sales Volume. Important studies in the fields of scientific research related to marketing and management, as there is a lack of local studies, in the state of West Darfur, the city of El Geneina, which dealt with the impact of the marketing mix and sales, and aimed to provide a theoretical framework regarding concepts related to the elements of the marketing mix on increasing the volume of sales in a company Sudatel, West Darfur State, El Geneina City, This is considered an enrichment for the national and local library, knowing the level of the marketing mix in the telecommunications companies in Sudan in general and Sudatel in particular to provide some recommendations, as well as knowing the impact of the elements of the marketing mix on increasing sales volume in the Sudatel Telecom Company in the city of El Geneina. Price, promotion, distribution to increase the volume of sales in the Sudatel Telecom Company?, and the study population consisted of managers, heads of departments, employees and workers in the Sudatel Telecom Company, in the state of West Darfur, El Geneina, The study relied on the analytical descriptive approach for its relevance to this topic, and the study reached several results, including Sudatel company is characterized by providing distinguished services and products, the company provides telephone services to all citizens, and the study recommended that Sudatel company is characterized by providing distinguished services and products, the company provides telephone services to all citizens.<\/p>\n

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– \u0647\u0644 \u0647\u0646\u0627\u0644\u0643 \u0623\u062b\u0631 \u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0627\u0644\u0645\u062a\u0645\u062b\u0644\u0629 \u0641\u0649(\u0627\u0644\u0645\u0646\u062a\u062c \u060c \u0627\u0644\u0633\u0639\u0631\u060c \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u060c \u0627\u0644\u062a\u0648\u0632\u064a\u0639)\u060c \u0639\u0644\u0649 \u0632\u064a\u0627\u062f\u0629 \u062d\u062c\u0645 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0641\u064a \u0634\u0631\u0643\u0629 \u0633\u0648\u062f\u0627\u062a\u0644 \u0644\u0644\u0625\u062a\u0635\u0627\u0644\u0627\u062a\u061f.<\/strong><\/p>\n

\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062f\u0631\u0627\u0633\u0629:<\/strong><\/p>\n

\u0623- \u062a\u0642\u062f\u064a\u0645 \u0625\u0637\u0627\u0631 \u0646\u0638\u0631\u0649 \u0641\u064a\u0645\u0627 \u064a\u062e\u0635 \u0627\u0644\u0645\u0641\u0627\u0647\u064a\u0645 \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0639\u0644\u0649 \u0632\u064a\u0627\u062f\u0629 \u062d\u062c\u0645 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0641\u064a \u0634\u0631\u0643\u0629 \u0633\u0648\u062f\u0627\u062a\u0644\u060c \u0628\u0648\u0644\u0627\u064a\u0629 \u063a\u0631\u0628 \u062f\u0627\u0631\u0641\u0648\u0631\u060c \u0645\u062f\u064a\u0646\u0629 \u0627\u0644\u062c\u0646\u064a\u0646\u0629\u060c \u0648\u0647\u0630\u0627 \u064a\u0639\u062a\u0628\u0631 \u0625\u062b\u0631\u0627\u0621 \u0644\u0644\u0645\u0643\u062a\u0628\u0629 \u0627\u0644\u0648\u0637\u0646\u064a\u0629 \u0648\u0627\u0644\u0645\u062d\u0644\u064a\u0629.<\/p>\n

\u0628- \u0645\u0639\u0631\u0641\u0629 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0641\u064a \u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0625\u062a\u0635\u0627\u0644\u0627\u062a \u0641\u064a \u0627\u0644\u0633\u0648\u062f\u0627\u0646 \u0639\u0645\u0648\u0645\u0627\u064b \u0648\u0634\u0631\u0643\u0629 \u0633\u0648\u062f\u0627\u062a\u0644 \u062e\u0635\u0648\u0635\u0627\u064b \u0644\u062a\u0642\u062f\u064a\u0645 \u0628\u0639\u0636 \u0627\u0644\u062a\u0648\u0635\u064a\u0627\u062a.<\/p>\n

\u062c- \u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0623\u062b\u0631 \u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0639\u0644\u0649 \u0632\u064a\u0627\u062f\u0629 \u062d\u062c\u0645 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0641\u064a \u0634\u0631\u0643\u0629 \u0633\u0648\u062f\u0627\u062a\u0644 \u0644\u0644\u0625\u062a\u0635\u0627\u0644\u0627\u062a \u0641\u064a \u0645\u062f\u064a\u0646\u0629 \u0627\u0644\u062c\u0646\u064a\u0646\u0629.<\/p>\n

\u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u062f\u0631\u0627\u0633\u0629:<\/strong><\/p>\n

\u0623- \u0627\u0644\u0627\u0647\u0645\u064a\u0629 \u0627\u0644\u0639\u0644\u0645\u064a\u0629: <\/strong>\u062a\u0639\u062f \u0647\u0630\u0647 \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0645\u0646 \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u0645\u0647\u0645\u0629 \u0641\u064a \u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u0628\u062d\u0648\u062b \u0627\u0644\u0639\u0644\u0645\u064a\u0629 \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0644\u0625\u062f\u0627\u0631\u0629\u060c \u0625\u0630 \u0623\u0646 \u0647\u0646\u0627\u0644\u0643 \u0642\u0644\u0629 \u0641\u064a \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u0645\u062d\u0644\u064a\u0629\u060c \u0628\u0648\u0644\u0627\u064a\u0629 \u063a\u0631\u0628 \u062f\u0627\u0631\u0641\u0648\u0631\u060c \u0645\u062f\u064a\u0646\u0629 \u0627\u0644\u062c\u0646\u064a\u0646\u0629\u060c \u0648\u0627\u0644\u062a\u064a \u062a\u0646\u0627\u0648\u0644\u062a \u0623\u062b\u0631 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0648\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u0644\u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0625\u062e\u062a\u0635\u0627\u0635 \u0648\u0627\u0644\u0639\u0627\u0645\u0644\u064a\u0646 \u0641\u064a \u0646\u0641\u0633 \u0627\u0644\u0642\u0637\u0627\u0639 \u0639\u0644\u0649 \u062d\u062f \u0639\u0644\u0645 \u0627\u0644\u0628\u0627\u062d\u062b\u0627\u0646.<\/p>\n

\u0628- \u0627\u0644\u0627\u0647\u0645\u064a\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0629:<\/strong> \u0645\u0633\u0627\u0639\u062f\u0629 \u0627\u0644\u0645\u062f\u0631\u0627\u0621 \u0648\u0627\u0644\u0639\u0627\u0645\u0644\u064a\u0646 \u0648\u0627\u0644\u0645\u0647\u062a\u0645\u064a\u0646 \u0628\u0642\u0637\u0627\u0639 \u0627\u0644\u0625\u062a\u0635\u0627\u0644\u0627\u062a\u060c \u0639\u0644\u0649 \u0643\u0634\u0641 \u0623\u0647\u0645\u064a\u0629 \u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0648\u0623\u062b\u0631\u0647\u0627 \u0639\u0644\u0649 \u0632\u064a\u0627\u062f\u0629 \u062d\u062c\u0645 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u0648\u0643\u064a\u0641\u064a\u0629 \u0645\u0639\u0627\u0644\u062c\u0629 \u0648\u062d\u0644 \u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u0634\u0627\u0643\u0644 \u0627\u0644\u0645\u0646\u0628\u062b\u0642\u0629 \u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u0639\u0646\u0627\u0635\u0631.<\/p>\n

\u0641\u0631\u0636\u064a\u0629 \u0627\u0644\u062f\u0631\u0627\u0633\u0629: <\/strong><\/p>\n

\u0623- \u0647\u0644 \u064a\u0648\u062c\u062f \u0623\u062b\u0631 \u0644\u0644\u0645\u0646\u062a\u062c \u0639\u0644\u0649 \u0632\u064a\u0627\u062f\u0629 \u062d\u062c\u0645 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0641\u064a \u0634\u0631\u0643\u0629 \u0633\u0648\u062f\u0627\u062a\u0644 \u0644\u0644\u0625\u062a\u0635\u0627\u0644\u0627\u062a\u061f<\/p>\n

\u0627\u0644\u0641\u0631\u0636\u064a\u0627\u062a \u0627\u0644\u0641\u0631\u0639\u064a\u0629 :<\/strong><\/p>\n

\u0628- \u0647\u0644 \u064a\u0648\u062c\u062f \u0623\u062b\u0631 \u0644\u0644\u062a\u0633\u0639\u064a\u0631 \u0639\u0644\u0649 \u0632\u064a\u0627\u062f\u0629 \u062d\u062c\u0645 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0641\u064a \u0634\u0631\u0643\u0629 \u0633\u0648\u062f\u0627\u062a\u0644 \u0644\u0644\u0625\u062a\u0635\u0627\u0644\u0627\u062a\u061f<\/p>\n

\u062c- \u0647\u0644 \u064a\u0648\u062c\u062f \u0623\u062b\u0631 \u0644\u0644\u062a\u0631\u0648\u064a\u062c \u0639\u0644\u0649 \u0632\u064a\u0627\u062f\u0629 \u062d\u062c\u0645 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0641\u064a \u0634\u0631\u0643\u0629 \u0633\u0648\u062f\u0627\u062a\u0644 \u0644\u0644\u0625\u062a\u0635\u0627\u0644\u0627\u062a\u061f<\/p>\n

\u062f- \u0647\u0644 \u064a\u0648\u062c\u062f \u0623\u062b\u0631 \u0644\u0644\u062a\u0648\u0632\u064a\u0639 \u0639\u0644\u0649 \u0632\u064a\u0627\u062f\u0629 \u062d\u062c\u0645 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0641\u064a \u0634\u0631\u0643\u0629 \u0633\u0648\u062f\u0627\u062a\u0644 \u0644\u0644\u0625\u062a\u0635\u0627\u0644\u0627\u062a\u061f<\/p>\n

\u062d\u062f\u0648\u062f \u0627\u0644\u062f\u0631\u0627\u0633\u0629:<\/strong><\/p>\n

– \u0627\u0644\u062d\u062f\u0648\u062f \u0627\u0644\u0632\u0645\u0627\u0646\u064a\u0629:<\/strong> 2021\u0645- 2022\u0645<\/p>\n

-\u0627\u0644\u062d\u062f\u0648\u062f \u0627\u0644\u0645\u0643\u0627\u0646\u064a\u0629:<\/strong> \u0648\u0644\u0627\u064a\u0629 \u063a\u0631\u0628 \u062f\u0627\u0631\u0641\u0648\u0631\u060c \u0627\u0644\u062c\u0646\u064a\u0646\u0629\u060c \u0634\u0631\u0643\u0629 \u0633\u0648\u062f\u0627\u062a\u0644 \u0644\u0644\u0625\u062a\u0635\u0627\u0644\u0627\u062a.<\/p>\n

-\u0627\u0644\u062d\u062f\u0648\u062f \u0627\u0644\u0628\u0634\u0631\u064a\u0629:<\/strong> \u0627\u0644\u0645\u062f\u0631\u0627\u0621 \u0648\u0631\u0624\u0633\u0627\u0621 \u0627\u0644\u0623\u0642\u0633\u0627\u0645 \u0648\u0627\u0644\u0645\u0648\u0638\u0641\u0648\u0646 \u0648\u0627\u0644\u0639\u0627\u0645\u0644\u0648\u0646 \u0628\u0634\u0631\u0643\u0629 \u0633\u0648\u062f\u0627\u062a\u0644 \u0644\u0644\u0625\u062a\u0635\u0627\u0644\u0627\u062a.<\/p>\n

\u0627\u0644\u062d\u062f\u0648\u062f \u0627\u0644\u0645\u0643\u0627\u0646\u064a\u0629 : <\/strong>\u0634\u0631\u0643\u0629 \u0633\u0648\u062f\u0627\u062a\u0644 \u0644\u0644\u0625\u062a\u0635\u0627\u0644\u0627\u062a.<\/p>\n

\u0645\u0635\u0627\u062f\u0631 \u062c\u0645\u0639 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062f\u0631\u0627\u0633\u0629:<\/strong><\/p>\n

\u0623- \u0627\u0644\u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0623\u0648\u0644\u064a\u0629:<\/strong><\/p>\n

    \n
  1. \u0633\u062c\u0644\u0627\u062a \u0634\u0631\u0643\u0629 \u0633\u0648\u062f\u0627\u062a\u0644 \u0644\u0644\u0625\u062a\u0635\u0627\u0644\u0627\u062a.<\/li>\n<\/ol>\n

    2- \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0642\u0627\u0629 \u0645\u0646 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0648\u0627\u0644\u0639\u0627\u0645\u0644\u064a\u0646 \u0628\u0634\u0631\u0643\u0629 \u0633\u0648\u062f\u0627\u062a\u0644 \u0644\u0644\u0625\u062a\u0635\u0627\u0644\u0627\u062a \u0648\u0643\u0644 \u0645\u0646 \u0644\u0647 \u0635\u0644\u0629 \u0628\u0627\u0644\u0634\u0631\u0643\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0625\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0645\u0642\u0627\u0628\u0644\u0627\u062a \u0627\u0644\u0634\u062e\u0635\u064a\u0629.<\/p>\n

    3- \u0627\u0644\u0645\u0644\u0627\u062d\u0638\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u064a\u062f\u0627\u0646\u064a\u0629 \u0627\u0644\u062a\u064a \u0642\u0627\u0645 \u0628\u0647\u0627 \u0627\u0644\u0628\u0627\u062d\u062b\u0627\u0646 \u0628\u0634\u0631\u0643\u0629 \u0633\u0648\u062f\u0627\u062a\u0644 \u0644\u0644\u0625\u062a\u0635\u0627\u0644\u0627\u062a.<\/p>\n

    \u0628- \u0627\u0644\u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u062b\u0627\u0646\u0648\u064a\u0629: <\/strong>\u0647\u064a \u0627\u0644\u062a\u064a \u0633\u064a\u062a\u0645 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u064a\u0647\u0627 \u0645\u0646 \u0627\u0644\u0645\u0631\u0627\u062c\u0639 \u0627\u0644\u0639\u0631\u0628\u064a\u0629 \u0648\u0627\u0644\u0623\u062c\u0646\u0628\u064a\u0629 \u0641\u064a \u0645\u062c\u0627\u0644 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0648\u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628(\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0648\u0632\u064a\u0627\u062f\u0629 \u062d\u062c\u0645 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a) \u0639\u0644\u0649 \u0648\u062c\u0647 \u062e\u0627\u0635\u060c \u0643\u0630\u0644\u0643 \u0627\u0644\u0645\u062c\u0644\u0627\u062a \u0648 \u0627\u0644\u0645\u0631\u0627\u062c\u0639 \u0648\u0627\u0644\u0645\u0642\u0627\u0644\u0627\u062a \u0648\u0627\u0644\u062f\u0648\u0631\u064a\u0627\u062a \u0627\u0644\u0645\u062d\u0643\u0645\u0629 \u0648\u0627\u0644\u0645\u0646\u0634\u0648\u0631\u0627\u062a \u0639\u0644\u0649 \u0627\u0644\u0634\u0628\u0643\u0629 \u0627\u0644\u0639\u0646\u0643\u0628\u0648\u062a\u064a\u0629\u060c \u0648\u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u0633\u0627\u0628\u0642\u0629 \u0644\u0645\u0648\u0636\u0648\u0639 \u0627\u0644\u062f\u0631\u0627\u0633\u0629.<\/p>\n

    \u0645\u0646\u0647\u062c\u064a\u0629 \u0627\u0644\u062f\u0631\u0627\u0633\u0629:<\/strong><\/p>\n

    \u0625\u0639\u062a\u0645\u062f \u0627\u0644\u0628\u0627\u062d\u062b\u0627\u0646 \u0639\u0644\u0649 \u0627\u0644\u0625\u0633\u0644\u0648\u0628 \u0627\u0644\u0648\u0635\u0641\u064a \u0644\u0645\u0644\u0627\u0621\u0645\u062a\u0647 \u0644\u0645\u0648\u0636\u0648\u0639 \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0648\u064a\u062a\u0645 \u0628\u0648\u0627\u0633\u0637\u062a\u0647 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062a\u062d\u0635\u0644 \u0639\u0644\u064a\u0647\u0627 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0645\u064a\u062f\u0627\u0646\u064a\u0629 \u0644\u0645\u062c\u062a\u0645\u0639 \u0627\u0644\u0628\u062d\u062b \u0628\u063a\u0631\u0636 \u0627\u0633\u062a\u064a\u0641\u0627\u0621 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u0648\u062a\u0641\u0633\u064a\u0631 \u0627\u0644\u0638\u0627\u0647\u0631\u0629 \u060c \u0648\u0623\u064a\u0636\u0627\u064b \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0645\u0646\u0647\u062c \u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u062d\u0627\u0644\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0625\u062c\u0631\u0627\u0621 \u0645\u0642\u0627\u0628\u0644\u0627\u062a \u0645\u0628\u0627\u0634\u0631\u0629 \u0648\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0644\u0627\u062d\u0638\u0629 \u0643\u0623\u062f\u0627\u0629 \u0645\u0647\u0645\u0629 \u0648\u0623\u0633\u0627\u0633\u064a\u0629 \u0641\u064a \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0623\u064a\u0636\u0627\u064b \u0627\u0644\u0645\u0646\u0647\u062c \u0627\u0644\u0625\u062d\u0635\u0627\u0626\u064a \u0641\u064a \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a .<\/p>\n

    \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u062f\u0631\u0627\u0633\u0629) \u0627\u0644\u0645\u0635\u062f\u0631: \u0625\u0639\u062f\u0627\u062f \u0627\u0644\u0628\u0627\u062d\u062b\u0627\u0646\u060c 2022\u0645(<\/strong><\/p>\n

    <\/strong><\/p>\n

      \n
    • \u0627\u0644\u062a\u0639\u0631\u064a\u0641\u0627\u062a \u0627\u0644\u0625\u062c\u0631\u0627\u0626\u064a\u0629:<\/strong><\/li>\n
    • \u0627\u0644\u0645\u062a\u063a\u064a\u0631 \u0627\u0644\u0645\u0633\u062a\u0642\u0644Independent Variable<\/strong> : \u0647\u0648 \u0627\u0644\u0645\u062a\u063a\u064a\u0631 \u0627\u0644\u0630\u0649 \u064a\u0624\u062b\u0631 \u0641\u064a \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0623\u062e\u0631\u0649 \u0648\u064a\u062a\u0645\u062b\u0644 \u0641\u064a \u062f\u0631\u0627\u0633\u0629 (\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u0649).<\/li>\n
    • \u0627\u0644\u0645\u062a\u063a\u064a\u0631 \u0627\u0644\u062a\u0627\u0628\u0639<\/strong> Dependent Variable<\/strong>: \u0647\u0648 \u0627\u0644\u0645\u062a\u063a\u064a\u0631 \u0627\u0644\u0630\u0649 \u064a\u062a\u0623\u062b\u0631 \u0628\u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0623\u062e\u0631\u0649 \u0648\u064a\u062a\u063a\u064a\u0631 \u0628\u0646\u0627\u0621\u0627\u064b \u0639\u0644\u064a\u0647\u0627 \u0648\u0644\u0627 \u064a\u0624\u062b\u0631 \u0641\u064a\u0647\u0627 \u0648\u064a\u062a\u0645\u062b\u0644 \u0641\u064a \u062f\u0631\u0627\u0633\u0629 (\u0632\u064a\u0627\u062f\u0629 \u062d\u062c\u0645 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a).<\/li>\n<\/ul>\n

      \u062f\u0648\u0627\u0641\u0639 \u0625\u062e\u062a\u064a\u0627\u0631 \u0645\u0648\u0636\u0648\u0639 \u0627\u0644\u062f\u0631\u0627\u0633\u0629:<\/strong><\/p>\n

      \u0623\/ \u0623\u0647\u0645\u064a\u0629 \u062a\u0637\u0628\u064a\u0642 \u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0648\u062a\u0623\u062b\u064a\u0631\u0647\u0627 \u0639\u0644\u0649 \u0632\u064a\u0627\u062f\u0629 \u062d\u062c\u0645 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0641\u064a \u0646\u062c\u0627\u062d \u0634\u0631\u0643\u0629 \u0633\u0648\u062f\u0627\u062a\u0644 \u0644\u0644\u0625\u062a\u0635\u0627\u0644\u0627\u062a.<\/p>\n

      \u0628\/ \u0627\u0644\u0631\u063a\u0628\u0629 \u0627\u0644\u0634\u062e\u0635\u064a\u0629 \u0641\u064a \u0627\u0644\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0648\u0623\u062b\u0631\u0647 \u0639\u0644\u0649 \u0632\u064a\u0627\u062f\u0629 \u062d\u062c\u0645 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a.<\/p>\n

      \u062c\/ \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0630\u062e\u064a\u0631\u0629 \u0627\u0644\u0645\u0639\u0631\u0641\u064a\u0629 \u0628\u062e\u0635\u0648\u0635 \u0645\u0648\u0636\u0648\u0639\u064a \u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0648\u0632\u064a\u0627\u062f\u0629 \u062d\u062c\u0645 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a.<\/p>\n

      \u062b\u0627\u0646\u064a\u0627 : \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u0633\u0627\u0628\u0642\u0629 :<\/strong><\/p>\n

      1\/ \u062f\u0631\u0627\u0633\u0629 (\u0627\u0628\u0648 \u0645\u0646\u062f\u064a\u0644 2008\u0645): \u0628\u0639\u0646\u0648\u0627\u0646 : ” \u0648\u0627\u0642\u0639 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0648\u0623\u062b\u0631\u0647 \u0639\u0644\u0649 \u0648\u0644\u0627\u0621 \u0627\u0644\u0632\u0628\u0627\u0626\u0646 ” \u062f\u0631\u0627\u0633\u0629 \u062d\u0627\u0644\u0629 \u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0627\u062a\u0635\u0627\u0644\u0627\u062a \u0627\u0644\u0641\u0644\u0633\u0637\u064a\u0646\u064a\u0629 \u0645\u0646 \u0648\u062c\u0647\u0629 \u0646\u0638\u0631 \u0627\u0644\u0632\u0628\u0627\u0626\u0646 \u0641\u064a \u0642\u0637\u0627\u0639 \u063a\u0632\u0629. <\/strong><\/p>\n

      \u0647\u062f\u0641\u062a \u0647\u0630\u0647 \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0644\u0644\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0648\u0627\u0642\u0639 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a(\u0627\u0644\u062e\u062f\u0645\u0629\u060c \u0648\u0627\u0644\u062a\u0633\u0639\u064a\u0631\u060c \u0648\u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u0648\u0627\u0644\u062a\u0631\u0648\u064a\u062c ) \u0641\u064a \u0634\u0631\u0643\u0629 \u0627\u0644\u0627\u062a\u0635\u0627\u0644\u0627\u062a \u0627\u0644\u0641\u0644\u0633\u0637\u064a\u0646\u064a\u0629 \u0648\u0623\u062b\u0631\u0647\u0627 \u0639\u0644\u0649 \u062f\u0631\u062c\u0629 \u0627\u0644\u0648\u0644\u0627\u0621\u060c \u0648\u0645\u0639\u0631\u0641\u0629 \u0645\u062f\u0649 \u0648\u062c\u0648\u062f \u0641\u0631\u0648\u0642 \u0628\u064a\u0646 \u0645\u0641\u0631\u062f\u0627\u062a \u0627\u0644\u0639\u064a\u0646\u0629 \u062d\u0648\u0644 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\u0631\u0636\u0627 \u0627\u0644\u0632\u0628\u0648\u0646 \u0639\u0646 \u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0634\u0631\u0643\u0629 \u0648\u0645\u0646\u062a\u062c\u0627\u062a\u0647\u0627\u060c \u0648\u0625\u0633\u062a\u0642\u0637\u0627\u0628 \u0627\u0644\u0632\u0628\u0627\u0626\u0646 \u0627\u0644\u0645\u062d\u0627\u064a\u062f\u064a\u0646\u060c \u0648\u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0627\u0644\u0649 \u0645\u062d\u0627\u0648\u0644\u0629 \u0627\u0642\u0646\u0627\u0639 \u0627\u0644\u0632\u0628\u0627\u0626\u0646 \u063a\u064a\u0631 \u0627\u0644\u0631\u0627\u0636\u064a\u0646 \u0639\u0646 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u060c \u0648\u0627\u0644\u0645\u062d\u0627\u0641\u0638\u0629 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0648\u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0648\u0641\u0631\u0647\u0627 \u0634\u0631\u0643\u0629 \u0627\u0644\u0627\u062a\u0635\u0627\u0644\u0627\u062a \u0627\u0644\u0641\u0644\u0633\u0637\u064a\u0646\u064a\u0629.<\/p>\n

      2\/ \u062f\u0631\u0627\u0633\u0629 (\u0623\u0628\u0648 \u0632\u0646\u064a\u062f\u060c 2009\u0645): \u0628\u0639\u0646\u0648\u0627\u0646 : ” \u0623\u062b\u0631 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0639\u0644\u0649 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 ” \u062f\u0631\u0627\u0633\u0629 \u0645\u064a\u062f\u0627\u0646\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u0635\u0627\u0631\u0641 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u0627\u0644\u0636\u0641\u0629 \u0627\u0644\u063a\u0631\u0628\u064a\u0629 \u0641\u064a \u0641\u0644\u0633\u0637\u064a\u0646 .<\/strong><\/p>\n

      \u0647\u062f\u0641\u062a \u0647\u0630\u0647 \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0649 \u0627\u0644\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0648\u0627\u0642\u0639 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0641\u064a \u0627\u0644\u0628\u0646\u0648\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0639\u0627\u0645\u0644\u0629 \u0641\u064a \u0627\u0644\u0636\u0641\u0629 \u0627\u0644\u063a\u0631\u0628\u064a\u0629\u060c \u0648\u0642\u064a\u0627\u0633 \u0645\u062f\u0649 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0646 \u0648\u0627\u0642\u0639 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0641\u064a \u0627\u0644\u0628\u0646\u0648\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0639\u0627\u0645\u0644\u0629 \u0641\u064a \u0627\u0644\u0636\u0641\u0629 \u0627\u0644\u063a\u0631\u0628\u064a\u0629\u060c \u0648\u062a\u0645 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0628\u0631\u0646\u0627\u0645\u062c \u0627\u0644\u062d\u0632\u0645 \u0627\u0644\u0627\u062d\u0635\u0627\u0626\u064a\u0629 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 (SPSS) \u0644\u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u062d\u0648\u0644 \u0639\u064a\u0646\u0629 \u0627\u0644\u062f\u0631\u0627\u0633\u0629\u060c \u0648\u062a\u0645 \u0627\u062e\u062a\u064a\u0627\u0631 \u0639\u064a\u0646\u0629 \u0639\u0634\u0648\u0627\u0626\u064a\u0629 \u062a\u062a\u0645\u062b\u0644 \u0628 (1032) \u0645\u0646 \u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0628\u0646\u0648\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0639\u0627\u0645\u0644\u0629 \u0641\u064a \u0627\u0644\u0636\u0641\u0629 \u0627\u0644\u063a\u0631\u0628\u064a\u0629\u060c \u0648\u062a\u0648\u0635\u0644\u062a \u0647\u0630\u0647 \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0649 \u0646\u062a\u0627\u0626\u062c\u060c \u0623\u0647\u0645\u0647\u0627: \u0631\u0636\u0627 \u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0632\u0628\u0627\u0626\u0646 \u0639\u0646 \u0648\u0627\u0642\u0639 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0641\u064a \u0627\u0644\u0628\u0646\u0648\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0639\u0627\u0645\u0644\u0629 \u0641\u0629 \u0627\u0644\u0636\u0641\u0629 \u0627\u0644\u063a\u0631\u0628\u064a\u0629 \u0648\u0648\u062c\u0648\u062f \u062a\u0623\u062b\u064a\u0631 \u0648\u0627\u0636\u062d \u0644\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0639\u0644\u0649 \u0631\u0636\u0627 \u0627\u0644\u0632\u0628\u0627\u0626\u0646.<\/p>\n

      3\/ \u062f\u0631\u0627\u0633\u0629 (\u063a\u0627\u0646\u0645\u060c 2011\u0645): \u0628\u0639\u0646\u0648\u0627\u0646:” \u0642\u064a\u0627\u0633 \u0641\u0627\u0639\u0644\u064a\u0629 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0648\u0623\u062b\u0631\u0647 \u0639\u0644\u0649 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u062d\u0635\u0629 \u0627\u0644\u0633\u0648\u0642\u064a\u0629 \u0644\u0644\u0645\u0646\u0638\u0645\u0629”. <\/strong><\/p>\n

      \u0647\u062f\u0641\u062a \u0647\u0630\u0647 \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0649 \u0645\u0639\u0631\u0641\u0629 \u0623\u062b\u0631 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0641\u064a \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u062d\u0635\u0629 \u0627\u0644\u0633\u0648\u0642\u064a\u0629 \u0648\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0639\u0627\u0645 \u0641\u064a \u0645\u0646\u0634\u0622\u062a \u0627\u0644\u0635\u0646\u0627\u0639\u0627\u062a \u0627\u0644\u0632\u0631\u0627\u0639\u064a\u0629 \u0641\u064a \u0627\u0644\u0633\u0627\u062d\u0644 \u0627\u0644\u0633\u0648\u0631\u064a \u0648\u0630\u0644\u0643 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062f\u0631\u0627\u0633\u0629 \u0648\u0627\u0642\u0639 \u0647\u0630\u0647 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0648\u062f\u0648\u0631\u0647\u0627 \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0627\u062f\u0627\u0621 \u0627\u0644\u0639\u0627\u0645 \u0644\u062a\u0644\u0643 \u0627\u0644\u0645\u0646\u0634\u0627\u062a \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u0632\u064a\u0627\u062f\u0629 \u062d\u0635\u0635\u0647\u0627 \u0627\u0644\u0633\u0648\u0642\u064a\u0629\u060c \u062a\u0645\u062a \u0647\u0630\u0647 \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0641\u064a \u0627\u0644\u062c\u0645\u0647\u0648\u0631\u064a\u0629 \u0627\u0644\u0639\u0631\u0628\u064a\u0629 \u0627\u0644\u0633\u0648\u0631\u064a\u0629\u060c \u0627\u0630 \u0634\u0645\u0644 \u0645\u062c\u062a\u0645\u0639 \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u062c\u0645\u064a\u0639 \u0645\u0646\u0634\u0627\u062a \u0627\u0644\u0635\u0646\u0627\u0639\u0627\u062a \u0627\u0644\u0632\u0631\u0627\u0639\u064a\u0629 \u0641\u064a \u0627\u0644\u0633\u0627\u062d\u0644 \u0627\u0644\u0633\u0648\u0631\u064a \u0623\u0645\u0627 \u0639\u064a\u0646\u0629 \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0641\u0642\u062f \u0634\u0645\u0644\u062a \u0634\u0631\u0643\u062a\u064a \u0623\u0648\u063a\u0627\u0631\u064a\u062a \u0648\u0627\u0644\u0643\u0645\u0627\u0644 \u0644\u062a\u0646\u0645\u064a\u0629 \u0627\u0644\u0635\u0646\u0627\u0639\u0627\u062a \u0627\u0644\u0632\u0631\u0627\u0639\u064a\u0629\u060c \u0627\u0630 \u0628\u0644\u063a \u0639\u062f\u062f \u0627\u0644\u0639\u0645\u0627\u0644 \u0641\u064a \u0627\u0644\u0634\u0631\u0643\u062a\u064a\u0646 (540) \u0639\u0627\u0645\u0644 \u062d\u064a\u062b \u062a\u0648\u0635\u0644\u062a \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0649 \u0648\u062c\u0648\u062f \u0639\u0644\u0627\u0642\u0629 \u0628\u064a\u0646 \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0648\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u062d\u0635\u0629.<\/p>\n

      4\/ \u062f\u0631\u0627\u0633\u0629 (IBIDUNNI\u060c 2011\u0645): \u0628\u0639\u0646\u0648\u0627\u0646 :<\/strong><\/p>\n

      \u201cMarketing Mix as Tool For Achieving Competitive Advantage In Nigerian Market Place : Multi \u2013 National And Indigenous Companies In Perspective .<\/strong><\/p>\n

      \u0647\u062f\u0641\u062a \u0647\u0630\u0647 \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0649 \u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u064a\u0646 \u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u063a\u0630\u064a\u0629 \u0648\u0627\u0644\u0645\u0634\u0631\u0648\u0628\u0627\u062a \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0648\u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629 \u0627\u0644\u0645\u0648\u062c\u0648\u062f\u0629 \u0641\u064a \u0646\u064a\u062c\u064a\u0631\u064a\u0627 \u0648\u0643\u064a\u0641 \u0623\u062b\u0631\u062a \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0648\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u062e\u062a\u064a\u0631\u062a \u0639\u064a\u0646\u0629 \u0639\u0634\u0648\u0627\u0626\u064a\u0629 (40) \u0634\u0631\u0643\u0629 \u0639\u0627\u0644\u0645\u064a\u0629 \u0641\u064a \u0646\u064a\u062c\u064a\u0631\u064a\u0627 \u0648(120) \u0634\u0631\u0643\u0629 \u0645\u062d\u0644\u064a\u0629 \u0641\u0642\u062f \u0623\u0633\u062a\u062e\u062f\u0645\u062a \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u0627\u062d\u0635\u0627\u0626\u064a\u0629 \u0641\u064a \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u062a\u064a \u062a\u0645 \u062c\u0645\u0639\u0647\u0627 \u0628\u0645\u0633\u0627\u0639\u062f\u0629 \u0627\u0644\u062d\u0632\u0645\u0629 \u0627\u0644\u0627\u062d\u0635\u0627\u0626\u064a\u0629 (spss) \u060c \u0623\u0647\u0645 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u062a\u064a \u062a\u0648\u0635\u0644\u062a \u0644\u0647\u0627 \u0647\u0630\u0647 \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0627\u0646 \u0623\u062f\u0627\u0621 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629 \u0643\u0627\u0646 \u0623\u0641\u0636\u0644 \u0644\u0623\u0646\u0647\u0627 \u0623\u0647\u062a\u0645\u062a \u0628\u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0648\u0648\u0636\u0639\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u062a\u0645\u0643\u0646 \u0645\u0646 \u0627\u0644\u0646\u0647\u0648\u0636 \u0628\u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0644\u062a\u062d\u0642\u0642 \u0645\u064a\u0632\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0644\u0627\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0631\u0643\u0632\u062a \u0639\u0644\u0649 \u0627\u0638\u0647\u0627\u0631 \u0645\u0646\u062a\u062c\u0627\u062a\u0647\u0627 \u0628\u0637\u0631\u064a\u0642\u0629 \u0645\u0645\u064a\u0632\u0629 \u0648\u0647\u0630\u0627 \u0623\u0645\u0631 \u0645\u0647\u0645 \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0643\u0627\u0646 \u0644\u0647\u0627 \u0645\u0639\u0631\u0641\u0629 \u0642\u0648\u064a\u0629 \u0641\u064a \u0645\u0628\u0627\u062f\u0626 \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0627\u063a\u0630\u064a\u0629 \u0648\u0627\u0644\u0645\u0634\u0631\u0648\u0628\u0627\u062a \u0648\u062d\u062f\u062f\u062a \u0643\u064a\u0641\u064a\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0644\u0643\u0633\u0628 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0645\u0639 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0648\u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0645\u064a\u0632\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629 .<\/p>\n

      5\/ \u062f\u0631\u0627\u0633\u0629 (\u062f\u0645\u0627\u0637\u064a\u060c 2011\u0645): \u0628\u0639\u0646\u0648\u0627\u0646 : ” \u0623\u062b\u0631 \u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0644\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0637\u0628\u064a\u0629 \u0627\u0644\u0628\u0635\u0631\u064a\u0629 \u0639\u0644\u0649 \u0623\u062f\u0627\u0626\u0647\u0627 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0641\u064a \u0627\u0644\u0627\u0631\u062f\u0646 “<\/strong> .<\/p>\n

      \u0647\u062f\u0641\u062a \u0647\u0630\u0647 \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0649 \u0627\u0644\u062a\u0639\u0631\u0641 \u0627\u0644\u0649 \u0623\u062b\u0631 \u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0644\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0637\u0628\u064a\u0629 \u0627\u0644\u0628\u0635\u0631\u064a\u0629 \u0627\u0644\u0645\u062a\u0645\u062b\u0644\u0629 \u0641\u064a ( \u062e\u0635\u0627\u0626\u0635 \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u0637\u0628\u064a \u0627\u0644\u0628\u0635\u0631\u064a\u060c \u0627\u0644\u062a\u0633\u0639\u064a\u0631\u060c \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u060c \u0648\u0627\u0644\u062a\u0648\u0632\u064a\u0639) \u0639\u0644\u0649 \u0623\u062f\u0627\u0626\u0647\u0627 \u0641\u064a \u0642\u0637\u0627\u0639 \u0635\u0646\u0627\u0639\u0629 \u0648\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0628\u0635\u0631\u064a\u0627\u062a \u0641\u064a \u0627\u0644\u0627\u0631\u062f\u0646\u060c \u0648\u062a\u0645 \u0625\u0633\u062a\u062e\u062f\u0627\u0645 \u0628\u0631\u0646\u0627\u0645\u062c \u0627\u0644\u062d\u0632\u0645 \u0627\u0644\u0627\u062d\u0635\u0627\u0626\u064a\u0629 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 (spss) \u0648\u062a\u0623\u062b\u064a\u0631 \u0625\u064a\u062c\u0627\u0628\u064a \u0639\u0644\u0649 \u0627\u0644\u0645\u064a\u0632\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629\u060c \u0627\u0644\u0645\u064a\u0632\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629(\u0627\u0644\u0645\u0631\u0648\u0646\u0629 \u0648\u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0629) \u0644\u0647\u0627 \u062a\u0623\u062b\u064a\u0631 \u0643\u0628\u064a\u0631 \u0641\u064a \u0627\u0644\u0627\u062f\u0627\u0621 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u060c \u0627\u0644\u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u0627\u0633\u0627\u0633\u064a\u0629 \u0641\u064a \u0645\u062c\u0645\u0648\u0639\u0629 \u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u062a\u064a \u062a\u0645\u064a\u0632 \u0627\u0644\u0634\u0631\u0643\u0629 \u0648\u062a\u0648\u0627\u0641\u0631 \u0645\u064a\u0632\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0627\u062e\u0631\u064a\u0646 \u0648\u0648\u062c\u062f \u0623\u064a\u0636\u0627 \u0627\u0646 \u0627\u0644\u0645\u0631\u0648\u0646\u0629 \u0644\u0647\u0627 \u062a\u0623\u062b\u064a\u0631 \u0643\u0628\u064a\u0631 \u0639\u0644\u0649 \u0627\u0644\u0627\u062f\u0627\u0621 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a \u0648\u0627\u0644\u0628\u0642\u0627\u0621 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0645\u0632\u0627\u064a\u0627 \u062a\u0646\u0627\u0641\u0633\u064a\u0629.<\/p>\n

      6\/ \u062f\u0631\u0627\u0633\u0629 (Koske \u060c2012\u0645): \u0628\u0639\u0646\u0648\u0627\u0646 : <\/strong><\/p>\n

      \u201cEffects Of 4Ps Marketing Mix On Sales Performance Of Automotive Fuels Of Selected Selected Service Staions In Nakuru Towm \u201c<\/strong><\/p>\n

      \u0647\u062f\u0641\u062a \u0647\u0630\u0647 \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0649 \u0645\u0639\u0631\u0641\u0629 \u0643\u064a\u0641\u064a\u0629 \u0627\u0645\u0643\u0627\u0646\u064a\u0629 \u062a\u0637\u0628\u064a\u0642 \u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0648\u0647\u064a \u0627\u0644\u0645\u0646\u062a\u062c\u060c \u0627\u0644\u062a\u0631\u0648\u064a\u062c \u060c \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0639\u0644\u0649 \u0632\u064a\u0627\u062f\u0629 \u062d\u062c\u0645 \u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0633\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0639\u0627\u062f\u064a\u0629 \u0648\u0627\u0644\u0633\u0648\u0628\u0631 \u0648\u0627\u0644\u062f\u064a\u0632\u0644 \u0641\u064a \u0645\u062f\u064a\u0646\u0629 \u0646\u0627\u0643\u0648\u0631\u0648\u060c \u062a\u0643\u0648\u0646 \u0645\u062c\u062a\u0645\u0639 \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0645\u0646 \u0632\u0628\u0627\u0626\u0646 (15) \u0645\u062d\u0637\u0629 \u0648\u0642\u0648\u062f \u0641\u064a \u0627\u0644\u0645\u062f\u064a\u0646\u0629 \u0627\u0644\u0645\u062e\u062a\u0627\u0631\u0629 \u062d\u064a\u062b \u062a\u0634\u0643\u0644 (75%) \u0645\u0646 \u0633\u0627\u0626\u0642\u064a \u0627\u0644\u0633\u064a\u0627\u0631\u0627\u062a \u0648(45%) \u0645\u0646 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646\u060c \u0627\u0645\u0627 \u0623\u062f\u0627\u0621 \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0647\u064a \u0627\u0633\u062a\u0628\u064a\u0627\u0646 \u062a\u0645 \u062a\u0635\u0645\u064a\u0645\u0647 \u0648\u0627\u062e\u062a\u0628\u0627\u0631\u0647 \u0645\u0646 \u0642\u0628\u0644 \u0627\u0644\u0628\u0627\u062d\u062b \u062d\u064a\u062b \u0623\u0633\u062a\u062e\u062f\u0645\u062a \u0627\u0644\u0631\u0632\u0645\u0629 \u0627\u0644\u0627\u062d\u0635\u0627\u0626\u064a\u0629 (spss) \u0623\u0647\u0645 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u062a\u064a \u062a\u0648\u0635\u0644\u062a \u0627\u0644\u064a\u0647\u0627 \u0647\u0630\u0647 \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0647\u0648 \u0627\u0646 \u0643\u0644 \u0639\u0646\u0635\u0631 \u0645\u0646 \u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0648\u0647\u064a \u0627\u0644\u0645\u0646\u062a\u062c \u0648\u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0648\u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0648\u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u0644\u0647 \u062a\u0627\u062b\u064a\u0631 \u0641\u064a \u0623\u062f\u0627\u0621 \u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0633\u064a\u0627\u0631\u0627\u062a \u0644\u0645\u062c\u062a\u0645\u0639 \u0627\u0644\u062f\u0631\u0627\u0633\u0629 .<\/p>\n

      7\/ \u062f\u0631\u0627\u0633\u0629 (Keramati \u060c 2012\u0645): \u0628\u0639\u0646\u0648\u0627\u0646 : <\/strong><\/p>\n

      \u201cRelationship Between Marketing Mix And Sales Performance In The Context Lranian Steel Private Firms \u201c <\/strong><\/p>\n

      \u0627\u0644\u063a\u0631\u0636 \u0627\u0644\u0627\u0633\u0627\u0633\u064a \u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0647\u0648 \u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0628\u064a\u0646 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0648\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0641\u064a \u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0635\u0646\u0627\u0639\u0627\u062a \u0627\u0644\u0635\u0644\u0628\u0629 \u0627\u0644\u0627\u064a\u0631\u0627\u0646\u064a\u0629 \u060c \u062d\u064a\u062b \u062a\u0647\u062f\u0641 \u0647\u0630\u0647 \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0649 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0639\u0646\u0635\u0631 \u0627\u0644\u0627\u0643\u062b\u0631 \u062a\u0627\u062b\u064a\u0631\u0622 \u0645\u0646 \u063a\u064a\u0631\u0647 \u0645\u0646 \u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0627\u0644\u0623\u062e\u0631\u0649 \u0648\u0627\u0644\u062a\u064a \u062a\u0624\u062b\u0631 \u0639\u0644\u0649 \u0632\u064a\u0627\u062f\u0629 \u0645\u0633\u062a\u0648\u0649 \u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u0642\u062f \u0634\u0645\u0644\u062a \u0639\u064a\u0646\u0629 \u0627\u0644\u062f\u0631\u0627\u0633\u0629 (92) \u0645\u0648\u0638\u0641\u0622 \u0645\u0646 \u0643\u0628\u0627\u0631 \u0627\u0644\u0645\u062f\u064a\u0631\u064a\u0646 \u0645\u062b\u0644 \u0631\u0624\u0633\u0627\u0621 \u0645\u062c\u0644\u0633 \u0627\u0644\u0627\u062f\u0627\u0631\u0629 \u0648\u0627\u0644\u0645\u062f\u0631\u0627\u0621 \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u064a\u0646 \u0648\u0645\u062f\u0631\u0627\u0621 \u0627\u0644\u0648\u0633\u0637 \u0645\u062b\u0644 \u0645\u062f\u0631\u0627\u0621 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0641\u064a (12) \u0634\u0631\u0643\u0629 \u062a\u0639\u0645\u0644 \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u0635\u0646\u0627\u0639\u0627\u062a \u0627\u0644\u0635\u0644\u0628\u0629 \u060c \u0643\u0645\u0627 \u062a\u0645 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0628\u0631\u0646\u0627\u0645\u062c \u0644\u062d\u0632\u0645\u0629 \u0623\u062d\u0635\u0627\u0626\u064a\u0629 (spsss) \u0644\u062a\u062d\u0644\u064a\u0644 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0648\u0642\u062f \u062a\u0645 \u0627\u0644\u062a\u0648\u0635\u0644 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0647\u0630\u0647 \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0649 \u0623\u0646\u0647 \u0647\u0646\u0627\u0644\u0643 \u062a\u0623\u062b\u064a\u0631 \u0623\u0643\u0628\u0631 \u0644\u0644\u062a\u0648\u0632\u064a\u0639 \u0648\u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0639\u0646 \u0628\u0627\u0642\u064a \u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0639\u0644\u0649 \u0641\u0627\u0639\u0644\u064a\u0629 \u0627\u062f\u0627\u0621 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a.<\/p>\n

      8\/ \u062f\u0631\u0627\u0633\u0629 (Ahmed Qarni Alsharqi Qalai & Kadi\u060c 2013 \u0645): <\/strong><\/p>\n

      \u201c The Impact Of Marketing Mix Strategy On Hospital Performance Measured By Patient Satisfaction : An Empirical Investigation On Jeddah Private Sector Hospital Senior Mangers Perspectives \u201c<\/strong><\/p>\n

      \u0647\u062f\u0641\u062a \u0647\u0630\u0647 \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0649 \u0641\u062d\u0635 \u0623\u062b\u0631 \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0639\u0644\u0649 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0627\u0644\u0645\u0633\u062a\u0634\u0641\u064a\u0627\u062a \u0627\u0644\u062e\u0627\u0635\u0629 \u0641\u064a \u062c\u062f\u0629 \u0641\u064a \u0627\u0644\u0645\u0645\u0644\u0643\u0629 \u0627\u0644\u0639\u0631\u0628\u064a\u0629 \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629 \u060c \u0645\u0646 \u062e\u0644\u0627\u0644 \u0641\u062d\u0635 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u060c \u0623\u064a\u0636\u0627 \u0631\u0636\u0627 \u0627\u0644\u0645\u0631\u0636\u0649 \u060c \u0648\u0642\u062f \u062a\u0645 \u062c\u0645\u0639 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0628\u0625\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u062f\u0627\u0629 \u0627\u0644\u0645\u0633\u062d (\u0627\u0644\u0625\u0633\u062a\u0628\u0627\u0646\u0629)\u060c \u0648\u0642\u062f \u062a\u0645 \u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0627\u0633\u062a\u0628\u0627\u0646\u0629 \u0639\u0644\u0649 (272) \u0645\u0646 \u062d\u0648\u0627\u0644\u064a (34) \u0645\u0633\u062a\u0634\u0641\u064a \u062e\u0627\u0635 \u0641\u064a \u062c\u062f\u0629 \u060c \u0648\u062a\u0648\u0635\u0644\u062a \u0647\u0630\u0647 \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0649 \u0623\u0646 \u0647\u0646\u0627\u0643 \u0625\u062e\u062a\u0644\u0627\u0641 \u0641\u064a \u062a\u0623\u062b\u064a\u0631 \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0639\u0644\u0649 \u0631\u0636\u0627 \u0627\u0644\u0645\u0631\u0636\u0649 \u060c \u0627\u0630 \u0627\u0646 (\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0635\u062d\u064a\u0629\u060c \u0627\u0644\u062a\u0648\u0632\u064a\u0639\u060c \u0627\u0644\u062f\u0644\u064a\u0644 \u0627\u0644\u0645\u0627\u062f\u064a\u060c \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a\u060c \u0648\u0627\u0644\u0623\u0634\u062e\u0627\u0635) \u0644\u062f\u064a\u0647\u0645 \u062a\u0623\u062b\u064a\u0631 \u0643\u0628\u064a\u0631 \u0639\u0644\u0649 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u0643\u062b\u0631 \u0645\u0646(\u0627\u0644\u0633\u0639\u0631 \u0648\u0627\u0644\u062a\u0631\u0648\u064a\u062c)\u060c \u0648\u0627\u0646 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0645\u0647\u0645\u0629 \u0644\u0646\u062c\u0627\u062d \u0627\u0644\u0645\u0633\u062a\u0634\u0641\u064a\u0627\u062a \u0648\u0625\u0631\u062a\u0641\u0627\u0639 \u0623\u062f\u0627\u0626\u0647\u0627 \u0648\u062a\u0648\u0635\u0644\u062a \u0647\u0630\u0647 \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0649 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u060c \u0645\u0646 \u0623\u0647\u0645\u0647\u0627 : \u0648\u062c\u0648\u062f \u0639\u0644\u0627\u0642\u0629 \u0628\u064a\u0646 \u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0627\u0644\u062e\u062f\u0645\u064a \u0627\u0644\u0645\u0635\u0631\u0641\u064a \u0648\u0627\u0644\u0645\u0643\u0627\u0646\u0629 \u0627\u0644\u0630\u0647\u0628\u064a\u0629 \u0644\u062f\u0649 \u0632\u0628\u0627\u0626\u0646 \u0645\u0635\u0631\u0641 \u0627\u0644\u0627\u0626\u062a\u0645\u0627\u0646 \u0627\u0644\u0639\u0631\u0627\u0642\u064a\u060c \u0648\u0627\u0646 \u0647\u0646\u0627\u0643 \u0631\u0636\u0627 \u0644\u062f\u0649 \u0632\u0628\u0627\u0626\u0646 \u0645\u0635\u0631\u0641 \u0627\u0644\u0627\u0626\u062a\u0645\u0627\u0646 \u0639\u064a\u0646\u0629 \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0628\u0634\u0643\u0644 \u0639\u0627\u0645 \u0639\u0646 \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u0645\u0635\u0631\u0641\u064a\u0629 \u0627\u0644\u0645\u0642\u062f\u0645\u0629 \u0644\u0647\u0645\u060c \u0648\u062c\u0648\u062f \u0639\u0644\u0627\u0642\u0629 \u0627\u064a\u062c\u0627\u0628\u064a\u0629 \u0628\u064a\u0646 \u062c\u0648\u062f\u0629 \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u0645\u0635\u0631\u0641\u064a\u0629 \u0627\u0644\u0645\u0642\u062f\u0645\u0629 \u0648\u0627\u0644\u0645\u0643\u0627\u0646\u0629 \u0627\u0644\u0630\u0647\u0628\u064a\u0629 \u0644\u062f\u0649 \u0627\u0644\u0632\u0628\u0627\u0626\u0646 \u060c \u0645\u0645\u0627 \u064a\u062f\u0644 \u0639\u0644\u0649 \u0623\u0647\u0645\u064a\u0629 \u062a\u0642\u062f\u064a\u0645 \u062e\u062f\u0645\u0627\u062a \u0645\u062a\u0646\u0648\u0639\u0629 \u0648\u0630\u0627\u062a \u062c\u0648\u062f\u0629 \u0639\u0627\u0644\u064a\u0629 \u0644\u0644\u0632\u0628\u0627\u0626\u0646.<\/p>\n

      9\/ \u062f\u0631\u0627\u0633\u0629 : (Al- Debi & Mustafa 2014) \u0628\u0639\u0646\u0648\u0627\u0646 : <\/strong><\/p>\n

      \u201cThe Impact Of Services Marketing Mix 7P.s In Competitive Advantage To Five Stars Hotel \u2013 Case Study Amman . Jordan: <\/strong><\/p>\n

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      10\/ \u062f\u0631\u0627\u0633\u0629 : ( 2014 Chumaidiyah .\u0645): <\/strong><\/p>\n

      \u201cThe Marketing Mix Strategy In Influence To The Competitive Advantage \u201c<\/strong><\/p>\n

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      11\/ \u062f\u0631\u0627\u0633\u0629:(\u0639\u0637\u0627 \u0648\u0639\u0628\u0627\u0633 \u0648\u0632\u064a\u062f\u060c 2015\u0645) \u0628\u0639\u0646\u0648\u0627\u0646 : ” \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0648\u0623\u062b\u0631\u0647 \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0645\u064a\u0632\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629\u2013 \u062f\u0631\u0627\u0633\u0629 \u062a\u0637\u0628\u064a\u0642\u064a\u0629 \u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629 \u0644\u0645\u0635\u0646\u0639 \u0627\u0644\u0623\u0644\u0628\u0627\u0646 \u0641\u064a \u0623\u0628\u064a \u063a\u0631\u064a\u0628 “<\/strong><\/p>\n

      \u0647\u062f\u0641\u062a \u0647\u0630\u0647 \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0649 \u0627\u0644\u062a\u0648\u062c\u0647 \u0646\u062d\u0648 \u0639\u0631\u0636 \u062a\u062d\u0644\u064a\u0644\u064a \u0644\u0623\u062b\u0631 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u060c \u0648\u062f\u0648\u0631\u0647 \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0645\u064a\u0632\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0628\u0627\u0644\u0627\u0633\u062a\u0646\u0627\u062f \u0627\u0644\u0649 \u0627\u0644\u0645\u0639\u0637\u064a\u0627\u062a \u0627\u0644\u0641\u0643\u0631\u064a\u0629 \u0641\u064a \u0631\u0628\u0637 \u0623\u0628\u0639\u0627\u062f \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a (\u0627\u0644\u0633\u0639\u0631\u060c \u0648\u0627\u0644\u0645\u0646\u062a\u062c\u060c \u0648\u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u060c \u0648\u0627\u0644\u062a\u0631\u0648\u064a\u062c)\u060c \u0648\u0623\u062b\u0631\u0647\u0627 \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0645\u064a\u0632\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 (\u0627\u0644\u062c\u0648\u062f\u0629\u060c \u0627\u0644\u062a\u0633\u0644\u064a\u0645\u060c \u0627\u0644\u0627\u0628\u062f\u0627\u0639 \u060c \u0627\u0644\u0643\u0644\u0641\u0629 \u0648\u0627\u0644\u0645\u0631\u0648\u0646\u0629) \u0641\u064a \u0645\u0635\u0646\u0639 \u0627\u0644\u0627\u0644\u064a\u0627\u0646 \u0628\u0623\u0628\u064a \u063a\u0631\u064a\u0628\u060c \u0648\u0623\u0633\u062a\u0639\u0645\u0644\u062a \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0623\u062f\u0627\u0621 \u0627\u0644\u0623\u0633\u062a\u0628\u0627\u0646\u0629 \u0643\u0648\u0633\u064a\u0644\u0629 \u0644\u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0628\u0631\u0646\u0627\u0645\u062c \u0627\u0644\u062d\u0632\u0645 \u0627\u0644\u0625\u062d\u0635\u0627\u0626\u064a\u0629 \u0627\u0644\u0625\u062c\u062a\u0645\u0627\u0639\u064a\u0629 (spss) \u0641\u064a \u0645\u0639\u0627\u0644\u062c\u0629 \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062c\u0645\u0639\u0629 \u062d\u0648\u0644 \u0639\u064a\u0646\u0629 \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0648\u062a\u062d\u0644\u064a\u0644\u0647\u0627\u060c \u0648\u062a\u0645\u062b\u0644\u062a \u0641\u064a (40) \u0645\u062f\u064a\u0631\u0627\u064b \u0641\u064a \u0645\u0635\u0646\u0639 \u0627\u0644\u0623\u0644\u0628\u0627\u0646 (\u0623\u0628\u064a \u063a\u0631\u064a\u0628)\u060c \u0648\u062a\u0648\u0635\u0644\u062a \u0647\u0630\u0647 \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0649 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0623\u0647\u0645\u0647\u0627: \u0648\u062c\u0648\u062f \u0639\u0644\u0627\u0642\u0629 \u0627\u0631\u062a\u0628\u0627\u0637\u064a\u0629 \u0645\u0648\u062c\u0628\u0629 \u0628\u064a\u0646 \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0648\u0627\u0644\u0645\u064a\u0632\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0648\u0648\u062c\u0648\u062f \u062a\u0623\u062b\u064a\u0631 \u0643\u0628\u064a\u0631 \u0644\u0644\u062a\u0631\u0648\u064a\u062c \u0639\u0644\u0649 \u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0634\u0631\u0643\u0629 \u062e\u0627\u0635\u0629 \u0641\u064a \u0638\u0644 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0627\u0644\u0639\u0627\u0644\u064a\u0629 \u0648\u0645\u0633\u0627\u0647\u0645\u062a\u0647\u0627 \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u0645\u064a\u0632\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0644\u0644\u0645\u0635\u0646\u0639.<\/p>\n

      12\/ \u062f\u0631\u0627\u0633\u0629 : (Eltamo & Sorsa 2016 ) \u0628\u0639\u0646\u0648\u0627\u0646 : <\/strong><\/p>\n

      \u201c Marketing Mix Strategies And Hospital Performance In Case Of Wolaita Sodo University . Otono Teaching & Refel Hospital <\/strong><\/p>\n

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      13\/ \u062f\u0631\u0627\u0633\u0629 : (Wahab . Hassan . Shaid & Maon . 2016) \u0628\u0639\u0646\u0648\u0627\u0646 : <\/strong><\/p>\n

      \u201c The Relationship Between Marketing Mix And Customer Loyalty In Hijab Industry : The Mediating Effect Of Customer Satisfaction <\/strong><\/p>\n

      \u0647\u062f\u0641\u062a \u0647\u0630\u0647 \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0649 \u0641\u062d\u0635 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0628\u064a\u0646 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0648\u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u064a\u0644 \u060c \u0648\u062a\u0623\u062b\u064a\u0631\u0647 \u0627\u0644\u0648\u0633\u0637\u064a \u0639\u0644\u0649 \u0631\u0636\u0627 \u0644\u0639\u0645\u064a\u0644 \u0641\u064a \u0635\u0646\u0627\u0639\u0629 \u0627\u0644\u062d\u062c\u0627\u0628\u060c \u062a\u0645 \u0642\u062f \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0628\u0625\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0627\u0633\u062a\u0628\u0627\u0646\u0629 \u060c \u0641\u062a\u0645 \u062a\u0648\u0632\u064a\u0639\u0647\u0627 \u0639\u0644\u0649 \u0639\u064a\u0646\u0629 \u0639\u0634\u0648\u0627\u0626\u064a\u0629 \u062a\u062a\u0645\u062b\u0644 \u0628 (234) \u0633\u064a\u062f\u0629 \u060c \u0648\u062a\u0648\u0635\u0644\u062a \u0647\u0630\u0647 \u0627\u0644\u062f\u0627\u0631\u0633\u0629 \u0627\u0644\u0649 \u0627\u0646 \u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u062a\u0633\u0627\u0639\u062f \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0641\u064a \u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062a\u064a \u064a\u0628\u062d\u062b \u0639\u0646\u0647\u0627 \u0627\u0644\u0639\u0645\u064a\u0644 \u0639\u0646\u062f \u0634\u0631\u0627\u0621 \u0627\u0644\u062d\u062c\u0627\u0628 \u060c \u0648\u0627\u0646 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u064a\u0644 \u064a\u0624\u062f\u0649 \u0627\u0644\u0649 \u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u064a\u0644 .<\/p>\n

      \u0627\u0644\u0625\u0637\u0627\u0631 \u0627\u0644\u0646\u0638\u0631\u064a: \u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u0649<\/strong><\/p>\n

      \u0623\u0648\u0644\u0627\u064b:<\/strong> \u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a :<\/strong><\/p>\n

      \u064a\u0639\u0631\u0641 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0639\u0644\u0649 \u0623\u0646\u0647 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0623\u0646\u0634\u0637\u0629 \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u062a\u062a\u0643\u0627\u0645\u0644 \u0648\u062a\u0631\u062a\u0628\u0637 \u0645\u0639 \u0628\u0639\u0636\u0647\u0627 \u0627\u0644\u0628\u0639\u0636\u060c \u0644\u0623\u062f\u0627\u0621 \u0648\u0638\u064a\u0641\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0644\u0649 \u0623\u0643\u0645\u0644 \u0648\u062c\u0647\u060c \u0644\u0630\u0627 \u0641\u0625\u0646 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u064a\u0639\u062f \u0645\u0646 \u0623\u0647\u0645 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0644\u0623\u064a \u0645\u0646\u0638\u0645\u0629\u060c \u0648\u0625\u0646 \u0639\u0645\u0644\u064a\u0629 \u0628\u0646\u0627\u0621 \u0648\u062a\u0648\u0627\u0632\u0646 \u0627\u0644\u0645\u0632\u064a\u062c \u0647\u064a \u0639\u0645\u0644\u064a\u0629 \u0641\u0631\u064a\u062f\u0629 \u0628\u0643\u0644 \u0645\u0646\u0638\u0645\u0629 \u0623\u0648 \u0644\u0643\u0644 \u0633\u0644\u0639\u0629 (\u0623\u064a \u062a\u062e\u062a\u0644\u0641 \u0645\u0646 \u0645\u0646\u0638\u0645\u0629 \u0625\u0644\u0649 \u0623\u062e\u0631\u0649) \u0648\u0643\u0627\u0646\u062a \u0627\u0644\u0641\u0627\u0626\u062f\u0629 \u0645\u0646 \u0648\u062c\u0648\u062f \u0625\u0637\u0627\u0631 \u0639\u0627\u0645 \u0644\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0644\u0637\u0628\u064a\u0639\u0629 \u0623\u0648\u0636\u0627\u0639 \u0645\u0646\u0638\u0645\u0627\u062a \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0641\u064a \u0627\u0644\u0622\u0648\u0646\u0629 \u0627\u0644\u0623\u062e\u064a\u0631\u0629\u060c \u0641\u0627\u0644\u0628\u0639\u0636 \u064a\u0642\u062a\u0631\u062d \u0623\u0646 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0645\u062f\u062e\u0644 \u062c\u062f\u064a\u062f \u0641\u064a \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u060c \u0648\u0645\u062f\u0649 \u062d\u0627\u062c\u0627\u062a\u0647\u0627 \u0644\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0648\u0627\u0644\u0628\u0639\u0636 \u0627\u0644\u0622\u062e\u0631 \u064a\u0639\u062a\u0642\u062f \u0623\u0646 \u0627\u0644\u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a \u0644\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u064a\u062c\u0628 \u0623\u0646 \u062a\u0628\u0646\u064a\u0647 \u0645\u0646\u0638\u0645\u0627\u062a \u0627\u0644\u0623\u0639\u0645\u0627\u0644.<\/p>\n

      \u062c\u062f\u0648\u0644 \u0631\u0642\u0645(1-1) \u062a\u0639\u0631\u064a\u0641\u0627\u062a \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a<\/strong><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
      \u0627\u0644\u0628\u0627\u062d\u062b<\/strong><\/td>\n\u0627\u0644\u062a\u0639\u0631\u064a\u0641<\/strong><\/td>\n<\/tr>\n
      (2000\u0645,Prasad)<\/td>\n\u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0645\u0643\u0646 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0645\u0646 \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0623\u0648 \u0627\u0644\u0642\u0637\u0627\u0639 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641.<\/td>\n<\/tr>\n
      ( \u0627\u0644\u062f\u0648\u0631\u0649\u060c 2003\u0645)<\/td>\n\u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u062e\u0637\u0637 \u0648\u0627\u0633\u064a\u0627\u0633\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0639\u0645\u0644 \u0639\u0644\u064a\u0647\u0627 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0644\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0644\u062a\u0644\u0628\u064a\u0629 \u0625\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643.<\/td>\n<\/tr>\n
      (\u0643\u0646\u062c\u0648 \u0648\u0634\u064a\u062d\u0627 \u0648\u0646\u0639\u0633\u0627\u0646\u0649\u060c2005\u0645)<\/td>\n\u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0647\u0648 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0645\u0643\u0645\u0644\u0629 \u0644\u0628\u0639\u0636\u0647\u0627 \u0627\u0644\u0628\u0639\u0636 \u0648\u0627\u0644\u062a\u064a \u062a\u0633\u062a\u0637\u064a\u0639 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644\u0647\u0627 \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0639\u0644\u0649 \u0631\u062f \u0641\u0639\u0644 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u062a\u062c\u0627\u0647 \u0645\u0646\u062a\u062c \u0645\u0627 \u0623\u0648 \u062e\u062f\u0645\u0629.<\/td>\n<\/tr>\n
      (\u0627\u0644\u0637\u0627\u0626\u0649 \u0648\u0627\u0644\u0639\u0644\u0627\u0642\u060c2009\u0645)<\/td>\n\u0647\u0648 \u0648\u0627\u062d\u062f \u0645\u0646 \u0627\u0647\u0645 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u062a\u064a \u062a\u0624\u0644\u0641 \u0627\u0649 \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0648\u0625\u0646 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0647\u0648 \u0627\u0644\u062d\u0627\u0644\u0629 \u0623\u0648 \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0641\u0639\u0644\u0649 \u0644\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0634\u0627\u0645\u0644\u0629 \u0639\u0644\u0649 \u0623\u0631\u0636 \u0627\u0644\u0648\u0627\u0642\u0639.<\/td>\n<\/tr>\n
      (\u0639\u0644\u064a\u0627\u0646 \u0648\u0627\u0644\u0633\u0627\u0645\u0631\u0627\u0626\u0649\u060c2010\u0645)<\/td>\n\u0639\u0631\u0641 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0628\u0623\u0646\u0647 \u0645\u062c\u0645\u0648\u0639\u0629 \u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u0645\u062a\u0643\u0627\u0645\u0644\u0629 \u0648\u0627\u0644\u0645\u062a\u0631\u0627\u0628\u0637\u0629 \u0645\u0639 \u0628\u0639\u0636\u0647\u0627 \u0627\u0644\u0628\u0639\u0636 \u0648\u0627\u0644\u062a\u064a \u064a\u062a\u0645 \u0645\u0646 \u062e\u0644\u0627\u0644\u0647\u0627 \u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0645\u0646\u062a\u062c \u0628\u0645\u0627 \u064a\u062a\u0646\u0627\u0633\u0628 \u0645\u0639 \u062d\u0627\u062c\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0641\u064a\u062f \u0623\u0648 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0623\u0648 \u0627\u0644\u0632\u0628\u0648\u0646\u060c \u0648\u0631\u063a\u0628\u0627\u062a\u0647 \u0648\u0637\u0644\u0628\u0627\u062a\u0647\u060c \u0645\u0639 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0633\u0639\u0631 \u0648\u0627\u0644\u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0645\u0627\u062f\u0649 \u0627\u0644\u0645\u0646\u0627\u0633\u0628.<\/td>\n<\/tr>\n
      (\u0627\u0644\u0635\u0639\u064a\u062f\u0649 \u0648\u064a\u0648\u0633\u0641\u060c2010\u0645)<\/td>\n\u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u062e\u0637\u0637 \u0648\u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0647\u062f\u0641 \u0644\u0625\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0627\u0644\u0633\u0644\u0645\u064a\u0629 \u0645\u062b\u0644 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0646\u062a\u062c \u0648\u0627\u0644\u062a\u0633\u0639\u064a\u0631\u060c \u0648\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0628\u064a\u0639\u060c \u0648\u0637\u0631\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u060c \u0648\u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0648\u063a\u064a\u0631\u0647\u0627 \u0645\u0646 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a.<\/td>\n<\/tr>\n
      (\u0637\u0627\u0644\u0628\u060c2011\u0645)<\/td>\n\u0645\u062c\u0645\u0648\u0639\u0629 \u062e\u0637\u0637 \u0648\u0633\u064a\u0627\u0633\u0627\u062a \u0648\u0639\u0645\u0644\u064a\u0627\u062a \u062a\u0645\u0627\u0631\u0633\u0647\u0627 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0641\u064a \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0645\u0646 \u0623\u062c\u0644 \u062a\u0644\u0628\u064a\u0629 \u0625\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0648\u0631\u063a\u0628\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0648\u0625\u0642\u0646\u0627\u0639 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0628\u0634\u0631\u0627\u0621 \u0645\u0646\u062a\u062c\u0627\u062a\u0647\u0645 \u0648\u062e\u062f\u0645\u0627\u062a\u0647\u0645\u060c \u0648\u064a\u0624\u062b\u0631 \u0643\u0644 \u0639\u0646\u0635\u0631 \u0645\u0646 \u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0648\u064a\u062a\u0623\u062b\u0631 \u0628\u0627\u0644\u0639\u0646\u0635\u0631 \u0627\u0644\u0622\u062e\u0631.<\/td>\n<\/tr>\n
      (\u0627\u0644\u0637\u0646\u064a\u0628\u060c2011\u0645)<\/td>\n\u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0642\u062f\u064a\u0645\u0647\u0627 \u0644\u0644\u0639\u0645\u064a\u0644\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0645\u064a\u0632\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0648 \u0627\u0644\u062e\u062f\u0645\u0629\u060c \u0648\u062a\u0648\u0627\u0641\u0631( \u0645\u0643\u0627\u0646 \u0648\u0648\u0642\u062a \u0627\u0644\u0639\u0631\u0636\u060c \u0648\u0627\u0644\u062a\u0633\u0644\u064a\u0645\u060c \u0648\u0627\u0644\u062a\u0648\u0632\u064a\u0639)\u060c \u0648\u0627\u0644\u0625\u0646\u0637\u0628\u0627\u0639 \u0627\u0644\u0630\u0649 \u064a\u0648\u0644\u062f\u0647 \u0627\u0644\u0645\u0646\u062a\u062c( \u0643\u064a\u0641\u064a\u0629 \u0627\u0644\u062a\u0631\u0648\u064a\u062c)\u060c \u0648\u0627\u0644\u0633\u0639\u0631 \u0627\u0644\u0645\u0637\u0644\u0648\u0628 \u062a\u0637\u0648\u064a\u0631\u0647.<\/td>\n<\/tr>\n
      (\u0627\u0644\u0628\u0643\u0631\u0649\u060c2012\u0645)<\/td>\n\u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0639\u0646\u062f \u0645\u0632\u062c\u0647\u0627 \u062a\u0643\u0648\u0646 \u0627\u0644\u0633\u0648\u0642 \u0648\u0647\u0630\u0647 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0647\u064a \u0627\u0644\u0645\u0646\u062a\u062c\u060c \u0627\u0644\u0633\u0639\u0631\u060c \u0627\u0644\u062a\u0648\u0632\u064a\u0639\u060c \u0648\u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0648\u0647\u0648 \u0645\u062c\u0645\u0648\u0639 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u0644\u062f\u0649 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0648\u0627\u0644\u062a\u064a \u062a\u0633\u062a\u0639\u0645\u0644 \u0644\u0644\u062a\u0623\u062b\u064a\u0631 \u0639\u0644\u0649 \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643.<\/td>\n<\/tr>\n
      (Almeida,Giuliano&Tarcisio,2015)<\/td>\n\u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u062a\u0643\u0627\u0645\u0644\u0629 \u0627\u0644\u062a\u064a \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0628\u0639\u0636\u0647\u0627 \u0627\u0644\u0628\u0639\u0636 \u0644\u063a\u0631\u0636 \u0622\u062f\u0627\u0621 \u0648\u0638\u0627\u0626\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0643\u0645\u0627 \u0647\u0648 \u0645\u062e\u0637\u0637 \u0644\u0647\u0627 \u0641\u064a \u0627\u0644\u0645\u0646\u0638\u0645\u0629.<\/td>\n<\/tr>\n
      ( Kotler&Keller,2015)<\/td>\n\u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u062a\u062a\u0636\u0645\u0646 \u062e\u0637\u0637 \u0648\u0633\u064a\u0627\u0633\u0627\u062a \u0648\u0636\u0639\u062a\u0647\u0627 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0641\u064a \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0648\u062a\u0637\u0628\u064a\u0642\u0647\u0627 \u0644\u062a\u062d\u0642\u064a\u0642 \u0631\u0636\u0627 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646.<\/td>\n<\/tr>\n
      (Datta et .al,2017)<\/td>\n\u0647\u0648 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629 \u0645\u0646 \u0642\u0628\u0644 \u0627\u0644\u0634\u0631\u0643\u0629 \u0645\u0646 \u0627\u062c\u0644 \u0627\u0644\u0625\u0633\u062a\u0645\u0631\u0627\u0631 \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u0627\u0647\u062f\u0627\u0641\u0647\u0627 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u0648\u0627\u0644\u0645\u0639\u0631\u0648\u0641\u0629 \u0628\u0625\u0633\u0645( Ps 4)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

      \u0623\u0628\u0639\u0627\u062f \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a : <\/strong><\/p>\n

      1\/\u0627\u0644\u0645\u0646\u062a\u062c:<\/strong> \u0639\u0631\u0641\u0647 \u0643\u0648\u062a\u0644\u0631( \u0628\u0623\u0646\u0647 \u0623\u0647\u0645 \u0639\u0646\u0635\u0631 \u0645\u0646 \u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a)\u060c \u062d\u064a\u062b \u062a\u0639\u062a\u0645\u062f \u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0627\u0644\u0623\u062e\u0631\u0649 \u0639\u0644\u0649 \u0648\u062c\u0648\u062f \u0627\u0644\u0645\u0646\u062a\u062c \u0644\u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0646\u0634\u0627\u0637\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629\u060c \u0641\u0627\u0644\u0645\u0646\u062a\u062c \u0647\u0648 \u0639\u0628\u0627\u0631\u0629 \u0639\u0646 \u0634\u064a\u0621 \u064a\u0645\u0643\u0646 \u062a\u0642\u062f\u064a\u0645\u0647 \u0644\u0644\u0633\u0648\u0642 \u0628\u063a\u0631\u0636 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u060c \u0623\u0648 \u0627\u0644\u0625\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u0648 \u0627\u0644\u062d\u064a\u0627\u0632\u0629 \u0623\u0648 \u0627\u0644\u0625\u0634\u0628\u0627\u0639 \u0644\u062d\u0627\u062c\u0629 \u0623\u0648 \u0631\u063a\u0628\u0629 \u0645\u0639\u064a\u0646\u0629\u060c \u0628\u062d\u064a\u062b \u064a\u0634\u0645\u0644 \u0627\u0644\u062e\u0635\u0627\u0626\u0635 \u0627\u0644\u0645\u0627\u062f\u064a\u0629 \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u063a\u064a\u0631 \u0627\u0644\u0645\u0627\u062f\u064a\u0629 \u0648\u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0648\u0627\u0644\u0623\u0645\u0627\u0643\u0646 \u0648\u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a .<\/p>\n

      2\/ \u0627\u0644\u062a\u0633\u0639\u064a\u0631: <\/strong>\u0639\u0631\u0641\u0647 \u0627\u0644\u0636\u0645\u0648\u0631 \u0648\u0639\u0627\u064a\u0634( \u0628\u0623\u0646\u0647 \u0627\u0644\u0646\u0634\u0627\u0637 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0627\u0644\u0630\u064a \u064a\u062a\u0636\u0645\u0646 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0646\u0642\u062f\u064a\u0629 \u0623\u0648 \u0627\u0644\u0639\u064a\u0646\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u062f\u0641\u0639\u0647\u0627 \u0627\u0644\u0645\u0634\u062a\u0631\u064a \u0644\u0642\u0627\u0621 \u062d\u0635\u0648\u0644\u0647 \u0639\u0644\u0649 \u0627\u0644\u0633\u0644\u0639\u0629 \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629\u060c \u0648\u0647\u0648 \u0645\u062c\u0645\u0648\u0639 \u0642\u064a\u0645 \u0627\u0644\u062a\u0628\u0627\u062f\u0644 \u0627\u0644\u062a\u064a \u064a\u062d\u0635\u0644 \u0639\u0644\u064a\u0647\u0627 \u0627\u0644\u0632\u0628\u0648\u0646 \u0643\u062d\u064a\u0627\u0632\u0629 \u0623\u0648 \u0627\u0645\u062a\u0644\u0627\u0643 \u0623\u0648 \u0627\u0633\u062a\u0639\u0645\u0627\u0644 \u0644\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629.<\/p>\n

      \u0648\u0639\u0631\u0641\u0647 \u0633\u0648\u064a\u062f\u0627\u0646 (\u0628\u0623\u0646\u0647 \u0639\u0646\u0635\u0631 \u0641\u064a \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0641\u064a \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062a\u0639\u0627\u0645\u0644 \u0628\u0637\u0631\u0642 \u0648\u0636\u0639 \u0642\u064a\u0645\u0629 \u062a\u0628\u0627\u062f\u0644\u064a\u0629 \u0628\u062d\u064a\u062b \u062a\u0643\u0648\u0646 \u0645\u0631\u0628\u062d\u0629 \u0644\u0644\u0634\u0631\u0643\u0629 \u0648\u0645\u0639\u0642\u0648\u0644\u0629 \u0644\u0644\u0645\u0633\u062a\u0647\u0644\u0643).<\/p>\n

      \u0648\u064a\u0645\u062b\u0644 \u0627\u0644\u0633\u0639\u0631 \u0623\u062d\u062f \u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0644\u0644\u062e\u062f\u0645\u0627\u062a \u0648\u0627\u0644\u0633\u0644\u0639 \u0639\u0644\u0649 \u062d\u062f \u0633\u0648\u0627\u0621\u060c \u0648\u064a\u062c\u0628 \u0623\u0646 \u064a\u062a\u0646\u0627\u0633\u0628 \u0645\u0639 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0641\u064a \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0648\u0633\u064a\u0627\u0633\u0627\u062a\u0647\u060c \u0648\u0628\u0631\u0627\u0645\u062c\u0647\u060c \u0648\u064a\u0639\u062f \u0627\u0644\u0633\u0639\u0631 \u0627\u0644\u0623\u0633\u0627\u0633 \u0627\u0644\u0630\u064a \u064a\u0648\u0644\u062f \u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0644\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0627\u0644\u062e\u062f\u0645\u064a\u0629 \u0648\u0627\u0644\u0625\u0646\u062a\u0627\u062c\u064a\u0629 \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629\u060c \u0648\u0641\u064a \u0646\u0641\u0633 \u0627\u0644\u0648\u0642\u062a \u064a\u0639\u062a\u0628\u0631 \u0627\u0644\u062f\u0644\u064a\u0644 \u0627\u0644\u0630\u064a \u064a\u0633\u062a\u0646\u062f \u0639\u0644\u064a\u0647 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0633\u0644\u0639 \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a\u060c \u064a\u0639\u062f \u0627\u0644\u0633\u0639\u0631 \u0645\u0646 \u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629 \u0644\u0644\u0645\u0646\u0638\u0645\u0629\u060c \u0648\u062a\u0633\u062a\u0637\u064a\u0639 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0627\u0644\u0633\u064a\u0637\u0631\u0629 \u0639\u0644\u064a\u0647 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u062e\u0641\u064a\u0636\u0647 \u0623\u0648 \u0632\u064a\u0627\u062f\u062a\u0647.<\/p>\n

      \u0648\u0639\u0631\u0641 \u0643\u0648\u062a\u0644\u0631 \u0648\u0643\u064a\u0644\u0631 (\u0627\u0644\u0633\u0639\u0631 \u0639\u0644\u0649 \u0623\u0646\u0647 \u0645\u062c\u0645\u0648\u0639 \u0645\u0646 \u0627\u0644\u0646\u0642\u0648\u062f \u0627\u0644\u062a\u064a \u064a\u0633\u062a\u0628\u062f\u0644\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0641\u0648\u0627\u0626\u062f \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0648 \u0627\u0644\u0633\u0644\u0639\u0629 \u0623\u0648 \u0627\u0645\u062a\u0644\u0627\u0643\u0647\u0627 \u0623\u0648 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627)\u060c \u0648\u0642\u062f \u0639\u0631\u0641 \u0627\u0644\u0633\u0639\u0631 \u0639\u0644\u0649 \u0625\u0646\u0647 \u0645\u0642\u0627\u0628\u0644 \u0645\u0627\u062f\u064a \u064a\u062a\u0645 \u062f\u0641\u0639\u0647 \u0645\u0646 \u0642\u0628\u0644 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0623\u062b\u0646\u0627\u0621 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0645\u0628\u0627\u062f\u0644\u0629 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0627\u0644\u0633\u0644\u0639 \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0627\u062a.<\/p>\n

      \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u0633\u0639\u064a\u0631:<\/strong><\/p>\n

      \u062a\u0647\u062f\u0641 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0633\u0639\u064a\u0631 \u062e\u062f\u0645\u0627\u062a\u0647\u0627 \u0623\u0648 \u0645\u0646\u062a\u062c\u0627\u062a\u0647\u0627 \u0644\u062a\u062d\u0642\u064a\u0642 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0623\u0647\u062f\u0627\u0641:<\/p>\n

      1\/ \u062a\u062d\u0642\u064a\u0642 \u0623\u0639\u0644\u0649 \u0645\u0639\u062f\u0644 \u0645\u0646 \u0627\u0644\u0623\u0631\u0628\u0627\u062d. 2\/ \u062a\u0639\u0638\u064a\u0645 \u0627\u0644\u0639\u0627\u0626\u062f \u0645\u0646 \u0627\u0644\u0637\u0627\u0642\u0629 \u0627\u0644\u0627\u0633\u062a\u064a\u0639\u0627\u0628\u064a\u0629 \u0627\u0644\u062b\u0627\u0628\u062a\u0629 \u0628\u062a\u063a\u064a\u0631 \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0648\u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u064a\u0646 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. 3\/ \u062a\u063a\u0637\u064a\u0629 \u0643\u0644 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u0633\u0644\u0639\u0629. 4\/ \u0628\u0646\u0627\u0621 \u0627\u0644\u0637\u0644\u0628 \u0628\u062a\u0639\u0638\u064a\u0645 \u0627\u0644\u0637\u0644\u0628 \u0639\u0644\u0649 \u0627\u0644\u0633\u0644\u0639\u0629. 5\/ \u062a\u0634\u062c\u064a\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0644\u0649 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0633\u0644\u0639\u0629 \u0648\u0645\u0646 \u062b\u0645 \u062a\u0628\u0646\u064a\u0647\u0627. 6\/ \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0646\u0635\u064a\u0628 \u0645\u0631\u062a\u0641\u0639 \u0645\u0646 \u0627\u0644\u0633\u0648\u0642 .<\/p>\n

      \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0639\u064a\u0631: <\/strong><\/p>\n

      1\/ \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0627\u0644\u0645\u0628\u064a\u0646\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641: –<\/strong> Based Pricing<\/strong>\u0648\u0647\u064a \u0627\u062d\u062a\u0633\u0627\u0628 \u062a\u0643\u0644\u0641\u0629 \u0643\u0644 \u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u0633\u0644\u0639\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0633\u0648\u0627\u0621 \u0625\u0646 \u0643\u0627\u0646\u062a \u062a\u062a\u0639\u0644\u0642 \u0628\u0627\u0644\u0633\u0644\u0639\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629(Core)\u060c \u0623\u0645 \u0627\u0644\u0633\u0644\u0639 \u0627\u0644\u0645\u0633\u0627\u0646\u062f\u0629 \u0623\u0645 \u0627\u0644\u0645\u0633\u0627\u0639\u062f\u0629 ( (Supplementary Value\u0644\u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u0633\u0644\u0639\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 .<\/p>\n

      2\/ \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0627\u0644\u0645\u0628\u0646\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u062f\u0631\u0643\u0629: – Based Pricing<\/strong> \u064a\u062a\u0645 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0633\u0639\u0631 \u0628\u0646\u0627\u0621 \u0639\u0644\u0649 \u0625\u062f\u0627\u0631\u0643 \u0627\u0644\u0639\u0645\u064a\u0644 \u0644\u0645\u0627 \u0647\u064a \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u0636\u0627\u0641\u0629 (\u0627\u064a \u0627\u0644\u0641\u0648\u0627\u0626\u062f) \u0627\u0644\u062a\u064a \u0633\u064a\u062d\u0635\u0644 \u0639\u0644\u064a\u0647\u0627 \u0645\u0642\u0627\u0628\u0644 \u0645\u0627 \u0633\u064a\u062f\u0641\u0639\u0647 \u0645\u0646 \u062a\u0643\u0627\u0644\u064a\u0641 \u0645\u062e\u062a\u0644\u0641\u0629 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0627\u0644\u0633\u0644\u0639\u0629 \u0645\u062b\u0644: \u0627\u0644\u0648\u0642\u062a\u060c \u0627\u0644\u062c\u0647\u062f\u060c \u0648\u0627\u0644\u0646\u0642\u0648\u062f \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u0649 \u064a\u062a\u062d\u062f\u062f \u0627\u0644\u0633\u0639\u0631 \u0628\u0646\u0627\u0621 \u0639\u0644\u0649 \u0625\u062f\u0627\u0631\u0643 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0648\u0645\u0627 \u0647\u064a \u0627\u0644\u0641\u0648\u0627\u0626\u062f \u0627\u0644\u062a\u064a \u0633\u064a\u062d\u0635\u0644 \u0639\u0644\u064a\u0647\u0627 \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0633\u0639\u0631\u060c \u0648\u0643\u0644\u0645\u0627 \u0632\u0627\u062f \u0625\u062f\u0631\u0627\u0643 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0641\u0648\u0627\u0626\u062f \u0639\u062f\u064a\u062f\u0629 \u0643\u0627\u0646 \u0627\u0644\u0633\u0639\u0631 \u0645\u0631\u062a\u0641\u0639\u0627\u064b \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0648\u0627\u0644\u0639\u0643\u0633.<\/p>\n

      3\/ \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0627\u0644\u0645\u0628\u0646\u064a\u0629 \u0639\u0644\u0649 \u0623\u0633\u0627\u0633 \u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0623\u0633\u0639\u0627\u0631 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 Competition -Based Pricing<\/strong> \u0648\u0647\u0630\u0627 \u064a\u0633\u062a\u062e\u062f\u0645 \u0628\u0634\u0643\u0644 \u0623\u0633\u0627\u0633\u0649 \u0639\u0646\u062f\u0645\u0627 \u062a\u0643\u0648\u0646 \u0627\u0644\u0633\u0644\u0639\u0629 \u063a\u064a\u0631 \u0645\u062a\u0645\u064a\u0632\u0629 Undifferentiated \u0628\u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u0645\u0639 \u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646\u060c \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u0649 \u064a\u062a\u0645 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0633\u0639\u0631 \u0628\u0646\u0627\u0621 \u0639\u0644\u0649 \u0645\u0627\u064a\u0633\u0645\u0649 \u0628\u0642\u064a\u0627\u062f\u0629 \u0627\u0644\u0633\u0639\u0631\u060c \u0623\u0649 \u0625\u062a\u0628\u0627\u0639 \u0623\u0633\u0639\u0627\u0631 \u0627\u0644\u0645\u0646\u0627\u0641\u0633 \u0627\u0644\u0630\u0649 \u064a\u062d\u062f\u062f \u0623\u0633\u0639\u0627\u0631 \u0647\u0630\u0647 \u0627\u0644\u0633\u0644\u0639\u0629\u060c \u0648\u0647\u0630\u0627 \u064a\u0637\u0644\u0642 \u0639\u0644\u064a\u0647 .Price Leader<\/p>\n

      4\/ \u0633\u0639\u0631 \u062d\u0632\u0645\u0629 \u0627\u0644\u0633\u0644\u0639 Price Bundling: : <\/strong>\u0648\u0647\u0648 \u0639\u0628\u0627\u0631\u0629 \u0639\u0646 \u0633\u0639\u0631 \u0648\u0627\u062d\u062f \u064a\u062f\u0641\u0639 \u0645\u0642\u0627\u0628\u0644 \u062a\u0642\u062f\u064a\u0645 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0633\u0644\u0639 \u0644\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0645\u062b\u0644: (\u0637\u064a\u0631\u0627\u0646\u060c \u0633\u064a\u0627\u0631\u0629 \u0633\u064a\u0627\u062d\u064a\u0629 \u0623\u0648 \u0641\u0646\u062f\u0642).<\/p>\n

      5\/\u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0627\u0644\u0645\u0628\u064a\u0646\u0629 \u0639\u0644\u0649 \u0627\u0644\u0625\u062e\u062a\u0631\u0627\u0642<\/strong> :Penetration Pricing<\/strong> \u0648\u0647\u0648 \u062a\u0642\u062f\u064a\u0645 \u0633\u0644\u0639\u0629 \u0641\u064a \u0633\u0648\u0642 \u0642\u0627\u0626\u0645 \u0628\u0623\u0633\u0639\u0627\u0631 \u0645\u062e\u0641\u0636\u0629 \u0639\u0646 \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0627\u0644\u0633\u0627\u0626\u062f\u0629 \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0633\u0648\u0642\u060c \u0628\u0647\u062f\u0641 \u0627\u0644\u062a\u0648\u063a\u0644 \u0641\u064a\u0647\u060c \u0648\u062a\u062d\u0642\u064a\u0642 \u0623\u0643\u0628\u0631 \u062d\u0635\u0629 \u0633\u0648\u0642\u064a\u0629.<\/p>\n

      \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0627\u0644\u0645\u0628\u0646\u064a\u0629 \u0639\u0644\u0649 \u0643\u0634\u0637 \u0627\u0644\u0633\u0648\u0642<\/strong> :Price Skimming <\/strong>\u0639\u0628\u0627\u0631\u0629 \u0639\u0646 \u062a\u0642\u062f\u064a\u0645 \u0633\u0644\u0639\u0629 \u0644\u064a\u0633\u062a \u0641\u064a \u0627\u0644\u0633\u0648\u0642\u060c \u0623\u0648 \u0644\u064a\u0633\u062a \u0642\u0627\u0626\u0645\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0630\u0627\u062a \u062c\u0648\u062f\u0629 \u0639\u0627\u0644\u064a\u0629 \u062c\u062f\u0627\u064b\u060c \u0648\u0628\u0623\u0633\u0639\u0627\u0631 \u0645\u0631\u062a\u0641\u0639\u0629\u060c \u0648\u062a\u0633\u062a\u0647\u062f\u0641 \u0639\u062f\u062f \u0642\u0644\u064a\u0644 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0630\u064a\u0646 \u064a\u0631\u063a\u0628\u0648\u0646 \u0628\u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0647\u0630\u0647 \u0627\u0644\u0633\u0644\u0639\u0629 \u0627\u0644\u062c\u062f\u064a\u062f\u0629.<\/p>\n

      3\/ \u0627\u0644\u062a\u0631\u0648\u064a\u062c: <\/strong>\u0625\u0646 \u0627\u0644\u0641\u0644\u0633\u0641\u0629 \u0627\u0644\u0645\u0639\u0627\u0635\u0631\u0629 \u0644\u0644\u062a\u0633\u0648\u064a\u0642 \u0641\u064a \u0627\u0644\u0642\u0631\u0646 \u0627\u0644\u062d\u0627\u0644\u064a \u0644\u0627 \u062a\u062a\u0637\u0644\u0628 \u0641\u0642\u0637 \u0625\u0646\u062a\u0627\u062c \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a\u060c \u0648\u062a\u0637\u0648\u064a\u0631\u0647\u0627\u060c \u0648\u062a\u0633\u0639\u064a\u0631\u0647\u0627 \u0648\u062a\u0648\u0632\u064a\u0639\u0647\u0627\u060c \u0628\u0644 \u064a\u062c\u0628 \u0623\u0646 \u062a\u0642\u0648\u0645 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0628\u0639\u0645\u0644\u064a\u0629 \u0625\u062a\u0635\u0627\u0644 \u0645\u0633\u062a\u0645\u0631\u0629 \u0648\u0641\u0627\u0639\u0644\u0629 \u0628\u0643\u0627\u0641\u0629 \u0627\u0644\u0632\u0628\u0627\u0626\u0646 \u0630\u0648\u0649 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0628\u0645\u0646\u062a\u062c\u0627\u062a\u0647\u0627\u060c \u0644\u0625\u0639\u0644\u0627\u0645\u0647\u0645 \u0628\u0643\u0627\u0641\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u0639\u0646 \u0647\u0630\u0647 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0623\u0647\u0645\u064a\u062a\u0647\u0627\u060c \u0648\u0627\u0644\u0641\u0648\u0627\u0626\u062f \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u062d\u0642\u0642\u0647\u0627 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062d\u0635\u0648\u0644\u0647\u0645 \u0639\u0644\u064a\u0647\u0627.<\/p>\n

      \u0648\u0639\u0631\u0641 \u0627\u0644\u0636\u0645\u0648\u0631 \u0648\u0639\u0627\u064a\u0634 \u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0628\u0623\u0646\u0647 \u0646\u0634\u0627\u0637 \u062a\u0633\u0648\u064a\u0642\u064a \u064a\u0646\u0637\u0648\u064a \u0639\u0644\u0649 \u0639\u0645\u0644\u064a\u0629 \u0625\u062a\u0635\u0627\u0644 \u0625\u0642\u0646\u0627\u0639\u0649 \u064a\u062a\u0645 \u0645\u0646 \u062e\u0644\u0627\u0644\u0647 \u0627\u0644\u062a\u0639\u0631\u064a\u0641 \u0628\u0633\u0644\u0639\u0629 \u0623\u0648 \u062e\u062f\u0645\u0629 \u0623\u0648 \u0641\u0643\u0631\u0629 \u0623\u0648 \u0645\u0643\u0627\u0646 \u0645\u062e\u0635\u0635 \u0623\u0648 \u0634\u062e\u0635 \u0623\u0648 \u0646\u0645\u0637 \u0633\u0644\u0648\u0643\u0649 \u0645\u0639\u064a\u0646 \u0628\u0647\u062f\u0641 \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0639\u0644\u0649 \u0623\u0630\u0647\u0627\u0646 \u062c\u0645\u0647\u0648\u0631 \u0645\u0639\u064a\u0646 \u0644\u0625\u0633\u062a\u0645\u0627\u0644\u0629 \u0625\u0633\u062a\u062c\u0627\u0628\u062a\u0647\u0645 \u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0629.<\/p>\n

      \u064a\u0639\u0631\u0641al Dadzie et \u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0627\u0646\u0647 \u0643\u0627\u0641\u0629 \u0627\u0644\u0646\u0634\u0627\u0637\u0627\u062a \u0648\u0627\u0644\u0625\u062a\u0635\u0627\u0644\u0627\u062a \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629 \u0648\u063a\u064a\u0631 \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629 \u0627\u0644\u062a\u064a \u062a\u0642\u0648\u0645 \u0628\u0647\u0627 \u0627\u0644\u0634\u0631\u0643\u0629 \u0644\u0628\u0646\u0627\u0621 \u0639\u0644\u0627\u0642\u0627\u062a \u0645\u0639\u0632\u0632\u0629\u060c \u0648\u0630\u0627\u062a \u0637\u0627\u0628\u0639 \u0642\u0648\u0649 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0639\u0646 \u0637\u0631\u064a\u0642 \u062a\u0642\u062f\u064a\u0645 \u0643\u0627\u0641\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a\u060c \u0648\u0625\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u0625\u0642\u0646\u0627\u0639 \u0627\u0644\u062a\u064a \u062a\u0639\u0645\u0644 \u0639\u0644\u0649 \u0627\u0644\u0645\u062d\u0627\u0641\u0638\u0629 \u0639\u0644\u0649 \u0625\u0633\u062a\u0645\u0631\u0627\u0631 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0627\u0644\u0645\u0634\u062a\u0631\u0643\u0629 \u0628\u064a\u0646 \u0627\u0644\u0634\u0631\u0643\u0629 \u0648\u0627\u0644\u0639\u0645\u064a\u0644.<\/p>\n

      \u0627\u0644\u0635\u0639\u064a\u062f\u064a \u0648\u064a\u0648\u0633\u0641 \u0639\u0631\u0641\u0627 \u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0639\u0644\u0649 \u0623\u0646\u0647 “\u0627\u0644\u062c\u0647\u0648\u062f \u0627\u0644\u0645\u0628\u0630\u0648\u0644\u0629 \u0645\u0646 \u0642\u0628\u0644 \u0627\u0644\u0628\u0627\u0626\u0639\u064a\u0646\u060c \u0628\u0647\u062f\u0641 \u0625\u0642\u0646\u0627\u0639 \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u064a\u0646 \u0627\u0644\u062d\u0627\u0644\u064a\u064a\u0646 \u0648\u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0628\u0642\u0628\u0648\u0644 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0645\u0639\u064a\u0646\u0629 \u0639\u0646 \u0627\u0644\u0633\u0644\u0639 \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0627\u062a\u060c \u0648\u062d\u0641\u0638\u0647\u0627 \u0641\u064a \u0630\u0647\u0646\u0647\u0645 \u0628\u0634\u0643\u0644 \u064a\u0645\u0643\u0646\u0647\u0645 \u0645\u0646 \u0625\u0633\u062a\u0631\u062c\u0627\u0647\u0627.<\/p>\n

      \u0648\u064a\u0631\u0649 Kotler&Keller\u0623\u0646 \u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0647\u0648”\u0646\u0634\u0627\u0637 \u064a\u062a\u0645 \u0641\u064a \u0625\u0637\u0627\u0631 \u0627\u0644\u062c\u0647\u0648\u062f \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629\u060c \u0648\u064a\u0646\u0637\u0648\u064a \u0639\u0644\u0649 \u0639\u0645\u0644\u064a\u0629 \u0627\u062a\u0635\u0627\u0644 \u0625\u0642\u0646\u0627\u0639\u064a.<\/p>\n

      \u0623\u0645\u0627 , Hair&McDaniel Lamb \u0641\u0639\u0631\u0641\u0648\u0627 \u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0639\u0644\u0649 \u0623\u0646\u0647 “\u0646\u0648\u0639 \u0645\u0646 \u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u0627\u062a\u0635\u0627\u0644\u0627\u062a\u060c \u064a\u0642\u0648\u0645 \u0628\u0647 \u0627\u0644\u0645\u0633\u0648\u0642\u064a\u0646 \u0644\u0625\u0628\u0644\u0627\u063a \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0646 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646\u060c \u0648\u0625\u0642\u0646\u0627\u0639\u0647\u0645\u060c \u0648\u062a\u0630\u0643\u064a\u0631\u0647\u0645 \u0628\u0627\u0644\u0645\u0646\u062a\u062c \u0645\u0646 \u0623\u062c\u0644 \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0639\u0644\u0649 \u0627\u0644\u0631\u0623\u064a\u060c \u0623\u0648 \u0627\u0633\u062a\u062b\u0627\u0631\u0629 \u0631\u062f \u0641\u0639\u0644 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0648\u0636\u0639 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0648\u062e\u0637\u0629 \u0644\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0623\u0645\u062b\u0644 \u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u062a\u0631\u0648\u064a\u062c.<\/p>\n

      \u0623\u062e\u064a\u0631\u0627\u064b \u0639\u0631\u0641\u0647 \u0633\u0648\u064a\u062f\u0627\u0646 \u0639\u0644\u0649 \u0623\u0646\u0647 \u064a\u0645\u062b\u0644 \u0625\u0646\u0647 \u064a\u0645\u062b\u0644 \u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0639\u0646\u0635\u0631\u0627\u064b \u0641\u064a \u0625\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0627\u0644\u0630\u0649 \u064a\u062a\u0636\u0645\u0646 \u0645\u0632\u064a\u062c\u0627 \u0645\u0646\u0627\u0633\u0628\u0627 \u0645\u0646 \u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u0634\u062e\u0635\u064a\u060c \u0648\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u060c \u0648\u062a\u0646\u0634\u064a\u0637 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u0648\u0627\u0644\u0645\u0639\u0627\u0631\u0636 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0625\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0641\u064a \u0627\u0644\u0625\u062a\u0635\u0627\u0644 \u0645\u0639 \u0627\u0644\u0632\u0628\u0627\u0626\u0646 \u0648\u0625\u0642\u0646\u0627\u0639 \u0627\u0644\u0632\u0628\u0627\u0626\u0646 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646.<\/p>\n

      \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0648\u062f\u0648\u0631\u0647 \u0648\u0648\u0633\u0627\u0626\u0644\u0647: \u0648<\/strong>\u062a\u062a\u0645\u062b\u0644 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0628\u0645\u0627 \u064a\u0644\u064a: –<\/p>\n

      – \u062a\u0648\u0639\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u060c \u0648\u0645\u0646 \u062b\u0645 \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0628\u062e\u062f\u0645\u0627\u062a \u062c\u062f\u064a\u062f\u0629 \u0642\u062f \u062a\u0643\u0648\u0646 \u063a\u064a\u0631 \u062a\u0642\u0644\u064a\u062f\u064a\u0629.<\/p>\n

      – \u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u064a\u0646 \u0627\u0644\u0633\u0644\u0639\u0629 \u0648\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646\u060c \u0648\u0625\u0642\u0646\u0627\u0639 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0628\u0645\u0632\u0627\u064a\u0627 \u062a\u0644\u0643 \u0627\u0644\u0633\u0644\u0639\u0629.<\/p>\n

      – \u0625\u0639\u0627\u062f\u0629 \u062a\u0645\u0648\u0636\u0639 \u0627\u0644\u0633\u0644\u0639\u0629 \u0641\u064a \u0630\u0647\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0645\u0642\u0627\u0631\u0646\u0629 \u0645\u0639 \u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0625\u0628\u0631\u0627\u0632 \u0628\u0639\u0636 \u0627\u0644\u0635\u0641\u0627\u062a \u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a\u0629.<\/p>\n

      – \u062a\u062d\u0641\u064a\u0632 \u0627\u0644\u0637\u0644\u0628 \u0639\u0644\u0649 \u0627\u0644\u0633\u0644\u0639\u0629 \u0641\u064a \u0627\u0644\u0623\u0648\u0642\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0643\u0648\u0646 \u0641\u064a\u0647 \u0627\u0644\u0637\u0644\u0628 \u0645\u062a\u062f\u0646\u064a \u0623\u0648 \u0645\u0646\u062e\u0641\u0636 (\u0627\u0644\u0641\u0646\u0627\u062f\u0642 \u0641\u064a \u0641\u062a\u0631\u0629 \u0627\u0644\u0634\u062a\u0627\u0621)\u060c \u062a\u0634\u062c\u064a\u0639\u0647\u0627.<\/p>\n

      – \u062a\u062e\u0641\u0636 \u0645\u0646 \u0639\u062f\u0645 \u0627\u0644\u062a\u0623\u0643\u062f\u060c \u0648\u0625\u062f\u0631\u0627\u0643 \u0627\u0644\u062e\u0637\u0648\u0631\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0625\u0645\u062f\u0627\u062f \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0628\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0645\u0641\u064a\u062f\u0629 \u0639\u0646 \u0627\u0644\u0633\u0644\u0639\u0629.<\/p>\n

      – \u062a\u0633\u0627\u0639\u062f \u0641\u064a \u0627\u0644\u062a\u0623\u0643\u064a\u062f \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0628\u0636\u0645\u0627\u0646 \u0627\u0644\u0633\u0644\u0639\u0629.<\/p>\n

      – \u062a\u062b\u0642\u064a\u0641 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0628\u0643\u064a\u0641\u064a\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0633\u0644\u0639\u0629 \u0644\u0645\u0635\u0644\u062d\u062a\u0647.<\/p>\n

      – \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0628\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0627\u0644\u0633\u0644\u0639\u0629 \u0642\u0628\u0644 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645.<\/p>\n

      \u062f\u0648\u0631 \u0627\u0644\u062a\u0631\u0648\u064a\u062c<\/strong> : \u064a\u0624\u062f\u064a \u0627\u0644\u062a\u0631\u0648\u064a\u062c \u062f\u0648\u0631\u0627\u064b \u0631\u0626\u064a\u0633\u064a\u0627\u064b \u0641\u064a \u0625\u064a\u062c\u0627\u062f \u0635\u0648\u0631\u0629 \u0630\u0647\u0646\u064a\u0629 \u0642\u0648\u064a\u0629 \u0648\u062c\u064a\u062f\u0629\u060c \u0648\u0630\u0627\u062a \u0645\u0635\u062f\u0627\u0642\u064a\u0629 \u0648\u062b\u0642\u0629 \u0644\u062f\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0641\u0628\u062f\u0648\u0646 \u062a\u0631\u0648\u064a\u062c \u0641\u0639\u0627\u0644 \u0644\u0646 \u064a\u0633\u062a\u0637\u064a\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0645\u0639\u0631\u0641\u0629 \u0634\u064a\u0621 \u0639\u0646 \u0648\u062c\u0648\u062f \u0647\u0630\u0647 \u0627\u0644\u0633\u0644\u0639\u0629 \u0623\u0648 \u0645\u0642\u062f\u0645 \u0627\u0644\u0633\u0644\u0639\u0629\u060c \u0648\u0645\u0627\u0630\u0627 \u062a\u0642\u062f\u0645 \u0644\u0647\u0645\u060c \u0648\u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627\u060c \u0648\u064a\u0634\u062c\u0639 \u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0641\u064a \u0625\u064a\u062c\u0627\u062f \u0646\u0642\u0627\u0634 \u0645\u0642\u0646\u0639 \u0644\u062f\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u0627\u0644\u0630\u064a \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0634\u062c\u0639 \u0639\u0644\u0649 \u0634\u0631\u0627\u0621 \u062a\u0644\u0643 \u0627\u0644\u0633\u0644\u0639\u0629\u060c \u0648\u0627\u0646\u0637\u0644\u0627\u0642\u0627 \u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0644\u0644\u062a\u0631\u0648\u064a\u062c \u0641\u0625\u0646\u0647 \u064a\u0624\u062f\u064a \u0639\u062f\u0629 \u0623\u062f\u0648\u0627\u0631 \u0641\u064a \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0633\u0644\u0639 \u0648\u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u0623\u062f\u0648\u0627\u0631 \u0645\u0627\u064a\u0644\u064a:<\/p>\n

      \u0625\u0636\u0627\u0641\u0629 \u0642\u064a\u0645\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u062a\u0631\u0648\u064a\u062c:<\/strong> \u0625\u0646 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u062a\u0636\u0645\u0646\u0647\u0627 \u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0647\u064a \u0637\u0631\u0642 \u0623\u0633\u0627\u0633\u064a\u0629 \u0648\u0645\u0647\u0645\u0629 \u0641\u064a \u0625\u0636\u0627\u0641\u0629 \u0642\u064a\u0645\u0629(value) \u0627\u0644\u0649 \u0627\u0644\u0633\u0644\u0639\u0629\u060c \u0641\u0643\u0644 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0623\u0648 \u0627\u0644\u0642\u0627\u0626\u0645\u064a\u0646 \u0642\u062f \u064a\u062d\u062a\u0627\u062c\u0648\u0646 \u0625\u0644\u0649 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0623\u0648 \u0646\u0635\u0627\u0626\u062d \u0639\u0646\u0647\u060c \u0645\u0627\u0647\u064a \u0627\u0644\u0633\u0644\u0639 \u0627\u0644\u0645\u062a\u0648\u0641\u0631\u0629 \u0644\u0647\u0645\u060c \u0648\u0645\u0646 \u0623\u064a\u0646\u060c \u0648\u0645\u062a\u0649\u060c \u0648\u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u064a\u0647\u0627\u060c \u0648\u062a\u0643\u0644\u0641\u062a\u0647\u0627\u060c \u0648\u0627\u0644\u0645\u0648\u0627\u0635\u0641\u0627\u062a \u0627\u0644\u062e\u0627\u0635\u0629\u060c \u0648\u0648\u0638\u0627\u0626\u0641 \u0627\u0644\u0633\u0644\u0639\u0629\u060c \u0648\u0627\u0644\u0641\u0648\u0627\u0626\u062f \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u064a\u0647\u0627 \u0645\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0633\u0644\u0639\u0629.\u060c \u0648\u064a\u062a\u0645 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u062a\u0636\u0645\u0646\u0647\u0627 \u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0644\u0625\u0642\u0646\u0627\u0639 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0628\u0623\u0646 \u0627\u0644\u0633\u0644\u0639\u0629 \u0627\u0644\u0645\u0642\u062f\u0645\u0629 \u062a\u0642\u062f\u0645 \u0623\u0641\u0636\u0644 \u0627\u0644\u062d\u0644\u0648\u0644 \u0644\u0625\u0634\u0628\u0627\u0639 \u0631\u063a\u0628\u0627\u062a \u0647\u0630\u0627 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0642\u0627\u0631\u0646\u0629 \u0645\u0639 \u0639\u0631\u0648\u0636 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629.<\/p>\n

      \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0631\u0648\u064a\u062c: <\/strong>\u0645\u0646 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a \u0644\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u060c \u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u0634\u062e\u0635\u064a\u060c \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629\u060c \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u060c \u0627\u0644\u062f\u0639\u0627\u064a\u0629\u060c \u0627\u0644\u0646\u0634\u0631\u060c \u0627\u0644\u0623\u0646\u062a\u0631\u0646\u062a\u060c \u0648\u062a\u0631\u0648\u064a\u062c \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u060c \u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u0634\u062e\u0635\u064a\u060c \u0627\u0644\u0627\u0646\u062a\u0631\u0646\u062a\u060c \u0648\u062a\u0631\u0648\u064a\u062c \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u060c \u0627\u0644\u0646\u0634\u0631\u060c \u0627\u0644\u062f\u0639\u0627\u064a\u0629 \u060c \u0627\u0644\u0645\u0628\u0627\u0634\u0631 \u0641\u0627\u0646 \u0647\u0646\u0627\u0643 \u0637\u0631\u0642\u0627 \u060c \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0647\u0630\u0647 \u0627\u0644\u0648\u0633\u0627\u0626\u0644 \u062e\u0627\u0635\u0629 \u0628\u062a\u0631\u0648\u064a\u062c \u0627\u0644\u0633\u0644\u0639\u060c \u0627\u0644\u062a\u064a \u062a\u0633\u0645\u0649 \u0627\u0644\u0625\u062a\u0635\u0627\u0644\u0627\u062a \u0627\u0644\u0634\u062e\u0635\u064a\u0629\u060c \u0648\u0645\u0646\u0647\u0627 \u0645\u0627 \u064a\u0644\u064a:<\/p>\n

      1\/ \u0627\u0644\u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u064a \u062a\u0646\u0642\u0644 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u0648\u0632\u064a\u0639: <\/strong>\u062a\u062a\u0645\u064a\u0632 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0642\u062f\u0645 \u0647\u0630\u0647 \u0627\u0644\u0633\u0644\u0639\u0629 \u0628\u0627\u0644\u0633\u064a\u0637\u0631\u0629 \u0639\u0644\u0649 \u0646\u0642\u0637\u0629 \u0627\u0644\u0628\u064a\u0639\u060c \u0648\u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0633\u0644\u0639\u0629\u060c \u0648\u0647\u064a \u0630\u0627\u062a \u0641\u0627\u0639\u0644\u064a\u0629\u060c \u0648\u0642\u0644\u064a\u0644\u0629 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0641\u064a \u0625\u0639\u0637\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0639\u0646 \u0643\u0644 \u0645\u0627 \u064a\u062a\u0639\u0644\u0642 \u0628\u0647\u0630\u0647 \u0627\u0644\u0633\u0644\u0639\u0629.<\/p>\n

      2\/ \u0645\u0643\u0648\u0646\u0627\u062a \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u0645\u0627\u062f\u064a\u0629:<\/strong> \u062a\u0631\u0633\u0644 \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u0645\u0627\u062f\u064a\u0629 \u0628\u0643\u0644 \u0645\u0643\u0648\u0646\u0627\u062a\u0647\u0627 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0631\u0633\u0627\u0626\u0644 \u0630\u0627\u062a \u0623\u0647\u0645\u064a\u0629 \u0625\u0644\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0627\u0644\u0623\u0645\u0631 \u0627\u0644\u0630\u0649 \u064a\u062f\u0641\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0649 \u062a\u0643\u0648\u064a\u0646 \u0635\u0648\u0631\u0629 \u0630\u0647\u0646\u064a\u0629 \u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0639\u0646 \u0627\u0644\u0634\u0631\u0643\u0629\u060c \u0648\u062e\u062f\u0645\u0627\u062a\u0647\u0627\u060c \u0648\u062a\u0648\u0642\u0639\u0627\u062a\u0647 \u0628\u062d\u0635\u0648\u0644\u0647 \u0639\u0644\u0649 \u0627\u0644\u0633\u0644\u0639\u0629 \u0628\u0627\u0644\u0634\u0643\u0644 \u0627\u0644\u0630\u0649 \u064a\u0631\u063a\u0628\u0647.<\/p>\n

      3\/ \u0627\u0644\u0639\u0627\u0645\u0644\u064a\u0646 \u0641\u064a \u0627\u0644\u0648\u062c\u0647\u0629 \u0627\u0644\u0623\u0645\u0627\u0645\u064a\u0629: <\/strong>\u064a\u0624\u062f\u064a \u0627\u0644\u0639\u0627\u0645\u0644\u064a\u0646 \u0641\u064a \u0627\u0644\u0648\u062c\u0647\u0629 \u0627\u0644\u0623\u0645\u0627\u0645\u064a\u0629 \u062f\u0648\u0631\u0627\u064b \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0645\u0628\u0627\u0634\u0631 \u0648\u062c\u0647 \u0644\u0648\u062c\u0647 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0645\u0646\u062d\u0647\u0645\u060c \u0623\u0648 \u0641\u064a \u0625\u0639\u0637\u0627\u0626\u0647\u0645 \u0625\u0646\u0637\u0628\u0627\u0639\u0627\u064b \u0625\u064a\u062c\u0627\u0628\u064a\u0627\u064b \u0639\u0646 \u0627\u0644\u0633\u0644\u0639\u0629\u060c \u0627\u0644\u0623\u0645\u0631 \u0627\u0644\u0630\u0649 \u064a\u0633\u0627\u0639\u062f \u0641\u064a \u062a\u0631\u0648\u064a\u062c \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0623\u0648 \u0645\u0627\u062a\u0642\u062f\u0645\u0647 \u0645\u0646 \u0645\u0646\u062a\u062c\u0627\u062a\u060c \u0648\u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0648\u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062c\u064a\u062f\u0627\u0646 \u0641\u064a \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u064a\u0633\u062a\u0637\u064a\u0639 \u0627\u0644\u0639\u0627\u0645\u0644\u064a\u0646 \u062a\u0643\u0648\u064a\u0646 \u0635\u0648\u0631\u0629 \u062c\u064a\u062f\u0629 \u0639\u0646 \u0627\u0644\u0645\u0646\u0638\u0645\u0629\u060c \u0644\u064a\u0633 \u0641\u0642\u0637 \u0641\u064a \u0627\u0644\u0648\u0635\u0648\u0644 \u0627\u0644\u0649 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0639\u0646 \u0627\u0644\u0633\u0644\u0639\u0629\u060c \u0648\u0643\u064a\u0641\u064a\u0629 \u062a\u0642\u062f\u064a\u0645\u0647\u0627\u060c \u0648\u0625\u0646\u0645\u0627 \u0623\u064a\u0636\u0627\u064b \u062a\u0643\u0648\u064a\u0646 \u0635\u0648\u0631\u0629 \u0623\u0648 \u0625\u0646\u0637\u0628\u0627\u0639 \u0625\u064a\u062c\u0627\u0628\u064a \u0639\u0646 \u0627\u0644\u0634\u0631\u0643\u0629\u060c \u0648\u062e\u062f\u0645\u0627\u062a\u0647\u0627 \u0648\u0627\u0644\u0639\u0643\u0633.<\/p>\n

      4\/ \u0646\u0642\u0627\u0637 \u0623\u0648 \u0645\u0631\u0627\u0643\u0632 \u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u0633\u0644\u0639\u0629 \u0627\u0644\u0630\u0627\u062a\u064a\u0629: <\/strong>\u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0646\u0642\u0627\u0637 \u0627\u0644\u0633\u0644\u0639\u0629 \u0627\u0644\u0630\u0627\u062a\u064a\u0629(ATM) \u0625\u0633\u0644\u0648\u0628\u0627\u064b \u0641\u0639\u0627\u0644\u0627\u064b \u0641\u064a \u062a\u0648\u0635\u064a\u0644 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0642\u0627\u0626\u0645\u064a\u0646 \u0648\u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0639\u0646 \u0627\u0644\u0633\u0644\u0639\u0629.<\/p>\n

      5\/ \u062a\u062f\u0631\u064a\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0644\u0649 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0633\u0644\u0639\u0629: <\/strong>\u062a\u062a\u0637\u0644\u0628 \u0628\u0639\u0636 \u0627\u0644\u0633\u0644\u0639 \u062a\u062f\u0631\u064a\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0644\u0649 \u0643\u064a\u0641\u064a\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627\u060c \u0645\u062b\u0644: (\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0627\u0646\u062a\u0631\u0646\u062a) \u0648(\u0627\u0644\u0627\u062a\u0635\u0627\u0644\u0627\u062a \u0627\u0644\u0645\u062a\u0639\u062f\u062f\u0629 )\u060c \u0648\u064a\u0633\u0627\u0639\u062f \u0647\u0630\u0627 \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0623\u062d\u064a\u0627\u0646\u0627 \u0641\u064a \u062a\u0628\u0646\u064a \u0627\u0644\u0633\u0644\u0639\u0629\u060c \u0648\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0644\u0647\u0627.<\/p>\n

      6\/ \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u0625\u062a\u0635\u0627\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629<\/strong>: \u0623\u0635\u0628\u062d\u062a \u062a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0622\u0646 \u0628\u0643\u062b\u0631\u0629 \u0641\u064a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u060c \u0648\u062a\u0648\u0641\u0631 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u062a\u0641\u0635\u064a\u0644\u064a\u0629 \u0639\u0646 \u0627\u0644\u0634\u0631\u0643\u0629 \u0648\u062e\u062f\u0645\u0627\u062a\u0647\u0627\u060c \u0648 \u0628\u0634\u0643\u0644 \u0639\u0627\u0645 \u064a\u0645\u0643\u0646 \u062a\u0642\u0633\u064a\u0645 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0625\u0644\u0649 \u0645\u0627\u064a\u0644\u064a:<\/p>\n

        \n
      • \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062f\u0641\u0639 Push Strategy:<\/strong> \u062a\u0642\u0648\u0645 \u0627\u0644\u0634\u0631\u0643\u0629 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0628\u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 ( \u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u0634\u062e\u0635\u064a\u060c \u0648\u0627\u0644\u0625\u0639\u0644\u0627\u0646 …. \u0625\u0644\u062e )\u060c \u0648\u062a\u0648\u062c\u064a\u0647 \u062a\u0644\u0643 \u0627\u0644\u062c\u0647\u0648\u062f \u0625\u0644\u0649 \u0627\u0644\u0639\u0627\u0645\u0644\u064a\u0646 \u0641\u064a \u0627\u0644\u0645\u0646\u0627\u0641\u0630 \u0627\u0644\u062a\u0648\u0632\u064a\u0639\u064a\u0629\u060c \u0648\u062f\u0641\u0639\u0647\u0645 \u0625\u0644\u0649 \u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0625\u0644\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u060c \u0648\u062a\u0645\u0646\u062d \u0627\u0644\u062e\u0635\u0648\u0645\u0627\u062a \u0636\u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0646\u062d\u0648 \u062d\u0648\u0627\u0641\u0632 \u0644\u0644\u0639\u0627\u0645\u0644\u064a\u0646 \u0641\u064a \u0627\u0644\u0645\u0646\u0627\u0641\u0630 \u0627\u0644\u062a\u0648\u0632\u064a\u0639\u064a\u0629 \u0648\u0627\u0644\u062f\u0641\u0639 \u0623\u064a \u0627\u0634\u062a\u0631\u0627\u0643 \u0627\u0644\u0634\u0631\u0643\u0629\u060c \u0648\u0645\u0646\u0627\u0641\u0630\u0647 \u0627\u0644\u062a\u0648\u0632\u064a\u0639\u064a\u0629 \u0641\u064a \u062f\u0641\u0639 \u0627\u0644\u0633\u0644\u0639 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u0628\u0642\u0648\u0629 \u062d\u062a\u0649 \u062a\u0635\u0644 \u0627\u0644\u0639\u0645\u064a\u0644.<\/li>\n<\/ul>\n

        – \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062c\u0630\u0628<\/strong> Pull Strategy :<\/strong> \u062a\u0633\u0639\u0649 \u0647\u0630\u0647 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0625\u0644\u0649 \u0625\u064a\u062c\u0627\u062f \u0627\u0644\u0637\u0644\u0628 \u0627\u0644\u0645\u0628\u0627\u0634\u0631 \u0645\u0646 \u0627\u0644\u0639\u0645\u064a\u0644 \u0639\u0646 \u0637\u0631\u064a\u0642 \u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629\u060c \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u0627\u0644\u0636\u063a\u0637 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0627\u0641\u0630 \u0627\u0644\u062a\u0648\u0632\u064a\u0639\u064a\u0629 \u0644\u062a\u0648\u0641\u064a\u0631 \u0627\u0644\u0633\u0644\u0639 \u0639\u0646 \u0637\u0631\u064a\u0642 \u0627\u0644\u0637\u0644\u0628 \u0627\u0644\u0645\u0628\u0627\u0634\u0631 \u0645\u0646 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0648\u062a\u0639\u062f \u0647\u0630\u0647 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u0646 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0645\u0623\u0644\u0648\u0641\u0629 \u0644\u062f\u0649 \u0627\u0644\u0645\u0646\u062a\u062c\u064a\u0646 \u0648\u0644\u062f\u0649 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646\u060c \u0627\u0644\u062a\u064a \u062a\u062c\u0630\u0628 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0648\u062a\u062f\u0641\u0639\u0647 \u0644\u0637\u0644\u0628 \u0627\u0644\u0633\u0644\u0639\u0629\u060c \u0648\u062a\u0633\u062a\u0637\u064a\u0639 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0643\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u062a\u064a\u0646 \u0628\u0647\u062f\u0641 \u062f\u0641\u0639 \u0627\u0644\u062c\u0647\u0648\u062f \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0645\u0648\u0632\u0639\u064a\u0646 \u060c \u0648\u0641\u064a \u0646\u0641\u0633 \u0627\u0644\u0648\u0642\u062a \u062c\u0630\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0644\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0627\u0644\u0645\u0646\u0627\u0641\u0630 \u0627\u0644\u062a\u0648\u0632\u064a\u0639\u064a\u0629 \u0644\u0637\u0644\u0628 \u062e\u062f\u0645\u0627\u062a\u0647\u0627.<\/p>\n

        – \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0636\u063a\u0637:<\/strong> Hard Sell Strategy: <\/strong>\u062a\u0639\u062a\u0645\u062f \u0647\u0630\u0647 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0639\u0644\u0649 \u062a\u0628\u0646\u064a \u0627\u0644\u0623\u0633\u0644\u0648\u0628 \u0627\u0644\u062f\u0639\u0627\u0626\u064a \u0627\u0644\u0642\u0648\u064a \u0641\u064a \u0627\u0644\u0625\u0642\u0646\u0627\u0639\u060c \u0648\u0647\u0648 \u0627\u0644\u0623\u0633\u0644\u0648\u0628 \u0627\u0644\u0623\u0645\u062b\u0644 \u0644\u0625\u0642\u0646\u0627\u0639 \u0627\u0644\u0625\u0641\u0631\u0627\u062f \u0628\u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0644\u0633\u0644\u0639 \u0627\u0644\u0645\u0642\u062f\u0645\u0629 \u0645\u0646 \u0627\u0644\u0645\u0646\u0638\u0645\u0629\u060c \u0648\u062a\u0639\u0631\u064a\u0641\u0647\u0645 \u0628\u0627\u0644\u0645\u0646\u0627\u0641\u0639 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u064a\u0647\u0627 \u0645\u0646 \u062a\u0644\u0643 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a.<\/p>\n

        – \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0625\u064a\u062d\u0627\u0621<\/strong> Soft Sell Strategy:<\/strong> \u062a\u0639\u062a\u0645\u062f \u0647\u0630\u0647 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0639\u0644\u0649 \u0625\u0633\u0644\u0648\u0628 \u0627\u0644\u0625\u0642\u0646\u0627\u0639 \u0627\u0644\u0645\u0628\u0633\u0637 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u062d\u0642\u0627\u0626\u0642\u060c \u0648\u0647\u064a \u0644\u064a\u0633\u062a \u0628\u0627\u0644\u0636\u063a\u0637 \u0639\u0644\u0649 \u0627\u0644\u062c\u0648\u0627\u0646\u0628 \u0627\u0644\u062f\u0627\u0641\u0639\u0629 \u0648\u0627\u0644\u0645\u062b\u0628\u0637\u0629 \u0641\u064a \u0642\u0636\u064a\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a\u060c \u0648\u062a\u0639\u062a\u0645\u062f \u0647\u0630\u0647 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0639\u0644\u0649 \u062c\u0630\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0644\u063a\u0629 \u0627\u0644\u062d\u0648\u0627\u0631 \u0627\u0644\u0637\u0648\u064a\u0644 \u0627\u0644\u0623\u0645\u062f\u060c \u0648\u062c\u0639\u0644\u0647\u0645 \u064a\u062a\u062e\u0630\u0648\u0646 \u0642\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0621 \u0628\u0642\u0646\u0627\u0639\u0629 \u062a\u0627\u0645\u0629..<\/p>\n

        4\/ \u0627\u0644\u062a\u0648\u0632\u064a\u0639: <\/strong>\u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u0645\u0646 \u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u0629 \u0627\u0644\u062a\u064a \u064a\u062a\u0645 \u0645\u0645\u0627\u0631\u0633\u062a\u0647\u0627 \u0641\u064a \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0633\u0648\u0627\u0621 \u0643\u0627\u0646 \u0627\u0644\u0633\u0644\u0639\u064a\u0629 \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u064a\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629\u060c \u0648\u0647\u064a \u0645\u0646 \u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u062a\u064a \u062a\u0631\u0628\u0637\u0647\u0627 \u0639\u0644\u0627\u0642\u0629 \u0627\u0644\u062a\u0643\u0627\u0645\u0644\u064a\u0629 \u0645\u0639 \u0627\u0644\u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u0623\u062e\u0631\u0649 \u0641\u064a \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u060c \u0648\u0643\u0645\u0627 \u0647\u0648 \u0645\u0639\u0631\u0648\u0641 \u0641\u0625\u0646 \u0648\u0638\u064a\u0641\u0629 \u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u062a\u0646\u0635\u0628 \u0639\u0644\u0649 \u0627\u0644\u0625\u0633\u0647\u0627\u0645 \u0641\u064a \u0632\u064a\u0627\u062f\u0629 \u0639\u062f\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0631\u0627\u063a\u0628\u064a\u0646 \u0628\u0634\u0631\u0627\u0621 \u0627\u0644\u0633\u0644\u0639 \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0629.<\/p>\n

        \u0648\u064a\u0639\u0646\u064a \u062c\u0648\u0647\u0631 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u0628\u0627\u0644\u0643\u064a\u0641\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0635\u0644 \u0628\u0647\u0627 \u0627\u0644\u0633\u0644\u0639 \u0625\u0644\u0649 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u062a\u0631\u0642\u0628 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0648\u0627\u0644\u0645\u0643\u0627\u0646 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u064a\u0646\u060c \u0648\u0627\u0644\u0643\u064a\u0641\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0636\u0645\u0646 \u0625\u062f\u0631\u0627\u0643\u0647\u0627 \u0628\u0634\u0643\u0644 \u062c\u064a\u062f \u0625\u064a\u062c\u0627\u0628\u064a\u060c \u0648\u0636\u0645\u0627\u0646 \u0625\u062a\u0645\u0627\u0645 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u0628\u0627\u062f\u0644 \u0627\u0644\u0641\u0639\u0627\u0644 \u0645\u0646 \u062c\u0647\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0627\u0644\u0634\u0631\u0643\u0629 \u060c \u0648\u064a\u0639\u062f \u0645\u0648\u0642\u0639 \u0645\u0642\u062f\u0645\u064a \u0627\u0644\u0633\u0644\u0639\u0629 \u0648\u0643\u064a\u0641\u064a\u0629 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u064a\u0647\u0645 \u0645\u0646 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0645\u0647\u0645\u0629 \u0641\u064a \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0633\u0644\u0639 \u0648\u0625\u0646 \u0643\u064a\u0641\u064a\u0629 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0645\u0642\u062f\u0645\u064a \u0627\u0644\u0633\u0644\u0639 \u0644\u0627 \u062a\u062e\u062a\u0635 \u0641\u0642\u0637 \u0628\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0648\u0635\u0648\u0644 \u0627\u0644\u0645\u0627\u062f\u064a\u060c \u0648\u0625\u0646\u0645\u0627 \u062a\u062a\u0636\u0645\u0646 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u0625\u062a\u0635\u0627\u0644 \u0627\u0644\u0634\u062e\u0635\u064a \u0648\u0627\u0644\u0625\u062a\u0635\u0627\u0644\u0627\u062a \u0627\u0644\u0623\u062e\u0631\u0649\u060c \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u0641\u0625\u0646 \u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0645\u0633\u062a\u0639\u0645\u0644\u0629\u060c \u062a\u0639\u062f \u0645\u0646 \u0627\u0644\u0623\u0645\u0648\u0631 \u0627\u0644\u0645\u0647\u0645\u0629 \u0627\u0644\u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0645\u0643\u0627\u0646 \u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u0633\u0644\u0639\u0629..<\/p>\n

        \u0648\u0639\u0631\u0641 Kotler \u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u0628\u0623\u0646\u0647 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u062c\u0647\u0627\u062a \u0648\u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0627\u0644\u0645\u062a\u0628\u0627\u062f\u0644 \u0627\u0644\u062a\u064a \u062a\u0639\u0645\u0644 \u0645\u0639\u0627 \u0644\u062c\u0639\u0644 \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629 \u0645\u062a\u0648\u0641\u0631\u0629 \u0644\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0639\u0646\u062f \u062d\u0627\u062c\u062a\u0647 \u0625\u0644\u064a\u0647\u0627 \u0641\u064a \u0627\u0644\u0645\u0643\u0627\u0646 \u0648\u0627\u0644\u0632\u0645\u0627\u0646 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u064a\u0646\u060c \u0648\u064a\u0645\u062b\u0644 \u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u0623\u062d\u062f \u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a.<\/p>\n

        \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u0648\u0632\u064a\u0639: <\/strong>\u0644\u0643\u0644 \u0646\u0638\u0627\u0645 \u0627\u0647\u062f\u0627\u0641 \u064a\u0633\u0639\u0649 \u0625\u0644\u0649 \u062a\u062d\u0642\u064a\u0642\u0647\u0627\u060c \u0648\u0646\u0638\u0627\u0645 \u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u0628\u0648\u0635\u0641\u0647 \u0646\u0638\u0627\u0645\u0627\u064b \u0641\u0631\u0639\u064a\u0627\u064b \u064a\u0646\u062a\u0645\u0649 \u0644\u0646\u0638\u0627\u0645 \u062a\u0633\u0648\u064a\u0642\u0649 \u0645\u062a\u0643\u0627\u0645\u0644\u060c \u0641\u0625\u0646\u0647 \u064a\u0633\u0627\u0647\u0645 \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629\u060c \u0648\u0645\u0646\u0647\u0627 \u0645\u0627\u064a\u0644\u0649:<\/p>\n

          \n
        • \u062a\u062f\u0641\u0642 \u0627\u0644\u0633\u0644\u0639 \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0645\u0646 \u0645\u0643\u0627\u0646 \u0627\u0644\u0625\u0646\u062a\u0627\u062c \u0627\u0644\u0649 \u0645\u0643\u0627\u0646 \u0648\u0642\u0648\u0639 \u0627\u0644\u0637\u0644\u0628 \u0648\u0628\u0627\u0644\u0648\u0642\u062a\u060c \u0648\u0627\u0644\u0645\u0643\u0627\u0646\u060c \u0648\u0627\u0644\u0633\u0639\u0631\u060c \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u060c \u0648\u0627\u0644\u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629\u060c \u0648\u0625\u0646\u0633\u064a\u0627\u0628\u0647\u0627.<\/li>\n
        • \u062a\u0648\u0641\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a(\u0633\u0644\u0639 \u0648\u062e\u062f\u0645\u0627\u062a) \u0641\u064a \u0648\u0642\u062a \u062d\u062f\u0648\u062b \u0627\u0644\u0637\u0644\u0628 \u0639\u0644\u064a\u0647\u0627\u060c \u0648\u0641\u064a \u0623\u0645\u0627\u0643\u0646 \u0627\u0644\u0637\u0644\u0628 \u0628\u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0648\u0627\u0644\u0646\u0648\u0639\u064a\u0627\u062a \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629.<\/li>\n
        • \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0645\u0646\u0641\u0639\u0629 \u0627\u0644\u0645\u0643\u0627\u0646\u064a\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u062d\u0631\u064a\u0643 \u0627\u0644\u0633\u0644\u0639 \u0645\u0646 \u0645\u0643\u0627\u0646 \u0627\u0644\u0625\u0646\u062a\u0627\u062c \u0625\u0644\u0649 \u0645\u0643\u0627\u0646 \u0627\u0644\u0637\u0644\u0628.<\/li>\n
        • \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0645\u0646\u0641\u0639\u0629 \u0627\u0644\u0632\u0645\u0627\u0646\u064a\u0629\u060c \u0648\u0630\u0644\u0643 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0625\u0645\u062f\u0627\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0627\u0644\u0643\u0645\u064a\u0627\u062a \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629 \u0645\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0641\u064a \u0627\u0644\u0632\u0645\u0627\u0646 \u0627\u0644\u0645\u0646\u0627\u0633\u0628.<\/li>\n
        • \u062a\u062d\u0642\u064a\u0642 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u0628\u0627\u062f\u0644 \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0645\u0646\u0641\u0639\u0629 \u0627\u0644\u062d\u064a\u0627\u0632\u064a\u0629\u060c \u0648\u0646\u0642\u0644 \u0645\u0644\u0643\u064a\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0645\u0646 \u0627\u0644\u0645\u0646\u062a\u062c \u0625\u0644\u0649 \u0627\u0644\u0645\u0634\u062a\u0631\u0649 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0645\u0646\u0627\u0641\u0630 \u0627\u0644\u062a\u0648\u0632\u064a\u0639\u060c \u0623\u0648 \u0642\u0646\u0648\u0627\u062a\u0647.<\/li>\n
        • \u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629\u060c \u0625\u0646 \u0627\u0644\u0625\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u0648\u0632\u064a\u0639\u064a\u0629 \u0630\u0627\u062a \u0643\u0641\u0627\u0621\u0629 \u0648\u0641\u0639\u0627\u0644\u064a\u0629 \u062e\u0627\u0635\u0629 \u0641\u064a\u0645\u0627 \u064a\u062a\u0639\u0644\u0642 \u0628\u0627\u0644\u0646\u0642\u0644 \u0648\u0627\u0644\u062a\u062e\u0632\u064a\u0646\u060c \u0641\u0625\u0646 \u0630\u0644\u0643 \u0633\u0648\u0641 \u064a\u0642\u0644\u0644 \u0645\u0646 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u062a\u0648\u0632\u064a\u0639\u064a\u0629\u060c \u0648\u0627\u0644\u062a\u064a \u062a\u0624\u062f\u0649 \u0627\u0644\u062f\u0648\u0631 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0649 \u0641\u064a \u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629\u060c \u0648\u062a\u0633\u0647\u0645 \u0641\u064a \u062e\u0641\u0636 \u0623\u0633\u0639\u0627\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a\u060c \u0645\u0645\u0627 \u064a\u0624\u062f\u0649 \u0625\u0644\u0649 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u0648\u0639\u0644\u0649 \u0627\u0644\u0623\u062e\u0635 \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u062d\u0633\u0627\u0633\u064a\u0629 \u0627\u0644\u0639\u0627\u0644\u064a\u0629 \u0644\u0644\u0623\u0633\u0639\u0627\u0631.<\/li>\n
        • \u062e\u0644\u0642 \u0627\u0644\u062b\u0642\u0629 \u0648\u0627\u0644\u0625\u0633\u062a\u0642\u0631\u0627\u0631 \u0644\u062f\u0649 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0636\u0645\u0627\u0646 \u0625\u0633\u062a\u0645\u0631\u0627\u0631 \u062a\u062f\u0641\u0642 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a(\u0627\u0644\u0633\u0644\u0639 \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a).<\/li>\n
        • \u0627\u0644\u0645\u062d\u0627\u0641\u0638\u0629 \u0639\u0644\u0649 \u0627\u0644\u062d\u0635\u0629 \u0627\u0644\u0633\u0648\u0642\u064a\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0647\u064a\u0626\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0641\u064a \u0643\u0644 \u0627\u0644\u0638\u0631\u0648\u0641 \u0648\u0641\u064a \u0643\u0644 \u0627\u0644\u0623\u0633\u0648\u0627\u0642.<\/li>\n
        • \u0645\u062c\u0627\u0628\u0647\u0629 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0648\u0627\u0644\u0635\u0645\u0648\u062f \u0623\u0645\u0627\u0645\u0647\u0627.<\/li>\n<\/ul>\n

          \u0648\u0638\u0627\u0626\u0641 \u0627\u0644\u062a\u0648\u0632\u064a\u0639:<\/strong><\/p>\n

          1\/<\/strong> \u064a\u0645\u062b\u0644 \u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0645\u0627\u062f\u064a \u0648\u0638\u064a\u0641\u064a\u0629 \u062a\u0648\u0632\u064a\u0639\u064a\u0629 \u0648\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0627\u0644\u0645\u0644\u0645\u0648\u0633\u0629\u060c \u0648\u064a\u0631\u0643\u0632 \u0639\u0644\u0649 \u062a\u062d\u0642\u064a\u0642 \u0648\u0638\u064a\u0641\u0629 \u0627\u0644\u0646\u0642\u0644 \u0648\u0627\u0644\u062e\u0632\u0646 \u0644\u0644\u0633\u0644\u0639 \u0627\u0644\u0645\u0644\u0645\u0648\u0633\u0629\u060c \u0648\u0646\u0642\u0644 \u0627\u0644\u0633\u0644\u0639 \u0627\u0644\u0645\u0633\u0627\u0639\u062f\u0629 \u0639\u0644\u0649 \u0625\u0646\u062a\u0627\u062c \u0627\u0644\u0633\u0644\u0639 \u0648\u062a\u0642\u062f\u064a\u0645\u0647\u0627\u060c \u0648\u062e\u0632\u0646\u0647\u0627.<\/p>\n

          2\/ \u062a\u0648\u0641\u064a\u0631 \u0627\u0644\u0633\u0644\u0639 \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0641\u064a \u0627\u0644\u0645\u0643\u0627\u0646 \u0648\u0627\u0644\u0632\u0645\u0627\u0646 \u0627\u0644\u0630\u0649 \u064a\u0631\u063a\u0628 \u0628\u0647 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646\u060c \u0648\u0625\u0646 \u0623\u0647\u0645\u064a\u0629 \u0646\u0638\u0627\u0645 \u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u062a\u0638\u0647\u0631 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0642\u062f\u064a\u0645 \u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u0644\u0644\u062a\u0634\u0643\u064a\u0644\u0629 \u0645\u0646 \u0627\u0644\u0633\u0644\u0639 \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0641\u064a \u0646\u0642\u0637\u0629 \u062a\u0648\u0632\u064a\u0639\u064a\u0629 \u0648\u0627\u062d\u062f\u0629.<\/p>\n

          3\/ \u062a\u0645\u0648\u064a\u0644 \u062c\u0645\u064a\u0639 \u0627\u0644\u0648\u0638\u0627\u0626\u0641 \u0627\u0644\u062a\u064a \u064a\u0634\u0645\u0644\u0647\u0627 \u0627\u0644\u062a\u0648\u0632\u064a\u0639\u060c \u0648\u0643\u0630\u0644\u0643 \u062a\u063a\u0637\u064a\u0629 \u0627\u0644\u0646\u0641\u0642\u0627\u062a \u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u0644\u0630\u0644\u0643 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u0648\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0631\u0628\u0627\u062d.<\/p>\n

          4\/ \u0646\u0642\u0644 \u0627\u0644\u0645\u0644\u0643\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0634\u0645\u0644 \u0636\u0645\u0627\u0646 \u0625\u0646\u062a\u0642\u0627\u0644 \u0627\u0644\u0645\u0644\u0643\u064a\u0629 \u0627\u0644\u0642\u0627\u0646\u0648\u0646\u064a\u0629 \u0644\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0644\u0644\u0645\u0634\u062a\u0631\u064a\u0646.<\/p>\n

          5\/ \u062a\u062d\u0645\u0644 \u0627\u0644\u0645\u062e\u0627\u0637\u0631\u0629 \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u0623\u0646\u0634\u0637\u0629 \u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u0628\u0631\u0643\u0646\u064a\u0647\u0627(\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u0648\u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0645\u0627\u062f\u0649).<\/p>\n

          6\/ \u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0645\u0639\u0644\u0648\u0645\u0627\u062a\u060c \u0648\u062a\u062d\u062f\u064a\u062f \u062d\u0627\u062c\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0648\u0631\u063a\u0628\u0627\u062a\u0647\u0645.<\/p>\n

          \u0645\u0639\u0627\u064a\u064a\u0631 \u0625\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0642\u0646\u0627\u0629 \u0627\u0644\u062a\u0648\u0632\u064a\u0639\u064a\u0629: <\/strong>\u0647\u0646\u0627\u0643 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u062a\u064a \u062a\u0639\u062a\u0645\u062f\u0647\u0627 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u0639\u0646\u062f \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0642\u0646\u0627\u0629 \u0627\u0644\u062a\u0648\u0632\u064a\u0639\u064a\u0629 \u0648\u0625\u062e\u062a\u064a\u0627\u0631\u0647\u0627\u060c \u0648\u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0645\u0627\u064a\u0644\u0649 :<\/p>\n

          1\/ \u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u0627\u0644\u0648\u0635\u0648\u0644 \u0648\u0627\u0644\u062a\u064a\u0633\u064a\u0631: (Accessibility and Availability) <\/strong>\u064a\u062c\u0628 \u0627\u0646 \u062a\u0643\u0648\u0646 \u0627\u0644\u0633\u0644\u0639 \u0645\u064a\u0633\u0631\u0629 \u0644\u0644\u0632\u0628\u0627\u0626\u0646 \u0627\u0644\u062d\u0627\u0644\u064a\u064a\u0646 \u0648\u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646\u060c \u0648\u064a\u0633\u062a\u0637\u064a\u0639\u0648\u0646 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u064a\u0647\u0627 \u0644\u0625\u062a\u0645\u0627\u0645 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u0628\u0627\u062f\u0644\u060c \u0648\u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0627\u0644\u0648\u0635\u0648\u0644 \u0633\u0647\u0644\u0627\u064b \u0648\u0645\u0644\u0627\u0626\u0645\u0627\u064b \u0641\u064a \u0627\u0644\u0645\u0643\u0627\u0646 \u0627\u0644\u0630\u0649 \u062a\u0639\u0631\u0636 \u0641\u064a\u0647 \u0627\u0644\u0633\u0644\u0639\u0629 \u0644\u0644\u0628\u064a\u0639 \u0644\u0644\u0645\u0633\u062a\u0644\u0645 \u0623\u0648 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0644\u0647\u0627.<\/p>\n

          2\/ \u0627\u0644\u0645\u0648\u0642\u0639(Location ): <\/strong>\u0625\u0646 \u0645\u0639\u064a\u0627\u0631 \u0627\u0644\u0648\u0635\u0648\u0644 \u0648\u0627\u0644\u062a\u064a\u0633\u064a\u0631 \u064a\u062c\u0628 \u0623\u0646 \u064a\u0639\u0637\u0649 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629 \u0641\u064a \u062c\u0645\u064a\u0639 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0633\u0644\u0639\u060c \u0644\u0623\u0646 \u0645\u0643\u0627\u0646 \u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u0633\u0644\u0639\u0629 \u0648\u0632\u0645\u0646\u0647 \u064a\u0639\u062f\u0627\u0646 \u0645\u0646 \u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0645\u0647\u0645\u0629 \u0623\u064a\u0636\u0627\u064b\u060c \u0648\u0647\u0630\u0627 \u064a\u062a\u0637\u0644\u0628 \u0645\u0646 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0625\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0641\u064a \u0625\u062e\u062a\u064a\u0627\u0631 \u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u0648\u0632\u064a\u0639\u060c \u0648\u0623\u0646 \u062a\u0639\u062a\u0645\u062f \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0639\u0644\u0649:<\/p>\n

            \n
          • \u062e\u0627\u0635\u064a\u0629 \u0627\u0644\u062a\u0644\u0627\u0632\u0645\u064a\u0629 \u0644\u0644\u0633\u0644\u0639\u0629\u060c \u0647\u0644\u0627\u0643 \u0627\u0644\u0633\u0644\u0639\u0629 \u0648\u0641\u0646\u0627\u0621\u0647\u0627\u060c \u062f\u0648\u0631 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0643\u0630\u0644\u0643 \u0645\u0642\u062f\u0645 \u0627\u0644\u0633\u0644\u0639\u0629\u060c \u062d\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0631\u063a\u0628\u0627\u062a\u0647\u060c \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u060c \u0648\u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629.<\/li>\n<\/ul>\n

            \u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a: <\/strong>\u062a\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0627\u0644\u0623\u0631\u0628\u0639\u0629(\u0627\u0644\u0645\u0646\u062a\u062c\u060c \u0627\u0644\u062a\u0633\u0639\u064a\u0631\u060c \u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u0648\u0627\u0644\u062a\u0631\u0648\u064a\u062c) \u0644\u062a\u0634\u0643\u0644 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0644\u0643\u0644 \u0645\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0645\u0627\u062f\u064a\u0629 \u0648\u0627\u0644\u0633\u0644\u0639 \u0645\u0639 \u0625\u062e\u062a\u0644\u0627\u0641 \u0623\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u060c \u0648\u0642\u062f \u062a\u0645 \u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0625\u0644\u0649 \u0646\u0648\u0639\u064a\u0646 :<\/p>\n

            \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a The Traditional Marketing Mix<\/strong><\/p>\n

            \u0648\u064a\u0634\u0645\u0644 \u0643\u0644 \u0645\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\u060c \u0627\u0644\u062a\u0633\u0639\u064a\u0631\u060c \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u060c \u0627\u0644\u062a\u0648\u0632\u064a\u0639.<\/p>\n

            \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u0645\u0648\u0633\u0639 \u0644\u0644\u062e\u062f\u0645\u0627\u062aThe Expanded Marketing Mix Services<\/strong><\/p>\n

              \n
            • \u0648\u064a\u0634\u0645\u0644 \u0628\u062c\u0627\u0646\u0628 \u0627\u0644 4ps \u0643\u0644 \u0645\u0646 \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u0645\u0627\u062f\u064a\u0629(Phsical Environment)\u060c \u0627\u0644\u0639\u0627\u0645\u0644\u064a\u0646 People \u0648\u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a Processes.<\/li>\n<\/ul>\n

              \u0627\u0644\u0634\u0643\u0644 \u0631\u0642\u0645(2-1) \u064a\u0628\u064a\u0646 \u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0648\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0628\u064a\u0646\u0647\u0627 :<\/strong><\/p>\n

              <\/strong><\/p>\n

              \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a:<\/strong><\/p>\n

              \u064a\u0631\u062a\u0628\u0637 \u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0628\u0642\u062f\u0631\u0629 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0639\u0644\u0649 \u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641\u0647\u0627 \u0643\u0645\u0627 \u0625\u0646\u0647 \u0627\u0644\u0645\u0631\u0643\u0632\u064a \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0627\u0644\u0630\u064a \u064a\u0645\u0643\u0646 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0645\u0646 \u062a\u062e\u0645\u064a\u0646 \u0646\u0633\u0628 \u0646\u062c\u0627\u062d \u0623\u0648 \u0641\u0634\u0644 \u0627\u0644\u0642\u0631\u0627\u0631\u062a \u0648\u0627\u0644\u062e\u0637\u0637 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u060c \u0648\u0644\u0642\u062f \u062a\u0639\u0627\u0638\u0645\u062a \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u062e\u0644\u0627\u0644 \u0627\u0644\u0633\u0646\u0648\u0627\u062a \u0627\u0644\u0645\u0627\u0636\u064a\u0629\u060c \u0648\u0645\u0627 \u0632\u0627\u0644\u062a \u062a\u062a\u0639\u0627\u0638\u0645 \u062d\u062a\u0649 \u0627\u0644\u064a\u0648\u0645 \u0644\u0623\u0633\u0628\u0627\u0628 \u062c\u0648\u0647\u0631\u064a\u0629 \u0648\u0645\u0647\u0645\u0629\u060c \u0645\u0646 \u0623\u0647\u0645\u0647\u0627: \u0627\u0644\u062a\u0637\u0648\u0631 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a \u0627\u0644\u0645\u0630\u0647\u0644 \u0648\u0627\u0644\u0645\u0633\u062a\u0645\u0631\u060c \u0648\u062a\u0637\u0648\u0631 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0625\u0646\u062a\u0627\u062c \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a\u060c \u0627\u0644\u0631\u063a\u0628\u0629 \u0641\u064a \u0641\u062a\u062d \u0623\u0633\u0648\u0627\u0642 \u062c\u062f\u064a\u062f\u0629\u060c \u0648\u062a\u063a\u064a\u0631 \u0645\u0641\u0627\u0647\u064a\u0645 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a.<\/p>\n

              \u0648\u0643\u0645\u0627 \u0648\u0636\u062d\u0647\u0627 Chumaidiyah \u062a\u062a\u0644\u062e\u0635 \u0627\u0647\u0645\u064a\u0629 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0628\u0627\u0644\u0627\u062a\u064a:<\/p>\n

              \u062a\u0645\u062b\u064a\u0644 \u0644\u062c\u0645\u064a\u0639 \u0627\u0644\u0646\u0634\u0627\u0637\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0642\u0648\u0645 \u0628\u0647\u0627 \u0627\u0644\u0645\u0646\u0638\u0645\u0629\/ \u0645\u062d\u0631\u0643 \u0625\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u062a \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u062a\u0639\u0644\u0642 \u0628\u0627\u0644\u062e\u0637\u0637 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0648\u0627\u0644\u062a\u064a \u0644\u0647\u0627 \u0623\u062b\u0631 \u0643\u0628\u064a\u0631 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0641\u064a \u0634\u062a\u0649 \u0627\u0644\u0645\u062c\u0627\u0644\u0627\u062a\/ \u064a\u0639\u062a\u0628\u0631 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0645\u0641\u062a\u0627\u062d \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0648\u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u0646\u0638\u0645\u0629.<\/p>\n

              \u0625\u0646\u0639\u0643\u0627\u0633\u0627\u062a \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0639\u0644\u0649 \u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0646\u0638\u0645\u0629:<\/strong><\/p>\n

              1\/ \u0627\u0644\u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629:<\/strong> \u0648\u0647\u064a \u062a\u0639\u0645\u0644 \u0639\u0644\u0649 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0627\u0644\u0645\u062b\u0644\u0649 \u0628\u064a\u0646 \u0627\u0644\u0645\u062f\u062e\u0644\u0627\u062a \u0648\u0627\u0644\u0645\u062e\u0631\u062c\u0627\u062a \u0639\u0644\u0649 \u0623\u0633\u0627\u0633 \u062a\u062d\u0642\u064a\u0642 \u0623\u0643\u0628\u0631 \u0642\u062f\u0631 \u0645\u0645\u0643\u0646 \u0645\u0646 \u0627\u0644\u0645\u062e\u0631\u062c\u0627\u062a \u0628\u0623\u0642\u0644 \u0642\u062f\u0631 \u0645\u0645\u0643\u0646 \u0645\u0646 \u0627\u0644\u0645\u062f\u062e\u0644\u0627\u062a \u060c \u0648\u062a\u0645\u062b\u0644 \u0627\u0644\u0645\u062e\u0631\u062c\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0641\u064a \u0635\u0648\u0631\u0629 \u0627\u0644\u0645\u0646\u0638\u0645\u0629\u060c \u0633\u0645\u0639\u0629 \u0639\u0644\u0627\u0645\u062a\u0647\u0627\u060c \u0648\u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u062f\u0631\u0643\u0629 \u0644\u062f\u0649 \u0627\u0644\u0632\u0628\u0627\u0626\u0646\u060c \u0648\u062f\u0631\u062c\u0629 \u0631\u0636\u0627\u0647\u0645 \u0648\u0648\u0644\u0627\u0626\u0647\u0645\u060c \u0648\u0627\u0644\u062d\u0635\u0629 \u0627\u0644\u0633\u0648\u0642\u064a\u0629\u060c \u0648\u0627\u0644\u0645\u0631\u0643\u0632 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u0649.<\/p>\n

              2\/ \u0627\u0644\u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629:<\/strong> \u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0623\u0646\u0647\u0627 \u0645\u0642\u0627\u0628\u0644\u0629 \u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0644\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629 \u0627\u0644\u0633\u0627\u0628\u0642 \u062a\u062d\u062f\u064a\u062f\u0647\u0627 \u0641\u064a \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u062e\u0637\u064a\u0637\u060c \u0648\u064a\u0643\u0648\u0646 \u062a\u0631\u0643\u064a\u0632 \u0627\u0644\u0641\u0639\u0627\u0644\u064a\u0629 \u0623\u0643\u062b\u0631 \u0639\u0644\u0649 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0645\u0646 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u062c\u0627\u0646\u0628 \u0627\u0644\u0645\u062f\u062e\u0644\u0627\u062a\u060c \u0648\u0647\u064a \u0628\u0630\u0644\u0643 \u062a\u0631\u062a\u0628\u0637 \u0628\u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u0643\u0641\u0627\u0621\u0629\u060c \u0623\u064a (\u0627\u0644\u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 = \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0645\u062a\u062d\u0642\u0642\u0629\/ \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0633\u0637\u0631\u0629) .<\/p>\n

              3\/ \u0627\u0644\u0625\u0646\u062a\u0627\u062c\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629:<\/strong> \u0648\u0647\u064a \u0639\u0628\u0627\u0631\u0629 \u0639\u0646 \u0627\u0644\u0625\u0633\u062a\u063a\u0644\u0627\u0644 \u0627\u0644\u0643\u0641\u0624 \u0644\u0644\u0645\u0648\u0627\u0631\u062f \u0645\u0646 \u0642\u0648\u0649 \u0628\u0634\u0631\u064a\u0629 \u0648\u0645\u0639\u062f\u0627\u062a \u0648\u0645\u0648\u0627\u062f \u062e\u0627\u0645 \u0648\u0631\u0623\u0633 \u0645\u0627\u0644\u060c \u0648\u0647\u064a \u062a\u062a\u0636\u0645\u0646 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0623\u0639\u0638\u0645 \u0627\u0644\u0645\u062e\u0631\u062c\u0627\u062a \u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u0645\u062f\u062e\u0644\u0627\u062a \u0648\u0623\u0641\u0636\u0644\u0647\u0627 \u060c \u0648\u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u062a\u0642\u062f\u064a\u0645 \u0645\u0646\u062a\u062c\u0627\u062a\u0647\u0627 \u0628\u0627\u0644\u0633\u0639\u0631 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u060c \u0648\u062a\u0648\u0635\u064a\u0644 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0644\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u060c \u0648\u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0628\u0643\u0641\u0627\u0621\u0629\u060c \u0623\u0649 \u062d\u0633\u0646 \u0625\u0633\u062a\u063a\u0644\u0627\u0644 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0628\u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u064a \u062a\u0645\u0643\u0646 \u0627\u0644\u0648\u0635\u0648\u0644 \u0627\u0644\u0649 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0631\u063a\u0648\u0628\u0629.<\/p>\n

              \u0627\u0644\u0625\u0637\u0627\u0631 \u0627\u0644\u0646\u0638\u0631\u0649 \u0644\u0632\u064a\u0627\u062f\u0629 \u062d\u062c\u0645 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a<\/strong><\/p>\n

              \u0645\u0641\u0647\u0648\u0645 \u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a sales <\/strong>: \u0644\u0627 \u064a\u062e\u062a\u0644\u0641 \u0645\u0641\u0647\u0648\u0645 \u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0645\u0646 \u062d\u064a\u062b \u0627\u0644\u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u0639\u0627\u0645 \u0644\u062a\u0639\u0631\u064a\u0641 \u0627\u064a \u0627\u062f\u0627\u0631\u0629 \u0648\u0627\u0646\u0645\u0627 \u0627\u0644\u0627\u062e\u062a\u0644\u0627\u0641 \u0645\u0646 \u062d\u064a\u062b \u0627\u0644\u0627\u0646\u0634\u0637\u0629 \u0648\u0627\u0644\u0627\u0647\u062f\u0627\u0641\u060c \u0648\u0628\u0634\u0643\u0644 \u0639\u0627\u0645 \u0641\u0627\u0646 \u0647\u0630\u0627 \u0627\u0644\u0645\u0641\u0647\u0648\u0645 \u062d\u0638\u064a \u0628\u0627\u0647\u062a\u0645\u0627\u0645 \u0643\u0628\u064a\u0631 \u0646\u062a\u064a\u062c\u0629 \u0644\u0644\u062f\u0648\u0631 \u0627\u0644\u0632\u064a \u062a\u0644\u0639\u0628\u0647 \u0647\u0630\u0629 \u0627\u0644\u0627\u062f\u0627\u0631\u0629 \u0641\u064a \u0646\u062c\u0627\u062d \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u062d\u0642\u064a\u0642 \u0627\u0647\u062f\u0627\u0641\u0647\u0627 \u0627\u0644\u0628\u064a\u0639\u064a\u0629 .<\/p>\n

              \u062a\u0639\u0631\u064a\u0641 \u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a: <\/strong>\u0639\u0646\u062f\u0645\u0627 \u064a\u0639\u0645\u0644 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0627\u0641\u0631\u0627\u062f \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0648 \u0644\u0627\u0646\u062c\u0627\u0632 \u0623\u0647\u062f\u0627\u0641 \u062d\u062f\u062f\u0648\u0647\u0627 \u0645\u0633\u0628\u0642\u0627 \u064a\u0645\u062b\u0644\u0648\u0646 \u0627\u062f\u0627\u0631\u0629 \u060c \u0627\u0646 \u0644\u0647\u0630\u0647 \u0627\u0644\u0627\u062f\u0627\u0631\u0629 \u0648\u0638\u0627\u0626\u0641 \u064a\u062c\u0628 \u0623\u0646 \u062a\u0642\u0648\u0645 \u0628\u0647\u0627 \u0628\u0643\u0641\u0627\u0621\u0629 \u0639\u0627\u0644\u064a\u0629 \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641 \u0648\u0627\u0646 \u062a\u0646\u0641\u064a\u0630 \u0647\u0630\u0629 \u0627\u0644\u0648\u0638\u0627\u0626\u0641 \u064a\u062a\u0637\u0644\u0628 \u0627\u0644\u062a\u0646\u0633\u064a\u0642 \u0648\u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0648\u0627\u0644\u0645\u062a\u0627\u0628\u0639\u0629 \u0648\u0627\u0644\u062a\u0648\u062c\u064a\u0647 \u0648\u0627\u0644\u0627\u0631\u0634\u0627\u062f \u0648\u062a\u0648\u0641\u064a\u0631 \u0627\u0644\u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0645\u0627\u0644\u064a\u0629\u060c \u0648\u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0648\u0627\u0644\u0637\u0628\u064a\u0639\u064a\u0629 \u0644\u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u0642\u0648\u064a \u0627\u0644\u0628\u0634\u0631\u064a\u0629 \u0648\u0627\u0639\u0627\u062f\u0629 \u062a\u062d\u062f\u064a\u062f \u0647\u0630\u0647 \u0627\u0644\u0645\u0635\u0627\u062f\u0631 \u0627\u0633\u062a\u0646\u0627\u062f\u0627 \u0627\u0644\u0649 \u0637\u0628\u064a\u0639\u0629 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0645\u0624\u062b\u0631\u0629 \u0639\u0644\u0649 \u0646\u0634\u0627\u0637 \u0647\u0630\u0629 \u0627\u0644\u0627\u062f\u0627\u0631\u0629 \u0641\u064a \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629\u060c \u0627\u0644\u0627\u062f\u0627\u0631\u0629 \u064a\u0645\u0643\u0646 \u0627\u0646 \u062a\u062a\u0645\u062b\u0644 \u0628\u0634\u062e\u0635 \u0623\u0648 \u0628\u0627\u0643\u062b\u0631 \u0627\u0633\u062a\u0646\u0627\u062f\u0627 \u0627\u0644\u064a \u0637\u0628\u064a\u0639\u0629 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0648\u062d\u062c\u0645 \u0627\u0644\u0627\u0646\u0634\u0637\u0629 \u0627\u0644\u062a\u064a \u062a\u0642\u0648\u0645 \u0628\u0647\u0627 \u0633\u0648\u0627\u0621 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0627\u0648 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629.<\/p>\n

              \u0627\u0644\u0627\u062f\u0627\u0631\u0629 \u062a\u062a\u0645\u062b\u0644 \u0627\u064a\u062c\u0627\u062f \u0627\u0644\u062d\u0644\u0648\u0644 \u0644\u0644\u0645\u0634\u0627\u0643\u0644\u060c \u0648\u0627\u064a\u062c\u0627\u062f \u0627\u0644\u062d\u0644\u0648\u0644 \u0644\u0644\u0645\u0634\u0627\u0643\u0644 \u064a\u0643\u0648\u0646 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0646\u062c\u0627\u0632 \u0648\u0638\u0627\u0626\u0641\u0647\u0627 \u0627\u0644\u0627\u0631\u0628\u0639\u0629: \u0627\u0644\u062a\u062e\u0637\u064a\u0637\u060c \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u060c \u0627\u0644\u0642\u064a\u0627\u062f\u0629\u060c \u0627\u0644\u0631\u0642\u0627\u0628\u0629\u060c \u0648\u0627\u0646 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0645\u0631\u062a\u0642\u0628\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u062a\u0645\u062b\u0644 \u0627\u0646\u062c\u0627\u0632 \u0631\u0633\u0627\u0644\u0629 \u0648\u0627\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0646\u0638\u0645\u0629\u060c \u0648\u0644\u0642\u062f \u0637\u0648\u0631 \u0647\u0630\u0627 \u0627\u0644\u0645\u0641\u0647\u0648\u0645 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u062a\u0646\u0638\u064a\u0645 \u0627\u0644\u0649 \u0627\u0644\u062a\u0646\u0638\u064a\u0645 \u0648\u0627\u0644\u062a\u0648\u0638\u064a\u0641.<\/p>\n

              \u0627\u0646 \u062a\u0639\u0631\u064a\u0641 \u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0644\u0627 \u064a\u0628\u062a\u0639\u062f \u0643\u062b\u064a\u0631\u0627 \u0639\u0646 \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0627\u062f\u0627\u0631\u0629 \u0628\u0634\u0643\u0644 \u0639\u0627\u0645 \u0644\u0627\u0646 \u0648\u0638\u0627\u0626\u0641 \u0627\u0644\u0627\u062f\u0627\u0631\u0629 \u062a\u0642\u0648\u0645 \u0628\u0647\u0627 \u062c\u0645\u064a\u0639 \u0627\u0644\u0627\u062f\u0627\u0631\u0627\u062a \u0648\u0627\u0644\u0627\u062e\u062a\u0644\u0627\u0641 \u064a\u0643\u0645\u0646 \u0641\u064a \u0637\u0628\u064a\u0639\u0629 \u0627\u0644\u0646\u0634\u0627\u0637 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0627\u0644\u062a\u064a \u062a\u062f\u064a\u0631\u0647\u0627 \u0647\u0630\u0647 \u0627\u0644\u0627\u062f\u0627\u0631\u0629 \u0627\u0648 \u062a\u0644\u0643.<\/p>\n

              \u0625\u0646 \u0627\u064a \u0645\u0646\u0638\u0645\u0629 \u0635\u063a\u064a\u0631\u0629 \u0627\u0648 \u0643\u0628\u064a\u0631\u0629 \u062a\u0632\u0627\u0648\u0644 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0628\u0627\u0644\u0632\u0628\u0627\u0626\u0646 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0631\u062c\u0627\u0644 \u0627\u0644\u0628\u064a\u0639 \u064a\u062c\u0628 \u0627\u0646 \u064a\u0643\u0648\u0646 \u0644\u062f\u064a\u0647\u0627 \u0645\u062f\u064a\u0631 \u0645\u0628\u064a\u0639\u0627\u062a \u0643\u0641\u0648\u0621 \u0648\u0642\u0627\u062f\u0631 \u0639\u0644\u0649 \u0642\u064a\u0627\u062f\u0629 \u0631\u062c\u0627\u0644 \u0627\u0644\u0628\u064a\u0639 \u0628\u0625\u062a\u062c\u0627\u0647 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0627\u0647\u062f\u0627\u0641 .<\/p>\n

              \u0627\u0646 \u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u064a\u0645\u0643\u0646 \u062a\u0639\u0631\u064a\u0641\u0647\u0627 \u0639\u0644\u064a \u0625\u0646\u0647\u0627 \u0641\u0646 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u064a \u0627\u0644\u0623\u0634\u064a\u0627\u0621 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0627\u0641\u0631\u0627\u062f \u064a\u0634\u064a\u0631 \u0627\u0644\u064a \u0627\u0646 \u0627\u0644\u0645\u062f\u064a\u0631 \u064a\u062a\u062e\u0630 \u0627\u0644\u0642\u0631\u0627\u0631 \u0648\u064a\u0633\u062a\u0639\u0645\u0644 \u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u062a\u062c\u0627\u0647 \u0645\u0646\u0638\u0645\u062a\u0647\u060c \u0648\u064a\u0642\u0648\u062f \u0627\u0644\u0639\u0627\u0645\u0644\u064a\u0646 \u0646\u062d\u0648 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0627\u0647\u062f\u0627\u0641\u060c \u0648\u0625\u0646 \u0645\u062f\u0631\u0627\u0621 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0645\u0633\u0624\u0648\u0644\u0648\u0646 \u0639\u0646 \u062c\u0639\u0644 \u0648\u0638\u064a\u0641\u0629 \u0627\u0644\u0628\u064a\u0639 \u0645\u0631\u0628\u062d\u0629\u060c \u0648\u062a\u062d\u0642\u064a\u0642 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0631\u0636\u0627 \u0627\u0644\u0645\u0637\u0644\u0648\u0628 \u0644\u0644\u0632\u0628\u0627\u0626\u0646 \u0648\u062a\u062d\u0642\u064a\u0642 \u0627\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 .<\/p>\n

              \u0648\u064a\u0634\u064a\u0631 \u0627\u0644\u064a \u0627\u0646 \u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0639\u0644\u0649 \u0627\u0646\u0647\u0627 \u062a\u0639\u0645\u0644 \u0639\u0644\u0649 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u062a\u0646\u0638\u064a\u0645 \u0627\u0644\u0630\u0649 \u064a\u062a\u0645 \u0645\u0646 \u062e\u0644\u0627\u0644\u0647 \u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0642\u0648\u0649 \u0627\u0644\u0628\u064a\u0639\u064a\u0629 \u0628\u0641\u0639\u0627\u0644\u064a\u0629 \u0648\u0648\u0627\u0642\u0639\u064a\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062a\u062e\u0637\u064a\u0637\u060c \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u060c \u0627\u0644\u062a\u0648\u0638\u064a\u0641\u060c \u0627\u0644\u0642\u064a\u0627\u062f\u0629\u060c \u0648\u0627\u0644\u0633\u064a\u0637\u0631\u0629 \u0639\u0644\u0649 \u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0645\u0646\u0638\u0645\u0629\u060c \u0648\u0625\u0646 \u0647\u0630\u0627 \u0627\u0644\u062a\u0639\u0631\u064a\u0641 \u064a\u062a\u0636\u0645\u0646 \u0646\u0642\u0637\u062a\u064a\u0646 \u0645\u0647\u0645\u062a\u064a\u0646 :<\/p>\n

                \n
              1. \u0648\u0638\u0627\u0626\u0641 \u0627\u0644\u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u062e\u0645\u0633 . 2. \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0627\u0647\u062f\u0627\u0641 \u0628\u0643\u0641\u0627\u0621\u0629 \u0648\u0641\u0639\u0627\u0644\u064a\u0629 .<\/li>\n<\/ol>\n

                \u0648\u0641\u064a \u0646\u0641\u0633 \u0627\u0644\u0645\u062c\u0627\u0644 \u064a\u0639\u0631\u0641 \u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0639\u0644\u0649 \u0625\u0646\u0647\u0627: \u062a\u0644\u0643 \u0627\u0644\u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u062a\u064a \u062a\u0647\u062f\u0641 \u0627\u0644\u064a \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0627\u0647\u062f\u0627\u0641 \u0627\u0644\u0628\u064a\u0639\u064a\u0629 \u0644\u0644\u0645\u0646\u0638\u0645\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0627\u0646\u0634\u0637\u0629 \u0627\u0644\u0641\u0639\u0627\u0644\u0629 \u0648\u0627\u0644\u0643\u0641\u0648\u0621\u0629 \u060c \u0648\u0647\u0630\u0647 \u0627\u0644\u0627\u0646\u0634\u0637\u0629 \u062a\u062a\u0645\u062b\u0644 \u0641\u064a :<\/p>\n

                \u0627\u0644\u062a\u062e\u0637\u064a\u0637 Planning \/ \u0627\u0644\u062a\u0646\u0638\u064a\u0645 Organization \/ \u0627\u0644\u062a\u0648\u0638\u064a\u0641 Staffing \/ \u0627\u0644\u062a\u062f\u0631\u064a\u0628 Training \/ \u0627\u0644\u0642\u064a\u0627\u062f\u0629 Leading \/ \u0627\u0644\u0633\u064a\u0637\u0631\u0629 \u0639\u0644\u064a \u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 Controlling Organizational Resources<\/p>\n

                \u0627\u0646 \u0639\u0645\u0644 \u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0639\u0644\u064a \u062a\u062e\u0637\u064a\u0637 \u0648\u062a\u0646\u0638\u064a\u0645 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u0627\u0644\u0642\u0648\u0649 \u0627\u0644\u0628\u064a\u0639\u064a\u0629 \u0648\u062a\u0648\u0638\u064a\u0641\u0647\u0627 \u0648\u062a\u062f\u0631\u064a\u0628\u0647\u0627\u060c \u0648\u0642\u064a\u0627\u062f\u062a\u0647\u0627\u060c \u0643\u0630\u0644\u0643 \u0645\u0639\u0646\u064a\u0629 \u0628\u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u060c \u0627\u0644\u062a\u0646\u0641\u064a\u0630 \u0648\u0627\u0644\u0633\u064a\u0637\u0631\u0629 \u0639\u0644\u0649 \u0628\u0631\u0627\u0645\u062c \u0627\u0644\u0627\u062a\u0635\u0627\u0644\u0627\u062a \u0627\u0644\u0634\u062e\u0635\u064a\u0629 \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0631\u0636\u0627 \u0644\u0644\u0632\u0628\u0627\u0626\u0646 \u0648\u0627\u0646\u062c\u0627\u0632 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0646\u0638\u0645\u0629\u060c \u0648\u0627\u0646 \u0645\u062f\u064a\u0631 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0645\u062b\u0627\u0644\u064a \u0645\u0633\u0624\u0648\u0644 \u0639\u0646 \u0627\u0644\u0627\u0646\u0634\u0637\u0629 \u0627\u0644\u0628\u064a\u0639\u064a\u0629\u060c \u0627\u062f\u0627\u0631\u0629 \u0634\u0624\u0648\u0646 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646\u060c \u0627\u0644\u062a\u062f\u0631\u064a\u0628\u060c \u062a\u062d\u0636\u064a\u0631 \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0627\u0644\u064a.<\/p>\n

                \u0623\u0645\u0627 \u0639\u0628\u064a\u062f\u0627\u062a \u0641\u0625\u0646\u0647 \u064a\u062c\u062f \u0628\u0627\u0646 \u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u062a\u0645\u062b\u0644 \u0627\u0644\u062c\u0647\u0629 \u0627\u0644\u0645\u0633\u0624\u0648\u0644\u0629 \u0639\u0646 \u062a\u062d\u062f\u064a\u062f \u062d\u0627\u062c\u0627\u062a \u0627\u0644\u0632\u0628\u0627\u0626\u0646 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0627\u0644\u0628\u062d\u0648\u062b \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u064a\u0629\u060c \u0648\u062a\u062a\u0637\u0644\u0628 \u062c\u0647\u062f \u062a\u0646\u0638\u064a\u0645\u064a \u0646\u0634\u064a\u0637 \u0644\u0644\u0631\u062f \u0639\u0644\u0649 \u062a\u0642\u0644\u0628\u0627\u062a \u0627\u0644\u0633\u0648\u0642 \u0648\u0627\u0646\u062e\u0641\u0627\u0636 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a .<\/p>\n

                \u0623\u0645\u0627 \u0647\u0627\u0646\u0649 \u0648\u0627\u0644\u0636\u0645\u0648\u0631 \u0641\u0625\u0646\u0647\u0645\u0627 \u064a\u062c\u062f\u0627\u0646 \u0628\u0623\u0646 \u0627\u0644\u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u0641\u0639\u0627\u0644\u0629 \u0644\u062c\u0645\u0627\u0639\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a (\u0627\u0644\u0642\u0648\u0649 \u0627\u0644\u0628\u064a\u0639\u064a\u0629) \u062a\u062d\u062a\u0627\u062c \u0627\u0644\u064a \u0625\u062e\u062a\u064a\u0627\u0631 \u0642\u0648\u0649 \u0628\u064a\u0639\u064a\u0629 \u0642\u0627\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u0646\u062c\u0627\u0632 \u0627\u0644\u0627\u0647\u062f\u0627\u0641 \u0627\u0644\u0628\u064a\u0639\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0633\u0639\u064a \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0627\u0644\u064a \u062a\u062d\u0642\u064a\u0642\u0647\u0627\u060c \u0648\u0627\u0646 \u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u0642\u0648\u0649 \u0627\u0644\u0628\u064a\u0639\u064a\u0629 \u064a\u0642\u0639 \u0639\u0644\u0649 \u0639\u0627\u062a\u0642\u0647\u0627 \u0639\u0645\u0644\u064a\u0629 \u0627\u062e\u062a\u064a\u0627\u0631\u060c \u062a\u062f\u0631\u064a\u0628\u060c \u0627\u0634\u0631\u0627\u0641\u060c \u062a\u062d\u0641\u064a\u0632 \u0648\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0639\u0627\u0645\u0644\u064a\u0646\u060c \u0645\u0645\u0627 \u062a\u0642\u062f\u0645 \u064a\u0638\u0647\u0631 \u0628\u0623\u0646 kotler \u062d\u062f\u062f \u0639\u0645\u0644 \u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u0642\u0648\u0649 \u0627\u0644\u0628\u064a\u0639\u064a\u0629 \u0628\u0645\u0627 \u064a\u0644\u064a :<\/p>\n

                (\u062a\u062c\u0646\u064a\u062f \u0648\u0627\u062e\u062a\u064a\u0627\u0631 \u0645\u0645\u062b\u0644\u064a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \/ \u062a\u062f\u0631\u064a\u0628 \u0645\u0645\u062b\u0644\u064a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \/ \u0627\u0644\u0627\u0634\u0631\u0627\u0641 \u0639\u0644\u0649 \u0645\u0645\u062b\u0644\u064a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a. \u062a\u062d\u0641\u064a\u0632 \u0645\u0645\u062b\u0644\u064a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \/ \u062a\u0642\u064a\u064a\u0645 \u0645\u0645\u062b\u0644\u064a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a).<\/p>\n

                \u0627\u0646 \u062a\u0639\u0631\u064a\u0641 \u0627\u062f\u0627\u0631\u0647 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u064a\u0631\u062a\u0628\u0637 \u0628\u0634\u0643\u0644 \u0645\u0628\u0627\u0634\u0631 \u0628\u0627\u0644\u0645\u0647\u0627\u0645 \u0627\u0644\u062a\u064a \u062a\u0642\u0639 \u0639\u0644\u064a \u0639\u0627\u062a\u0642\u0647\u0627 \u0648\u0644\u0642\u062f \u062a\u0639\u062f\u062f\u062a \u0647\u0630\u0647 \u0627\u0644\u062a\u0639\u0627\u0631\u064a\u0641 \u0627\u0633\u062a\u0646\u0627\u062f\u0627 \u0627\u0644\u064a \u0637\u0628\u064a\u0639\u0629 \u0627\u0644\u0648\u0638\u0627\u0626\u0641 \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u0646\u062f \u0644\u0647\u0627 \u0628\u0627\u062e\u062a\u0644\u0627\u0641 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0648\u0637\u0628\u064a\u0639\u0629 \u0623\u0646\u0634\u0637\u062a\u0647\u0627 \u0648\u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062a\u0639\u0627\u0645\u0644 \u0645\u0639\u0647\u0627 (\u0633\u0644\u0639 \u0648\u062e\u062f\u0645\u0627\u062a) \u0648\u062d\u062c\u0645 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0648\u062d\u062c\u0645 \u0627\u0644\u0627\u0646\u0634\u0637\u0629 \u0627\u0644\u062a\u064a \u062a\u0643\u0644\u0641 \u0628\u0647\u0627 \u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u0644\u0643\u0646 \u0628\u0634\u0643\u0644 \u0639\u0627\u0645 \u0641\u0627\u0646 \u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u062a\u0645\u062b\u0644 \u0627\u0644\u062c\u0647\u0629 \u0627\u0644\u0645\u0633\u0624\u0648\u0644\u0629 \u0641\u064a \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0639\u0646 \u0627\u062b\u0627\u0631\u0629 \u0627\u0644\u0637\u0644\u0628 \u0648\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0627\u0647\u062f\u0627\u0641 \u0627\u0644\u0628\u064a\u0639\u064a\u0629 \u0644\u0644\u0645\u0646\u0638\u0645\u0629 \u0648\u0627\u0647\u062f\u0627\u0641\u0647\u0627 \u0648\u0627\u0647\u062f\u0627\u0641 \u0627\u0644\u0632\u0628\u0627\u0626\u0646 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u0627\u0646\u0634\u0637\u0629 \u0627\u0644\u0628\u064a\u0639\u064a\u0629 \u0628\u0634\u0643\u0644 \u0641\u0639\u0627\u0644 \u0648\u0643\u0641\u0624 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u062c\u064a\u062f \u0644\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u062a\u0646\u0638\u064a\u0645 \u0627\u0639\u0645\u0627\u0644\u0647\u0627\u060c \u0648\u0625\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0639\u0627\u0645\u0644\u064a\u0646 \u0628\u0634\u0643\u0644 \u062c\u064a\u062f\u060c \u0648\u062a\u062f\u0631\u064a\u0628\u0647\u0645 \u0648\u062a\u062d\u0641\u064a\u0632\u0647\u0645 \u0648\u062a\u0642\u064a\u064a\u0645\u0647\u0645 \u0648\u0627\u0644\u0631\u0642\u0627\u0628\u0629 \u0639\u0644\u0649 \u0627\u0644\u0627\u0646\u0634\u0637\u0629 \u0627\u0644\u0628\u064a\u0639\u064a\u0629.<\/p>\n

                \u0623\u0647\u0645\u064a\u0629 \u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a<\/strong>: \u0639\u0646\u062f\u0645\u0627 \u062a\u0642\u062f\u0645 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0645\u0646\u062a\u062c\u0627\u062a\u0647\u0627 \u0627\u0648 \u062a\u0642\u0648\u0645 \u0628\u062a\u0637\u0648\u064a\u0631\u0647\u0627 \u0648\u062a\u0642\u062f\u064a\u0645\u0647\u0627 \u062a\u062f\u0631\u0643 \u0628\u0627\u0646 \u0647\u0630\u0627 \u0627\u0644\u062c\u0647\u062f \u064a\u062c\u0628 \u0627\u0646 \u064a\u0639\u0632\u0632 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062c\u0647\u0648\u062f \u0627\u0644\u062a\u064a \u062a\u0642\u0648\u0645 \u0628\u0647\u0627 \u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u0627\u062e\u062a\u064a\u0627\u0631 \u0631\u062c\u0627\u0644 \u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u0642\u0627\u062f\u0631\u064a\u0646 \u0639\u0644\u0649 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0627\u0647\u062f\u0627\u0641 \u0627\u0644\u0628\u064a\u0639\u064a\u0629 \u0648\u0627\u0644\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0648\u0627\u0646 \u0647\u0630\u0627 \u064a\u062a\u0637\u0644\u0628 \u0645\u0646 \u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0628\u0646\u0627\u0621 \u0641\u0631\u064a\u0642 \u0639\u0645\u0644 \u0645\u062a\u0643\u0627\u0645\u0644 \u064a\u0633\u062a\u0637\u064a\u0639 \u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641 \u0647\u0630\u0647 \u0627\u0644\u0627\u062f\u0627\u0631\u0629 \u0648\u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0627\u0646\u062c\u0627\u0632\u0647\u0627 \u0628\u0645\u0627 \u064a\u0644\u064a:<\/p>\n

                1\/\u0644\u0627\u0634\u0626 \u064a\u0645\u0643\u0646 \u0627\u0646 \u064a\u0628\u0627\u0639 \u0627\u0630\u0627 \u0644\u0645 \u064a\u0643\u0646 \u0647\u0646\u0627\u0644\u0643 \u0645\u0646 \u064a\u0634\u062a\u0631\u064a\u0647\u060c \u0627\u064a \u0627\u0646 \u0646\u0634\u0627\u0637 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0627\u0644\u0627\u0646\u062a\u0627\u062c\u064a\u0629 \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0645\u062a\u0648\u0642\u0641 \u0639\u0644\u064a \u062f\u0648\u0631 \u0627\u0644\u0639\u0627\u0645\u0644\u064a\u0646 \u0641\u064a \u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0628\u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0646 \u0648\u062a\u0632\u0648\u064a\u062f\u0647\u0645 \u0628\u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u062d\u062b\u0647\u0645 \u0639\u0644\u064a \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0621 \u0648\u0641\u0628\u0644 \u0630\u0644\u0643 \u064a\u062c\u0628 \u0627\u0646 \u062a\u0643\u0648\u0646 \u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0644\u062f\u064a\u0647\u0627 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0643\u0627\u0641\u064a\u0629 \u0639\u0646 \u062d\u0627\u062c\u0627\u062a \u0648\u0631\u063a\u0628\u0627\u062a \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0646 .<\/p>\n

                2\/ \u062a\u0644\u0639\u0628 \u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0639\u0627\u0645\u0644\u064a\u0646 \u062f\u0648\u0631 \u0645\u0647\u0645 \u0641\u064a \u0631\u0635\u062f \u062d\u0631\u0643\u0629 \u0627\u0644\u0633\u0648\u0642 \u0648\u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0645\u0624\u062b\u0631\u0629 \u0639\u0644\u0649 \u0643\u0645\u064a\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u062a\u0648\u062c\u0647\u0627\u062a \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0646\u060c \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629\u060c \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0634\u0627\u0643\u0644\u060c \u0648\u0636\u0639 \u0627\u0644\u062d\u0644\u0648\u0644 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0627\u0644\u062a\u064a \u062a\u0645\u0643\u0646 \u0627\u0644\u0639\u0627\u0645\u0644\u064a\u0646 \u0641\u064a\u0647 \u0645\u0646 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0627\u0647\u062f\u0627\u0641 \u0627\u0644\u0628\u064a\u0639\u064a\u0629 \u0648\u062a\u0623\u0647\u064a\u0644 \u0641\u0631\u064a\u0642 \u0639\u0645\u0644 \u0645\u0646 \u0631\u062c\u0627\u0644 \u0627\u0644\u0628\u064a\u0639 \u0648\u0628\u0646\u0627\u0621 \u0639\u0644\u0627\u0642\u0627\u062a \u062a\u0641\u0627\u0639\u0644\u064a\u0629 \u062a\u0645\u0643\u0646\u0647\u0645 \u0645\u0646 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0627\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u062d\u062f\u062f\u0629 .<\/p>\n

                3\/ \u062a\u0644\u0639\u0628 \u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u0627\u0644\u0639\u0627\u0645\u0644\u064a\u0646 \u0641\u064a\u0647\u0627 \u062f\u0648\u0631 \u0645\u0647\u0645 \u0641\u064a :<\/p>\n

                \u0643\u0633\u0628 \u0627\u0644\u0632\u0628\u0627\u0626\u0646 \u0627\u0644\u062c\u062f\u062f:<\/strong> \u0627\u0646 \u0644\u0643\u0644 \u0632\u0628\u0648\u0646 \u062f\u0648\u0631\u0629 \u062d\u064a\u0627\u0647 \u0634\u0631\u0627\u0626\u064a\u0629 \u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0645\u0646\u0638\u0645\u0629\u060c \u0644\u0630\u0644\u0643 \u0639\u0644\u0649 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0646 \u062a\u0642\u062f\u0631 \u0630\u0644\u0643 \u0648\u062a\u0639\u0645\u0644 \u0639\u0644\u0649 \u0643\u0633\u0628 \u0632\u0628\u0627\u0626\u0646 \u062c\u062f\u062f \u0644\u062a\u0639\u0648\u064a\u0636 \u0627\u0644\u0632\u0628\u0627\u0626\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u0646\u062a\u0642\u0644\u0648\u0646 \u0627\u0644\u0649 \u0634\u0631\u0627\u0621 \u0645\u0646\u062a\u062c\u0627\u062a \u0645\u0646\u0638\u0645\u0627\u062a \u0627\u062e\u0631\u0649\u060c \u0643\u0633\u0628 \u0627\u0644\u0632\u0628\u0627\u0626\u0646 \u064a\u062a\u0637\u0644\u0628 \u0645\u0647\u0627\u0631\u0627\u062a \u0648\u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u0639\u0627\u0645\u0644\u064a\u0646 \u062e\u0644\u0627\u0644 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0628\u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0646.<\/p>\n

                \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0632\u0628\u0627\u0626\u0646 \u0627\u0644\u062d\u0627\u0644\u064a\u0646:<\/strong> \u064a\u0645\u062b\u0644 \u0627\u0647\u0645\u064a\u0629 \u0643\u0628\u064a\u0631\u0629 \u0644\u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0645\u0646 \u062e\u0644\u0627\u0644 \u0643\u0633\u0628 \u062b\u0642\u062a\u0647\u0645 \u0648\u062d\u0633\u0646 \u0627\u0644\u0645\u0639\u0627\u0645\u0644\u0629 \u0648\u062a\u0644\u0628\u064a\u0629 \u0648\u062d\u0627\u062c\u0627\u062a\u0647\u0645 \u0648\u0631\u063a\u0628\u0627\u062a\u0647\u0645 .<\/p>\n

                \u0627\u0644\u062a\u0648\u0633\u064a\u0639 \u0628\u0627\u0644\u062d\u0635\u0629 \u0627\u0644\u0633\u0648\u0642\u064a\u0629:<\/strong> \u062a\u0647\u062f\u0641 \u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u0627\u0644\u0639\u0627\u0645\u0644\u064a\u0646 \u0641\u064a\u0647\u0627 \u0627\u0644\u064a \u0643\u0633\u0628 \u0632\u0628\u0627\u0626\u0646 \u062c\u062f\u062f \u0644\u062a\u0648\u0633\u064a\u0639 \u0627\u0644\u062d\u0635\u0629 \u0627\u0644\u0633\u0648\u0642\u064a\u0629 \u0648\u0627\u062e\u062a\u0631\u0627\u0642 \u0627\u0644\u0642\u0637\u0627\u0639\u0627\u062a \u0627\u0644\u0633\u0648\u0642\u064a\u0629 \u0644\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0648\u0647\u0630\u0627 \u064a\u062a\u0637\u0644\u0628 \u0645\u0646\u0647\u0627 \u062a\u062d\u062f\u064a\u062f \u0646\u0642\u0627\u0637 \u0627\u0644\u0642\u0648\u0629 \u0648\u0627\u0644\u0636\u0639\u0641 \u0644\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0648\u0627\u0644\u0642\u0648\u0649 \u0627\u0644\u0628\u064a\u0639\u064a\u0629 \u0627\u0644\u062a\u0627\u0628\u0639\u0629 \u0644\u0647\u0627 \u0648\u0645\u0646 \u062b\u0645 \u0627\u0644\u0639\u0645\u0644 \u0639\u0644\u0649 \u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c \u0627\u0644\u0646\u0627\u062c\u062d\u0629 \u0648\u0627\u0644\u0641\u0639\u0627\u0644\u0629 \u0644\u062a\u062d\u0642\u064a\u0642 \u0647\u0630\u0627 \u0627\u0644\u062a\u0648\u0633\u0639 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0648\u0627\u0644\u062d\u0635\u0629 \u0627\u0644\u0633\u0648\u0642\u064a\u0629 .<\/p>\n

                \u064a\u0634\u064a\u0631 \u062d\u062f\u0627\u062f \u0634\u0641\u064a\u0642 \u0627\u0644\u0649 \u0627\u0646 \u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0646\u0627\u062c\u062d\u0629 \u062a\u0633\u062a\u0639\u0645\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0641\u0639\u0627\u0644\u0629 \u0644\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u062a\u062f\u0631\u064a\u0628 \u0627\u0644\u0639\u0627\u0645\u0644\u064a\u0646 \u0648\u062a\u0623\u0647\u064a\u0644\u0647\u0645 \u0644\u0643\u064a \u064a\u062a\u0645\u0643\u0646\u0648\u0627 \u0645\u0646 \u062a\u0646\u0641\u064a\u0630 \u062e\u0637\u0637 \u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0628\u0646\u062c\u0627\u062d\u060c \u0648\u062a\u0639\u0645\u0644 \u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0648\u062a\u0623\u0647\u064a\u0644 \u0627\u0644\u0642\u0648\u0629 \u0627\u0644\u0628\u064a\u0639\u064a\u0629 \u0639\u0644\u0649 \u062a\u0646\u0645\u064a\u0629 \u0642\u062f\u0631\u0627\u062a \u0631\u062c\u0627\u0644 \u0627\u0644\u0628\u064a\u0639 \u0639\u0644\u0649 \u0641\u0646 \u0627\u0644\u0627\u0642\u0646\u0627\u0639 \u0648\u0627\u0644\u0633\u064a\u0637\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u0641\u064a \u0646\u0641\u0633 \u0627\u0644\u0648\u0642\u062a \u062a\u0639\u0645\u0644 \u0639\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0627\u062f\u0627\u0621 \u0627\u0644\u0645\u062f\u0631\u0627\u0621 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a\u0646\u060c \u0648\u062a\u062f\u0631\u064a\u0628 \u0631\u062c\u0627\u0644 \u0627\u0644\u0628\u064a\u0639 \u0639\u0644\u064a \u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0648\u062a\u0628\u0646\u0649 \u0623\u062e\u0644\u0627\u0642\u064a\u0627\u062a \u0627\u0644\u0628\u064a\u0639.<\/p>\n

                1\/ \u062a\u0632\u062f\u0627\u062f \u0623\u0647\u0645\u064a\u0629 \u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0641\u064a \u0627\u0644\u0627\u0633\u0648\u0627\u0642 \u0627\u0644\u062a\u064a \u062a\u062a\u0633\u0645 \u0628 :<\/p>\n

                \u062a\u0646\u0648\u0639 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \/ \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0627\u0644\u0634\u062f\u064a\u062f\u0629 \/ \u0639\u062f\u0645 \u0627\u0644\u0627\u0633\u062a\u0642\u0631\u0627\u0631 \u0641\u064a \u0627\u0644\u0637\u0644\u0628 \u0648\u0627\u0644\u0638\u0631\u0648\u0641 \u0627\u0644\u0628\u064a\u0626\u064a\u0629 \u0627\u0644\u0633\u0627\u0626\u062f\u0629\/ \u0627\u0644\u062f\u062e\u0648\u0644 \u0644\u0623\u0633\u0648\u0627\u0642 \u062e\u0627\u0631\u062c\u064a\u0629\/ \u0627\u0644\u0627\u0632\u0645\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 .<\/p>\n

                2\/ \u062a\u0638\u0647\u0631 \u0623\u0647\u0645\u064a\u0629 \u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062f\u0648\u0631 \u0627\u0644\u0630\u064a \u062a\u0644\u0639\u0628\u0647 \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0646\u0646\u0638\u0645\u0629 \u0648\u0627\u0647\u062f\u0627\u0641 \u0627\u0644\u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u062a\u0627\u0628\u0639\u0629 \u0644\u0647\u0627 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062a\u0646\u0633\u064a\u0642 \u0648\u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0648\u0627\u0644\u062a\u0641\u0627\u0639\u0644 .<\/p>\n

                3\/ \u062a\u0639\u062a\u0628\u0631 \u0627\u062f\u0627\u0631\u0647 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u0648\u062d\u064a\u062f\u0629 \u0641\u064a \u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0627\u0644\u062a\u064a \u062a\u062d\u0642\u0642 \u0627\u0644\u0627\u064a\u0631\u0627\u062f\u0627\u062a \u0648\u0645\u0646 \u062e\u0644\u0627\u0644 \u0647\u0630\u0647 \u0627\u0644\u0627\u064a\u0631\u0627\u062f\u0627\u062a \u062a\u063a\u0637\u064a \u062c\u0645\u064a\u0639 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0648\u062a\u062d\u0642\u0642 \u0627\u0644\u0627\u0631\u0628\u0627\u062d.<\/p>\n

                4\/ \u0627\u0632\u062f\u0627\u062f\u062a \u0623\u0647\u0645\u064a\u0629 \u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062f\u0648\u0631 \u0627\u0644\u0630\u064a \u062a\u0644\u0639\u0628\u0647 \u0641\u064a \u0628\u0646\u0627\u0621 \u0639\u0644\u0627\u0642\u0629 \u0645\u0639 \u0627\u0644\u0632\u0628\u0627\u0626\u0646 \u0648\u0627\u062f\u0627\u0631\u062a\u0647\u0627 \u0628\u0627\u0644\u0634\u0643\u0644 \u0627\u0644\u0630\u064a \u064a\u0636\u0645\u0646 \u0644\u0644\u0645\u0646\u0638\u0645\u0629 \u0646\u0645\u0648 \u0645\u0628\u064a\u0639\u0627\u062a \u0645\u0631\u0628\u062d.<\/p>\n

                \u0623\u0647\u062f\u0627\u0641 \u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a: <\/strong>\u0627\u0646 \u0645\u0627 \u064a\u0645\u064a\u0632 \u0627\u0644\u0627\u062f\u0627\u0631\u0629 \u0647\u0648 \u0648\u062c\u0648\u062f \u0627\u0647\u062f\u0627\u0641 \u062a\u0633\u0639\u0649 \u0627\u0644\u064a \u062a\u062d\u0642\u064a\u0642\u0647\u0627 \u0641\u0628\u062f\u0648\u0646 \u0648\u062c\u0648\u062f \u0647\u0630\u0647 \u0627\u0644\u0627\u0647\u062f\u0627\u0641 \u0644\u0644\u0627\u062f\u0627\u0631\u0629 \u0641\u0644\u0627 \u064a\u0648\u062c\u062f \u0644\u062f\u064a\u0647\u0627 \u0646\u0634\u0627\u0637 \u0644\u0627\u0646 \u062c\u0645\u064a\u0639 \u0627\u0644\u0627\u0646\u0634\u0637\u0629 \u062a\u0648\u062c\u0647 \u0645\u0646 \u0642\u0628\u0644 \u0627\u0644\u0627\u062f\u0627\u0631\u0629 \u0644\u062a\u062d\u0642\u064a\u0642 \u0647\u0630\u0647 \u0627\u0644\u0627\u0647\u062f\u0627\u0641\u060c \u0648\u0637\u0628\u064a\u0639\u064a \u0627\u0646 \u062a\u062e\u062a\u0644\u0641 \u0647\u0630\u0647 \u0627\u0644\u0627\u0647\u062f\u0627\u0641 \u0645\u0646 \u0645\u0646\u0638\u0645\u0629 \u0644\u0645\u0646\u0638\u0645\u0629 \u0627\u062e\u0631\u0649 \u0648\u0645\u0646 \u0627\u062f\u0627\u0631\u0629 \u0645\u0628\u064a\u0639\u0627\u062a \u0644\u0627\u062f\u0627\u0631\u0629 \u0627\u062e\u0631\u0649 \u0648\u0644\u0643\u0646 \u0628\u0634\u0643\u0644 \u0639\u0627\u0645 \u064a\u0645\u0643\u0646 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0627\u0647\u062f\u0627\u0641 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0641\u064a \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0628\u0645\u0627 \u064a\u0644\u064a:<\/p>\n

                1\/ \u0627\u0644\u0648\u0635\u0648\u0644 \u0627\u0644\u064a \u0627\u0644\u0627\u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0648\u0641\u064a\u0631 \u0627\u0644\u0633\u0644\u0639 \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0648\u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0648\u0627\u0644\u0646\u0642\u0627\u0637 \u0627\u0644\u0628\u064a\u0639\u064a\u0629 \u0627\u0644\u0642\u0631\u064a\u0628\u0629 \u0645\u0646 \u0627\u0644\u0632\u0628\u0627\u0626\u0646 2\/\u0643\u0633\u0628 \u062d\u0635\u0629 \u0633\u0648\u0642\u064a\u0629 \u0648\u0630\u0644\u0643 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0646\u0645\u064a\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0648 \u0627\u062e\u062a\u0631\u0627\u0642 \u0642\u0637\u0627\u0639\u0627\u062a \u0633\u0648\u0642\u064a\u0629 \u062c\u062f\u064a\u062f\u0629 3\/\u0625\u0633\u062a\u0639\u0627\u062f\u0629 \u0645\u0627 \u0641\u0642\u062f\u062a\u0647 \u0645\u0646 \u0627\u0644\u0632\u0628\u0627\u0626\u0646 4\/ \u0627\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0629 \u0637\u0648\u064a\u0644\u0629 \u0648\u0645\u0631\u0628\u062d\u0629 \u0645\u0639 \u0627\u0644\u0632\u0628\u0627\u0626\u0646 5\/\u0627\u0644\u0645\u062d\u0627\u0641\u0638\u0629 \u0639\u0644\u0649 \u0627\u0644\u062d\u0635\u0629 \u0627\u0644\u0633\u0648\u0642\u064a\u0629 \u0644\u0644\u0645\u0646\u0638\u0645\u0629 6\/ \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u062d\u0635\u0629 \u0627\u0644\u0633\u0648\u0642\u064a\u0629 \u0644\u0644\u0645\u0646\u0638\u0645\u0629 7\/\u0627\u0644\u0635\u0645\u0648\u062f \u0628\u0648\u062c\u0647 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 8\/\u062a\u062d\u0642\u064a\u0642 \u0643\u0645\u064a\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0645\u062e\u0637\u0637 \u0644\u0647\u0627 9\/ \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0627\u0647\u062f\u0627\u0641 \u0627\u0644\u0631\u0628\u062d\u064a\u0629 \u0644\u0644\u0645\u0646\u0638\u0645\u0629 10\/\u0627\u062e\u062a\u0631\u0627\u0642 \u0623\u0633\u0648\u0627\u0642 \u062c\u062f\u064a\u062f\u0629 \u062f\u0627\u062e\u0644\u064a\u0629 \u0627\u0648 \u062e\u0627\u0631\u062c\u064a\u0629.<\/p>\n

                \u0627\u0646 \u0646\u062c\u0627\u062d \u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u0627\u0647\u062f\u0627\u0641\u0647\u0627 \u064a\u0631\u062a\u0628\u0637 \u0628\u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0645\u0646\u0647\u0627 :<\/p>\n

                \u0648\u0636\u0648\u062d \u0627\u0644\u0627\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u062d\u062f\u062f\u0629 \u0645\u0646 \u0642\u0628\u0644 \u0627\u0644\u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0644\u064a\u0627 \/\u0627\u0645\u0643\u0627\u0646\u064a\u0629 \u062a\u0631\u062c\u0645\u0629 \u0627\u0644\u0627\u0647\u062f\u0627\u0641 \u0627\u0644\u064a \u062e\u0637\u0637 \/\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0645\u0624\u062b\u0631\u0629 \u0639\u0644\u064a \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0628\u064a\u0639 \u0628\u0634\u0643\u0644 \u0648\u0627\u0636\u062d \u0648\u062a\u062d\u0644\u064a\u0644\u0647\u0627\/\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0627\u062c\u0631\u0627\u0621\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \/ \u0645\u062a\u0627\u0628\u0639\u0629 \u0627\u0644\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u062d\u0627\u0635\u0644\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0648\u0627\u062c\u0631\u0627\u0621 \u0627\u0644\u062a\u0639\u062f\u064a\u0644\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0639\u0644\u064a \u0627\u0644\u062e\u0637\u0637 \u0648\u0627\u0644\u0627\u0647\u062f\u0627\u0641\/ \u062a\u0648\u0636\u064a\u062d \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0644\u0631\u062c\u0627\u0644 \u0627\u0644\u0628\u064a\u0639\/ \u062a\u062d\u062f\u064a\u062f \u0628\u0631\u0646\u0627\u0645\u062c \u0648\u0627\u0636\u062d \u0644\u0644\u0639\u0627\u0645\u0644\u064a\u0646\/ \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u062f\u0648\u0627\u0631 \u0628\u0634\u0643\u0644 \u064a\u062a\u0646\u0627\u0633\u0628 \u0648\u0642\u062f\u0631\u0627\u062a \u0648\u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u0639\u0627\u0645\u0644\u064a\u0646.<\/p>\n

                \u062a\u0637\u0648\u0631 \u0645\u0648\u0642\u0639 \u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0636\u0645\u0646 \u0627\u0644\u0647\u064a\u0643\u0644 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a: <\/strong> \u062a\u0639\u062a\u0628\u0631 \u0648\u0638\u064a\u0641\u0629 \u0627\u0644\u0628\u064a\u0639 \u0645\u0646 \u0627\u0642\u062f\u0645 \u0627\u0644\u0648\u0638\u0627\u0626\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0625\u0628\u062a\u062f\u0627\u0621\u0627\u064b \u0645\u0646 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0645\u0642\u0627\u064a\u0636\u0629 \u0627\u0644\u064a \u0638\u0647\u0648\u0631 \u0627\u0644\u0646\u0642\u0648\u062f \u0648\u0627\u062a\u0645\u0627\u0645 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0628\u064a\u0639 \u0648\u0627\u0644\u0634\u0631\u0627\u0621 \u0648\u0627\u0642\u0641\u0627\u0644 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0628\u064a\u0639 \u0648\u062a\u062d\u0635\u064a\u0644 \u0642\u064a\u0627\u0645 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u0648 \u0627\u0646 \u062a\u0637\u0648\u0631 \u0639\u0645\u0644\u064a\u0629 \u0645\u0648\u0642\u0639 \u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0641\u064a \u0627\u0644\u0647\u064a\u0643\u0644 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a \u0644\u0644\u0645\u0646\u0638\u0645\u0629 \u0627\u0631\u062a\u0628\u0637 \u0628\u0627\u0644\u062a\u0637\u0648\u0631 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a \u0648\u062a\u0637\u0648\u0631 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0627\u0646\u062a\u0627\u062c \u0648\u0627\u0644\u0627\u0646\u0634\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0648\u0627\u0644\u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0648\u0639\u0644\u064a \u0627\u0644\u0646\u062d\u0648 \u0627\u0644\u0627\u062a\u064a :<\/p>\n

                  \n
                • \u0641\u064a \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u0627\u0646\u062a\u0627\u062c\u064a:<\/strong> \u0643\u0627\u0646\u062a \u0627\u0644\u062c\u0647\u0648\u062f \u0645\u0631\u062a\u0643\u0632\u0629 \u0639\u0644\u064a \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0627\u0646\u062a\u0627\u062c\u064a\u0629 \u0648\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0627\u0646\u062a\u0627\u062c \u0648\u0630\u0644\u0643 \u0644\u062a\u0641\u0648\u0642 \u0643\u0645\u064a\u0629 \u0627\u0644\u0637\u0644\u0628 \u0639\u0644\u0649 \u0643\u0645\u064a\u0629 \u0627\u0644\u0639\u0631\u0636 \u0628\u0643\u062b\u064a\u0631.<\/li>\n
                • \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u0628\u064a\u0639\u064a:<\/strong> \u0644\u0639\u0628 \u0627\u0644\u062a\u0637\u0648\u0631 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u060c \u0648\u062a\u0637\u0648\u0631 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0627\u0646\u062a\u0627\u062c\u064a\u0629\u060c \u0648\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0627\u0646\u062a\u0627\u062c\u060c \u0648\u0632\u064a\u0627\u062f\u0629 \u0639\u062f\u062f \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0627\u0644\u0627\u0646\u062a\u0627\u062c\u064a\u0629 \u062f\u0648\u0631 \u0643\u0628\u064a\u0631 \u0641\u064a \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0639\u0631\u0648\u0636 \u0627\u0644\u0633\u0644\u0639\u064a \u0648\u062a\u0639\u062f\u062f \u0648\u062a\u0646\u0648\u0639 \u0627\u0644\u0633\u0644\u0639 \u0628\u062d\u064a\u062b \u0627\u0635\u0628\u062d \u0627\u0644\u0645\u0639\u0631\u0648\u0636 \u0627\u0644\u0633\u0644\u0639\u064a \u064a\u0642\u0627\u0631\u0628 \u0627\u0644\u0637\u0644\u0628 \u0645\u0645\u0627 \u062f\u0641\u0639 \u0627\u0644\u0639\u0627\u0645\u0644\u064a\u0646 \u0641\u064a \u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0627\u0644\u0627\u0646\u062a\u0627\u062c\u064a\u0629 \u0627\u0644\u064a \u0627\u0644\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0628\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0627\u0646\u062a\u0627\u062c \u0648\u062a\u0646\u0648\u064a\u0639 \u0627\u0644\u0633\u0644\u0639 \u0648\u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0631\u062c\u0627\u0644 \u0628\u064a\u0639 \u0644\u0647\u0645 \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u062a\u0635\u0631\u064a\u0641 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u062d\u062b \u0648\u0623\u0642\u062a\u0627\u0639 \u0627\u0644\u0627\u0641\u0631\u0627\u062f \u0639\u0644\u064a \u0627\u0644\u0634\u0631\u0627\u0621.<\/li>\n
                • \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0627\u0644\u062d\u062f\u064a\u062b<\/strong>: \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u062a\u0645 \u0627\u0644\u062a\u0648\u062c\u0647 \u0646\u062d\u0648 \u0627\u0644\u0633\u0648\u0642 \u0648\u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0628\u0627\u0644\u0627\u0646\u0634\u0637\u0629 \u0627\u0644\u0628\u064a\u0639\u064a\u0629 \u0648\u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629\u060c \u0648\u0627\u0644\u062a\u0648\u0632\u064a\u0639\u064a\u0629\u060c \u0648\u0628\u062e\u0635\u0627\u0626\u0635 \u0627\u0644\u0645\u0646\u062a\u062c\u060c \u0648\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u0639\u0628\u0626\u0629 \u0648\u0627\u0644\u062a\u063a\u0644\u064a\u0641\u060c \u0648\u0627\u0644\u062a\u0633\u0639\u064a\u0631\u060c \u0648\u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0628\u062f\u0631\u0627\u0633\u0629 \u062d\u0627\u062c\u0627\u062a \u0648\u0631\u063a\u0628\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0648\u063a\u064a\u0631\u0647\u0627 \u0645\u0646 \u0627\u0644\u0627\u0646\u0634\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0645\u0645\u0627 \u062f\u0641\u0639 \u0627\u0644\u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u064a \u0627\u0646\u0634\u0627\u0621 \u0627\u062f\u0627\u0631\u0629 \u0645\u062a\u062e\u0635\u0635\u0629 \u0628\u0627\u0644\u0648\u0638\u0627\u0626\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0633\u0645\u064a\u062a \u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0635\u0628\u062d\u062a \u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u062a\u0627\u0628\u0639\u0629 \u062a\u0646\u0638\u064a\u0645\u0627 \u0644\u0647\u0627 \u0648\u0627\u0635\u0628\u062d\u062a \u0648\u0638\u064a\u0641\u0629 \u0627\u0644\u0628\u064a\u0639 \u0627\u062d\u062f\u0649 \u0627\u0644\u0648\u0638\u0627\u0626\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0627\u0644\u0627\u062e\u0631\u0649 \u0645\u062b\u0644 \u0627\u0644\u0634\u0631\u0627\u0621\u060c \u0627\u0644\u062a\u0648\u0632\u064a\u0639\u060c \u0627\u0644\u0646\u0642\u0644\u060c \u0627\u0644\u062a\u062e\u0632\u064a\u0646\u060c \u0627\u0644\u062a\u0645\u0648\u064a\u0644\u060c \u0648\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0633\u0648\u0642 .. \u0627\u0644\u062e .<\/li>\n<\/ul>\n

                  \u0648\u0638\u0627\u0626\u0641 \u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a: <\/strong> \u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0643\u0623\u064a \u0625\u062f\u0627\u0631\u0629 \u0623\u062e\u0631\u0649 \u0639\u0644\u064a\u0647\u0627 \u0648\u0638\u0627\u0626\u0641 \u064a\u062c\u0628 \u0623\u0646 \u062a\u0642\u0648\u0645 \u0628\u062a\u0647\u064a\u0626\u0629 \u0627\u0644\u0645\u0633\u062a\u0644\u0632\u0645\u0627\u062a \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629 \u0644\u0625\u0646\u062c\u0627\u0632\u0647\u0627 \u0648\u0644\u0643\u0646 \u0627\u0644\u0627\u062e\u062a\u0644\u0627\u0641 \u0641\u064a \u0637\u0628\u064a\u0639\u0629 \u0648\u0639\u0646\u0627\u0635\u0631 \u0647\u0630\u0647 \u0627\u0644\u0648\u0638\u0627\u0626\u0641\u060c \u0648\u0627\u0644\u0634\u0643\u0644 \u064a\u0633\u062a\u0639\u0631\u0636 \u0648\u0638\u0627\u0626\u0641 \u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0641\u064a \u0627\u0644\u0645\u062e\u0637\u0637 \u0627\u0644\u062a\u0627\u0644\u064a:<\/p>\n

                  \u0634\u0643\u0644 \u0631\u0642\u0645(3-1) \u0648\u0638\u0627\u0626\u0641 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a<\/strong><\/p>\n

                  <\/strong><\/p>\n

                  \u0627\u0644\u062a\u062e\u0637\u064a\u0637 Planning \u0628\u0646\u0627\u0621 \u0639\u0644\u0627\u0642\u0629 \u0645\u0639 \u0627\u0644\u0632\u0628\u0627\u0626\u0646 .<\/p>\n

                  \u0627\u0644\u0645\u0635\u0627\u062f\u0631 Resource \u0648\u062a\u0634\u0645\u0644 \u0645\u0627 \u064a\u0644\u064a :<\/p>\n

                  \u0627\u0644\u0627\u0641\u0631\u0627\u062f \/ \u0627\u0644\u0627\u0645\u0648\u0627\u0644 \/ \u0627\u0644\u0645\u0648\u0627\u062f \u0627\u0644\u062e\u0627\u0645 \/ \u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a \/\u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a.<\/p>\n

                  – \u0627\u0644\u0633\u064a\u0637\u0631\u0629 Controlling \u0648\u062a\u0639\u0646\u064a \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0645\u0627\u0636\u064a \u0648\u062c\u0639\u0644\u0647 \u062f\u0644\u064a\u0644 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644 .<\/p>\n

                    \n
                  • \u0627\u0644\u0642\u064a\u0627\u062f\u0629 leading \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0627\u0641\u0631\u0627\u062f \u0644\u0644\u0639\u0645\u0644 \u0641\u0648\u0642 \u0627\u0644\u0645\u0639\u062f\u0644 \u0648\u0639\u0644\u0649 \u0627\u0644\u0627\u062e\u0635 \u0627\u0644\u0630\u064a\u0646 \u0643\u0627\u0646 \u0623\u062f\u0627\u0626\u0647\u0645 \u0645\u062a\u0648\u0633\u0637 .<\/li>\n
                  • \u0627\u0644\u062a\u062f\u0631\u064a\u0628 Training \u062a\u0639\u0644\u064a\u0645 \u0631\u062c\u0627\u0644 \u0627\u0644\u0628\u064a\u0639 \u0639\u0644\u0649 \u0643\u064a\u0641\u064a\u0629 \u0627\u0631\u0636\u0627\u0621 \u0627\u0644\u0632\u0628\u0627\u0626\u0646.<\/li>\n
                  • \u0627\u0644\u062a\u0648\u0638\u064a\u0641Staffing \u0627\u062e\u062a\u064a\u0627\u0631 \u0648\u062a\u0648\u0638\u064a\u0641 \u0627\u0644\u0627\u0641\u0631\u0627\u062f \u0627\u0644\u0642\u0627\u062f\u0631\u064a\u0646 \u0639\u0644\u0649 \u062a\u0646\u0641\u064a\u0630 \u0648\u0638\u064a\u0641\u0629 \u0627\u0644\u0628\u064a\u0639 \u0648\u0642\u064a\u0627\u062f\u062a\u0647\u0645.<\/li>\n
                  • \u0627\u0644\u0623\u062f\u0627\u0621 Performance \u0648\u064a\u0634\u0645\u0644:<\/li>\n<\/ul>\n

                    \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0627\u0647\u062f\u0627\u0641\/ \u0628\u064a\u0639 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0627\u0631\u0628\u0627\u062d\/ \u0627\u0631\u0636\u0627\u0621 \u0627\u0644\u0632\u0628\u0627\u0626\u0646\/ \u0627\u0644\u0643\u0641\u0627\u0621\u0629 \u0641\u064a \u0627\u0644\u0627\u0646\u062c\u0627\u0632\/\u0627\u0644\u062a\u0623\u062b\u064a\u0631.<\/p>\n

                    \u0636\u0645\u0646 \u0627\u0637\u0627\u0631 \u0645\u0641\u0647\u0648\u0645 \u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0641\u0625\u0646 \u0645\u062f\u0631\u0627\u0621 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0645\u0633\u0624\u0648\u0644\u0648\u0646 \u0639\u0646 \u062a\u0646\u0633\u064a\u0642 \u0627\u0644\u0645\u0635\u0627\u062f\u0631 \u0628\u0634\u0643\u0644 \u0641\u0639\u0627\u0644 \u0648\u062a\u0633\u0627\u0647\u0645 \u0628\u0637\u0631\u064a\u0642\u0629 \u0641\u0639\u0627\u0644\u0629 \u0641\u064a \u0627\u0646\u062c\u0627\u0632 \u0627\u0644\u0627\u0647\u062f\u0627\u0641 \u0627\u0644\u0628\u064a\u0639\u064a\u0629 \u0644\u0644\u0645\u0646\u0638\u0645\u0629 \u0648\u0630\u0644\u0643 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u062d\u062f\u064a\u062f \u062f\u0648\u0631 \u0623\u0647\u0645\u064a\u0629 \u0643\u0644 \u0645\u0635\u062f\u0631 \u0645\u0646 \u0627\u0644\u0645\u0635\u0627\u062f\u0631 \u062a\u0645\u062b\u0644 \u0627\u0644\u0645\u062f\u062e\u0644\u0627\u062a \u0644\u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0628\u0627\u0639\u062a\u0628\u0627\u0631\u0647\u0627 \u0646\u0638\u0627\u0645\u060c \u0648\u0628\u0637\u0628\u064a\u0639\u0629 \u0627\u0644\u062d\u0627\u0644 \u0643\u0623\u064a \u0646\u0638\u0627\u0645 \u0647\u0646\u0627\u0644\u0643 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0648\u0627\u0644\u0645\u062e\u0631\u062c\u0627\u062a\u060c \u0648\u064a\u0645\u062b\u0644 \u0646\u0638\u0627\u0645 \u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u062d\u062f \u0627\u0644\u0627\u0646\u0638\u0645\u0629 \u0627\u0644\u0641\u0631\u0639\u064a\u0629 \u0644\u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u060c \u062d\u064a\u062b \u064a\u062a\u0641\u0627\u0639\u0644 \u0648\u064a\u062a\u0643\u0627\u0645\u0644 \u0647\u0630\u0627 \u0627\u0644\u0646\u0638\u0627\u0645 \u0645\u0639 \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u0627\u062e\u0631\u0649 \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641 \u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0646\u0638\u0645\u0629.<\/p>\n

                    \u0634\u0643\u0644 \u0631\u0642\u0645 ( 4-1) \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a <\/strong><\/p>\n

                    <\/p>\n

                    \u0627\u0646 \u0627\u0644\u062f\u0648\u0631 \u0627\u0644\u0627\u0633\u0627\u0633\u064a \u0644\u0645\u062f\u064a\u0631 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0647\u0648 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0627\u0647\u062f\u0627\u0641 \u0627\u0644\u0628\u064a\u0639\u064a\u0629 \u0628\u0643\u0641\u0627\u0621\u0629 \u0639\u0627\u0644\u064a\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0648\u0627\u0644\u062a\u0646\u0638\u064a\u0645 \u0627\u0644\u062c\u064a\u062f \u0648\u0627\u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u062f\u0631\u0648\u0633 \u0644\u0631\u062c\u0627\u0644 \u0627\u0644\u0628\u064a\u0639 \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0628\u0631\u0627\u0645\u062c \u0627\u0644\u062a\u062f\u0631\u064a\u0628\u064a\u0629 \u0627\u0644\u0645\u0644\u0627\u0626\u0645\u0629 \u0648\u0627\u0644\u062a\u064a \u062a\u0633\u0627\u0647\u0645 \u0641\u064a \u0631\u0641\u0639 \u0645\u0647\u0627\u0631\u0627\u062a\u0647\u0645 \u0648\u0642\u062f\u0631\u0627\u062a\u0647\u0645 \u0639\u0644\u064a \u0643\u0633\u0628 \u0632\u0628\u0627\u0626\u0646 \u0645\u062e\u0644\u0635\u064a\u0646 \u0644\u0644\u0645\u0646\u0638\u0645\u0629 \u0648\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0627\u0647\u062f\u0627\u0641 \u0627\u0644\u0631\u0628\u062d\u064a\u0629.<\/p>\n

                    \u0648\u0644\u0643\u064a \u064a\u0633\u062a\u0637\u064a\u0639 \u0645\u062f\u0631\u0627\u0621 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0627\u0644\u0648\u0627\u062c\u0628\u0627\u062a \u0627\u0644\u0645\u0643\u0644\u0641\u064a\u0646 \u0628\u0647\u0627 \u0648\u0639\u0644\u0649 \u0623\u062d\u0633\u0646 \u0645\u0633\u062a\u0648\u0649 \u0645\u0646 \u0627\u0644\u0627\u062f\u0627\u0621 \u0641\u0625\u0646\u0647\u0645 \u064a\u062d\u062a\u0627\u062c\u0648\u0646 \u0627\u0644\u064a :<\/p>\n

                    \u062e\u0628\u0631\u0629 \u0627\u062f\u0627\u0631\u064a\u0629\/ \u0627\u0645\u062a\u0644\u0627\u0643 \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u064a \u062d\u0644 \u0627\u0644\u0645\u0634\u0627\u0643\u0644\/ \u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062a\u0639\u0627\u0645\u0644 \u0645\u0639\u0647\u0627 \u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u062a\u0646\u0638\u064a\u0645 \u0627\u0644\u0648\u0642\u062a\/ \u0623\u0645\u062a\u0644\u0627\u0643 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u062d\u0648\u0644 \u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u062d\u0633\u0627\u0628\u0627\u062a\/\u0627\u0645\u062a\u0644\u0627\u0643 \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u062a\u062d\u062f\u064a\u062f \u0642\u062f\u0631\u0627\u062a \u0631\u062c\u0627\u0644 \u0627\u0644\u0628\u064a\u0639 \u0648\u062a\u0642\u0633\u064a\u0645\u0647\u0645 \u0648\u062a\u062d\u0641\u064a\u0632\u0647\u0645\/ \u0645\u0647\u0627\u0631\u0627\u062a \u0634\u062e\u0635\u064a\u0629\/ \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0627\u0647\u062f\u0627\u0641 \u0648\u062a\u0641\u0633\u064a\u0631\u0647\u0627 \u0644\u0644\u0639\u0627\u0645\u0644\u064a\u0646 \u0645\u0647\u0627\u0631\u0627\u062a \u0625\u0634\u0631\u0627\u0641\u064a\u0629\u060c \u062a\u0648\u062c\u064a\u0647\u060c \u0648\u062a\u0646\u0633\u064a\u0642 .<\/p>\n

                    \u0645\u0633\u062a\u0648\u064a\u0627\u062a \u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a: <\/strong>\u0645\u062f\u0631\u0627\u0621 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0646\u0627\u062c\u062d\u0648\u0646 \u0644\u0647\u0645 \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0642\u064a\u0627\u062f\u0629 \u0631\u062c\u0627\u0644 \u0627\u0644\u0628\u064a\u0639 \u0648\u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0639\u0644\u064a\u0647\u0645 \u0648\u0645\u0633\u0627\u0639\u062f\u062a\u0647\u0645 \u0639\u0644\u0649 \u0625\u0646\u062c\u0627\u0632 \u0645\u0627 \u0647\u0645 \u0645\u0643\u0644\u0641\u0648\u0646 \u0628\u0647\u060c \u0648\u0646\u0641\u0633 \u0627\u0644\u0648\u0642\u062a \u064a\u0644\u0639\u0628\u0648\u0646 \u062f\u0648\u0631 \u0641\u0639\u0627\u0644 \u0641\u064a \u062a\u0646\u0645\u064a\u0629 \u0645\u0647\u0627\u0631\u0627\u062a \u0641\u0631\u064a\u0642 \u0627\u0644\u0639\u0645\u0644 \u0648\u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u062c\u0645\u0627\u0639\u064a \u0648\u062a\u0637\u0648\u064a\u0631 \u0642\u062f\u0631\u0627\u062a\u0647\u0645 \u0639\u0644\u0649 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0628\u0627\u0644\u0632\u0628\u0627\u0626\u0646 \u0648\u062d\u0633\u0646 \u0645\u0639\u0627\u0645\u0644\u062a\u0647\u0645 \u0648\u0643\u0633\u0628\u0647\u0645 \u0643\u0632\u0628\u0627\u0626\u0646 \u062f\u0627\u0626\u0645\u064a\u0646 \u0644\u0644\u0645\u0646\u0638\u0645\u0629 .<\/p>\n

                    \u0627\u0646 \u0639\u0645\u0644\u064a\u0629 \u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u0627\u062f\u0648\u0627\u0631 \u0641\u064a \u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0644\u0627 \u064a\u062e\u062a\u0644\u0641 \u0639\u0646 \u0627\u0644\u0627\u062f\u0627\u0631\u0627\u062a \u0627\u0644\u0627\u062e\u0631\u064a\u060c \u0644\u0630\u0644\u0643 \u0641\u0625\u0646\u0647\u0627 \u062a\u0642\u0633\u0645 \u0627\u0644\u0649 \u062b\u0644\u0627\u062b \u0645\u0633\u062a\u0648\u064a\u0627\u062a \u0627\u062f\u0627\u0631\u064a\u0629 : \u0627\u0644\u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0644\u064a\u0627\u060c \u0648\u0627\u0644\u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u0648\u0633\u0637\u0649\u060c \u0648\u0627\u0644\u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u062f\u0646\u064a\u0627\u060c \u0643\u0645\u0627 \u0647\u0648 \u0645\u0648\u0636\u062d \u0641\u064a \u0627\u0644\u0634\u0643\u0644 \u0627\u0644\u062a\u0627\u0644\u064a:<\/p>\n

                    <\/p>\n

                    \u0634\u0643\u0644 \u0631\u0642\u0645( 5- 1) \u0645\u0633\u062a\u0648\u064a\u0627\u062a \u0642\u064a\u0627\u062f\u0627\u062a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0641\u064a \u0627\u0644\u062a\u0646\u0638\u064a\u0645<\/strong><\/p>\n

                    Top manager <\/strong>: \u0645\u0633\u0624\u0648\u0644\u0648\u0646 \u0639\u0646 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0627\u0647\u062f\u0627\u0641 \u0648\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0648\u0627\u0644\u0639\u0645\u0644 \u0639\u0644\u0649 \u0627\u0646\u062c\u0627\u0632\u0647\u0627 \u0648\u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0648\u062a\u062d\u062f\u064a\u062f \u062e\u0637\u0637 \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0627\u0645\u062f \u0645\u0646 \u062e\u0644\u0627\u0644 \u062f\u0631\u0627\u0633\u0629 \u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u0645\u062d\u064a\u0637\u0629 \u0648\u0627\u0644\u0645\u0624\u062b\u0631\u0629 \u0639\u0644\u0649 \u0646\u0634\u0627\u0637 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 .<\/p>\n

                    Middle sales leaders : <\/strong>\u0647\u0630\u0647 \u0627\u0644\u0627\u062f\u0627\u0631\u0629 \u0645\u0633\u0624\u0648\u0644\u0629 \u0639\u0646 \u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0648\u0627\u0644\u0633\u064a\u0627\u0633\u0627\u062a \u0648\u0627\u0644\u062a\u064a \u062d\u062f\u062f\u062a \u0645\u0646 \u0627\u0644\u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0644\u064a\u0627 \u0648\u0647\u064a \u0630\u0627\u062a \u062a\u0627\u0628\u0639 \u062a\u0643\u062a\u064a\u0643\u064a .<\/p>\n

                    First line management : <\/strong>\u0627\u0644\u062e\u0637 \u0627\u0644\u0627\u0648\u0644 \u0645\u0646 \u0627\u0644\u0627\u062f\u0627\u0631\u0629 \u0648\u0647\u064a \u0627\u0644\u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a\u0629 \u0627\u0644\u0645\u0633\u0624\u0648\u0644\u0629 \u0639\u0646 \u0628\u064a\u0639 \u0627\u0644\u0633\u0644\u0639 \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a .<\/p>\n

                    \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0628\u064a\u0646 \u0627\u0644\u0628\u064a\u0639 \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642:<\/strong> \u0627\u0646 \u0627\u0644\u062c\u0647\u0648\u062f \u0627\u0644\u0628\u064a\u0639\u064a\u0629 \u062a\u062a\u0623\u062b\u0631 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0628\u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062a\u0639\u0644\u0642 \u0628\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0648\u0627\u0646\u0634\u0637\u0629 \u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0641\u064a \u0646\u0641\u0633 \u0627\u0644\u0648\u0642\u062a \u062a\u0624\u062b\u0631 \u0648\u0638\u064a\u0641\u0629 \u0627\u0644\u0628\u064a\u0639 \u0639\u0644\u0649 \u062c\u0647\u0648\u062f \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u060c \u0648\u0627\u0646 \u062a\u0628\u0646\u0649 \u0627\u0644\u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0645\u0646 \u0642\u0628\u0644 \u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u063a\u064a\u0631 \u0627\u0644\u0647\u064a\u0643\u0644 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a \u0644\u0647\u0630\u0647 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0648\u062a\u0646\u0638\u064a\u0645 \u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a.<\/p>\n

                    \u0627\u0646 \u0645\u0648\u0642\u0639 \u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0642\u0628\u0644 \u062a\u0628\u0646\u0649 \u0627\u0644\u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0627\u0644\u062d\u062f\u064a\u062b \u0641\u064a \u0627\u0644\u0647\u064a\u0643\u0644 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a \u0644\u0644\u0645\u0646\u0638\u0645\u0629 \u0643\u0627\u0646 \u064a\u062d\u062a\u0644 \u0645\u0648\u0642\u0639 \u0645\u062a\u0642\u062f\u0645 \u0648\u0643\u0645\u0627 \u0647\u0648 \u0645\u0648\u0636\u062d \u0641\u064a \u0627\u0644\u0647\u064a\u0643\u0644 \u0627\u0644\u0642\u0627\u062f\u0645:<\/p>\n

                    <\/strong><\/p>\n

                    \u0634\u0643\u0644 \u0631\u0642\u0645 ( 6- 1) \u0645\u0648\u0642\u0639 \u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0641\u064a \u0627\u0644\u0647\u064a\u0643\u0644 \u0642\u0628\u0644 \u0627\u0644\u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u062a\u0633\u0648\u0642\u064a \u0627\u0644\u062d\u062f\u064a\u062b<\/strong><\/p>\n

                    \u0627\u0646 \u0638\u0647\u0648\u0631 \u0627\u0644\u062d\u0627\u062c\u0629 \u0644\u062f\u0649 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0627\u0644\u064a \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0627\u0646\u0634\u0637\u0629 \u0627\u0644\u062a\u0633\u0648\u0642\u064a\u0629 \u0645\u062b\u0644 \u0627\u0644\u0628\u064a\u0639\u060c \u0627\u0644\u0634\u0631\u0627\u0621\u060c \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u060c \u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0644\u0627\u0642\u0629\u060c \u0628\u062d\u0648\u062b \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0646\u0638\u0627\u0645 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629\u060c \u0627\u0644\u062a\u0633\u0639\u064a\u0631\u060c \u062a\u0637\u0648\u064a\u0631 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u0639\u0628\u0626\u0629 \u0648\u0627\u0644\u062a\u063a\u0644\u064a\u0641 \u0648\u063a\u064a\u0631\u0647\u0627 \u0645\u0646 \u0627\u0644\u0627\u0646\u0634\u0637\u0629 \u062f\u0641\u0639 \u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0627\u0644\u064a \u0627\u0633\u062a\u062d\u062f\u0627\u062b \u0627\u062f\u0627\u0631\u0629 \u062c\u062f\u064a\u062f\u0629 \u0633\u0645\u064a\u062a \u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0623\u0635\u0628\u062d\u062a \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0625\u062d\u062f\u0649 \u0627\u0644\u0627\u062f\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u0627\u0628\u0639\u0629 \u0644\u0647\u0627 \u0648\u0643\u0645\u0627 \u0647\u0648 \u0645\u0648\u0636\u062d \u0641\u064a \u0627\u0644\u0647\u064a\u0643\u0644 \u0627\u0644\u062a\u0627\u0644\u064a:<\/p>\n

                    <\/strong><\/p>\n

                    \u0634\u0643\u0644 \u0631\u0642\u0645 (7-1) \u0645\u0648\u0642\u0639 \u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0636\u0645\u0646 \u0627\u0644\u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0627\u0644\u062d\u062f\u064a\u062b<\/strong><\/p>\n

                    \u0627\u0646 \u0627\u0644\u0647\u064a\u0643\u0644 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a \u0644\u0644\u0645\u0646\u0638\u0645\u0629 \u064a\u062a\u063a\u064a\u0631 \u0625\u0633\u062a\u0646\u0627\u062f\u0627 \u0627\u0644\u064a \u0637\u0628\u064a\u0639\u0629 \u0627\u0644\u0627\u0646\u0634\u0637\u0629 \u0627\u0644\u062a\u064a \u062a\u0642\u0648\u0645 \u0628\u0647\u0627 \u0627\u062f\u0627\u0631\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0644\u0645\u0646\u0638\u0645\u0629\u060c \u0642\u064a\u0645 \u0627\u0644\u0645\u0646\u0638\u0645\u0629\u060c \u0637\u0628\u064a\u0639\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062a\u0639\u0627\u0645\u0644 \u0628\u0647\u0627\u060c \u0637\u0628\u064a\u0639\u0629 \u0627\u0644\u0635\u0644\u0627\u062d\u064a\u0627\u062a \u0627\u0644\u0645\u0645\u0646\u0648\u062d\u0629 \u0648\u063a\u064a\u0631\u0647\u0627 \u0645\u0646 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 .<\/p>\n

                    \u0648\u064a\u0634\u064a\u0631 \u0627\u0644\u0649 \u0627\u0646 \u0627\u0644\u0628\u0631\u0627\u0645\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u062a\u062d\u062f\u062f \u0623\u0633\u062a\u0646\u0627\u062f\u0627 \u0627\u0644\u064a \u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a : \u0645\u0646\u062a\u062c\u0627\u062a \u064a\u062c\u0628 \u0627\u0646 \u062a\u0628\u0627\u0639 \u060c \u062a\u0633\u0639\u064a\u0631 \u0645\u0646\u0627\u0633\u0628 \u064a\u0644\u0639\u0628 \u062f\u0648\u0631 \u0641\u0639\u0627\u0644 \u0641\u064a \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u060c \u062a\u0631\u0648\u064a\u062c \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0628\u0647\u062f\u0641 \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0627\u0641\u0631\u0627\u062f \u0628\u0647\u0627 \u0648\u062d\u062b\u0647\u0645 \u0648\u0627\u0642\u0646\u0627\u0639\u0647\u0645 \u0639\u0644\u0649 \u0634\u0631\u0627\u0626\u0647\u0627 \u0648\u062a\u0648\u0632\u064a\u0639 \u0647\u0630\u0647 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a . \u0648\u064a\u0635\u0646\u0641 \u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u0634\u062e\u0635\u064a \u0636\u0645\u0646 \u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a \u0627\u0644\u0627\u062e\u0631\u0649 \u0644\u0627\u0646 \u0631\u062c\u0627\u0644 \u0627\u0644\u0628\u064a\u0639 \u0644\u0647\u0645 \u062f\u0648\u0631 \u0645\u0647\u0645 \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0645\u0628\u0627\u0634\u0631 \u0645\u0639 \u0627\u0644\u0632\u0628\u0627\u0626\u0646 \u0648\u062d\u062b\u0647\u0645 \u0639\u0644\u0649 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0621 \u0648\u0627\u062a\u0645\u0627\u0645 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0645\u0628\u0627\u062f\u0644\u0629 \u0648\u0642\u062f \u062d\u062f\u062f\u0648\u0627 \u0645\u0648\u0642\u0639 \u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u0634\u062e\u0635\u064a \u0636\u0645\u0646 \u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0643\u0645\u0627 \u0647\u0648 \u0645\u0648\u0636\u062d \u0641\u064a \u0627\u0644\u0645\u062e\u0637\u0637 \u0627\u0644\u062a\u0627\u0644\u064a :<\/p>\n

                    <\/strong><\/p>\n

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                    \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0645\u064a\u062f\u0627\u0646\u064a\u0629<\/strong><\/p>\n

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\u0648\u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a\u064a\u0629.<\/p>\n

                    \u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0625\u062a\u0635\u0627\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062a\u0628\u0639 \u0644\u0645\u062c\u0645\u0648\u0639\u0629 \u0633\u0648\u062f\u0627\u062a\u0644:<\/strong><\/p>\n

                    1\/ \u0634\u0631\u0643\u0629 \u0633\u0648\u062f\u0627\u0646\u064a \u0644\u0644\u0647\u0627\u062a\u0641 \u0627\u0644\u062c\u0648\u0627\u0644\u060c \u062a\u0623\u0633\u0633\u062a \u0641\u064a \u0627\u0644\u0639\u0627\u06452005\u0645\u060c \u0648\u0647\u064a \u0631\u0627\u0626\u062f\u0629 \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u0647\u0627\u062a\u0641 \u0627\u0644\u062c\u0648\u0627\u0644 \u0648\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0633\u0639\u0627\u062a \u0627\u0644\u0639\u0631\u064a\u0636\u0629.<\/p>\n

                    2\/ \u0634\u0631\u0643\u0629 \u062b\u0627\u0628\u062a\u060c \u062a\u0623\u0633\u062a \u0641\u064a \u0627\u0644\u0639\u0627\u06452009\u0645\u060c \u0648\u062a\u0639\u0646\u0649 \u0628\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0647\u0627\u062a\u0641 \u0627\u0644\u062b\u0627\u0628\u062a \u0648\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0634\u0628\u0643\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u0643\u0648\u0627\u0628\u0644 \u0627\u0644\u0646\u062d\u0627\u0633\u064a\u0629 \u0648\u0627\u0644\u0642\u0627\u0631\u064a\u0629 \u0648\u0645\u062d\u0637\u0627\u062a \u0627\u0644\u0623\u0642\u0645\u0627\u0631 \u0627\u0644\u0635\u0646\u0627\u0639\u064a\u0629.<\/p>\n

                    3\/ \u0634\u0631\u0643\u0629 \u0633\u0648\u062f\u0627 \u0633\u064a\u0631\u0641\u0633\u060c \u062a\u0639\u0646\u0649 \u0628\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0647\u0646\u062f\u0633\u064a\u0629 \u0648\u0627\u0644\u062f\u0639\u0645 \u0627\u0644\u0641\u0646\u0649 \u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0625\u062a\u0635\u0627\u0644\u0627\u062a \u0648\u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u062e\u0627\u0635\u0629 \u0627\u0644\u0639\u0627\u0645\u0629 \u0648\u0627\u0644\u0623\u0641\u0631\u0627\u062f\u060c \u0648\u0645\u0646 \u062e\u062f\u0645\u0627\u062a\u0647\u0627 \u0643\u0648\u0627\u0628\u0644 \u0627\u0644\u0623\u0644\u064a\u0627\u0641 \u0627\u0644\u0628\u0635\u0631\u064a\u0629 \u0648\u0645\u0634\u0627\u0631\u064a\u0639 \u0627\u0644\u0634\u0628\u0643\u0629 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 \u0648\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0642\u0627\u0633\u0645 \u0648\u0627\u0644\u062a\u0631\u0627\u0633\u0644 \u0648\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0637\u0627\u0642\u0629.<\/p>\n

                    4\/ \u0634\u0631\u0643\u0629 \u062f\u0627\u062a\u0627 \u0646\u062a\u060c \u062a\u0623\u0633\u0633\u062a \u0641\u064a \u0627\u0644\u0639\u0627\u06451999\u0645\u060c \u0648\u062a\u0639\u0646\u0649 \u0628\u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0648\u062a\u0642\u0627\u0646\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a\u060c \u0648\u0645\u0646 \u062e\u062f\u0645\u0627\u062a\u0647\u0627:<\/p>\n

                    -\u0645\u0631\u0643\u0632 \u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0622\u0644\u0649Call Center<\/p>\n

                    – \u062e\u062f\u0645\u0629 \u0623\u0645\u0646 \u0627\u0644\u0645\u0646\u0634\u0622\u062a( \u0643\u0627\u0645\u064a\u0631\u0627\u062a \u0627\u0644\u0645\u0631\u0627\u0642\u0628\u0629\u060c \u0627\u0644\u0628\u0637\u0627\u0642\u0627\u062a \u0627\u0644\u0645\u0645\u063a\u0646\u0637\u0629\u060c \u0627\u0644\u0628\u0635\u0645\u0629).<\/p>\n

                    5\/ \u0634\u0631\u0643\u0629 \u062a\u0631\u0627\u0633\u0644\u060c \u062a\u0623\u0633\u0633\u062a \u0641\u064a \u0627\u0644\u0639\u0627\u06452009\u0645\u060c \u0648\u062a\u062e\u062a\u0635 \u0628\u062e\u062f\u0645\u0627\u062a \u0646\u0642\u0644 \u0627\u0644\u0635\u0648\u062a \u0648\u0627\u0644\u0635\u0648\u0631\u0629 \u0648\u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0645\u062d\u0644\u0649 \u0648\u0627\u0644\u0639\u0627\u0644\u0645\u064a.<\/p>\n

                    6\/ \u0623\u0643\u0627\u062f\u064a\u0645\u064a\u0629 \u0633\u0648\u062f\u0627\u062a\u0644 \u0644\u0644\u0625\u062a\u0635\u0627\u0644\u0627\u062a( \u0633\u0648\u062f\u0627\u0643\u0627\u062f)\u060c \u062a\u062e\u062a\u0635 \u0628\u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0648\u0631\u0641\u0639 \u0642\u062f\u0631\u0627\u062a \u0648\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0644\u064a\u0646 \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u062d\u0648\u0627\u0633\u064a\u0628 \u0648\u062a\u0642\u0627\u0646\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a.<\/p>\n

                    7\/ \u0634\u0631\u0643\u0629 \u0633\u0648\u062f\u0627\u0633\u0627\u062a\u060c \u062a\u0623\u0633\u0633\u062a \u0641\u064a 2007\u0645\u060c \u0648\u062a\u0639\u0646\u0649 \u0628\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0625\u062a\u0635\u0627\u0644\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u0623\u0642\u0645\u0627\u0631 \u0627\u0644\u0625\u0635\u0637\u0646\u0627\u0639\u064a\u0629\u060c \u0628\u0625\u0631\u0633\u0627\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0647\u0648\u0627\u062a\u0641 \u0648\u062a\u0628\u0627\u062f\u0644 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u0627\u0644\u0623\u0646\u062a\u0631\u0646\u062a.<\/p>\n

                    8\/ \u0634\u0631\u0643\u0629 \u0643\u0646\u0627\u0631 \u0644\u0644\u0625\u062a\u0635\u0627\u0644\u0627\u062a\u060c \u062a\u0623\u0633\u0633\u062a \u0641\u064a \u0627\u0644\u0639\u0627\u06452005\u0645\u060c \u0648\u062a\u0639\u0646\u0649 \u0628\u062a\u0642\u062f\u064a\u0645 \u062e\u062f\u0645\u0627\u062a \u0647\u0627\u062a\u0641 \u0648\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0623\u0646\u062a\u0631\u0646\u062a \u0641\u0627\u0626\u0642 \u0627\u0644\u0633\u0631\u0639\u0629\u060c \u0648\u0625\u0633\u062a\u0641\u0627\u062f\u062a \u0645\u0646\u0647\u0627 \u0627\u0644\u0628\u0646\u0648\u0643 \u0641\u064a \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062a\u062d\u0627\u0648\u064a\u0644 \u0627\u0644\u0645\u0635\u0631\u0641\u064a\u0629 \u0648\u0627\u0644\u0645\u0642\u0627\u0635\u0629 \u0645\u0646 \u062f\u0627\u062e\u0644 \u0648\u062e\u0627\u0631\u062c \u0627\u0644\u0642\u0637\u0631.<\/p>\n

                    2\/ \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0641\u0631\u0636\u064a\u0627\u062a:<\/strong><\/p>\n

                    \u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0645\u064a\u062f\u0627\u0646\u064a\u0629: <\/strong>\u062a\u062a\u0646\u0627\u0648\u0644 \u0623\u062f\u0627\u0629 \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u060c \u0645\u062c\u062a\u0645\u0639 \u0648\u0639\u064a\u0646\u0629 \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0648\u0627\u0644\u0623\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u0625\u062d\u0635\u0627\u0626\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629 \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u062a\u0642\u064a\u064a\u0645 \u0623\u062f\u0627\u0629 \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0643\u0645\u0627 \u064a\u0644\u064a:<\/p>\n

                    \u0623\u062f\u0627\u0629 \u0627\u0644\u062f\u0631\u0627\u0633\u0629: <\/strong>\u0623\u062f\u0627\u0629 \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0647\u064a \u0627\u0644\u0648\u0633\u064a\u0644\u0629 \u0627\u0644\u062a\u064a \u0625\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0627\u0644\u0628\u0627\u062d\u062b\u0627\u0646 \u0644\u062c\u0645\u0639 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u0639\u0646 \u0627\u0644\u0638\u0627\u0647\u0631\u0629 \u0645\u0648\u0636\u0648\u0639 \u0627\u0644\u062f\u0631\u0627\u0633\u0629\u060c \u0648\u064a\u0648\u062c\u062f \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629 \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0639\u0644\u0645\u064a \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0644\u0627\u0632\u0645\u0629\u060c \u0648\u0642\u062f \u0623\u0639\u062a\u0645\u062f \u0627\u0644\u0628\u0627\u062d\u062b\u0648\u0646 \u0639\u0644\u0649 \u0627\u0644\u0625\u0633\u062a\u0628\u0627\u0646\u0629 \u0643\u0623\u062f\u0627\u0629 \u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u062c\u0645\u0639 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0645\u0646 \u0639\u064a\u0646\u0629 \u0627\u0644\u062f\u0631\u0627\u0633\u0629.<\/p>\n

                    \u0627\u0644\u0627\u0633\u062a\u0628\u064a\u0627\u0646 \u0647\u0648 \u0627\u0644\u0623\u062f\u0627\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0623\u0648\u0644\u064a\u0629\u060c \u064a\u0646\u0642\u0633\u0645 \u0627\u0644\u0627\u0633\u062a\u0628\u064a\u0627\u0646 \u0625\u0644\u064a \u062c\u0632\u0623\u064a\u0646:<\/p>\n

                    \u0627\u0644\u062c\u0632\u0621 \u0627\u0644\u0623\u0648\u0644:<\/strong> \u062e\u0627\u0635 \u0628\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0634\u062e\u0635\u064a\u0629 \u0648\u062a\u0634\u0645\u0644 \u0627\u0644\u0646\u0648\u0639\u060c \u0627\u0644\u0639\u0645\u0631\u060c \u0627\u0644\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062a\u0639\u0644\u064a\u0645\u064a\u060c \u0627\u0644\u0645\u0633\u0645\u0649 \u0627\u0644\u0648\u0638\u064a\u0641\u064a\u060c \u0627\u0644\u062a\u062e\u0635\u0635 \u0627\u0644\u062f\u0642\u064a\u0642.<\/p>\n

                    \u0627\u0644\u062c\u0632\u0621 \u0627\u0644\u062b\u0627\u0646\u064a:<\/strong> \u064a\u062d\u062a\u0648\u064a \u0639\u0644\u0649 \u0623\u0633\u0626\u0644\u0629 \u062a\u062a\u0639\u0644\u0642 \u0628\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0644\u062f\u0631\u0627\u0633\u0629\u060c \u0648\u0627\u0644\u062a\u064a \u062a\u0647\u062f\u0641 \u0625\u0644\u064a \u0627\u062e\u062a\u0628\u0627\u0631 \u0641\u0631\u0636\u064a\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0648\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0628\u064a\u0646 \u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0647\u0630\u0647 \u0627\u0644\u0641\u0631\u0636\u064a\u0627\u062a.<\/sup><\/p>\n

                    \u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0627\u0644\u0628\u062d\u062b (\u0645\u062c\u062a\u0645\u0639 \u0627\u0644\u0628\u062d\u062b \u0648\u0627\u0644\u0639\u064a\u0646\u0629) :<\/strong> \u064a\u0642\u0635\u062f \u0628\u0645\u062c\u062a\u0645\u0639 \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0629 \u0627\u0644\u0643\u0644\u064a\u0629 \u0645\u0646 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u062a\u064a \u0633\u0639\u064a \u0627\u0644\u0628\u0627\u062d\u062b\u0627\u0646 \u0623\u0646 \u062a\u0639\u0645\u0645 \u0639\u0644\u064a\u0647\u0627 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0630\u0627\u062a \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0628\u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0627\u0644\u0645\u062f\u0631\u0648\u0633\u0629 \u062d\u064a\u062b \u064a\u062a\u0645\u062b\u0644 \u0645\u062c\u062a\u0645\u0639 \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0641\u064a \u0634\u0631\u0643\u0629 \u0633\u0648\u062f\u0627\u062a\u0644 \u0644\u0644\u0625\u062a\u0635\u0627\u0644\u0627\u062a \u0628\u0648\u0644\u0627\u064a\u0629 \u063a\u0631\u0628 \u062f\u0627\u0631\u0641\u0648\u0631 \u0627\u0644\u062c\u0646\u064a\u0646\u0629 \u060c \u0623\u0645\u0627 \u0639\u064a\u0646\u0629 \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0641\u0642\u062f \u062a\u0645 \u0627\u062e\u062a\u064a\u0627\u0631\u0647\u0627 \u0645\u0646 \u0628\u0639\u0636 \u0627\u0644\u0623\u0641\u0631\u0627\u062f \u0645\u0646 \u0645\u062c\u062a\u0645\u0639 \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0645\u0646 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646.<\/p>\n

                    \u0645\u062c\u062a\u0645\u0639 \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0643\u0644\u064a ( 20 ) \u0625\u0633\u062a\u0628\u0627\u0646\u0629.<\/p>\n

                    \u0635\u062f\u0642 \u0648 \u062b\u0628\u0627\u062a \u0623\u062f\u0627\u0629 \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0623\u0648\u0644\u064a\u0629 : <\/strong>\u0644\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 \u0645\u062f\u064a \u0635\u062f\u0642 \u0648\u062b\u0628\u0627\u062a \u0623\u062f\u0627\u0629 \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u062a\u0645 \u0639\u0631\u0636 \u0627\u0644\u0627\u0633\u062a\u0628\u0627\u0646\u0629 \u0639\u0644\u0649 \u0627\u0644\u062c\u0647\u0629 \u0627\u0644\u0623\u0643\u0627\u062f\u064a\u0645\u064a\u0629 \u0627\u0644\u0645\u0634\u0631\u0641\u0629 \u0644\u0644\u0628\u062d\u062b\u060c \u0648\u0647\u0648 \u0630\u0648 \u0627\u0644\u062e\u0628\u0631\u0629 \u0648\u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0641\u064a \u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0639\u0644\u0645\u064a\u060c \u0648\u062d\u064a\u062b \u062a\u0645 \u0627\u0644\u0639\u0645\u0644 \u0628\u0645\u0644\u0627\u062d\u0638\u0627\u062a\u0647 \u0644\u062a\u0643\u0648\u0646 \u0627\u0644\u0625\u0633\u062a\u0628\u0627\u0646\u0629 \u0641\u064a \u0635\u0648\u0631\u062a\u0647\u0627 \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u0629.<\/p>\n

                    \u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u062b\u0628\u0627\u062a \u0648\u0627\u0644\u0635\u062f\u0642: <\/strong>\u064a\u0642\u0635\u062f \u0628\u062b\u0628\u0627\u062a \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0623\u0646 \u064a\u0639\u0637\u064a \u0627\u0644\u0645\u0642\u064a\u0627\u0633 \u0646\u0641\u0633 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0625\u0630\u0627 \u0645\u0627 \u0627\u0633\u062a\u062e\u062f\u0645 \u0627\u0643\u062b\u0631 \u0645\u0646 \u0645\u0631\u0647 \u0648\u0627\u062d\u062f\u0629 \u062a\u062d\u062a \u0638\u0631\u0648\u0641 \u0645\u0645\u0627\u062b\u0644\u0629\u060c \u0648\u064a\u0639\u0646\u064a \u0627\u0644\u062b\u0628\u0627\u062a \u0623\u064a\u0636\u0627\u064b \u0623\u0646\u0647 \u0627\u0630\u0627 \u0645\u0627 \u0637\u0628\u0642 \u0627\u062e\u062a\u0628\u0627\u0631 \u0645\u0627 \u0639\u0644\u0649 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0623\u0641\u0631\u0627\u062f \u0648\u0631\u0635\u062f\u062a \u062f\u0631\u062c\u0627\u062a \u0643\u0644 \u0645\u0646\u0647\u0645 \u060c \u062b\u0645 \u0623\u0639\u064a\u062f \u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0646\u0641\u0633\u0647 \u0639\u0644\u0649 \u0627\u0644\u0645\u062c\u0645\u0648\u0639 \u0646\u0641\u0633\u0647\u0627 \u064a\u0643\u0648\u0646 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u062b\u0627\u0628\u062a\u0627\u064b \u062a\u0645\u0627\u0645\u0627\u064b \u060c \u0643\u0645\u0627 \u064a\u0639\u0631\u0641 \u0627\u0644\u062b\u0628\u0627\u062a \u0623\u064a\u0636\u0627\u064b \u0628\u0623\u0646\u0647 \u0645\u062f\u064a \u0627\u0644\u062f\u0642\u0629 \u0648\u0627\u0644\u0627\u062a\u0633\u0627\u0642 \u0644\u0644\u0642\u064a\u0627\u0633\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u062a\u0645 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u064a\u0647\u0627 \u0645\u0645\u0627 \u064a\u0642\u064a\u0633\u0647 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631.<\/p>\n

                    \u0623\u0645\u0627 \u0627\u0644\u0635\u062f\u0642 \u0641\u0648 \u0645\u0642\u064a\u0627\u0633 \u064a\u0633\u062a\u062e\u062f\u0645 \u0644\u0645\u0639\u0631\u0641\u0629 \u062f\u0631\u062c\u0629 \u0635\u062f\u0642 \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u062a\u064a\u0646 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0625\u062c\u0627\u0628\u0627\u062a\u0647\u0645 \u0639\u0644\u0649 \u0645\u0642\u064a\u0627\u0633 \u0645\u0639\u064a\u0646\u060c \u0648\u064a\u062d\u0633\u0628 \u0627\u0644\u0635\u062f\u0642 \u0628\u0637\u0631\u0642 \u0639\u062f\u064a\u062f\u0629 \u0623\u0633\u0647\u0644\u0647\u0627 \u0643\u0648\u0646\u0647 \u064a\u0645\u062b\u0644 \u0627\u0644\u062c\u0630\u0631 \u0627\u0644\u062a\u0631\u0628\u064a\u0639\u064a \u0644\u0645\u0639\u0627\u0645\u0644 \u0627\u0644\u062b\u0628\u0627\u062a\u060c \u0648\u062a\u062a\u0631\u0627\u0648\u062d \u0642\u064a\u0645\u0629 \u0643\u0644 \u0645\u0646 \u0627\u0644\u0635\u062f\u0642 \u0648\u0627\u0644\u062b\u0628\u0627\u062a \u0628\u064a\u0646 \u0627\u0644\u0635\u0641\u0631 \u0648\u0627\u0644\u0648\u0627\u062d\u062f \u0627\u0644\u0635\u062d\u064a\u062d\u060c \u0648\u062a\u0645 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0639\u0627\u0645\u0644 \u0623\u0644\u0641\u0627 \u0643\u0631\u0648\u0646\u0628\u0627\u062e \u0644\u0643\u0644 \u0627\u0644\u0641\u0631\u0636\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u062a\u0636\u0645\u0646\u0647\u0627 \u0647\u0630\u0647 \u0627\u0644\u0627\u0633\u062a\u0628\u064a\u0627\u0646\u060c \u0648\u0627\u0644\u062c\u062f\u0648\u0644 \u0627\u0644\u062a\u0627\u0644\u064a \u064a\u0648\u0636\u062d \u0646\u062a\u0627\u0626\u062c \u0647\u0630\u0647 \u0627\u0644\u0625\u062c\u0631\u0627\u0621:<\/p>\n

                    \u062c\u062f\u0648\u0644 \u0631\u0642\u0645 (2-3) \u064a\u0648\u0636\u062d \u0627\u0644\u062b\u0628\u0627\u062a \u0648\u0627\u0644\u0635\u062f\u0642 \u0644\u0644\u0641\u0631\u0636\u064a\u062a\u064a\u0646:<\/strong><\/p>\n\n\n\n\n\n
                    \u0627\u0644\u0628\u064a\u0627\u0646<\/strong><\/td>\n\u0627\u0644\u062b\u0628\u0627\u062a<\/strong><\/td>\n\u0627\u0644\u0635\u062f\u0642<\/strong><\/td>\n<\/tr>\n
                    \u0627\u0644\u0639\u0628\u0627\u0631\u0627\u062a<\/td>\n34<\/td>\n0.721<\/td>\n0.650<\/td>\n<\/tr>\n
                    \u0627\u0644\u0641\u0631\u0636\u064a\u0627\u062a<\/td>\n4<\/td>\n–<\/strong><\/td>\n–<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

                    \u0627\u0644\u0645\u0635\u062f\u0631 : \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0628\u064a\u0627\u0646 \u060c \u0625\u0639\u062f\u0627\u062f \u0627\u0644\u0628\u0627\u062d\u062b\u0627\u0646 2022\u0645<\/strong><\/p>\n

                    \u064a\u062a\u0636\u062d \u0645\u0646 \u0627\u0644\u062c\u062f\u0648\u0644 \u0631\u0642\u0645 (2-3) \u0623\u0646 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0628\u064a\u0627\u0646\u060c \u0644\u0639\u064a\u0646\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0628\u064a\u0627\u0646 \u0628\u0644\u063a 0.650 \u0623\u064a 65% \u0648\u0627\u0644\u062b\u0628\u0627\u062a \u0644\u0641\u0631\u0636\u064a\u0627\u062a \u0627\u0644\u062f\u0631\u0627\u0633\u0629 0.721 \u0623\u064a 72% \u060c \u0648\u0647\u0630\u0627 \u064a\u0639\u0646\u064a \u0623\u0646 \u0627\u0644\u0645\u0642\u064a\u0627\u0633 \u064a\u0639\u0637\u064a \u0646\u0641\u0633 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0625\u0630\u0627 \u0645\u0627 \u0627\u0633\u062a\u062e\u062f\u0645 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0645\u0631\u0629 \u0648\u0627\u062d\u062f\u0629 \u062a\u062d\u062a \u0638\u0631\u0648\u0641 \u0645\u0645\u0627\u062b\u0644\u0629.<\/p>\n

                    \u0637\u0631\u064a\u0642\u0629 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a: <\/strong> \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0628\u062d\u062b \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0645 \u062c\u0645\u0639\u0647\u0627 \u062a\u0645 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0623\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u0625\u062d\u0635\u0627\u0626\u064a\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u062d\u0632\u0645 \u0627\u0644\u0625\u062d\u0635\u0627\u0626\u064a\u0629 \u0644\u0644\u0639\u0644\u0648\u0645 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0648\u0627\u0644\u062a\u064a \u064a\u0631\u0645\u0632 \u0644\u0647\u0627 \u0628\u0627\u0644\u0631\u0645\u0632 (SPSS).<\/p>\n

                    \u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0625\u062d\u0635\u0627\u0626\u064a\u0629 \u0627\u0644\u062a\u064a \u0623\u0639\u062a\u0645\u062f \u0639\u0644\u064a\u0647\u0627 \u0627\u0644\u0628\u062d\u062b:<\/p>\n

                    \u0623\u0648\u0644\u0627:<\/strong> \u062a\u0645 \u062a\u0631\u0645\u064a\u0632 \u0648\u0625\u062f\u062e\u0627\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0625\u0644\u064a \u0627\u0644\u062d\u0627\u0633\u0628 \u0627\u0644\u0622\u0644\u064a \u0644\u0625\u064a\u062c\u0627\u062f \u0627\u0644\u0645\u062a\u0648\u0633\u0637\u0627\u062a \u0627\u0644\u062d\u0633\u0627\u0628\u064a\u0629 \u0627\u0644\u0645\u0648\u0632\u0648\u0646\u0629 \u062a\u0645 \u0625\u0639\u0637\u0627\u0621 \u0648\u0632\u0646 \u0644\u0643\u0644 \u0625\u062c\u0627\u0628\u0629 \u0643\u0627\u0644\u0622\u062a\u064a: \u0623\u0639\u0637\u064a \u0627\u0644\u0631\u0642\u0645 (5) \u0644\u0625\u062c\u0627\u0628\u0627\u062a \u0627\u0644\u0645\u0628\u062d\u0648\u062b\u064a\u0646 “\u0644\u0627 \u0623\u0648\u0627\u0641\u0642 \u0628\u0634\u062f\u0629” \u060c \u0623\u0639\u0637\u064a \u0627\u0644\u0631\u0642\u0645 (4) \u0644\u0625\u062c\u0627\u0628\u0627\u062a \u0627\u0644\u0645\u0628\u062d\u0648\u062b\u064a\u0646 “\u0644\u0627\u0623\u0648\u0627\u0641\u0642” \u060c \u0623\u0639\u0637\u064a \u0627\u0644\u0631\u0642\u0645 (3) \u0644\u0625\u062c\u0627\u0628\u0627\u062a \u0627\u0644\u0645\u0628\u062d\u0648\u062b\u064a\u0646 “\u0645\u062d\u0627\u064a\u062f” \u060c \u0623\u0639\u0637\u064a \u0627\u0644\u0631\u0642\u0645 (2) \u0644\u0625\u062c\u0627\u0628\u0627\u062a \u0627\u0644\u0645\u0628\u062d\u0648\u062b\u064a\u0646 ” \u0623\u0648\u0627\u0641\u0642” \u060c \u0623\u0639\u0637\u064a \u0627\u0644\u0631\u0642\u0645 (1) \u0644\u0625\u062c\u0627\u0628\u0627\u062a \u0627\u0644\u0645\u0628\u062d\u0648\u062b\u064a\u0646 “\u0644\u0623\u0648\u0627\u0641\u0642 \u0628\u0634\u062f\u0629”. \u0644\u062a\u062d\u062f\u064a\u062f \u0637\u0648\u0644 \u062e\u0644\u0627\u064a\u0627 \u0627\u0644\u0645\u0642\u064a\u0627\u0633 \u0627\u0644\u062e\u0645\u0627\u0633\u064a (\u0627\u0644\u062d\u062f\u0648\u062f \u0627\u0644\u062f\u0646\u064a\u0627 \u0648\u0627\u0644\u0639\u0644\u064a\u0627) \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0641\u064a \u0645\u062d\u0627\u0648\u0631 \u0627\u0644\u0628\u062d\u062b \u062a\u0645 \u062d\u0633\u0627\u0628 \u0627\u0644\u0645\u062f\u064a (5-1=4) \u062a\u0645 \u062a\u0642\u0633\u064a\u0645 \u0623\u0644\u0645\u062f\u064a \u0639\u0644\u064a \u0627\u0644\u0645\u062c\u0645\u0648\u0639 (5) \u0644\u0646\u062d\u0635\u0644 \u0639\u0644\u0649 \u0637\u0648\u0644 \u0627\u0644\u062e\u0644\u064a\u0629 \u0623\u064a ( 4\/5=0.80) \u0628\u0639\u062f \u0630\u0644\u0643 \u064a\u062a\u0645 \u0625\u0636\u0627\u0641\u0629 \u0647\u0630\u0647 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u064a \u0623\u0642\u0644 \u0642\u064a\u0645\u0629 \u0641\u064a \u0627\u0644\u0645\u0642\u064a\u0627\u0633 \u0648\u0647\u064a \u0627\u0644\u0648\u0627\u062d\u062f \u0627\u0644\u0635\u062d\u064a\u062d \u0648\u0630\u0644\u0643 \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u062d\u062f \u0627\u0644\u0623\u0639\u0644\u0649 \u0644\u0647\u0630\u0647 \u0627\u0644\u062e\u0644\u064a\u0629 \u0648\u0647\u0643\u0630\u0627 \u0623\u0635\u0628\u062d \u0627\u0644\u0645\u062a\u0648\u0633\u0637\u0627\u062a \u0627\u0644\u062d\u0633\u0627\u0628\u064a\u0629 \u062d\u0633\u0628 \u0627\u0644\u0635\u064a\u063a\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629:<\/p>\n

                      \n
                    1. \u0645\u0646 4.21 \u0648 \u062d\u062a\u0649 5.00 \u064a\u0645\u062b\u0644 (\u0623\u0648\u0627\u0641\u0642 \u0628\u0634\u062f\u0629) .<\/li>\n
                    2. \u0645\u0646 3.41 \u0648 \u062d\u062a\u0649 4.20 \u064a\u0645\u062b\u0644 (\u0623\u0648\u0627\u0641\u0642) .<\/li>\n
                    3. \u0645\u0646 2.61 \u0648 \u062d\u062a\u0649 3.40 \u064a\u0645\u062b\u0644 (\u0645\u062d\u0627\u064a\u062f) .<\/li>\n
                    4. \u0645\u0646 1.81 \u0648 \u062d\u062a\u0649 2.60 \u064a\u0645\u062b\u0644 (\u0644\u0627 \u0623\u0648\u0627\u0641\u0642 ) .<\/li>\n
                    5. \u0645\u0646 1 \u0627\u0644\u064a 1.80 \u064a\u0645\u062b\u0644 (\u0644\u0627 \u0623\u0648\u0627\u0641\u0642 \u0628\u0634\u062f\u0629)<\/li>\n<\/ol>\n

                      \u062b\u0627\u0646\u064a\u0627<\/strong>: \u062a\u0645 \u062d\u0633\u0627\u0628 \u0627\u0644\u062a\u0643\u0631\u0627\u0631\u0627\u062a \u0648 \u0627\u0644\u0646\u0633\u0628 \u0627\u0644\u0645\u0626\u0648\u064a\u0629 \u0644\u0644\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0627\u0644\u0635\u0641\u0627\u062a \u0627\u0644\u0634\u062e\u0635\u064a\u0629 \u0644\u0645\u0641\u0631\u062f\u0627\u062a \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u0633\u062a\u062c\u0627\u0628\u0627\u062a \u0623\u0641\u0631\u0627\u062f\u0647\u0627 \u062a\u062c\u0627\u0647 \u0639\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u062d\u0627\u0648\u0631 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u062a\u0636\u0645\u0646\u0647\u0627 \u0623\u062f\u0627\u0629 \u0627\u0644\u062f\u0631\u0627\u0633\u0629.<\/p>\n

                      \u062b\u0627\u0644\u062b\u0627:<\/strong> \u062a\u0645 \u062d\u0633\u0627\u0628 \u0627\u0644\u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u062d\u0633\u0627\u0628\u064a \u0648\u0627\u0644\u0627\u0646\u062d\u0631\u0627\u0641 \u0627\u0644\u0645\u0639\u064a\u0627\u0631\u064a \u0644\u0645\u0639\u0631\u0641\u0629 \u062a\u0631\u062a\u064a\u0628 \u0627\u0644\u0639\u0628\u0627\u0631\u0627\u062a \u062d\u0633\u0628 \u0623\u0639\u0644\u064a \u0645\u062a\u0648\u0633\u0637 \u062d\u0633\u0627\u0628\u064a.<\/p>\n

                      \u0631\u0627\u0628\u0639\u0627\u064b:<\/strong> \u062a\u0645 \u062d\u0633\u0627\u0628 \u0645\u0639\u0645\u0644 \u0623\u0644\u0641\u0627 \u0643\u0631\u0648\u0646\u0628\u0627\u062e \u0644\u0645\u0639\u0631\u0641\u0629 \u0635\u062f\u0642 \u0648\u062b\u0628\u0627\u062a \u0627\u0644\u062f\u0631\u0627\u0633\u0629.<\/p>\n

                      \u062e\u0627\u0645\u0633\u0627\u064b: \u062a\u0645 \u062d\u0633\u0627\u0628 \u0645\u0639\u0627\u0645\u0644 \u0627\u0644\u0627\u0646\u062d\u062f\u0627\u0631 \u0627\u0644\u062e\u0637\u064a \u0627\u0644\u0628\u0633\u064a\u0637 \u0644\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0648\u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0628\u064a\u0646 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a.<\/p>\n

                      \u062b\u0627\u0646\u064a\u0627\u064b: \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0634\u062e\u0635\u064a\u0629 (\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0623\u0648\u0644\u064a\u0629):<\/strong> \u064a\u0642\u0648\u0645 \u0647\u0630\u0627 \u0627\u0644\u0628\u062d\u062b \u0639\u0644\u0649 \u0639\u062f\u062f \u0645\u0646 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0642\u0644\u0629 \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u0627\u0644\u062e\u0635\u0627\u0626\u0635 \u0627\u0644\u0634\u062e\u0635\u064a\u0629 \u0644\u0644\u0645\u0628\u062d\u0648\u062b\u064a\u0646 \u0648\u0647\u064a (\u0627\u0644\u0646\u0648\u0639\u060c \u0627\u0644\u0639\u0645\u0631\u060c \u0627\u0644\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062a\u0639\u0644\u064a\u0645\u064a\u060c \u0633\u0646\u0648\u0627\u062a \u0627\u0644\u062e\u0628\u0631\u0629\u060c \u0627\u0644\u0645\u0633\u0645\u0649 \u0627\u0644\u0648\u0638\u064a\u0641\u064a\u060c \u0627\u0644\u062a\u062e\u0635\u0635 \u0627\u0644\u062f\u0642\u064a\u0642) \u0648\u0641\u064a \u0636\u0648\u0621 \u0647\u0630\u0647 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u064a\u0645\u0643\u0646 \u062a\u062d\u062f\u064a\u062f \u062e\u0635\u0627\u0626\u0635 \u0627\u0644\u0645\u0628\u062d\u0648\u062b\u064a\u0646 \u0639\u0644\u064a \u0627\u0644\u0646\u062d\u0648 \u0627\u0644\u062a\u0627\u0644\u064a:<\/p>\n

                      \u062c\u062f\u0648\u0644 \u0631\u0642\u0645 (3-3) \u064a\u0648\u0636\u062d \u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0645\u0628\u062d\u0648\u062b\u064a\u0646 \u062d\u0633\u0628 \u0627\u0644\u0646\u0648\u0639<\/strong><\/p>\n\n\n\n\n\n\n
                      \u0627\u0644\u0646\u0648\u0639<\/strong><\/td>\n\u0627\u0644\u062a\u0643\u0631\u0627\u0631<\/strong><\/td>\n\u0627\u0644\u0646\u0633\u0628\u0629 %<\/strong><\/td>\n<\/tr>\n
                      \u0630\u0643\u0631<\/td>\n16<\/td>\n80%<\/td>\n<\/tr>\n
                      \u0623\u0646\u062b\u064a<\/td>\n4<\/td>\n20%<\/td>\n<\/tr>\n
                      \u0627\u0644\u0645\u062c\u0645\u0648\u0639<\/td>\n20<\/td>\n100 %<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

                      \u0627\u0644\u0645\u0635\u062f\u0631 : \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0628\u064a\u0627\u0646\u060c \u0625\u0639\u062f\u0627\u062f \u0627\u0644\u0628\u0627\u062d\u062b\u0627\u0646 2022\u0645<\/strong><\/p>\n

                      \u0627\u0644\u0634\u0643\u0644 \u0631\u0642\u0645 (9-3) \u064a\u0648\u0636\u062d \u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0645\u0628\u062d\u0648\u062b\u064a\u0646 \u062d\u0633\u0628 \u0627\u0644\u0646\u0648\u0639<\/strong><\/p>\n

                      <\/p>\n

                      \u064a\u062a\u0636\u062d \u0645\u0646 \u0627\u0644\u062c\u062f\u0648\u0644 \u0631\u0642\u0645 (3-3) \u0648\u0627\u0644\u0634\u0643\u0644 \u0631\u0642\u0645 (9-3)\u060c \u0623\u0646 80% \u0645\u0646 \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0645\u0628\u062d\u0648\u062b\u064a\u0646 \u0647\u0645 \u0645\u0646 \u0641\u0626\u0629 \u0627\u0644\u0630\u0643\u0648\u0631 \u0648\u0647\u0645 \u0627\u0644\u0641\u0626\u0629 \u0627\u0644\u0623\u0643\u062b\u0631 \u0645\u0646 \u0627\u0644\u0645\u0628\u062d\u0648\u062b\u064a\u0646\u060c \u0648\u0641\u064a \u062d\u064a\u0646 20% \u0645\u0646\u0647\u0645 \u0645\u0646 \u0641\u0626\u0629 \u0627\u0644\u0627\u0646\u0627\u062b \u060c \u0648\u0647\u0630\u0627 \u064a\u062f\u0644 \u0639\u0644\u0649 \u0623\u0646 \u0634\u0631\u064a\u062d\u0629 \u0627\u0644\u0630\u0643\u0648\u0631 \u0647\u0645 \u0627\u0644\u0623\u0643\u062b\u0631 \u0648\u0630\u0644\u0643 \u0646\u0633\u0628\u0629 \u0644\u0637\u0628\u064a\u0639\u0629 \u0648\u0633\u064a\u0627\u0633\u0627\u062a \u0627\u0644\u0639\u0645\u0644 \u0628\u0627\u0644\u0634\u0631\u0643\u0629 \u0648\u0627\u0644\u0630\u064a \u064a\u062a\u0637\u0644\u0628 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u0643\u062b\u064a\u0631.<\/p>\n

                      \u062c\u062f\u0648\u0644 \u0631\u0642\u0645 (4-3) \u064a\u0648\u0636\u062d \u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0645\u0628\u062d\u0648\u062b\u064a\u0646 \u062d\u0633\u0628 \u0627\u0644\u0639\u0645\u0631.<\/strong><\/p>\n\n\n\n\n\n\n\n\n\n
                      \u0627\u0644\u0639\u0645\u0631<\/strong><\/td>\n\u0627\u0644\u062a\u0643\u0631\u0627\u0631<\/strong><\/td>\n\u0627\u0644\u0646\u0633\u0628\u0629 %<\/strong><\/td>\n<\/tr>\n
                      \u0623\u0642\u0644 \u0645\u0646 30 \u0633\u0646\u0629<\/td>\n8<\/td>\n40%<\/td>\n<\/tr>\n
                      30-40 \u0633\u0646\u0629<\/td>\n8<\/td>\n40%<\/td>\n<\/tr>\n
                      40-50\u0633\u0646\u0629<\/td>\n4<\/td>\n%20<\/td>\n<\/tr>\n
                      50-60\u0633\u0646\u0629<\/td>\n0<\/td>\n0<\/td>\n<\/tr>\n
                      60\u0633\u0646\u0629 \u0641\u0627\u0643\u062b\u0631<\/td>\n0<\/td>\n0<\/td>\n<\/tr>\n
                      \u0627\u0644\u0645\u062c\u0645\u0648\u0639<\/td>\n20<\/td>\n100 %<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

                      \u0627\u0644\u0645\u0635\u062f\u0631 : \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0628\u064a\u0627\u0646 \u060c \u0625\u0639\u062f\u0627\u062f \u0627\u0644\u0628\u0627\u062d\u062b\u0627\u0646 2022\u0645<\/strong><\/p>\n

                      \u0627\u0644\u0634\u0643\u0644 \u0631\u0642\u0645 (10-3) \u064a\u0648\u0636\u062d \u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0645\u0628\u062d\u0648\u062b\u064a\u0646 \u062d\u0633\u0628 \u0627\u0644\u0639\u0645\u0631<\/strong><\/p>\n

                      <\/p>\n

                      \u0627\u0644\u0645\u0635\u062f\u0631 : \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0628\u064a\u0627\u0646 \u060c \u0625\u0639\u062f\u0627\u062f \u0627\u0644\u0628\u0627\u062d\u062b\u0627\u0646 2022\u0645<\/strong><\/p>\n

                      \u064a\u062a\u0636\u062d \u0645\u0646 \u0627\u0644\u062c\u062f\u0648\u0644 \u0631\u0642\u0645 (4-3) \u0648\u0627\u0644\u0634\u0643\u0644 \u0631\u0642\u0645 (10-3)\u060c \u0623\u0646 40% \u0645\u0646 \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0645\u0628\u062d\u0648\u062b\u064a\u0646 \u0647\u0645 \u0623\u0639\u0645\u0627\u0631\u0647\u0645 \u062a\u062a\u0631\u0627\u0648\u062d \u0645\u0646 (\u0627\u0642\u0644 \u0645\u0646 30\u0633\u0646\u0629)\u060c (30-40 \u0633\u0646\u0629) \u0648\u0647\u0645 \u0627\u0644\u0641\u0626\u0629 \u0627\u0644\u0623\u0643\u062b\u0631 \u0645\u0646 \u0627\u0644\u0645\u0628\u062d\u0648\u062b\u064a\u0646\u060c \u0648\u0641\u064a \u062d\u064a\u0646 20% \u0645\u0646\u0647\u0645 \u0623\u0639\u0645\u0627\u0631\u0647\u0645 (40-50 \u0633\u0646\u0629)\u060c \u0648\u0647\u0630\u0627 \u064a\u062f\u0644 \u0639\u0644\u0649 \u0623\u0646 \u0641\u0626\u0629 \u0627\u0644\u0634\u0628\u0627\u0628 \u0647\u0645 \u0627\u0644\u0623\u0643\u062b\u0631 \u0648\u0630\u0644\u0643 \u0646\u0633\u0628\u0629 \u0644\u0637\u0628\u064a\u0639\u0629 \u0627\u0644\u0639\u0645\u0644 \u0628\u0627\u0644\u0634\u0631\u0643\u0629 \u0648\u0627\u0644\u0630\u064a \u064a\u062a\u0637\u0644\u0628 \u0627\u0644\u062e\u0628\u0631\u0629.<\/p>\n

                      \u062c\u062f\u0648\u0644 \u0631\u0642\u0645 (5-3) \u064a\u0648\u0636\u062d \u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0645\u0628\u062d\u0648\u062b\u064a\u0646 \u0648\u0641\u0642 \u0627\u0644\u0645\u0648\u0647\u0644 \u0627\u0644\u0639\u0644\u0645\u064a<\/strong><\/p>\n\n\n\n\n\n\n\n\n\n
                      \u0627\u0644\u0645\u0648\u0647\u0644 \u0627\u0644\u0639\u0644\u0645\u064a<\/strong><\/td>\n\u0627\u0644\u062a\u0643\u0631\u0627\u0631<\/strong><\/td>\n\u0627\u0644\u0646\u0633\u0628\u0629%<\/strong><\/td>\n<\/tr>\n
                      \u0628\u0643\u0627\u0644\u0648\u0631\u064a\u0648\u0633<\/td>\n14<\/td>\n70%<\/td>\n<\/tr>\n
                      \u062f\u0628\u0644\u0648\u0645 \u0639\u0627\u0644\u064a<\/td>\n2<\/td>\n10%<\/td>\n<\/tr>\n
                      \u0645\u0627\u062c\u0633\u062a\u064a\u0631<\/td>\n2<\/td>\n10%<\/td>\n<\/tr>\n
                      \u062f\u0643\u062a\u0648\u0631\u0627\u0629<\/td>\n0<\/td>\n0%<\/td>\n<\/tr>\n
                      \u0627\u062e\u0631\u0649<\/td>\n2<\/td>\n10%<\/td>\n<\/tr>\n
                      \u0627\u0644\u0645\u062c\u0645\u0648\u0639<\/td>\n20<\/td>\n100%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

                      \u0627\u0644\u0645\u0635\u062f\u0631 : \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0628\u064a\u0627\u0646 \u060c \u0625\u0639\u062f\u0627\u062f \u0627\u0644\u0628\u0627\u062d\u062b\u0627\u0646 2022\u0645<\/strong><\/p>\n

                      \u0627\u0644\u0634\u0643\u0644 \u0631\u0642\u0645 (11-3) \u064a\u0648\u0636\u062d \u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0645\u0628\u062d\u0648\u062b\u064a\u0646 \u062d\u0633\u0628 \u0627\u0644\u0645\u0624\u0647\u0644 \u0627\u0644\u0639\u0644\u0645\u064a <\/strong><\/p>\n

                      <\/p>\n

                      \u0627\u0644\u0645\u0635\u062f\u0631 : \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0628\u064a\u0627\u0646 \u060c \u0625\u0639\u062f\u0627\u062f \u0627\u0644\u0628\u0627\u062d\u062b\u0627\u0646 2022\u0645<\/strong><\/p>\n

                      \u064a\u062a\u0636\u062d \u0645\u0646 \u0627\u0644\u062c\u062f\u0648\u0644 \u0631\u0642\u0645 (5-3) \u0648\u0627\u0644\u0634\u0643\u0644 \u0631\u0642\u0645(11-3)\u060c \u0623\u0646 \u063a\u0627\u0644\u0628\u064a\u0629 \u0627\u0644\u0645\u0628\u062d\u0648\u062b\u064a\u0646 \u0645\u0646 \u062d\u0645\u0644\u0629 \u0627\u0644\u0634\u0647\u0627\u062f\u0629 \u0628\u0643\u0627\u0644\u0648\u0631\u064a\u0648\u0633 \u062d\u064a\u062b \u0628\u0644\u063a \u0639\u062f\u062f\u0647\u0645 (14) \u0645\u0646 \u0639\u064a\u0646\u0629 \u0627\u0644\u0645\u0628\u062d\u0648\u062b\u064a\u0646 \u0628\u0646\u0633\u0628\u0629 70%\u060c \u0648\u0641\u064a \u062d\u064a\u0646 \u0623\u0646 10% \u0645\u0646\u0647\u0645 \u0645\u0646 \u062d\u0645\u0644\u0629 \u0627\u0644\u0634\u0647\u0627\u062f\u0629 \u0628\u0643\u0627\u0644\u0648\u0631\u064a\u0648\u0633\u060c 10% \u0645\u0646\u0647\u0645 \u0645\u0646 \u0634\u0647\u0627\u062f\u0629 \u062f\u0628\u0644\u0648\u0645 \u0627\u0644\u0639\u0627\u0644\u064a\u060c \u0648\u0647\u0630\u0627 \u064a\u062f\u0644 \u0639\u0644\u0649 \u0623\u0646 \u0646\u0633\u0628\u0629 \u0627\u0644\u062a\u0623\u0647\u064a\u0644 \u0628\u0634\u0631\u0643\u0629 \u0633\u0648\u062f\u0627\u062a\u0644 \u062c\u064a\u062f\u0629 .<\/p>\n

                      \u062c\u062f\u0648\u0644 \u0631\u0642\u0645 (6-3) \u064a\u0648\u0636\u062d \u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0645\u0628\u062d\u0648\u062b\u064a\u0646 \u062d\u0633\u0628 \u0633\u0646\u0648\u0627\u062a \u0627\u0644\u062e\u0628\u0631\u0629<\/strong><\/p>\n\n\n\n\n\n\n\n\n
                      \u0639\u062f\u062f \u0633\u0646\u0648\u0627\u062a \u0627\u0644\u062e\u0628\u0631\u0629 \u0641\u064a \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u062d\u0627\u0644\u064a<\/strong><\/td>\n\u0627\u0644\u062a\u0643\u0631\u0627\u0631<\/strong><\/td>\n\u0627\u0644\u0646\u0633\u0628\u0629 %<\/strong><\/td>\n<\/tr>\n
                      5 \u0648\u0623\u0642\u0644 \u0645\u0646 10 \u0633\u0646\u0648\u0627\u062a<\/td>\n12<\/td>\n60%<\/td>\n<\/tr>\n
                      10 \u0648\u0623\u0642\u0644 \u0645\u0646 15 \u0633\u0646\u0648\u0627\u062a<\/td>\n4<\/td>\n20%<\/td>\n<\/tr>\n
                      15 \u0648\u0623\u0642\u0644 \u0645\u0646 20 \u0633\u0646\u0648\u0627\u062a<\/td>\n2<\/td>\n10%<\/td>\n<\/tr>\n
                      20\u0633\u0646\u0648\u0627\u062a \u0641\u0623\u0643\u062b\u0631<\/td>\n2<\/td>\n10%<\/td>\n<\/tr>\n
                      \u0627\u0644\u0645\u062c\u0645\u0648\u0639<\/td>\n20<\/td>\n%100<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

                      \u0627\u0644\u0645\u0635\u062f\u0631 : \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0628\u064a\u0627\u0646 \u0625\u0639\u062f\u0627\u062f \u0627\u0644\u0628\u0627\u062d\u062b\u0627\u0646 2022\u0645<\/strong><\/p>\n

                      \u0627\u0644\u0634\u0643\u0644 \u0631\u0642\u0645 (12-3) \u064a\u0648\u0636\u062d \u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0645\u0628\u062d\u0648\u062b\u064a\u0646 \u062d\u0633\u0628 \u0633\u0646\u0648\u0627\u062a \u0627\u0644\u062e\u0628\u0631\u0629<\/strong><\/p>\n

                      <\/p>\n

                      \u0627\u0644\u0645\u0635\u062f\u0631 : \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0628\u064a\u0627\u0646 \u0625\u0639\u062f\u0627\u062f \u0627\u0644\u0628\u0627\u062d\u062b\u0627\u0646 2022\u0645<\/strong><\/p>\n

                      \u064a\u062a\u0636\u062d \u0645\u0646 \u0627\u0644\u062c\u062f\u0648\u0644 \u0631\u0642\u0645 (6-3) \u0648\u0627\u0644\u0634\u0643\u0644 \u0631\u0642\u0645(12-3)\u060c \u0623\u0646 60% \u0645\u0646 \u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0645\u0628\u062d\u0648\u062b\u064a\u0646 \u062a\u062a\u0631\u0627\u0648\u062d \u062e\u0628\u0631\u0627\u062a\u0647\u0645 \u0641\u064a ( 5\u2013 10 \u0633\u0646\u0648\u0627\u062a) \u0648\u0647\u0645 \u0627\u0644\u0641\u0626\u0629 \u0627\u0644\u0623\u0643\u062b\u0631 \u0645\u0646 \u0627\u0644\u0645\u0628\u062d\u0648\u062b\u064a\u0646\u060c \u0648\u0641\u064a \u062d\u064a\u064620% \u0645\u0646\u0647\u0645 (10-15 \u0633\u0646\u0648\u0627\u062a)\u060c 10% \u0647\u0645 \u062e\u0628\u0631\u0627\u062a\u0647\u0645(15-20\u0633\u0646\u0629)- (20 \u0633\u0646\u0648\u0627\u062a \u0641\u0623\u0643\u062b\u0631) \u060c \u0648\u0647\u0630\u0627 \u064a\u062f\u0644 \u0639\u0644\u0649 \u0623\u0646 \u0627\u0644\u0634\u0631\u0643\u0629 \u0644\u062f\u064a\u0647 \u062f\u0631\u062c\u0629 \u0645\u062a\u0648\u0633\u0637 \u0645\u0646 \u0627\u0644\u062e\u0628\u0631\u0629 \u0648\u0627\u0644\u062f\u0631\u0627\u064a\u0629.<\/p>\n

                      \u062c\u062f\u0648\u0644 \u0631\u0642\u0645 ( 7-3) \u064a\u0648\u0636\u062d \u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0645\u0628\u062d\u0648\u062b\u064a\u0646 \u062d\u0633\u0628 \u0627\u0644\u0645\u0633\u0645\u0649 \u0627\u0644\u0648\u0638\u064a\u0641\u064a:<\/strong><\/p>\n\n\n\n\n\n\n\n\n\n
                      \u0627\u0644\u0645\u0633\u0645\u0649 \u0627\u0644\u0648\u0638\u064a\u0641\u064a<\/strong><\/td>\n\u0627\u0644\u062a\u0643\u0631\u0627\u0631<\/strong><\/td>\n\u0627\u0644\u0646\u0633\u0628\u0629%<\/strong><\/td>\n<\/tr>\n
                      \u0645\u0648\u0638\u0641<\/td>\n18<\/td>\n90%<\/td>\n<\/tr>\n
                      \u0645\u062f\u064a\u0631<\/td>\n0<\/td>\n0%<\/td>\n<\/tr>\n
                      \u0645\u062f\u064a\u0631 \u0627\u062f\u0627\u0631\u0629<\/td>\n2<\/td>\n10%<\/td>\n<\/tr>\n
                      \u0645\u062f\u064a\u0631 \u0641\u0631\u0639<\/td>\n0<\/td>\n<\/td>\n<\/tr>\n
                      \u0623\u062e\u0631\u0649<\/td>\n0<\/td>\n0%<\/td>\n<\/tr>\n
                      \u0627\u0644\u0645\u062c\u0645\u0648\u0639<\/td>\n20<\/td>\n100%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

                      \u0627\u0644\u0645\u0635\u062f\u0631 : \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0628\u064a\u0627\u0646 \u060c \u0625\u0639\u062f\u0627\u062f \u0627\u0644\u0628\u0627\u062d\u062b\u0627\u0646 2022\u0645<\/strong><\/p>\n

                      \u0627\u0644\u0634\u0643\u0644 \u0631\u0642\u0645 (13-3) \u064a\u0648\u0636\u062d \u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0645\u0628\u062d\u0648\u062b\u064a\u0646 \u062d\u0633\u0628 \u0627\u0644\u0645\u0633\u0645\u064a \u0627\u0644\u0648\u0638\u064a\u0641\u064a<\/strong><\/p>\n

                      <\/p>\n

                      \u0627\u0644\u0645\u0635\u062f\u0631 : \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0628\u064a\u0627\u0646 \u060c \u0625\u0639\u062f\u0627\u062f \u0627\u0644\u0628\u0627\u062d\u062b\u0627\u0646 2022\u0645.<\/strong><\/p>\n

                      \u064a\u062a\u0636\u062d \u0645\u0646 \u0627\u0644\u062c\u062f\u0648\u0644 (7-3 ) \u0648\u0627\u0644\u0634\u0643\u0644 \u0631\u0642\u0645(13-3)\u060c \u0623\u0646 90% \u0645\u0646 \u0627\u0644\u0645\u0628\u062d\u0648\u062b\u064a\u0646 \u0647\u0645 \u0645\u0646 \u0641\u0626\u0629 (\u0645\u0648\u0638\u0641)\u060c 10% \u0645\u0646 \u0641\u0626\u0629 (\u0645\u062f\u064a\u0631 \u0625\u062f\u0627\u0631\u0629)\u060c \u0648\u0647\u0630\u0627 \u064a\u062f\u0644 \u0639\u0644\u0649 \u0623\u0646 \u0627\u0644\u0634\u0631\u0643\u0629 \u0645\u0639\u062a\u0645\u062f\u0629 \u0641\u064a \u0639\u0645\u0644\u0647\u0627 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0639\u0644\u0649 \u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0648\u0630\u0644\u0643 \u0644\u0637\u0628\u064a\u0639\u0629 \u0639\u0645\u0644 \u0634\u0631\u0643\u0629 \u0633\u0648\u062f\u0627\u062a\u0644.<\/p>\n

                      \u062c\u062f\u0648\u0644 \u0631\u0642\u0645 ( 8-3) \u064a\u0648\u0636\u062d \u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0645\u0628\u062d\u0648\u062b\u064a\u0646 \u062d\u0633\u0628 \u0627\u0644\u062a\u062e\u0635\u0635 \u0627\u0644\u062f\u0642\u064a\u0642<\/strong><\/p>\n\n\n\n\n\n\n\n\n
                      \u0627\u0644\u062a\u062e\u0635\u0635 \u0627\u0644\u062f\u0642\u064a\u0642<\/strong><\/td>\n\u0627\u0644\u062a\u0643\u0631\u0627\u0631<\/strong><\/td>\n\u0627\u0644\u0646\u0633\u0628\u0629%<\/strong><\/td>\n<\/tr>\n
                      \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644<\/td>\n4<\/td>\n20%<\/td>\n<\/tr>\n
                      \u0645\u0647\u0646\u062f\u0633<\/td>\n10<\/td>\n50%<\/td>\n<\/tr>\n
                      \u062a\u0642\u0646\u064a<\/td>\n4<\/td>\n20%<\/td>\n<\/tr>\n
                      \u0627\u062e\u0631\u0649<\/td>\n2<\/td>\n10%<\/td>\n<\/tr>\n
                      \u0627\u0644\u0645\u062c\u0645\u0648\u0639<\/td>\n20<\/td>\n100%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

                      \u0627\u0644\u0645\u0635\u062f\u0631 : \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0628\u064a\u0627\u0646 \u060c \u0625\u0639\u062f\u0627\u062f \u0627\u0644\u0628\u0627\u062d\u062b\u0627\u0646 2022\u0645<\/strong><\/p>\n

                      \u0627\u0644\u0634\u0643\u0644 \u0631\u0642\u0645 (14-3) \u064a\u0648\u0636\u062d \u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0645\u0628\u062d\u0648\u062b\u064a\u0646 \u062d\u0633\u0628 \u0627\u0644\u062a\u062e\u0635\u0635 \u0627\u0644\u062f\u0642\u064a\u0642<\/strong><\/p>\n

                      <\/p>\n

                      \u0627\u0644\u0645\u0635\u062f\u0631 : \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0628\u064a\u0627\u0646 \u060c \u0625\u0639\u062f\u0627\u062f \u0627\u0644\u0628\u0627\u062d\u062b\u0627\u0646 2022\u0645<\/strong><\/p>\n

                      \u064a\u062a\u0636\u062d \u0645\u0646 \u0627\u0644\u062c\u062f\u0648\u0644 (8-3 ) \u0648\u0627\u0644\u0634\u0643\u0644 \u0631\u0642\u0645(14-3)\u060c \u0623\u0646 50% \u0645\u0646 \u0627\u0644\u0645\u0628\u062d\u0648\u062b\u064a\u0646 \u0647\u0645 \u0645\u0646 \u062a\u062e\u0635\u0635 (\u0647\u0646\u062f\u0633\u0629)\u060c \u064820%\u0645\u0646\u0647\u0645 \u062a\u062e\u0635\u0635(\u062a\u0642\u0627\u0646\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a\u060c \u0627\u062f\u0627\u0631\u0629 \u0627\u0639\u0645\u0627\u0644) \u0648\u0647\u0630\u0627 \u064a\u062f\u0644 \u0639\u0644\u0649 \u0623\u0646 \u0634\u0631\u0643\u0629 \u0633\u0648\u062f\u0627\u062a\u0644 \u0645\u0639\u062a\u0645\u062f\u0629 \u0641\u064a \u0639\u0645\u0644\u0647\u0627 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0639\u0644\u0649 \u062a\u062e\u0635\u0635\u0627\u062a \u0645\u062e\u062a\u0644\u0641\u0629 \u0648\u0630\u0644\u0643 \u0644\u0637\u0628\u064a\u0639\u0629 \u0627\u0644\u0639\u0645\u0644.<\/p>\n

                      3\/\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629(\u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u062a\u0643\u0631\u0627\u0631\u064a \u0648\u0627\u0644\u0646\u0633\u0628 \u0627\u0644\u0645\u0626\u0648\u064a\u0629 \u0644\u0639\u064a\u0646\u0627\u062a \u0627\u0644\u0641\u0631\u0636\u064a\u0627\u062a):<\/strong><\/p>\n

                      \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0645\u0646 \u0647\u0630\u0627 \u0627\u0644\u0628\u062d\u062b \u0647\u0648 \u0627\u062e\u062a\u0628\u0627\u0631 \u0641\u0631\u0648\u0636 \u0627\u0644\u0628\u062d\u062b\u060c \u0644\u062a\u062d\u0642\u064a\u0642 \u0647\u0630\u0627 \u0627\u0644\u0647\u062f\u0641 \u062a\u0645 \u0627\u0633\u062a\u0641\u0633\u0627\u0631 \u0627\u0644\u0645\u0628\u062d\u0648\u062b\u064a\u0646 \u0628\u0634\u0631\u0643\u0629 \u0633\u0648\u062f\u0627\u062a\u0644 \u0648\u0644\u0627\u064a\u0629 \u063a\u0631\u0628 \u062f\u0627\u0641\u0648\u0631 \u0643\u0645\u0627 \u0647\u0648 \u0628\u0627\u0644\u062c\u062f\u0627\u0648\u0644 \u0623\u062f\u0646\u0627\u0647:<\/p>\n

                      \u062c\u062f\u0648\u0644 \u0631\u0642\u0645 ( 9-3) \u064a\u0648\u0636\u062d \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0645\u062d\u0648\u0631 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0627\u0644\u0645\u062d\u0648\u0631 \u0627\u0644\u0627\u0648\u0644:\u0627\u0644\u0645\u0646\u062a\u062c:<\/strong><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
                      \u0631\u0642\u0645<\/strong><\/td>\n\u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u062a\u0643\u0631\u0627\u0631\u064a \u0648\u0627\u0644\u0646\u0633\u0628\u0629 \u0627\u0644\u0645\u0626\u0648\u064a\u0629 \u0644\u0639\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u0641\u0631\u0636\u064a\u0629 \u0627\u0644\u0623\u0648\u0644\u064a<\/strong><\/td>\n\u0627\u0644\u062a\u0643\u0631\u0627\u0631<\/strong><\/p>\n

                      \u0627\u0644\u0646\u0633\u0628\u0629<\/strong><\/td>\n

                      		\u0645\u062f\u064a \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645<\/strong><\/td>\n\u0627\u0644\u0627\u0646\u062d\u0631\u0627\u0641 \u0627\u0644\u0645\u0639\u064a\u0627\u0631\u064a<\/strong><\/p>\n

                      S.D<\/strong><\/td>\n

                      		\u0627\u0644\u0648\u0633\u0637 \u0627\u0644\u062d\u0633\u0627\u0628\u064a<\/strong><\/p>\n

                      Mean<\/strong><\/td>\n

                      		\u0627\u0644\u0631\u062a\u0628\u0629<\/strong><\/td>\n<\/tr>\n
                      \u0627\u0648\u0627\u0641\u0642 \u0628\u0634\u062f\u0629<\/strong><\/td>\n\u0623\u0648\u0627\u0641\u0642<\/strong><\/td>\n\u0645\u062d\u0627\u064a\u062f<\/strong><\/td>\n\u0644\u0627\u0627\u0648\u0627\u0641\u0642<\/strong><\/td>\n\u0644\u0627 \u0623\u0648\u0627\u0641\u0642 \u0628\u0634\u062f\u0629<\/strong><\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
                      1<\/strong><\/td>\n\u062a\u062a\u0645\u064a\u0632 \u0634\u0631\u0643\u0629 \u0633\u0648\u062f\u0627\u062a\u0644 \u0644\u0644\u0627\u062a\u0635\u0627\u0644\u0627\u062a \u0628\u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0648\u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0645\u062a\u0646\u0648\u0639\u0629 \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u0627\u062a\u0635\u0627\u0644\u0627\u062a.<\/td>\n\u0643<\/td>\n18<\/td>\n2<\/td>\n–<\/td>\n–<\/td>\n–<\/td>\n0.306<\/td>\n1.10<\/td>\n<\/td>\n<\/tr>\n
                      %<\/td>\n90%<\/td>\n10%<\/td>\n–<\/td>\n–<\/td>\n–<\/td>\n<\/tr>\n
                      2<\/strong><\/td>\n\u062a\u0648\u0641\u0631\u0634\u0631\u0643\u0629 \u0633\u0648\u062f\u0627\u062a\u0644 \u0644\u0644\u0627\u062a\u0635\u0627\u0644\u0627\u062a \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u0647\u0627\u062a\u0641\u064a\u0629 \u0644\u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u0648\u0627\u0637\u0646\u064a\u0646.<\/td>\n\u0643<\/td>\n16<\/td>\n4<\/td>\n–<\/td>\n–<\/td>\n–<\/td>\n0.410<\/td>\n1.20<\/td>\n<\/td>\n<\/tr>\n
                      %<\/td>\n%80<\/td>\n%20<\/td>\n–<\/td>\n–<\/td>\n–<\/td>\n<\/tr>\n
                      3<\/strong><\/td>\n\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0647\u0627\u062a\u0641\u064a\u0629 \u0627\u0644\u0627\u0636\u0627\u0641\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0648\u0641\u0631\u0647\u0627 \u0627\u0644\u0634\u0631\u0643\u0629 \u062a\u0639\u062a\u0628\u0631 \u0645\u0647\u0645\u0629 \u0648\u062a\u0644\u0628\u064a \u0627\u062d\u062a\u064a\u0627\u062c\u062a\u064a.<\/td>\n\u0643<\/td>\n20<\/td>\n–<\/td>\n–<\/td>\n–<\/td>\n–<\/td>\n0.306<\/td>\n1.10<\/td>\n<\/td>\n<\/tr>\n
                      %<\/td>\n100%<\/td>\n–<\/td>\n–<\/td>\n–<\/td>\n–<\/td>\n<\/tr>\n
                      4<\/strong><\/td>\n\u062a\u0648\u0641\u0631\u0634\u0631\u0643\u0629 \u0633\u0648\u062f\u0627\u062a\u0644 \u062e\u062f\u0645\u0627\u062a\u0647\u0627 \u0648\u0645\u0646\u062a\u062c\u0627\u062a\u0647\u0627 \u0628\u0627\u0634\u0643\u0627\u0644 \u0645\u062e\u062a\u0644\u0641\u0629 .<\/td>\n\u0643<\/td>\n20<\/td>\n–<\/td>\n–<\/td>\n–<\/td>\n–<\/td>\n0.308<\/td>\n1.00<\/td>\n<\/td>\n<\/tr>\n
                      %<\/td>\n100%<\/td>\n–<\/td>\n–<\/td>\n–<\/td>\n–<\/td>\n<\/tr>\n
                      5<\/strong><\/td>\n\u062a\u0648\u0641\u0631 \u0634\u0631\u0643\u0629 \u0633\u0648\u062f\u0627\u062a\u0644 \u0648\u062a\u0628\u064a\u0639 \u0641\u064a \u0645\u0639\u0627\u0631\u0636\u0647\u0627 \u0627\u062c\u0647\u0632\u0629 \u0645\u062a\u0646\u0648\u0639\u0629.<\/td>\n\u0643<\/td>\n16<\/td>\n4<\/td>\n<\/td>\n<\/td>\n<\/td>\n0.410<\/td>\n1.20<\/td>\n<\/td>\n<\/tr>\n
                      %<\/td>\n80%<\/td>\n20%<\/td>\n–<\/td>\n–<\/td>\n–<\/td>\n<\/tr>\n
                      6<\/strong><\/td>\n\u0648\u0641\u0631\u062a \u0634\u0631\u0643\u0629 \u0634\u0631\u0643\u0629 \u0633\u0648\u062f\u0627\u062a\u0644 \u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0648 \u0627\u0644\u0627\u0646\u062a\u0631\u0646\u062a \u0628\u0639\u062f\u0629<\/td>\n\u0643<\/td>\n20<\/td>\n–<\/td>\n–<\/td>\n–<\/td>\n–<\/td>\n0.000<\/td>\n1.00<\/td>\n<\/td>\n<\/tr>\n
                      %<\/td>\n100%<\/td>\n–<\/td>\n–<\/td>\n–<\/td>\n–<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
                      7<\/strong><\/td>\n\u062a\u0648\u0641\u0631\u062a \u0634\u0631\u0643\u0629 \u0633\u0648\u062f\u0627\u062a\u0644 \u0639\u062f\u0629 \u0637\u0631\u0642 \u0644\u062a\u0633\u0647\u064a\u0644 \u0639\u0645\u0644\u064a\u0629 \u062a\u0633\u062f\u064a\u062f \u0627\u0644\u0641\u0648\u0627\u062a\u064a\u0631.<\/td>\n\u0643<\/td>\n18<\/td>\n2<\/td>\n–<\/td>\n–<\/td>\n–<\/td>\n0.308<\/td>\n1.10<\/td>\n<\/td>\n<\/tr>\n
                      %<\/td>\n90%<\/td>\n10%<\/td>\n–<\/td>\n–<\/td>\n–<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
                      8<\/strong><\/td>\n\u062a\u0648\u0641\u0631 \u0634\u0631\u0643\u0629 \u0633\u0648\u062f\u0627\u062a\u0644 \u062e\u062f\u0645\u0629 \u0635\u064a\u0627\u0646\u0629 \u0627\u0644\u0627\u0639\u0637\u0627\u0644.<\/td>\n\u0643<\/td>\n16<\/td>\n4<\/td>\n–<\/td>\n–<\/td>\n–<\/td>\n0.410<\/td>\n1.20<\/td>\n<\/td>\n<\/tr>\n
                      %<\/td>\n80%<\/td>\n20%<\/td>\n–<\/td>\n–<\/td>\n–<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
                      9<\/strong><\/td>\n\u062a\u0648\u0641\u0631 \u0634\u0631\u0643\u0629 \u0633\u0648\u062f\u0627\u062a\u0644 \u062e\u062f\u0645\u0629 \u0627\u0644\u0627\u0633\u062a\u0639\u0644\u0627\u0645 \u0639\u0646 \u0627\u0631\u0642\u0627\u0645 \u0627\u0644\u0645\u0634\u062a\u0631\u0643\u064a\u0646.<\/td>\n\u0643<\/td>\n18<\/td>\n2<\/td>\n–<\/td>\n–<\/td>\n–<\/td>\n0.308<\/td>\n1.10<\/td>\n<\/td>\n<\/tr>\n
                      %<\/td>\n90%<\/td>\n10%<\/td>\n–<\/td>\n–<\/td>\n–<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
                      10<\/strong><\/td>\n\u062a\u0635\u062f\u0631\u0627\u0644\u0634\u0631\u0643\u0629 \u0641\u0648\u0627\u062a\u064a\u0631\u0647\u0627 \u0648\u062a\u0648\u0632\u0639\u0647\u0627 \u0628\u0634\u0643\u0644 \u0645\u0646\u062a\u0638\u0645.<\/td>\n\u0643<\/td>\n20<\/td>\n–<\/td>\n–<\/td>\n–<\/td>\n–<\/td>\n0.000<\/td>\n1.00<\/td>\n<\/td>\n<\/tr>\n
                      %<\/td>\n100%<\/td>\n–<\/td>\n–<\/td>\n–<\/td>\n–<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

                      \u0627\u0644\u0645\u0635\u062f\u0631 : \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0628\u064a\u0627\u0646 \u060c \u0625\u0639\u062f\u0627\u062f \u0627\u0644\u0628\u0627\u062d\u062b\u0627\u0646 2022\u0645<\/strong><\/p>\n

                      \u0645\u0646 \u062e\u0644\u0627\u0644 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062c\u062f\u0648\u0644 \u0631\u0642\u0645 (9-3) \u064a\u062a\u0636\u062d \u0627\u0644\u0627\u062a\u064a:<\/p>\n

                      1\/ \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0639\u0628\u0627\u0631\u0629 \u0627\u0644\u0627\u0648\u0644\u0649 \u0627\u0644\u0642\u0627\u0626\u0644\u0629: \u062a\u062a\u0645\u064a\u0632 \u0634\u0631\u0643\u0629 \u0633\u0648\u062f\u0627\u062a\u0644 \u0644\u0644\u0627\u062a\u0635\u0627\u0644\u0627\u062a \u0628\u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0648\u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0645\u062a\u0646\u0648\u0639\u0629\u060c \u0648\u0645\u0646 \u0627\u0644\u062c\u062f\u0648\u0644 \u064a\u0644\u0627\u062d\u0638 \u0623\u0646 \u0646\u0633\u0628\u0629 \u0627\u0644\u0645\u0648\u0641\u0642\u064a\u0646 \u0628\u0634\u062f\u0629 90 % \u060c \u0648 \u0627\u0644\u0645\u0648\u0627\u0641\u0642\u064a\u0646 10%\u060c \u0645\u0645\u0627 \u064a\u062f\u0644 \u0639\u0644\u0649 \u0635\u062d\u0629 \u0647\u0630\u0647 \u0627\u0644\u0639\u0628\u0627\u0631\u0629.<\/p>\n

                      2\/ \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0639\u0628\u0627\u0631\u0629 \u0627\u0644\u062b\u0627\u0646\u064a\u0629 \u0627\u0644\u0642\u0627\u0626\u0644\u0629: \u062a\u0648\u0641\u0631 \u0634\u0631\u0643\u0629 \u0633\u0648\u062f\u0627\u062a\u0644 \u0644\u0644\u0627\u062a\u0635\u0627\u0644\u0627\u062a \u0627\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u0647\u0627\u062a\u0641\u064a\u0629 \u0644\u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u0648\u0627\u0637\u0646\u064a\u0646\u060c \u0648\u0645\u0646 \u0627\u0644\u062c\u062f\u0648\u0644 \u064a\u0644\u0627\u062d\u0638 \u0623\u0646 \u0646\u0633\u0628\u0629 \u0627\u0644\u0645\u0648\u0627\u0641\u0642\u064a\u0646 \u0628\u0634\u062f\u0629 80% \u060c \u0648\u0627\u0644\u0645\u0648\u0627\u0641\u0642\u064a\u0646 20%\u060c \u0645\u0645\u0627 \u064a\u062f\u0644 \u0635\u062d\u0629 \u0647\u0630\u0647 \u0627\u0644\u0639\u0628\u0627\u0631\u0629.<\/p>\n

                      3\/ \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0639\u0628\u0627\u0631\u0629 \u0627\u0644\u062b\u0627\u0644\u062b\u0629 \u0627\u0644\u0642\u0627\u0626\u0644\u0629: \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0647\u0627\u062a\u0641\u064a\u0629 \u0627\u0644\u0627\u0636\u0627\u0641\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0648\u0641\u0631\u0647\u0627 \u0627\u0644\u0634\u0631\u0643\u0629 \u062a\u0639\u062a\u0628\u0631 \u0645\u0647\u0645\u0629 \u0648\u062a\u0644\u0628\u064a \u0627\u062d\u062a\u064a\u0627\u062c\u062a\u064a\u060c \u0648\u0645\u0646 \u0627\u0644\u062c\u062f\u0648\u0644 \u064a\u0644\u0627\u062d\u0638 \u0623\u0646 \u0646\u0633\u0628\u0629 \u0627\u0644\u0645\u0648\u0627\u0641\u0642\u064a\u0646 \u0628\u0634\u062f\u0629 100%\u060c \u0645\u0645\u0627 \u064a\u062f\u0644 \u0639\u0644\u0649 \u0635\u062d\u0629 \u0647\u0630\u0647 \u0627\u0644\u0639\u0628\u0627\u0631\u0629.<\/p>\n

                      4\/ \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0639\u0628\u0627\u0631\u0629 \u0627\u0644\u0631\u0627\u0628\u0639\u0629 \u0627\u0644\u0642\u0627\u0626\u0644\u0629: \u062a\u0648\u0641\u0631\u0634\u0631\u0643\u0629 \u0633\u0648\u062f\u0627\u062a\u0644 \u062e\u062f\u0645\u0627\u062a\u0647\u0627 \u0648\u0645\u0646\u062a\u062c\u0627\u062a\u0647\u0627 \u0628\u0627\u0634\u0643\u0627\u0644 \u0645\u062e\u062a\u0644\u0641\u0629 . \u0648\u0645\u0646 \u0627\u0644\u062c\u062f\u0648\u0644 \u064a\u0644\u0627\u062d\u0638 \u0623\u0646 \u0646\u0633\u0628\u0629 \u0627\u0644\u0645\u0648\u0627\u0641\u0642\u064a\u0646 100%\u060c \u0645\u0645\u0627 \u064a\u062f\u0644 \u0639\u0644\u0649 \u0635\u062d\u0629 \u0647\u0630\u0647 \u0627\u0644\u0639\u0628\u0627\u0631\u0629.<\/p>\n

                      5\/ \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0639\u0628\u0627\u0631\u0629 \u0627\u0644\u062e\u0627\u0645\u0633\u0629 \u0627\u0644\u0642\u0627\u0626\u0644\u0629: \u0627\u0646: \u062a\u0648\u0641\u0631 \u0634\u0631\u0643\u0629 \u0633\u0648\u062f\u0627\u062a\u0644 \u0648\u062a\u0628\u064a\u0639 \u0641\u064a \u0645\u0639\u0627\u0631\u0636\u0647\u0627 \u0627\u062c\u0647\u0632\u0629 \u0645\u062a\u0646\u0648\u0639\u0629\u060c \u0648\u0645\u0646 \u0627\u0644\u062c\u062f\u0648\u0644 \u064a\u0644\u0627\u062d\u0638 \u0623\u0646 \u0646\u0633\u0628\u0629 \u0627\u0644\u0645\u0648\u0627\u0641\u0642\u064a\u0646 \u0628\u0634\u062f\u062980 %\u060c \u0645\u0648\u0627\u0641\u0642\u064a\u0646 20% \u060c \u0645\u0645\u0627 \u064a\u062f\u0644 \u0639\u0644\u0649 \u0635\u062d\u0629 \u0647\u0630\u0647 \u0627\u0644\u0639\u0628\u0627\u0631\u0629.<\/p>\n

                      \u062b\u0627\u0644\u062b\u0627\u064b: \u0627\u062e\u062a\u0628\u0627\u0631 \u0641\u0631\u0636\u064a\u0627\u062a \u0627\u0644\u062f\u0631\u0627\u0633\u0629 :<\/strong><\/p>\n

                      \u0633\u062a\u0642\u0648\u0645 \u0627\u0644\u0628\u0627\u062d\u062b\u0627\u0646 \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u062c\u0627\u0646\u0628 \u0628\u0625\u062e\u062a\u0628\u0627\u0631 \u0641\u0631\u0636\u064a\u0627\u062a \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0648\u0630\u0644\u0643 \u0643\u0645\u0627 \u064a\u0644\u064a :<\/p>\n

                      1\/ \u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0641\u0631\u0636\u064a\u0629 \u0627\u0644\u0623\u0648\u0644\u064a:<\/strong><\/p>\n

                      \u0648\u0627\u0644\u062a\u064a \u062a\u0646\u0635 \u0639\u0644\u0649 : (\u062a\u0648\u062c\u062f \u0639\u0644\u0627\u0642\u0629 \u0630\u0627\u062a \u062f\u0644\u0627\u0644\u0629 \u0625\u062d\u0635\u0627\u0626\u064a\u0629 \u0628\u064a\u0646 \u0627\u0644\u0645\u0646\u062a\u062c \u0648\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a<\/strong>)\u060c \u0648\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0647\u0630\u0647 \u0627\u0644\u0641\u0631\u0636\u064a\u0629 \u062a\u0645 \u0628\u0634\u0643\u0644 \u0623\u0633\u0627\u0633\u064a \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u0625\u062d\u0635\u0627\u0621 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0627\u0646\u062d\u062f\u0627\u0631 \u0627\u0644\u062e\u0637\u064a \u0627\u0644\u0628\u0633\u064a\u0637 \u0644\u062f\u064a \u0627\u0644\u0639\u0627\u0645\u0644\u064a\u0646 \u0628\u0634\u0631\u0643\u0629 \u0633\u0648\u062f\u0627\u062a\u0644.<\/p>\n

                      \u062c\u062f\u0648\u0644 \u0631\u0642\u0645 (14-3) \u064a\u0648\u0636\u062d \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0627\u0646\u062d\u062f\u0627\u0631 \u0627\u0644\u062e\u0637\u064a \u0627\u0644\u0628\u0633\u064a\u0637 \u0644\u0644\u0641\u0631\u0636\u064a\u0629 \u0627\u0644\u0623\u0648\u0644\u064a:(\u062d\u062c\u0645 \u0627\u0644\u0639\u064a\u0646\u0629:20)<\/strong><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
                      \u0627\u0644\u0645\u062a\u063a\u064a\u0631 \u0627\u0644\u0645\u0633\u062a\u0642\u0644<\/strong><\/td>\n\u0645\u0639\u0627\u0645\u0644 \u0627\u0644\u0627\u0646\u062d\u062f\u0627\u0631 \u03b2 (\u0642\u064a\u0645\u0629 \u0628\u064a\u062a\u0627)<\/strong><\/td>\n\u0645\u0633\u062a\u0648\u064a \u062f\u0644\u0627\u0644\u0629 t \u0627\u0644\u0645\u062d\u0633\u0648\u0628\u0629<\/strong><\/td>\n\u0627\u0644\u0645\u0639\u0646\u0648\u064a\u0629 Sig <\/strong><\/td>\n<\/tr>\n
                      \u0627\u0644\u0645\u0646\u062a\u062c<\/td>\n0.136<\/td>\n0.322<\/td>\n0.000<\/td>\n<\/tr>\n
                      \u0627\u0644\u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0625\u062d\u0635\u0627\u0626\u064a\u0629<\/strong><\/td>\n<\/tr>\n
                      (Constant) \u0627\u0644\u062b\u0627\u0628\u062a<\/td>\n2.521<\/td>\n<\/tr>\n
                      R \u0645\u0639\u0627\u0645\u0644 \u0627\u0644\u0627\u0631\u062a\u0628\u0627\u0637<\/td>\n0.365<\/td>\n<\/tr>\n
                      R2 (\u0645\u0639\u0627\u0645\u0644 \u0627\u0644\u062a\u062d\u062f\u064a\u062f)<\/td>\n0.366<\/td>\n<\/tr>\n
                      Error of the Estmate (\u0627\u0644\u062e\u0637\u0623 \u0627\u0644\u0645\u0639\u064a\u0627\u0631\u064a)<\/td>\n0.524<\/td>\n<\/tr>\n
                      Adjusted R2 (\u0642\u064a\u0645\u0629 \u0645\u0639\u0627\u0645\u0644 \u0627\u0644\u0627\u0631\u062a\u0628\u0627\u0637 \u0627\u0644\u0645\u0639\u062f\u0644)<\/td>\n0.124<\/td>\n<\/tr>\n
                      F change (\u0642\u064a\u0645\u0629 F \u0627\u0644\u0645\u062d\u0633\u0648\u0628\u0629)<\/td>\n11.546<\/td>\n<\/tr>\n
                      Sig F change (\u0645\u0633\u062a\u0648\u064a \u062f\u0644\u0627\u0644\u0629 F \u0627\u0644\u0645\u0639\u0646\u0648\u064a\u0629 \u0627\u0644\u0645\u062d\u0633\u0648\u0628\u0629)<\/td>\n0.000<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

                      \u0627\u0644\u0645\u0635\u062f\u0631 : \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0628\u064a\u0627\u0646 \u060c \u0625\u0639\u062f\u0627\u062f \u0627\u0644\u0628\u0627\u062d\u062b\u0627\u0646\u060c 2022\u0645<\/strong><\/p>\n

                      \u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0647\u0630\u0647 \u0627\u0644\u0641\u0631\u0636\u064a\u0629 \u0648\u0628\u0646\u0627\u0621\u0627\u064b \u0639\u0644\u064a \u0645\u0627 \u062c\u0627\u0621 \u0641\u064a \u0627\u0644\u062c\u062f\u0648\u0644 (14-3) \u0623\u0639\u0644\u0627\u0647 \u0644\u0642\u062f \u0623\u0638\u0647\u0631\u062a \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0648\u062c\u0648\u062f \u0639\u0644\u0627\u0642\u0629 \u0625\u062d\u0635\u0627\u0626\u064a\u0629 \u0630\u0627\u062a \u062a\u0623\u062b\u064a\u0631 \u0627\u064a\u062c\u0627\u0628\u064a( \u0645\u0639\u0627\u0645\u0644 \u0628\u064a\u062a\u0627 0.236) \u0639\u0644\u064a \u0627\u0644\u0645\u0646\u062a\u062c \u062d\u064a\u062b \u0643\u0627\u0646\u062a \u0645\u0633\u062a\u0648\u064a \u0627\u0644\u062f\u0644\u0627\u0644\u0629 (00.00) \u0623\u0635\u063a\u0631 \u0645\u0646 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062f\u0644\u0627\u0644\u0629 \u0627\u0644\u0645\u0639\u062a\u0645\u062f (0.05)\u060c \u0648\u0645\u0646 \u0627\u0644\u062c\u062f\u0648\u0644 (12-2) \u0627\u0644\u062e\u0627\u0635 \u0628\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062a\u0628\u0627\u064a\u0646 \u0627\u0644\u0623\u064f\u062d\u0627\u062f\u064a \u0644\u0644\u0641\u0631\u0636\u064a\u0629 \u0627\u0644\u0623\u0648\u0644\u064a \u064a\u0645\u0643\u0646 \u062a\u0648\u0636\u062d \u0645\u062f\u064a \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0628\u064a\u0646 \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a.<\/p>\n

                      \u062c\u062f\u0648\u0644 (15-3) \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062a\u0628\u0627\u064a\u0646 \u0627\u0644\u0623\u064f\u062d\u0627\u062f\u064a \u0644\u0644\u0641\u0631\u0636\u064a\u0629 \u0627\u0644\u0623\u0648\u0644\u064a<\/strong><\/p>\n\n\n\n\n\n\n
                      \u0627\u0644\u0645\u062a\u063a\u064a\u0631 \u0627\u0644\u0645\u0633\u062a\u0642\u0644<\/strong><\/td>\n\u0627\u0644\u0645\u0635\u0627\u062f\u0631<\/strong><\/td>\n\u0645\u062c\u0645\u0648\u0639 \u0627\u0644\u0645\u0631\u0628\u0639\u0627\u062a<\/strong><\/td>\n\u062f\u0631\u062c\u0629 \u0627\u0644\u062d\u0631\u064a\u0629<\/strong><\/td>\n\u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u0645\u0631\u0628\u0639\u0627\u062a<\/strong><\/td>\n\u0642\u064a\u0645\u0629 F \u0627\u0644\u0645\u062d\u0633\u0648\u0628\u0629<\/strong><\/td>\n\u0645\u0633\u062a\u0648\u064a \u0627\u0644\u062f\u0644\u0627\u0644\u0629<\/strong><\/td>\n<\/tr>\n
                      \u0627\u0644\u0645\u0646\u062a\u062c<\/td>\n\u0627\u0644\u0627\u0646\u062d\u062f\u0627\u0631<\/td>\n2.215<\/td>\n7<\/td>\n2.205<\/td>\n11.546<\/td>\n0.001<\/td>\n<\/tr>\n
                      2.020<\/td>\n11<\/td>\n0.230<\/td>\n<\/tr>\n
                      \u0627\u0644\u0645\u062c\u0645\u0648\u0639<\/td>\n4.235<\/td>\n18<\/td>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

                      \u0627\u0644\u0645\u0635\u062f\u0631 : \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0628\u064a\u0627\u0646 \u060c \u0625\u0639\u062f\u0627\u062f \u0627\u0644\u0628\u0627\u062d\u062b\u0627\u0646\u060c 2022\u0645<\/strong><\/p>\n

                      \u0645\u0646 \u0627\u0644\u062c\u062f\u0648\u0644\u064a\u0646 (14-3) \u0648 (15-3) \u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062a\u0628\u0627\u064a\u0646 \u064a\u062a\u0636\u062d \u0623\u0646 \u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u0639\u0646\u0648\u064a\u0629 Sig \u0647\u064a 0.000 \u0648\u0647\u064a \u0623\u0642\u0644 \u0645\u0646 0.05 \u0627\u0644\u0645\u0633\u062a\u0648\u064a \u0627\u0644\u0645\u0639\u062a\u0645\u062f \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u062f\u0631\u0627\u0633\u0629\u060c \u0648\u0642\u064a\u0645\u0629 F \u062a\u0628\u0644\u063a (11.546)\u060c \u0628\u0627\u0644\u062a\u0627\u0644\u064a \u0641\u0623\u0646 \u0645\u0639\u0646\u0648\u064a\u0629 \u0627\u0644\u0646\u0645\u0648\u0630\u062c \u0645\u0642\u0628\u0648\u0644\u0629 \u0628\u0648\u062c\u0648\u062f \u0639\u0644\u0627\u0642\u0629 \u0625\u062d\u0635\u0627\u0626\u064a\u0629 \u0630\u0627\u062a \u062a\u0623\u062b\u064a\u0631 \u0627\u064a\u062c\u0627\u0628\u064a \u0644\u0644\u0645\u062a\u063a\u064a\u0631 \u0627\u0644\u0645\u0633\u062a\u0642\u0644 \u0648\u0647\u0648 \u0627\u0627\u0644\u0645\u0646\u062a\u062c \u0639\u0644\u064a \u0627\u0644\u0645\u062a\u063a\u064a\u0631 \u0627\u0644\u062a\u0627\u0628\u0639 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0643\u0645\u0627 \u0623\u0646 \u0642\u064a\u0645\u0629 \u0645\u0639\u0627\u0645\u0644 \u0627\u0644\u0627\u0631\u062a\u0628\u0627\u0637 (R) \u0628\u0644\u063a\u062a (0.365) \u0623\u064a \u0623\u0646 \u0645\u0631\u062a\u0628\u0637\u0629 \u0627\u0631\u062a\u0628\u0627\u0637\u0627 \u0645\u062a\u0648\u0633\u0637\u0627\u064b \u0639\u0644\u0649\u060c \u0625\u0644\u0627 \u0623\u0646\u0647 \u0648\u0645\u0646 \u062e\u0644\u0627\u0644 \u0642\u064a\u0645\u0629 \u0645\u0639\u0627\u0645\u0644 \u0627\u0644\u062a\u062d\u062f\u064a\u062f (R2) \u0648\u0627\u0644\u062a\u064a \u0628\u0644\u063a\u062a (0.366) \u0623\u064a \u0623\u0646 \u0627\u0644\u0645\u062a\u063a\u064a\u0631 \u0627\u0644\u0645\u0633\u062a\u0642\u0644 \u064a\u0624\u062b\u0631 \u0628\u0646\u0633\u0628\u0629 (36%) \u0639\u0644\u064a \u0627\u0644\u0645\u062a\u063a\u064a\u0631 \u0627\u0644\u062a\u0627\u0628\u0639\u060c \u0648\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u062f\u0644\u0627\u0644\u0629 \u0645\u0639\u0627\u0645\u0644 \u0627\u0644\u062a\u062d\u062f\u064a\u062f (R2) \u0648\u0627\u0644\u062a\u064a \u064a\u0633\u062a\u062f\u0644 \u0645\u0646 \u062e\u0644\u0627\u0644\u0647\u0627 \u0639\u0644\u064a \u0646\u0633\u0628\u0629 \u0627\u0644\u062a\u0628\u0627\u064a\u0646 \u0627\u0644\u0630\u064a \u064a\u0641\u0633\u0631\u0647 \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u0645\u062a\u063a\u064a\u0631 \u0627\u0644\u0645\u0633\u062a\u0642\u0644 \u0641\u064a \u0645\u0639\u0627\u062f\u0644\u0629 \u0627\u0644\u0627\u0646\u062d\u062f\u0627\u0631 \u0645\u0646 \u062a\u0628\u0627\u064a\u0646 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u0645\u062a\u063a\u064a\u0631 \u0627\u0644\u062a\u0627\u0628\u0639 \u060c \u0641\u064a\u0633\u062a\u062e\u062f\u0645 \u062a\u062d\u0644\u064a\u0644 \u062a\u0628\u0627\u064a\u0646 \u0627\u0644\u0623\u062d\u0627\u062f\u064a \u0627\u0644\u0645\u0648\u0636\u062d \u0628\u0627\u0644\u062c\u062f\u0648\u0644 (14-3) \u0648\u0627\u0644\u0630\u064a \u064a\u062a\u0636\u062d \u0645\u0646 \u062e\u0644\u0627\u0644\u0647 \u0623\u0646 \u0642\u064a\u0645\u0629 \u0645\u0633\u062a\u0648\u064a \u0627\u0644\u062f\u0644\u0627\u0644\u0629 \u0627\u0644\u0625\u062d\u0635\u0627\u0626\u064a\u0629 \u0627\u0644\u0628\u0627\u0644\u063a\u0629 (0.001) \u0647\u064a \u0623\u0635\u063a\u0631 \u0645\u0646 (0.05) \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u0641\u0623\u0646 \u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0645\u0639\u0646\u0648\u064a\u0629\u060c \u0623\u064a \u0623\u0646 \u0623\u0628\u0639\u0627\u062f\u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u0645\u062a\u063a\u064a\u0631 \u0627\u0644\u0645\u0633\u062a\u0642\u0644 \u064a\u0641\u0633\u0631 \u0648\u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0627\u0644\u062a\u0628\u0627\u064a\u0646 \u0641\u064a \u0627\u0644\u0645\u062a\u063a\u064a\u0631 \u0627\u0644\u062a\u0627\u0628\u0639\u060c \u0644\u0630\u0627 \u064a\u0645\u0643\u0646 \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u064a\u0647 \u0644\u0644\u062a\u0623\u062b\u064a\u0631 \u0639\u0644\u0649 \u0627\u0644\u0645\u062a\u063a\u064a\u0631 \u0627\u0644\u062a\u0627\u0628\u0639 \u060c \u0648\u0623\u064a\u0636\u0627\u064b \u064a\u0645\u0643\u0646\u0646\u0627 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u064a \u062e\u0644\u0627\u0635\u0629 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0627\u0646\u062d\u062f\u0627\u0631 \u0627\u0644\u062e\u0637\u064a \u0627\u0644\u0628\u0633\u064a\u0637 \u0648\u0627\u0644\u0645\u062a\u0645\u062b\u0644 \u0641\u064a \u0645\u0639\u0627\u062f\u0644\u0629 \u0627\u0644\u062a\u0646\u0628\u0624 \u0628\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u062a\u063a\u064a\u0631 \u0627\u0644\u062a\u0627\u0628\u0639 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0648\u0638\u064a\u0641\u064a \u0648\u0647\u064a \u0643\u0645\u0627 \u064a\u0644\u064a:<\/p>\n

                      \u0639\u0644\u064a\u0647 \u062a\u0642\u0628\u0644 \u0627\u0644\u0641\u0631\u0636\u064a\u0629 \u0627\u0644\u0623\u0648\u0644\u064a \u0627\u0644\u062a\u064a \u062a\u0646\u0635 \u0639\u0644\u064a: \u0648\u062c\u0648\u062f \u0639\u0644\u0627\u0642\u0629 \u0630\u0627\u062a \u062f\u0644\u0627\u0644\u0629 \u0625\u062d\u0635\u0627\u0626\u064a\u0629 \u0628\u064a\u0646 \u0627\u0644\u0645\u0646\u062a\u062c \u0648\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0628\u0634\u0631\u0643\u0629 \u0633\u0648\u062f\u0627\u062a\u0644 \u0644\u0644\u0625\u062a\u0635\u0627\u0644\u0627\u062a.<\/p>\n

                      \u0627\u0644\u062e\u0640\u0640\u0640\u0640\u0640\u0640\u0640\u0640\u0640\u0640\u0640\u0640\u0640\u0640\u0640\u0640\u0640\u0640\u0640\u0640\u0640\u0640\u0640\u0640\u0640\u0640\u0640\u0640\u0640\u0640\u0640\u0627\u062a\u0645\u0629<\/strong><\/p>\n

                      \u0627\u0648\u0644\u0627\u064b: \u0627\u0644\u0646\u062a\u0627\u0626\u0640\u0640\u062c:-<\/strong><\/p>\n

                      1\/ \u062a\u062a\u0645\u064a\u0632 \u0634\u0631\u0643\u0629 \u0633\u0648\u062f\u0627\u062a\u0644 \u0628\u062a\u0642\u062f\u064a\u0645 \u062e\u062f\u0645\u0627\u062a \u0648\u0645\u0646\u062a\u062c\u0627\u062a \u0645\u062a\u0645\u064a\u0632\u0629.<\/p>\n

                      2\/ \u062a\u0648\u0641\u0631 \u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0647\u0627\u062a\u0641\u064a\u0629 \u0644\u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u0648\u0627\u0637\u0646\u064a\u0646.<\/p>\n

                      3\/ \u0645\u0639\u0638\u0645 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u064a\u0624\u0643\u062f\u0648\u0646 \u0639\u0644\u0649 \u0625\u0646 \u0627\u0644\u0634\u0631\u0643\u0629 \u062a\u0639\u0645\u0644 \u0639\u0644\u0649 \u062a\u0644\u0628\u064a\u0629 \u062d\u0627\u062c\u0627\u062a\u0647\u0645.<\/p>\n

                      4\/ \u0644\u0644\u0645\u0639\u0627\u0631\u0636 \u062f\u0648\u0631 \u0641\u064a \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0645\u0648\u0627\u0637\u0646 \u0628\u0627\u0644\u062e\u062f\u0645\u0629 \u0648\u062a\u0648\u0641\u064a\u0631 \u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u0633\u062a\u0644\u0632\u0645\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u0645\u0639\u0627\u0631\u0636.<\/p>\n

                      5\/ \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0628\u062c\u0645\u064a\u0639 \u0635\u0648\u0631\u0647( \u0627\u0644\u0645\u0642\u0631\u0648\u0621 \u0648\u0627\u0644\u0645\u0631\u0626\u064a \u0648\u0627\u0644\u0645\u0633\u0645\u0648\u0639)\u060c \u0623\u062f\u0649 \u0644\u062c\u0630\u0628 \u0646\u0633\u0628\u0629 \u0623\u0643\u0628\u0631 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/p>\n

                      6\/ \u0639\u0631\u0648\u0636 \u0648\u062a\u0631\u0648\u064a\u062c \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0648\u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u0623\u062b\u064a\u0631 \u0633\u0627\u0647\u0645 \u0641\u064a \u0632\u064a\u0627\u062f\u0629 \u0623\u0639\u062f\u0627\u062f \u0627\u0644\u0645\u0634\u062a\u0631\u0643\u064a\u0646.<\/p>\n

                      7\/ \u062a\u0645\u064a\u0632\u062a \u0627\u0644\u0634\u0631\u0643\u0629 \u0628\u0627\u0644\u062d\u062f\u0627\u062b\u0629 \u0648\u0627\u0644\u0625\u0628\u062a\u0643\u0627\u0631 \u0641\u064a \u0639\u0631\u0648\u0636 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0648\u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a.<\/p>\n

                      8\/ \u0628\u064a\u0646\u062a \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0631\u0635\u062f \u0625\u0646 \u0623\u0633\u0639\u0627\u0631 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0647\u0627\u062a\u0641\u064a\u0629 \u0645\u0646\u0627\u0633\u0628\u0629 \u0625\u0633\u0648\u0629\u064b \u0628\u0628\u0642\u064a\u0629 \u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0625\u062a\u0635\u0627\u0644.<\/p>\n

                      9\/ \u062a\u0639\u0631\u0641\u0629 \u0627\u0644\u0645\u0643\u0627\u0644\u0645\u0627\u062a \u0627\u0644\u062f\u0648\u0644\u064a\u0629 \u0644\u0634\u0631\u0643\u0629 \u0633\u0648\u062f\u0627\u062a\u0644 \u0623\u0646\u0633\u0628 \u0645\u0646 \u0628\u0642\u064a\u0629 \u0627\u0644\u0634\u0631\u0643\u0627\u062a.<\/p>\n

                      10\/ \u0641\u0639\u0627\u0644\u064a\u0629 \u0623\u0633\u0639\u0627\u0631 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0648\u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0628\u0634\u0643\u0644 \u0645\u0646\u0627\u0633\u0628 \u060c \u062c\u0639\u0644\u0647\u0627 \u062a\u062a\u0646\u0627\u0633\u0628 \u0645\u0639 \u0623\u0630\u0648\u0627\u0642 \u0648\u0631\u063a\u0628\u0627\u062a \u062c\u0645\u064a\u0639 \u0627\u0644\u0641\u0626\u0627\u062a \u062d\u0633\u0628 \u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u062f\u062e\u0644.<\/p>\n

                      11\/ \u0627\u0644\u063a\u0627\u0644\u0628\u064a\u0629 \u0627\u0644\u0639\u0638\u0645\u0649 \u0645\u0646 \u0627\u0644\u0645\u0634\u062a\u0631\u0643\u064a\u0646 \u064a\u0634\u0639\u0631\u0648\u0646 \u0628\u0627\u0644\u0631\u0636\u0627 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0645\u0646\u0627\u0641\u0639 \u0627\u0644\u0625\u062a\u0635\u0627\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062a\u0646\u0627\u0633\u0628 \u0645\u0639 \u0627\u0644\u062a\u0643\u0644\u0641\u0629.<\/p>\n

                      12\/ \u0643\u062b\u0631\u0629 \u0645\u0631\u0627\u0643\u0632 \u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u0648\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0631\u062f \u0627\u0644\u0622\u0644\u0649 \u0639\u0644\u0649 \u0645\u062f\u0627\u0631 \u0627\u0644\u064a\u0648\u0645 \u0633\u0627\u0647\u0645\u062a \u0641\u064a \u062c\u0630\u0628 \u0634\u0631\u064a\u062d\u0629 \u0623\u0643\u0628\u0631 \u0645\u0646 \u0627\u0644\u0645\u062a\u0639\u0627\u0645\u0644\u064a\u0646.<\/p>\n

                      \u062b\u0627\u0646\u064a\u0627\u064b: \u0627\u0644\u062a\u0648\u0635\u064a\u0627\u062a:<\/strong><\/p>\n

                      \u0645\u0646 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u062a\u0648\u0635\u0649 \u0627\u0644\u0628\u0627\u062d\u062b\u0627\u0646 \u0628\u0627\u0644\u0627\u062a\u064a:<\/p>\n

                      1\/ \u062a\u062a\u0645\u064a\u0632 \u0634\u0631\u0643\u0629 \u0633\u0648\u062f\u0627\u062a\u0644 \u0628\u062a\u0642\u062f\u064a\u0645 \u062e\u062f\u0645\u0627\u062a \u0648\u0645\u0646\u062a\u062c\u0627\u062a \u0645\u062a\u0645\u064a\u0632\u0629.<\/p>\n

                      2\/ \u062a\u0648\u0641\u0631 \u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0647\u0627\u062a\u0641\u064a\u0629 \u0644\u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u0648\u0627\u0637\u0646\u064a\u0646.<\/p>\n

                      3\/ \u0636\u0631\u0648\u0631\u0629 \u0627\u0644\u062a\u0648\u0639\u064a\u0629 \u0627\u0644\u0627\u0639\u0644\u0627\u0645\u064a\u0629 \u0639\u0646 \u0645\u0632\u0627\u064a\u0627 \u0627\u0644\u0634\u0631\u0643\u0629.<\/p>\n

                      4\/ \u0636\u0631\u0648\u0631\u0629 \u062a\u062e\u0641\u064a\u0636 \u0631\u0633\u0648\u0645 \u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643\u0627\u062a \u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0625\u062a\u0635\u0627\u0644 \u0648\u0627\u0644\u0623\u0646\u062a\u0631\u0646\u062a.<\/p>\n

                      5\/ \u0639\u0644\u0649 \u0628\u0642\u064a\u0629 \u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0625\u062a\u0635\u0627\u0644\u0627\u062a \u062a\u0646\u0634\u064a\u0637 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u0627\u0644\u0625\u0647\u062a\u0645\u0627\u0645 \u0628\u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0644\u062c\u0630\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u062d\u0633\u064a\u0646 \u0648\u062a\u0641\u0639\u064a\u0644 \u0628\u064a\u0626\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633.<\/p>\n

                      \u0627\u0644\u0645\u0635\u0627\u062f\u0631 \u0648\u0627\u0644\u0645\u0631\u0627\u062c\u0639 References<\/strong><\/p>\n

                      \u0623\u0648\u0644\u0627\u064b: \u0627\u0644\u0642\u0631\u0621\u0627\u0646 \u0627\u0644\u0643\u0631\u064a\u0645<\/strong><\/p>\n

                      \u062b\u0627\u0646\u064a\u0627\u064b: \u0627\u0644\u0633\u0646\u0629 \u0627\u0644\u0646\u0628\u0648\u064a\u0629<\/strong><\/p>\n

                      \u062b\u0627\u0644\u062b\u0627\u064b: \u0627\u0644\u0645\u0631\u0627\u062c\u0639 \u0627\u0644\u0639\u0631\u0628\u064a\u0629:<\/strong><\/p>\n

                      1\/\u0643\u0648\u062a\u0644\u0631 \u0641\u064a\u0644\u064a\u0628\u060c \u0622\u0631\u0645\u0633\u062a\u0631\u0648\u0646\u063a \u062c\u0627\u0631\u0649\u060c” \u0623\u0633\u0627\u0633\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642” \u062f\u0627\u0631 \u0627\u0644\u0645\u0631\u064a\u062e \u0644\u0644\u0646\u0634\u0631 \u0648\u0627\u0644\u062a\u0648\u0632\u064a\u0639\u060c \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629\u060c \u0627\u0644\u0631\u064a\u0627\u0636\u060c2007\u0645.<\/p>\n

                      \u0631\u0627\u0628\u0639\u0627\u064b: \u0627\u0644\u0645\u0631\u0627\u062c\u0639 \u0627\u0644\u0623\u062c\u0646\u0628\u064a\u0629:<\/strong><\/p>\n

                      1\/ Ibidumi, O.S.Marketing mix as tools for achieving competitive advantage in Nigerian market place; Multi-national and indigenous companies in perspective JOURNAL OF MARKETING DEVE LOPMENT AND COPTITIVENESS.<\/p>\n

                      2\/ Koske,K.L.Effects of 4ps Marketing Mix on Sales Performance of Automotive Fules of Selected Service Stations in Nakuru Town.A Research Project Proposal Submitted to the Business Administration Department In Partial Fulfillment of the Requirement for the Award of Master of Business Administration Degree- Marketing Option.<\/p>\n

                      3\/Kermati,A.Ardalan,A&Ashtiani,P.G.Relationship between Maketing mix and sales performance In the context of the Iranian Steel private firms. INTERNATIONAL JOURNAL OF ARTS AND COMMERCE 2012.<\/p>\n

                      4\/Ahmed Qarni, A.K.Alshaqi,A.A.&Zayyan, O.The Impact of Marketing Mix Strategy on Hospitals Performance Measured by patient satisfaction: An Empirical senior Management by patient satisfaction:An Empirical investigation on Jeddah private sector Managers perspective, INTERNATIONAL JOURNAL OF MARKETING STUDIES,2013.<\/p>\n

                      5\/ Al-Debi, H&Mustafa,A.The Impact of Services Marketing Mix7ps In Competitive Advantage To Five Stars Hotel-Case Study Amman, Jordan.2014.<\/p>\n

                      6\/ Chumaidiyah.E.The Marketing Mix Strategy In Influence to the Comptitive Advantage.In proceeding of the 2014 International Conference on Industrial Engineering and Operations Management 2014.<\/p>\n

                      7\/Eltamo,M.M.&Sorsa.T.T.Marketing Mix Strategies and Hospital Performance- in Case of Wolaito Sodo University,Otona teaching and Referral Hospital.Global Journal of Management and Business Research2016.<\/p>\n

                      8\/Wahab, N, Abu Hassan, A, Lailatul, F.S,Siti, M. &Surian, N .The Relationship Between Marketing Mix and Customer Loyalty in Hijab Industry: The Mediating Effect of customer satisfaction procedia Economic and Finance.2016.<\/p>\n

                      9\/ Kotler, P. (2003). Marketing Insight from A to Z, (first edition), Johon Wiley & Sons, New Jersey, NJ: Prentice-Hall. – Kotler, P., & Armstrong, G. (2008). Principles of marketing. (12th ed.), New Jersey: Prentice Hall.<\/p>\n

                      10\/ Glock, C. H., Jaber, M. Y., & Zolfaghari, S. (2012). Production planning for a ramp-up process with learning in production and growth in demand. INTERNATIONAL JOURNAL OF PRODUCTION REASEARCH.<\/p>\n

                      11\/ Liu, Z., & Nagurney, A. (2013). Supply chain networks with global outsourcing and quick-response production under demand and cost uncertainty. Annals of Operations Research,<\/p>\n

                      12\/ Marodin, G. A., & Saurin, T. A. (2013). Implementing lean production systems: research areas and opportunities for future studies. INTERNATIONAL JOURNAL OF PRODUCTION REASEARCH.<\/p>\n

                      13\/ Almeida Marodin, G., & Saurin, T. A. (2015). Managing barriers to lean production implementation: context matters. INTERNATIONAL JOURNAL OF PRODUCTION REASEARCH.<\/p>\n

                      14\/Steenkamp, J. B. (2017). Global Marketing Mix Decisions: Global Integration, Not Standardization. In Global Brand Strategy (pp. 75109). Palgrave Macmillan UK.<\/p>\n

                      15\/Datta, H., Ailawadi, K. L., & van Heerde, H. J. (2017). How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response?. JOURNAL OF MARKETING,<\/p>\n

                      16\/Kotler, P.P., & Keller, k. (2015). Marketing Management ,( 13th ed). Pearson Education International.<\/p>\n

                      17\/ Dadzie, K. Q., Amponsah, D. K., Dadzie, C. A., & Winston, E. M. (2017). How Firms Implement Marketing Strategies in Emerging Markets: An Empirical Assessment of The 4A Marketing Mix Framework. JOURNAL OF MARKETING THEORY AND PRACTICE.<\/p>\n

                      18\/ Mone, S. D., Pop, M. D., & Racolta-Paina, N. D. (2013). The” what” and” how” of marketing performance management. Management & Marketing.\/19\/ Dadzie, K. Q., Amponsah, D. K., Dadzie, C. A., & Winston, E. M. (2017). Previous reference.<\/p>\n

                      20\/Kotler, P.P., & Keller, k. (2015). Marketing Management ,( 13th ed). Pearson Education International.<\/p>\n

                      21\/ Dadzie, K. Q., Amponsah, D. K., Dadzie, C. A., & Winston, E. M. (2017). Previous reference.<\/p>\n

                      22\/ Kotler, P.P., & Keller, k. (2015). Marketing Management ,( 13th ed). Pearson Education International. ). Previous reference.<\/p>\n

                      23\/Lamb, W.C., Hair, J.R., Joseph, F., & McDaniel, C. (2011). “Mar lceting” Thomson- South Wes tren, Cengage Learning.<\/p>\n

                      24\/Dadzie, K. Q., Amponsah, D. K., Dadzie, C. A., & Winston, E. M. (2017). Previous reference.<\/p>\n

                      25\/Kotler, P.P., & Keller, k. (2015). Marketing Management ,( 13th ed). Pearson Education International.<\/p>\n

                      Kotler, P.P., & Keller, k. (2015). Marketing Management ,( 13th ed). Pearson Education International Previous reference.<\/p>\n

                      26\/ Woodruffe, H. (1995). Service Mavlceting FT. Prentice Hell New ycrk- Landon.<\/p>\n

                      27\/ Zeithaml, V. A., & Bitner, M. J. (2000). Service Marketing, Integrating Customer Focus across the Firm, International Edition, mcGrow-Hill Higher Education, USA.<\/p>\n

                      28\/Barlon, K. (2006). The concept of the marketing mix.Presentation on marketing management.<\/p>\n

                      29\/Chumaidiyah, E. (2014). The Marketing Mix Strategy in Influence to the Competitive Advantage. In Proceedings of the 2014 International Conference on Industrial Engineering and Operations Management .<\/p>\n

                      \u062e\u0627\u0645\u0633\u0627\u064b: \u0627\u0644\u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u0639\u0644\u0645\u064a\u0629:<\/strong><\/p>\n

                      1\/ \u0623\u0628\u0648\u0645\u0646\u062f\u064a\u0644\u060c \u0645\u062d\u0645\u062f \u0639\u0628\u062f\u0627\u0644\u0631\u062d\u0645\u0646” \u0648\u0627\u0642\u0639 \u0625\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0648\u0623\u062b\u0631\u0647 \u0639\u0644\u0649 \u0648\u0644\u0627\u0621 \u0627\u0644\u0632\u0628\u0627\u0626\u0646: \u062f\u0631\u0627\u0633\u0629 \u062d\u0627\u0644\u0629 \u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0625\u062a\u0635\u0627\u0644\u0627\u062a \u0627\u0644\u0641\u0644\u0633\u0637\u064a\u0646\u064a\u0629”\u060c \u0631\u0633\u0627\u0644\u0629 \u0645\u0627\u062c\u0633\u062a\u064a\u0631 \u063a\u064a\u0631 \u0645\u0646\u0634\u0648\u0631\u0629\u060c \u0627\u0644\u062c\u0627\u0645\u0639\u0629 \u0627\u0644\u0625\u0633\u0644\u0627\u0645\u064a\u0629 \u060c \u063a\u0632\u0629\u060c \u0641\u0644\u0633\u0637\u064a\u0646\u060c 2008\u0645.<\/p>\n

                      2\/ \u0623\u0628\u0648\u0632\u0646\u064a\u062f\u060c \u0645\u0635\u0637\u0641\u064a \u0645\u062d\u0645\u0648\u062f” \u0623\u062b\u0631 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0639\u0644\u0649 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621: \u062f\u0631\u0627\u0633\u0629 \u0645\u064a\u062f\u0627\u0646\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u0635\u0627\u0631\u0641 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u0627\u0644\u0636\u0641\u0629 \u0627\u0644\u063a\u0631\u0628\u064a\u0629 \u0641\u064a \u0641\u0644\u0633\u0637\u064a\u0646”\u060c \u0645\u062c\u0644\u0629 \u0627\u0644\u0623\u0642\u0635\u0649\u060c 13(1)\u060c 2009\u0645.<\/p>\n

                      3\/ \u063a\u0627\u0646\u0645\u060c \u0633\u0648\u0645\u0631” \u0642\u064a\u0627\u0633 \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0648\u0623\u062b\u0631\u0647 \u0639\u0644\u0649 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u062d\u0635\u0635 \u0627\u0644\u0633\u0648\u0642\u064a\u0629 \u0644\u0644\u0645\u0646\u0638\u0645\u0629”\u060c \u0631\u0633\u0627\u0644\u0629 \u0645\u0627\u062c\u0633\u062a\u064a\u0631 \u0645\u0646\u0634\u0648\u0631\u0629\u060c \u062c\u0627\u0645\u0639\u0629 \u062a\u0634\u0631\u064a\u0646\u060c \u0627\u0644\u0644\u0627\u0630\u0642\u064a\u0629\u060c \u0633\u0648\u0631\u064a\u0627\u060c 2011\u0645.<\/p>\n

                      4\/ \u062f\u0645\u0627\u0637\u0649\u060c \u0646\u0632\u0627\u0631\u060c \u0648\u0631\u0641\u064a\u0642 \u062d\u0633\u0646”\u0623\u062b\u0631 \u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0644\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0637\u0628\u064a\u0629 \u0627\u0644\u0628\u0635\u0631\u064a\u0629 \u0639\u0644\u0649 \u0622\u062f\u0627\u0626\u0647\u0627 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0641\u064a \u0627\u0644\u0623\u0631\u062f\u0646\u060c \u0631\u0633\u0627\u0644\u0629 \u0645\u0627\u062c\u0633\u062a\u064a\u0631 \u063a\u064a\u0631 \u0645\u0646\u0634\u0648\u0631\u0629\u060c \u062c\u0627\u0645\u0639\u0629 \u0627\u0644\u0634\u0631\u0642 \u0627\u0644\u0623\u0648\u0633\u0637\u060c \u0627\u0644\u0623\u0631\u062f\u0646\u060c \u0639\u0645\u0627\u0646\u060c 2011\u0645.<\/p>\n

                      5\/ \u0639\u0637\u0627\u060c \u062e\u0627\u0644\u062f\u064a\u0629 \u0645\u0635\u0637\u0641\u0649\u060c \u0648\u0622\u062e\u0631\u0648\u0646” \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0648\u0623\u062b\u0631\u0647 \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0645\u064a\u0632\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629: \u062f\u0631\u0627\u0633\u0629 \u062a\u0637\u0628\u064a\u0642\u064a\u0629 \u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629 \u0644\u0645\u0635\u0646\u0639 \u0627\u0644\u0623\u0644\u0628\u0627\u0646 \u0641\u064a \u0623\u0628\u0649 \u063a\u0631\u064a\u0628\u060c \u0645\u062c\u0644\u0629 \u0627\u0644\u0645\u0646\u0635\u0648\u0631\u060c \u0627\u0644\u0639\u0631\u0627\u0642\u060c \u0628\u063a\u062f\u0627\u062f\u060c 2015\u0645.<\/p>\n

                      6\/\u0627\u0644\u0636\u0645\u0648\u0631\u060c \u0647\u0627\u0646\u064a\u060c \u0648\u0639\u0627\u064a\u0634\u060c \u0647\u062f\u0649 \u060c \u0623\u062b\u0631 \u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0627\u0644\u062e\u062f\u0645\u0649 \u0644\u0641\u0646\u0627\u062f\u0642 \u0627\u0644\u062e\u0645\u0633 \u0646\u062c\u0648\u0645 \u0641\u064a \u0627\u0644\u0623\u0631\u062f\u0646 \u0639\u0644\u0649 \u0627\u0644\u0635\u0648\u0631\u0629 \u0627\u0644\u0645\u062f\u0631\u0643\u0629 \u0645\u0646 \u0642\u0628\u0644 \u0627\u0644\u0633\u064a\u0627\u062d”.\u0627\u0644\u0645\u062c\u0644\u0629 \u0627\u0644\u0623\u0631\u062f\u0646\u064a\u0629 \u0641\u064a \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644” \u060c\u0627\u0644\u0645\u062c\u0644\u062f 1\u060c \u0635 \u0635-120-101 (2005\u0645).<\/p>\n

                      7\/ \u0633\u0648\u064a\u062f\u0627\u0646\u060c \u0646\u0638\u0627\u0645” \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u0639\u0627\u0635\u0631: \u0628\u0645\u0641\u0627\u0647\u064a\u0645 \u062c\u062f\u064a\u062f\u0629 \u0637\u0631\u0623\u062a \u0628\u0639\u062f \u0639\u0627\u0645\u0649 2004\u0645 \u06482007\u0645\u060c \u06371\u060c \u0639\u0645\u0627\u0646: \u062f\u0627\u0631 \u0627\u0644\u062d\u0627\u0645\u062f \u0644\u0644\u0646\u0634\u0631 \u0648\u0627\u0644\u062a\u0648\u0632\u064a\u0639.<\/p>\n

                      8\/ \u0645\u0648\u064a\u0632\u0629\u060c \u0623\u062d\u0645\u062f” \u0625\u0639\u062f\u0627\u062f \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0648\u0639\u0645\u0644\u064a\u0627\u062a\u0647\u0627”\u060c \u0639\u0645\u0627\u0646: \u062f\u0627\u0631 \u0627\u0644\u064a\u0627\u0632\u0648\u0631\u062a\u0649\u060c 2013\u0645.<\/p>\n

                      9\/ \u0627\u0644\u0632\u0639\u0628\u0649\u060c \u0639\u0644\u0649 \u0641\u0644\u0627\u062d” \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642: \u0645\u0646\u0638\u0648\u0631 \u062a\u0637\u0628\u064a\u0642\u0649 \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u0649”\u060c \u0639\u0645\u0627\u0646: \u062f\u0627\u0631 \u0627\u0644\u064a\u0627\u0632\u0648\u0631\u0649 \u0627\u0644\u0639\u0644\u0645\u064a\u0629\u060c 2009\u0645.<\/p>\n

                      10\/ \u0627\u0644\u0635\u0639\u064a\u062f\u0649\u060c \u0645\u062d\u0645\u062f \u062c\u0627\u0633\u0645\u060c \u0648\u064a\u0648\u0633\u0641\u060c \u0631\u062f\u064a\u0646\u0629 \u0639\u062b\u0645\u0627\u0646” \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u0639\u0631\u0641\u064a \u0645\u062f\u062e\u0644 \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u0649 \u0643\u0645\u0649 \u062a\u062d\u0644\u064a\u0644\u0649” \u0639\u0645\u0627\u0646: \u062f\u0627\u0631 \u0627\u0644\u0645\u0646\u0647\u062c \u0644\u0644\u0646\u0634\u0631 \u0648\u0627\u0644\u062a\u0648\u0632\u064a\u0639.<\/p>\n

                      11\/ \u0623\u0628\u0648\u0632\u0646\u064a\u062f\u060c \u0633\u0645\u064a\u0631 \u0623\u062d\u0645\u062f”\u0623\u062b\u0631 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0639\u0644\u0649 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621”-\u062f\u0631\u0627\u0633\u0629 \u0645\u064a\u062f\u0627\u0646\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u0635\u0627\u0631\u0641 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u0627\u0644\u0636\u0641\u0629 \u0627\u0644\u063a\u0631\u0628\u064a\u0629 \u0641\u064a \u0641\u0644\u0633\u0637\u064a\u0646\u060c \u0645\u062c\u0644\u0629 \u062c\u0627\u0645\u0639\u0629 \u0627\u0644\u0623\u0642\u0635\u0649\u060c 13(1)\u060c2009\u0645.<\/p>\n

                      12\/ \u0627\u0644\u0628\u0643\u0631\u0649\u060c \u062b\u0627\u0645\u0631”\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0623\u062e\u0636\u0631”\u060c \u06371\u060c \u0639\u0645\u0627\u0646\u060c \u0627\u0644\u0623\u0631\u062f\u0646: \u062f\u0627\u0631 \u0625\u062b\u0631\u0627\u0621 \u0644\u0644\u0646\u0634\u0631 \u0648\u0627\u0644\u062a\u0648\u0632\u064a\u0639\u060c2012\u0645.<\/p>\n

                      13\/ \u0627\u0644\u0632\u0639\u0628\u0649\u060c \u062d\u0633\u0646 \u0639\u0644\u0649” \u0646\u0638\u0645 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629”\u060c \u0639\u0645\u0627\u0646: \u062f\u0627\u0631 \u0648\u0627\u0626\u0644 \u0644\u0644\u0637\u0628\u0627\u0639\u0629 \u0648\u0627\u0644\u0646\u0634\u0631 \u0648\u0627\u0644\u062a\u0648\u0632\u064a\u0639\u060c 2005\u0645.<\/p>\n

                      14\/ \u0627\u0644\u0636\u0645\u0648\u0631\u060c \u0647\u0627\u0646\u064a\u060c \u0648\u0639\u0627\u064a\u0634\u060c \u0647\u062f\u0649 \u060c \u0623\u062b\u0631 \u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0645\u0632\u064a\u062c \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0627\u0644\u062e\u062f\u0645\u0649 \u0644\u0641\u0646\u0627\u062f\u0642 \u0627\u0644\u062e\u0645\u0633 \u0646\u062c\u0648\u0645 \u0641\u064a \u0627\u0644\u0623\u0631\u062f\u0646 \u0639\u0644\u0649 \u0627\u0644\u0635\u0648\u0631\u0629 \u0627\u0644\u0645\u062f\u0631\u0643\u0629 \u0645\u0646 \u0642\u0628\u0644 \u0627\u0644\u0633\u064a\u0627\u062d”.\u0627\u0644\u0645\u062c\u0644\u0629 \u0627\u0644\u0623\u0631\u062f\u0646\u064a\u0629 \u0641\u064a \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644” \u060c\u0627\u0644\u0645\u062c\u0644\u062f 1\u060c(2005\u0645).<\/p>\n

                      15\/ \u0627\u0644\u0635\u0639\u064a\u062f\u0649\u060c \u0645\u062d\u0645\u062f \u062c\u0627\u0633\u0645\u060c \u0648\u064a\u0648\u0633\u0641\u060c\u0631\u062f\u064a\u0646\u0629 \u0639\u062b\u0645\u0627\u0646” \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u0639\u0631\u0641\u064a \u0645\u062f\u062e\u0644 \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u0649 \u0643\u0645\u0649 \u062a\u062d\u0644\u064a\u0644\u0649”\u0639\u0645\u0627\u0646: \u062f\u0627\u0631 \u0627\u0644\u0645\u0646\u0647\u062c \u0644\u0644\u0646\u0634\u0631 \u0648\u0627\u0644\u062a\u0648\u0632\u064a\u0639 .<\/p>\n

                      16\/ \u0627\u0644\u0628\u0643\u0631\u0649\u060c \u062b\u0627\u0645\u0631 \u064a\u0627\u0633\u0631”\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642”\u060c \u0639\u0645\u0627\u0646 : \u062f\u0627\u0631 \u0627\u0644\u064a\u0627\u0632\u0648\u0631\u0649 \u0627\u0644\u0639\u0644\u0645\u064a\u0629\u060c2008\u0645.<\/p>\n

                      17\/ \u0627\u0644\u0632\u0639\u0628\u0649\u060c \u0639\u0644\u0649 \u0641\u0644\u0627\u062d” \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642: \u0645\u0646\u0638\u0648\u0631 \u062a\u0637\u0628\u064a\u0642\u0649 \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u0649” \u0639\u0645\u0627\u0646: \u062f\u0627\u0631 \u0627\u0644\u064a\u0627\u0632\u0648\u0631\u0649 \u0627\u0644\u0639\u0644\u0645\u064a\u0629\u060c\u060c2009\u0645.<\/p>\n

                      18\/\u0637\u0627\u0644\u0628\u060c \u0639\u0644\u0627\u0621\u060c \u0648\u062d\u0628\u064a\u0628\u060c \u0639\u0628\u062f\u0627\u0644\u0645\u062d\u0633\u0646” \u0641\u0644\u0633\u0641\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0623\u062e\u0636\u0631”\u060c \u06371\u060c \u0639\u0645\u0627\u0646: \u062f\u0627\u0631 \u0635\u0641\u0627\u0621 \u0644\u0644\u0646\u0634\u0631 \u0648\u0627\u0644\u062a\u0648\u0632\u064a\u0639\u060c2010\u0645.<\/p>\n

                      19\/ \u0627\u0644\u0637\u0646\u064a\u0628\u060c \u062e\u0648\u0644\u0629”\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0648\u062f\u0648\u0631\u0647 \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0641\u064a \u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0641\u064a \u0641\u0644\u0633\u0637\u064a\u0646”\u060c \u0631\u0633\u0627\u0644\u0629 \u0645\u0627\u062c\u0633\u062a\u064a\u0631 \u063a\u064a\u0631 \u0645\u0646\u0634\u0648\u0631\u0629\u060c \u062c\u0627\u0645\u0639\u0629 \u0627\u0644\u0634\u0631\u0642 \u0627\u0644\u0623\u0648\u0633\u0637\u060c \u0627\u0644\u0623\u0631\u062f\u0646\u060c 2011\u0645.<\/p>\n

                      20\/ \u0627\u0644\u063a\u0631\u0628\u0627\u0648\u0649\u060c \u0639\u0644\u0627\u0621” \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u0639\u0627\u0635\u0631”\u060c \u0627\u0644\u0625\u0633\u0643\u0646\u062f\u0631\u064a\u0629\u060c \u0645\u0635\u0631\u060c \u0627\u0644\u062f\u0627\u0631 \u0627\u0644\u062c\u0627\u0645\u0639\u064a\u0629\u060c \u06372\u060c 2007\u0645.<\/p>\n

                      21\/ \u062d\u0645\u0632\u0629\u060c \u0645\u064a\u0631\u063a\u0646\u0649 \u0639\u0628\u062f\u0627\u0644\u0644\u0647 \u0647\u0627\u0634\u0645\u060c \u0648\u0627\u0644\u062d\u0627\u0643\u0645\u060c \u0639\u0644\u0649 \u0639\u0628\u062f\u0627\u0644\u0644\u0647” \u0642\u064a\u0627\u0633 \u0645\u0642\u062f\u0631\u0627\u062a \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u0648\u0627\u0632\u0646- \u0628\u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0639\u0644\u0649 \u0634\u0631\u0643\u0629 \u0634\u064a\u0643\u0627\u0646 \u0644\u0644\u062a\u0623\u0645\u064a\u0646 \u0648\u0634\u0631\u0643\u0629 \u062f\u0627\u0646\u0641\u0648\u062f\u064a\u0648 \u0648\u0634\u0631\u0643\u0629 \u0633\u0643\u0631 \u0643\u0646\u0627\u0646\u0629\u060c \u0648\u0644\u0627\u064a\u0629 \u0627\u0644\u062e\u0631\u0637\u0648\u0645” \u0645\u062c\u0644\u0629 \u0627\u0644\u0639\u0644\u0648\u0645 \u0627\u0644\u0625\u0642\u062a\u0635\u0627\u062f\u064a\u0629- \u062c\u0627\u0645\u0639\u0629 \u0627\u0644\u0633\u0648\u062f\u0627\u0646 \u0644\u0644\u0639\u0644\u0648\u0645 \u0648\u0627\u0644\u062a\u0643\u0646\u0644\u0648\u062c\u064a\u0627- \u0627\u0644\u0633\u0648\u062f\u0627\u0646\u060c 2016\u0645.<\/p>\n

                      22\/ \u0628\u0648\u0643\u0631\u064a\u0637\u0629\u060c \u0646\u0648\u0627\u0644” \u0623\u062b\u0631 \u0627\u0644\u0625\u062a\u0635\u0627\u0644 \u0641\u064a \u0631\u0641\u0639 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0644\u0644\u0645\u0624\u0633\u0633\u0629 \u0627\u0644\u062e\u062f\u0645\u064a\u0629- \u062f\u0631\u0627\u0633\u0629 \u062d\u0627\u0644\u0629 \u0648\u0643\u0627\u0644\u0629 \u0627\u0644\u0633\u064a\u0627\u062d\u0629 \u0648\u0627\u0644\u0633\u0641\u0631\u060c \u0631\u0633\u0627\u0644\u0629 \u0645\u0627\u062c\u0633\u062a\u064a\u0631 \u063a\u064a\u0631 \u0645\u0646\u0634\u0648\u0631\u0629\u060c \u062c\u0627\u0645\u0639\u0629 \u0627\u0644\u062c\u0632\u0627\u0626\u0631\u060c \u0627\u0644\u062c\u0632\u0627\u0626\u0631\u060c2011\u0645.<\/p>\n

                      23\/ \u0643\u0648\u062a\u0644\u0631 \u0641\u064a\u0644\u064a\u0628\u060c \u0622\u0631\u0645\u0633\u062a\u0631\u0648\u0646\u063a \u062c\u0627\u0631\u0649\u060c” \u0623\u0633\u0627\u0633\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642” \u062f\u0627\u0631 \u0627\u0644\u0645\u0631\u064a\u062e \u0644\u0644\u0646\u0634\u0631 \u0648\u0627\u0644\u062a\u0648\u0632\u064a\u0639\u060c \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629\u060c \u0627\u0644\u0631\u064a\u0627\u0636\u060c2007\u0645.<\/p>\n

                      24\/ \u0627\u0644\u062c\u064a\u0648\u0633\u0649\u060c \u0633\u0644\u064a\u0645\u0627\u0646\u060c”\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062a\u0648\u0632\u064a\u0639”\u060c \u062c\u0627\u0645\u0639\u0629 \u0627\u0644\u0632\u064a\u062a\u0648\u0646\u0629 \u0627\u0644\u0623\u0631\u062f\u0646\u064a\u0629 \u0627\u0644\u062e\u0627\u0635\u0629”\u060c 2001\u0645.<\/p>\n

                      25\/ \u0639\u0628\u064a\u062f\u0627\u062a \u0645\u062d\u0645\u062f\u060c \u0636\u0645\u0648\u0631 \u0647\u0627\u0646\u0649\u060c \u062d\u062f\u0627\u062f \u0634\u0641\u064a\u0642\u060c “\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u0634\u062e\u0635\u0649”\u060c \u062f\u0627\u0631 \u0648\u0627\u0626\u0644 \u0644\u0644\u0646\u0634\u0631 \u0648\u0627\u0644\u062a\u0648\u0632\u064a\u0639\u060c \u0627\u0644\u0623\u0631\u062f\u0646\u060c \u0639\u0645\u0627\u0646.<\/p>\n

                      26\/ \u0627\u0644\u0635\u0645\u064a\u062f\u0639\u0649\u060c \u0645\u062d\u0645\u0648\u062f\u060c \u0631\u062f\u064a\u0646\u0629\u060c \u0639\u062b\u0645\u0627\u0646\u060c “\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u060c \u0627\u0644\u0645\u0628\u0627\u062f\u0626 \u0648\u0627\u0644\u0623\u0633\u0633”\u060c \u062f\u0627\u0631 \u0627\u0644\u0645\u0646\u0627\u0647\u062c \u0644\u0644\u0646\u0634\u0631 \u0648\u0627\u0644\u062a\u0648\u0632\u064a\u0639\u060c \u0627\u0644\u0623\u0631\u062f\u0646\u060c \u0639\u0645\u0627\u0646\u060c2006\u0645.<\/p>\n

                      27\/ \u0627\u0644\u0635\u0645\u064a\u062f\u0639\u0649\u060c \u0645\u062d\u0645\u0648\u062f\u060c “\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u060c \u0645\u062f\u062e\u0644 \u0643\u0645\u0649 \u0648\u062a\u062d\u0644\u064a\u0644\u0649”\u060c \u062f\u0627\u0631 \u0627\u0644\u062d\u0627\u0645\u062f \u0644\u0644\u0646\u0634\u0631 \u0648\u0627\u0644\u062a\u0648\u0632\u064a\u0639\u060c \u0627\u0644\u0623\u0631\u062f\u0646\u060c \u0639\u0645\u0627\u0646\u060c 2007\u0645.<\/p>\n

                      28\/ \u0627\u0644\u0635\u0645\u064a\u062f\u0639\u0649 \u0645\u062d\u0645\u0648\u062f\u060c \u0631\u062f\u064a\u0646\u0629 \u0639\u062b\u0645\u0627\u0646” \u0627\u0644\u0623\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u0643\u0645\u064a\u0629 \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642”\u060c \u062f\u0627\u0631 \u0627\u0644\u0645\u0646\u0627\u0647\u062c \u0644\u0644\u0646\u0634\u0631 \u0648\u0627\u0644\u062a\u0648\u0632\u064a\u0639\u060c \u0627\u0644\u0623\u0631\u062f\u0646\u060c \u0639\u0645\u0627\u0646\u060c 2001\u0645.<\/p>\n

                      \n

                      \n","protected":false},"excerpt":{"rendered":"

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